E-commerce Manager

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Senior Salesforce Developer will be responsible for designing, developing, and optimizing scalable solutions on the Salesforce platform, with strong hands-on experience in Service Cloud and Lightning Web Components (LWC). The role involves building and customizing service-oriented applications, implementing complex business logic using Apex, and creating responsive, high-performance user interfaces with LWC. The developer collaborates with cross-functional teams to translate business requirements into technical solutions, ensures code quality through best practices and reviews, and integrates Salesforce with external systems via APIs. Additionally, they troubleshoot issues, mentor junior developers, and drive continuous improvement in system performance, security, and user experience within the Service Cloud environment.

Key Responsibilities:

- Create visual designs for both print and digital media, including brochures, flyers, and ads.

- Design graphics for websites, social media posts, online publications, display banners, and video content.

- Collaborate with internal teams (marketing, content, dev) to translate concepts into engaging visual outputs.

- Perform basic to intermediate video editing, adding transitions, typography, and brand elements.

Stay updated with the latest digital design trends and tools.

- Ensure consistency in branding and user experience across all platforms and touchpoints.

Participate in brainstorming and idea-generation sessions.

Requirements & Skills:

- Strong portfolio showcasing expertise in graphic design, and video editing.

- Proficiency in design tools including: Adobe Illustrator, Adobe Photoshop, Adobe XD, Figma, Canva, After Effects (for video editing)

- Solid understanding of typography, layout & color theory.

- Ability to work both independently and collaboratively in a fast-paced environment.

- Attention to detail and a passion for quality design.

bout the Role

We are seeking an experienced Python Data Engineer with a strong foundation in API and basic UI development. This role is essential for advancing our analytics capabilities for AI products, helping us gain deeper insights into product performance and driving data-backed improvements. If you have a background in AI/ML, familiarity with large language models (LLMs), and a solid grasp of Python libraries for AI, we’d like to connect!

Key Responsibilities

•   Develop Analytics Framework: Build a comprehensive analytics framework to evaluate and monitor AI product performance and business value.

•   Define KPIs with Stakeholders: Collaborate with key stakeholders to establish and measure KPIs that gauge AI product maturity and impact.

•   Data Analysis for Actionable Insights: Dive into complex data sets to identify patterns and provide actionable insights to support product improvements.

•   Data Collection & Processing: Lead data collection, cleaning, and processing to ensure high-quality, actionable data for analysis.

•   Clear Reporting of Findings: Present findings to stakeholders in a clear, concise manner, emphasizing actionable insights.

Required Skills

•   Technical Skills:

o   Proficiency in Python, including experience with key AI/ML libraries.

o   Basic knowledge of UI and API development.

o   Understanding of large language models (LLMs) and experience using them effectively.

•   Analytical & Communication Skills:

o   Strong problem-solving skills to address complex, ambiguous challenges.

o   Ability to translate data insights into understandable reports for non-technical stakeholders.

o   Knowledge of machine learning algorithms and frameworks to assess AI product effectiveness.

o   Experience in statistical methods to interpret data and build metrics frameworks.

o   Skilled in quantitative analysis to drive actionable insights.

• Design, develop, and maintain Java-based applications using Spring Boot and Hibernate frameworks.
• Collaborate with cross-functional teams to gather and analyze requirements, and translate them into technical solutions.
• Implement microservices architecture to build scalable and resilient systems.
• Write clean, efficient, and maintainable code adhering to best practices and coding standards.
• Conduct code reviews and provide constructive feedback to team members.
• Troubleshoot and debug issues to ensure optimal performance and reliability.
• Stay updated with the latest trends and technologies in Java development, microservices, and cloud computing.

Our Coffee is roasted in New Delhi, the centre of a new specialty coffee revolution. Experience something beyond jut a cup of caffeine.

Our coffee story is much wider, much higher and much deeper than meets the eye. We began in-depth coffee roasting during the worldwide lockdown caused by covid-19 pandemic and lass than 5 month late we founded Saltoro Coffee Roasters with an aim to serve the people great tasting coffee cultivated by Indian farm and roasted to perfection to get the quality products.

Overview: Saltoro Coffee Roasters is a boutique coffee roasting company that is passionate about sourcing, roasting, and delivering the finest quality coffee beans. With a commitment to excellence and a deep appreciation for the art of coffee, we aim to provide coffee enthusiasts with an exceptional and flavorful experience in every cup.

Responsibilities:

Lead Generation: Identify potential clients or customers through various means, such as cold calling, networking, market research, and online lead generation tools.

Market Research: Analyze market trends, customer needs, and competitor activities to identify opportunities for business growth.

Client Acquisition: Develop and maintain relationships with potential clients, understanding their needs, and presenting solutions that align with the company's products or services.

Sales Strategies: Develop and implement sales strategies and tactics to achieve and exceed sales targets.

Product Knowledge: Acquire in-depth knowledge of the company's products or services and effectively communicate their features and benefits to clients.

Presentation and Pitching: Prepare and deliver persuasive sales presentations and pitches to potential clients.

Negotiation: Negotiate contracts, pricing, and terms with clients, ensuring a mutually beneficial agreement.

Sales Reporting: Maintain accurate records of sales activities, client interactions, and progress toward sales targets. Prepare regular reports for management.

Client Relationship Management: Build and maintain strong relationships with existing clients, ensuring their satisfaction and identifying opportunities for upselling or cross-selling.

Collaboration: Collaborate with internal teams, including marketing, product development, and customer service, to ensure a seamless customer experience.

Feedback Collection: Act as a liaison between clients and the company, collecting feedback and insights to improve products, services, and customer satisfaction.

Key Skills:

Sales Skills: Strong sales and negotiation skills are essential for closing deals and growing revenue.

Communication: Excellent communication skills, both verbal and written, are necessary for conveying product information and building relationships with clients.

Market Research: The ability to conduct market research to identify potential clients and stay informed about industry developments.

Product Knowledge: In-depth knowledge of the company's products or services is crucial for effectively presenting and selling them.

Networking: Building and nurturing relationships with potential clients, industry professionals, and partners.

Adaptability: The ability to adapt to changing market conditions and client needs.

Time Management: Effective time management skills to prioritize tasks and meet sales targets.

Customer Focus: A customer-centric approach, understanding and addressing customer needs and concerns.

Problem-Solving: The ability to identify challenges and propose solutions to meet customer requirements.

Team Collaboration: Collaboration with internal teams to ensure smooth operations and customer satisfaction.

Technological Proficiency: Familiarity with CRM software and sales-related tools for managing client relationships and tracking sales activities.

Data Analysis: Basic data analysis skills to interpret sales data and make informed decisions.

Ethical Conduct: Ethical behavior and integrity in all sales and customer interactions.

Resilience: The ability to handle rejection and persist in pursuing leads and opportunities.

Goal-Oriented: A strong focus on achieving and exceeding sales targets and business objectives.

• This role includes both product and Project management.Involve in Data collection,Data filtering,refining, and sizing huge incidents data.
• Preferred Domain- Telecom
• Good to have Voice, Unified Communication, Contact center, Messaging experience, Application to Person (i.e. integration with WhatsApp,etc.)
• Work closely with the Engineering Team,Customer Business Team, different cross-functional Team to realize a road map of RPA implementation, Starting from requirement gathering, Ideation to Solution design and implementation
• create PDD (Process Design Document) and review SDD (Solution design document),POC development, Solutioning/Sizing/Business Case/Pricing activities
• Work closely with Marketing Team for proposal preparation,Business case development