Quality Analyst

• Conduct market research to identify selling possibilities and evaluate customer needs.
• Actively seek out new sales opportunities through cold calling, networking, and other possible sources.
• Set up meetings with potential clients and convert them to closures.
• Making Outbound Calls, generating new opportunities & nurturing the opportunities generated
• Follow up on leads and conduct research to identify potential prospects.
• Negotiate/close deals and handle complaints or objections.
• Work with the teams (External/Internal) to develop and grow the sales pipeline to consistently meet desired goals.
• Data-driven analysis with strong attention to detail and ability to execute within a matrix team structure.
• Sharing quotations to customers through email on real-time basis
• Communicating with customers on over phone & over email.
• Build strong relationships with clients to increase sales and customer satisfaction.
• Meet or exceed Monthly / Quarterly / Yearly sales targets by closing deals and negotiating contracts.
• Provide excellent customer service by responding to customer inquiries and resolving issues in a timely manner with collaboration of support team. Prepare and present proposals and demonstrations to clients.
• Prepare and submit sales reports and forecasts to management.

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

1. Work on a disruptive product that's still in the early stages
2. Review functional and design specifications to ensure a complete understanding of the system
3. Take ownership of the end-to-end system and take all requirements, issues, and enhancements to closure single-handedly
4. Mobile testing experience with strong basics, understanding of testing and shipping releases on these platforms - iOS, Android, and Web
5. Prior experience in creating optimal test strategy - functional, non-functional, analytics, and automation
6. Experience with relational database and SQL queries
7. Sharp analytical abilities and excellent written and verbal communication skills
8. Experience of working with JIRA
9. Prior experience in automation testing
10. Prior experience in working with tools like -
    1. Figma
    2. Datadog
    3. AWS

Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Working collaboratively with the founders, the digital marketing manager will be responsible for overseeing all online demand generation programs for Sarcon. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our presence, regularly optimizing our existing and upcoming channels, and evolving our brand outreach.

• Lead digital marketing planning and execution against specific MQL, MQA, pipeline, and revenue goals
• Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
• Own the strategy for all on-page SEO, landing page optimization, and conversion rate optimization
• Work collaboratively with other marketing team members and the Sales team on evolving our email nurture strategy and full-funnel prospect outreach
• Create and organize marketing and content calendars, deliverables, and program documentation
• Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
• Work closely with Sales on feedback, collaboration, and education

• Have 5+ years of experience in marketing
• Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
• Have a strong history of B2B (preferably SaaS) marketing experience
• Have working knowledge of all Google platforms, including AdWords and Analytics
• Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
• Have strong analytical and critical thinking skills
• Work collaboratively and respectfully with other team members, regardless of position
• Have strong oral and written communications skills
• Enjoy learning and growing in new environments
• Experience working directly with Sales

RF Engineer Job Responsibilities:

• Ensuring RF test equipment is calibrated to industry standards.
• Testing the performance of existing wireless products.
• Analysing RF broadcasting product and suggesting improvements.
• Troubleshooting RF tuning / antenna circuit issues.
• RF antenna design (PCB Antenna Design).
• Conducting laboratory tests on RF products.
• Ensuring regulatory standards are met.

RF Engineer Requirements:

• Bachelor's degree in Electronics engineering or a similar field.
• At least 5 years of experience as an RF engineer in the RF industry.
• Advanced knowledge of LTE and RF (Bluetooth/Wireless) networks.
• Excellent written and verbal communication skills.
• Knowledge of RF hardware systems and testing equipment.

Role and Responsibilities

• Making technology work for small holder farmers is the primary function of this team, the individual joining this team should be self-driven towards creating impact.
• A keen listener and has a pro-active approach to problem solving.
• Should understand the role of digital transformation in a company’s journey.
• An individual who follows technological advancements closely and thinks of new and innovative use cases that such technology can solve.
• Having previous experience in product management and/or platform development projects is a plus.
• Knowledge of software development life cycle and software configuration management tools preferred.
• The candidate should demonstrate high bias-for-action and should drive results that matter to the function and to the entire organisation.
• Build from ground up, a scalable server infrastructure and client applications.
• Design, develop and deploy features and consume APIs with high quality standards.
• Manage the infrastructure hosted in the cloud.
• Contribute significantly in reviewing code, design & test-cases authored by peers.

Qualifications and Education Requirements

• 2-6 years experience of design and development experience building scalable & distributed systems.
• Bachelor’s or Master’s degree in Engineering from reputed institutes.

SKILLS

• Agile Project Management
• Software Development Life Cycle and Software Configuration Management
• Excellent coding, debugging skills.
• Hands-on experience on the following tech stacks:
  ReactJs, NodeJs, TypeScript, PostgresSQL/MongoDB, Nginx, Pm2, Redis, Bootstrap, CSS
• Knowledge of Microservices and REST APIs.
• Must have: Experience with managing server infra in hybrid cloud AWS & GCP.
• Must Have: Very good understanding of OOPS and design patterns.
• Nice to have: Hands-on-experience with analytics using ELK stack/ Mixpanel.