Principal SDET

Marketing Manager

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business

goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies,

videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 10+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

• Strong Software Engineering Profile
• Mandatory (Experience 1): Must have 5+ years of experience using Python to design software solutions.
• Mandatory (Skills 1): Strong working experience with Python (with Django framework experience) and Microservices architecture is a must.
• Mandatory (Skills 2): Must have experience with event-driven architectures using Kafka
• Mandatory (Skills 3): Must have Experience in DevOps practices and container orchestration using Kubernetes, along with cloud platforms like AWS, GCP, or Azure
• Mandatory (Company): Product companies, Experience working in fintech, banking, or product companies is a plus.
• Mandatory (Education): Educational background must be from a premium institute (IIT, IIIT, NIT, MNNIT, VITS, BITS)

Preferred

• Preferred (Skills 1): Experience in Task Queues like Celery and RabbitMQ is preferred.
• Preferred (Skills 2): Experience with RDBMS/SQL is also preferrable.
• Preferred (Education): Computer science

Job Summary

We are seeking a dynamic and highly organized Executive Assistant to support our Managing Director. The role requires managing high-level administrative tasks, coordinating business travel and meetings, and acting as a reliable point of contact. The candidate should be open to frequent travel and capable of handling a fast-paced work environment with complete confidentiality.

Key Responsibilities

• Manage the MD’s schedule, travel plans, appointments, and calendar
• Coordinate meetings, conferences, and events, including logistics and follow-ups
• Domestic Travel when required.
• Prepare reports, presentations, and official correspondence on behalf of the MD
• Follow up on action items and ensure timely execution of tasks
• Maintain a high level of confidentiality and professionalism
• Liaise with key departments and stakeholders for project coordination
• Conduct basic research and provide data-driven inputs for decision-making

Required Skills and Qualifications

• Graduate/Postgraduate in Business Administration or related field (MBA preferred)
• 3–7 years of experience as an Executive Assistant or in a similar role
• Excellent verbal and written communication skills
• Strong command of MS Office (Word, Excel, PowerPoint, Outlook)
• Willingness to travel frequently and adapt to changing schedules
• Ability to multitask, prioritize, and work under pressure
• High integrity, discretion, and a professional demeanor

What We Offer

• Direct exposure to leadership and strategic business operations
• Growth-oriented and supportive work environment
• Opportunity to travel and represent the company in key business forums

📍 Location: Mohali (On-site)

💼 Experience: Minimum 1.5 Year

💰 Salary: ₹15,000 - 20,000 per month

🕴 Eligibility: Candidates with Core Recruitment Consultancy background are mandatory

🔎 About the Role

We are seeking a proactive and target-oriented HR Recruiter to drive end-to-end talent acquisition. The ideal candidate will be experienced in high-volume sourcing, screening, interview coordination, reporting, and ensuring an efficient hiring experience for both candidates and hiring managers.

🎯 Key Responsibilities

• Handle the complete recruitment cycle — sourcing, screening, interview coordination, negotiation, and final selection.
• Source candidates using Naukri, Shine, LinkedIn, Indeed, and other recruitment channels.
• Build and maintain a strong talent pipeline for multiple roles.
• Conduct telephonic/virtual screening discussions to evaluate skills, experience, and expectations.
• Coordinate interviews and timely feedback with hiring managers.
• Maintain daily/weekly recruitment trackers and MIS reports.
• Ensure a smooth and positive candidate experience during the entire hiring process.
• Support onboarding activities, if required.

🧩 Required Skills & Competencies

• Minimum 1.5 year of recruitment experience.
• Proficiency in both English & Hindi speaking.
• Experienced in BPO/KPO Hiring.
• Core Recruitment Consultancy background is mandatory.
• Strong understanding of varied job profiles and industry hiring dynamics.
• Excellent communication, coordination, and negotiation skills.
• Ability to work independently and achieve hiring targets.
• Proficiency in MS Excel & Google Workspace (Sheets, Docs, Drive, etc.).
• Hands-on experience using Naukri, Shine, LinkedIn, Indeed, and similar platforms.

🎓 Educational Qualification

• Bachelor’s or Master’s degree in Human Resources or related field (preferred)

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

Designation: Account Director Team: Account Management

Grade: 6

Job Location: Mumbai/ Gurugram

Reporting Manager: Business Head

Job Purpose

The Account Director is responsible for maintaining a leadership position in the market by contributing to:

● Success of a set of assigned client accounts, leading to account renewals and upsells

● Building of capable, independent and motivated teams

● Accurate internal planning, budgeting and forecasting

Role Responsibilities & Deliverables

1. Strategic ● Create plans, budgets & forecasts for internal consumption and usage ● Review & vet decoded client briefs of existing clients every quarter and of new clients as they come in ● Create and communicate Annual Operating Plans (AOP) basis the clients’ decoded briefs. Update the AOP incase of significant modifications in the client’s brief or digital platform policies during the course of the year ● Create quarterly execution plans based on internal plans and decoded client briefs ● Update resource planning basis quarterly FTE and utilization mapping ● Maintain monthly client P&Ls ● Ensure achievement of billing targets by the team ● Ensure timely renewal of contracts. Identify any obstacles to contract renewal well in advance, and resolve (or escalate) the same

2. Communication & Coordination

● Monthly / Quarterly (as pre-defined) meetings with clients to build relationship, understand client’s strategic / growth plans and identify upsell opportunities ● Monthly communication with clients to provide updates and collect feedback ● Ensure timely and proactive response to client emails (by self and by team) Mumbai | Gurugram

3. Account Management

● Brainstorm (when required) with relevant teams for client pitches and execution of briefs ● Ensure accurate referencing and industry benchmarking by the team ● Upsell offerings to existing clients based on specifically identified needs of the client ● Strategic intervention and inputs to the competitor analysis process. Identify process improvements, new potential offerings and internal training needs basis the same

4. Finance ● Follow up with the client for any overdue payment and ensure it’s release incase the Associate AD isn’t able to ● Review quarterly financial trackers and update the management on the same. Provide necessary inputs and course correction where required

5. Team ● Hire capable, independent resources that can understand, communicate and execute client briefs accurately ● Create a team culture of research and self-development ● Work with the L&D team to structure training programs that directly impact work quality along with specific competencies

Core Competencies

1. Business & Financial Acumen ● Fluency in comprehending, tracking and maintaining financial data ● Keenness in understanding Client business with the aim at linking team efforts with Client revenue

2. Leadership & Team Management ● Lead by example & mentor team members ● Keep team members motivated at all times ● Ensure quality resources are brought on board ● Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback) ● Train, mentor and motivate the team Mumbai | Gurugram

3. Industry Knowledge ● Monitor competitor offerings and identify potential business avenues ● Update self and the team on the latest industry trends

4. Customer Focus ● Keep client needs in mind while framing strategies ● Timely resolution of client escalations

5. Planning & Organizing ● Tactfully prioritise tasks and projects to manage work across brands ● Deliver quality work within deadlines with the available resources

6. Communication ● Excellent written and verbal skills ● Ability to clearly articulate complex ideas and strategies to clients and the team ● Ability to sell work and ideas, and respond positively to feedback

Desired Qualifications & Expereince

1. UG - Any Graduate - Any Specialization OR PG - Any PG Course – Any Specialization; Post Graduation Not Mandatory.

2. Candidates with 5+ years of work experience can apply. Should have preferably been involved in Client Servicing, Strategy and Execution – All three

3. Prior team management experience preferred

4. Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it

Job Profile: This role involves working with the frontend team working closely with the backend team. You are required to have in-depth knowledge of every level of the web creation process, which includes Linux server set-up and configuration, creating server-side APIs, making JavaScript codes that power apps, etc. Key Responsibility Areas: · Developing new user-facing features using React.JS Translating designs and wireframes into high-quality code Optimizing components for maximum performance across a vast array of web-capable devices and browsers Skills Required: ▪ Experienced with front-end programming language with React JS. ▪ Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model. ▪ Thorough understanding of React.js and its core principles. ▪ Experience with popular React.JS workflows (such as Flux or Redux). ▪ Knowledge of modern authorization mechanisms, such as JSON Web Token. ▪ Familiarity with modern front-end build pipelines and tools. ▪ Familiarity with code versioning tools (such as Git, SVN, and Mercurial). ▪ Candidates with Good communication Skills. ▪ Candidates with Banking / Finance domain experience preferred.,

• Design and driving learning strategy and charter for company, inline with business priorities.
• Provide a responsive, effective and efficient centralized- Learning and Development (L&D) function within the newly established Centre of Excellence (CoE) providing a range of Learning and Development services across functions.
• Foster a culture of continuous-learning through various interventions, and providing access to curated, relevant content to the team.
• The incumbent will aggregate and support the delivery of the L&D strategy and the development of the L&D offerings across company
• Design and execute learning journeys for specific cohorts such as high potentials, leadership, any identified critical roles/functions
• Ownership of associated metrics and data for learning & development, and talent processes
• Working in close collaboration with internal and external stakeholders to deliver the learning needs of company.
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