Paid Media Executive

We are looking for a seasoned fullstack developer who combines hands-on technical skills with strong experience in AI/ML and a deep understanding of market & website analytics. This role will play a strategic part in building intelligent platforms and driving data-informed decisions.

Key Responsibilities

• Architect and develop scalable, modular systems using Node.js, React/Next.js, PostgreSQL/MongoDB, and GraphQL/REST APIs. Build extensible APIs and content management workflows.
• Use OpenAI, Anthropic, or Gemini APIs to build features like automated FAQ generation, AI visibility scoring, and citation-ready content enrichment. Optimize for AI Answer Engines (AEO)
• Implement and analyze data from tools like Google Analytics, Mixpanel, Amplitude, Hotjar, etc.
• Develop dashboards and data visualizations to support marketing and product teams
• Collaborate with designers, data engineers, and product managers to align tech with business strategy
• Own product performance and conversion metrics with regular audits and improvements
• Evaluate user behavior, funnels, and attribution to improve product and marketing decisions

Required Skills

• Strong fullstack capabilities (JavaScript, Node.js, React/Angular, APIs, databases)
• Solid understanding and practical experience in AI/ML frameworks (e.g., Python, TensorFlow, Hugging Face, OpenAI API, Langchain)
• Experience implementing bot tracking pipelines: identifying and measuring search engine bots, AI crawlers, and language model spiders.
• Use of tools like server logs, Cloudflare bot management, or custom bot classification systems.
• Knowledge of how to measure AEO performance: visibility in AI answers, citation signals, crawl frequency, and interaction patterns.
• Comfortable collaborating with a business co-founder — a fast-moving, product-minded builder who thrives in zero-to-one environments

Organisation: A fintech neo-banking startup.

Position Overview:

We are looking for a seasoned finance professional to join our team as Finance Head. The ideal candidate will have a strong background in finance and accounting, with a proven track record of leadership in a startup environment.

Responsibilities:

● Develop financial forecasting models to aid in fundraising and inform strategic planning. Maintain and enhance financial models, including future projections

● Develop a financial strategy that supports the company's objectives, focusing on sustainable growth and profitability.

● Closely work with business team to evaluate product pricing, marketing campaigns, unit economics.

● Oversee the day-to-day financial operations, mentor our finance personnel, and ensure a seamless financial workflow.

● Manage treasury function and working capital planning

● Lead negotiations with partners and vendors to ensure beneficial deals, contributing

to the company's profitability and strategic objectives.

● Prepare comprehensive financial updates for internal stakeholders, investors, and tax

authorities, ensuring all reporting requirements are met.

● Ensure legal and regulatory compliance regarding all financial functions across

multiple jurisdictions, including the US, Canada and India .

● Manage fintech finance operations including reconciliation and fund flow

management.

Ideal Candidate:

● Bachelor’s degree in finance, Accounting, or a related field and Chartered Accountant.

● A minimum of 7-10 years of experience in finance, with at least 3-5 years in a senior financial leadership role, preferably in a startup.

● Excellent leadership and team management abilities with a track record of leading a lean team.

● Strong communication skills with the ability to present financial data to non-financial audiences.

● High level of integrity, confidentiality, and professionalism.

-Marketers are responsible for planning, creating, and executing marketing campaigns to expand their company’s reach and potential customer pipeline.

- A marketing job description should include the necessary qualifications, responsibilities, and skills required for success in the role.

• Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

As a Head of Product, you will be responsible for strategic planning and management of the entire product portfolio.

What you will do:

• Defining and aligning of the vision, strategy and roadmap
• Identifying opportunities that lead to product growth through innovation while still maintaining the fundamental business goals/ priorities
• Overseeing the innovation and improvement of the business’s product to suit the consumers’ needs
• Defining, monitoring of the company relevant KPIs and controlling of the measures to achieve the objectives set
• Building the product team and hiring across product roles
• Managing and taking ownership of product end-to-end: including defining scope, developing requirements for product launch
• Analyzing customer needs/ markets, competitive offering and user requirements in depth
• Coordinating with various functions to ensure product roll-out within defined timelines, understanding product priorities and implementing a product governance framework
• Conceptualizing innovative features, designing wireframes/ prototypes and documenting PRDs to enhance app usability
• Working collaboratively with various teams including marketing, business, UX, customer support and engineering teams etc.

What you need to have:

• MBA/ B.Tech from Tier 1 Colleges (IIM/ ISB/ IIT/ BITS)
• 12+ years of B2C product experience at a product company
• Solid Leadership background coupled with excellent communication and interpersonal skills
• Prior experience in handling and managing teams
• Comfort diving into data and deriving tangible insights
• Proven track record of shipping several high impact features, end-to-end
• Prior startup & fintech experience is a plus
• Prior experience in tech roles is a plus    

We work in a project based environment, so each project (research assignment) would not last for more than 3-4 weeks. Research assignments would primarily focus on B2B respondents/ prospects and the candidate will be required to call-up these respondents/prospects and convince them to participate in our research surveys further take them through the questionnaire and capture responses over the phone.

- Primarily will be involved in generating Leads over the phone with national and international respondents.

- Perform secondary research, and generate leads using various tools, directories and websites.

Pepper (http://www.pepper.org.in/">www.peppercontent.in) is building India’s largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories, 40+ content verticals, and 40+ global languages. Over the past 3 years, we’ve worked with brands like Adobe, upGrad, Swiggy, Dunzo, BusinessWorld, Digit,  Shiksha.com, Rapido, BookMyShow, UrbanClap, Yatra, Bewakoof, YourStory, Bharat Matrimony, and 300+ other brands. We have over 30,000+ writers and graphic designers who have applied to Pepper so far, who form part of the ‘Pepper Cloud’.

We are on the path to building a global on-demand content marketplace platform that allows for collaboration, discovery, and upskilling for all our creators. Now we are in a rapid expansion phase to enter into more content service offerings, engage a wide spectrum of content creators and at the same time, scale up our existing services. 

Job Responsibilities:

• Oversight of recruitment delivery and operations. Partner closely with the business teams to ensure
• Sourcing and hiring strategies are aligned with People’s strategies.
• Use industry knowledge and experience to identify and attract the best talent in technical or business
• baseline.
• Determining current hiring needs and producing forecasts
• Develop a sustainable talent acquisition and hiring plans and strategies
• Create, organize, and implement new and enhanced recruiting and selection processes/tools to drive efficiency and improve the quality of hires
• Develop and oversee innovative sourcing strategies to attract talent from non-traditional and/or diverse talent pools
• Actively leverage a network/user group base to promote the brand and tap into potential talent.
• Plan procedures for improving the candidate experience
• Suggest measures for improving employee retention

The ideal candidate must -

• At least 4+ years of experience in Talent Acquisition or similar TA role - Experience in Tech hiring is a big plus.
• Experience in hiring for Start-ups is a must.
• In-depth knowledge of full-cycle recruiting and sourcing.
• Experience with HRIS, ATS, Sourcing and Recruitment Marketing tools
• Have excellent verbal, written communication, and presentation skills.
•  Have a willingness to be flexible: Works beyond what is described in the job description.

• Job description*

Roles and Responsibilities:

• Build sustainable relationships of trust through open and interactive communication Maintain records of customer interactions, customer accounts, and file documents
• Answering or making calls to clients to learn about and address their needs, complaints, or other issues with products or services
• Responding efficiently and accurately to callers, explaining possible solutions, and ensuring that clients feel supported and valued
• Engaging in active listening with callers, confirming or clarifying information and diffusing angry clients, as needed
• Building lasting relationships with clients and other call center team members based on trust and reliability
• Utilizing software, databases, scripts, and tools appropriately
• Understanding and striving to meet or exceed call center metrics while providing excellent consistent customer service.
• Making sales or recommendations for products or services that may better suit client needs
• Taking part in training and other learning opportunities to expand knowledge of company and position
• Adhering to all company policies and procedures

Desired Candidate Profile:

• Excellent Communication skills with strong command on English Language.
• Ability to multitask, manage time and prioritize
• Good data entry and typing skills
• Good computer skills
• Ability to ask prying questions and diffuse tense situations
• Strong time management and decision making skills
• Comfortable working for Night Shift