Product Design - Associate Manager (UX, Mobile App

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Key Skills

Product Design

Usability

UX Design

UI Design

B2C Products

User Research

Product Thinking

Roles & Responsibilities

• Design end-to-end user experiences for B2C digital products across web and mobile platforms.
• Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
• Conduct user research and usability analysis to identify customer pain points and improve product experiences.
• Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
• Collaborate closely with Product Managers, Engineers, Researchers, and Business teams throughout the product development lifecycle.
• Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
• Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
• Contribute to and maintain design systems, reusable components, and UX standards.

Ideal Candidate

1.Strong Product Designer from top college profile

2.Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3.Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4.Mandatory (Company): Top B2C product company

5.Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6.Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Product Designer, AM:PM

Compensation: 6–7 LPA

• You do not push pixels. You design products that feel inevitable. The kind where users do not notice the design because everything lands where it should.
• You do not show up with a moodboard. You show up with a flow that already solves the problem.
• You are not a “visual designer.
• You think hard about how Gen Z actually uses their phones.
• Why some apps stick. Why most do not. How a vertical video product can feel native without looking like every other vertical video product.
• You have built for Gen Z before. Not posters for a Gen Z brand. Product screens that real Gen Z users touched, used, skipped, returned to, or abandoned.

About AM:PM

AM:PM is a VC-backed news platform built for short-form video, reels, and fast threads, for Gen Z and millennials who want to stay informed without sitting through a panel of five people agreeing with each other for 40 minutes. We go deep without going slow. We understand internet culture because we live in it, not because we read a report about it.

Why this role matters

AM:PM is not building another news app. We are trying to change the form itself. The slash mechanic. The wraps. The newsroom. The discourse layer. These surfaces only work if the design pushes the product forward, not if it plays safe. You will decide what AM:PM looks like, feels like, and how users move through it.

What you will own

• Design the AM:PM app end-to-end across wraps, newsroom, and discourse
• Build the slash interaction for opinion and counter-opinion switching so it feels native, not gimmicky
• Create and maintain the AM:PM design system from the brand foundation up
• Use Figma, Claude, and any AI tool that helps you move faster without lowering the quality
• Run usability calls with real Gen Z users and use what you learn, not what you assume6. Work directly with the founding team and CTO to ship what you design
• Experiment fast, kill what does not work, and double down on what does

Who you are

• 1+ years of designing consumer mobile products that have shipped to real users
• You have worked on at least one Gen Z product end-to-end, not just one screen
• Your portfolio shows visual range, motion thinking, product logic, and more than one design language.
• You move at startup pace and do not need a perfect brief to begin
• Based in Mumbai or willing to relocate within commutable distance

This is a 0-to-1 journey. No senior designer above you. No safe template to copy. You are the design team. If that sounds like your kind of problem, drop your CV below or DM us.

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact