Project Manager AVSI

Job Title: Junior Business Analyst with Project Coordination Experience

Key Responsibilities:

• Analyze business processes, gather and document requirements, and provide solutions to improve efficiency.
• Assist in project planning, scheduling, and resource management.
• Coordinate project activities, timelines, and communication between teams.
• Support project managers in monitoring project progress, identifying risks, and ensuring project goals are met.
• Create and maintain project documentation, including business requirements, project plans, and status reports.
• Collaborate with stakeholders to ensure alignment between business goals and project deliverables.
• Assist with testing and validation of solutions to ensure they meet business needs.

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Requirements:

6+ year of working experience .

Strong understanding of web fundamentals

Deeply technical with a track record of successful delivery.

Manage daily/weekly scrums.

Lead technical strategy and implementation for various team initiatives with an alignment with project / client expectations

Proven record of building project from scratch.

An entrepreneurial spirit combined with strong program and project management skills.

Excellent written and verbal communication skills with the ability to present complex plans and designs.

Excellent judgment, organizational, and problem-solving skills.

Excellent design and architecture knowledge.

Data-driven decision making.

We prefer candidates from Kerala.

Coordinate internal resources and third parties/vendors for the flawless execution of projects
Ensure that all projects are delivered on-time, within scope and within budget
Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility
Ensure resource availability and allocation
Develop a detailed project plan to track progress
Use appropriate verification techniques to manage changes in project scope, schedule and costs
Measure project performance using appropriate systems, tools and techniques
Report and escalate to management as needed
Manage the relationship with the client and all stakeholders
Perform risk management to minimize project risks
Establish and maintain relationships with third parties/vendors
Create and maintain comprehensive project document

Requirements and skills
Great educational background, preferably in the fields of computer science or engineering for technical project managers
Proven working experience as a project administrator in the information technology sector
Solid technical background, with understanding or hands-on experience in software development and web technologies
Excellent client-facing and internal communication skills
Excellent written and verbal communication skills
Solid organizational skills including attention to detail and multi-tasking skills

• Document business or systems as-is/ to-be process,
• Assessing the business model or its integration with technology.
• Work closely with Product Owners and
• Business stakeholders in preparing Product Backlog items
• Prepare user stories, prepare acceptance criteria for user stories and manage backlog.
• Drive business workshops to define requirements
• Develop product backlog and elaborate functional specifications for an IT solution.
• The candidate should also be able to analyze requirements
• Model as-is and to be process and support business during testing
• For stakeholders and customers, act as a bridge between the business problems and the technology solutions.