Online Marketer

About Us

Heyo & MyOperator are India’s leading Conversational platforms, powering Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a fast-growing SaaS company redefining how brands communicate at scale. With a hybrid work culture and a bias for action, we’re on the lookout for data-driven marketers who can own growth from end to end.

Job Overview

We’re looking for a sharp and analytical Performance Marketer who thrives on numbers, experimentation, and results. You’ll manage multi-channel ad campaigns across Google, Meta, LinkedIn, WhatsApp, and Email—optimizing for performance and ROI. This role requires strong command over marketing tools, excellent reporting skills, and hands-on experience managing large budgets in the B2B SaaS space.

Key Responsibilities

• Plan, execute, and scale performance campaigns across Google Ads, Meta, WhatsApp, Email, and LinkedIn platforms.
• Manage a monthly marketing budget of ₹15 lakhs+ and ensure a high ROI through continuous testing and optimisation.
• Build and monitor full-funnel strategies—from top-of-funnel awareness to bottom-of-funnel retargeting and nurturing.
• Drive engagement and conversions through WhatsApp campaigns, leveraging automation tools and segmentation.
• Use Zoho CRM, Google Analytics, and Excel to track performance, analyze trends, and report on key metrics.
• Collaborate with content, design, and sales teams to align messaging and improve lead quality.
• Run A/B tests to optimize creatives, targeting, and landing pages.
• Create weekly/monthly performance reports with actionable insights.

Qualifications & Skills

• 4–6 years of experience in performance marketing, ideally in a B2B SaaS environment.
• Strong command of Google Ads, Meta Ads, LinkedIn Ads, WhatsApp Campaigns, and email marketing.
• Experience with WhatsApp Business API/automation tools for outreach and engagement.
• Hands-on experience with Zoho CRM and advanced Excel reporting.
• Strong analytical mindset with a solid understanding of funnel metrics and marketing KPIs.
• Bonus: Familiarity with tools like Mixpanel, Hotjar, or any marketing automation platforms.

Why Join Us?

• Own and lead growth across all key digital channels.
• 100% remote role with high ownership and autonomy.
• Be part of a high-growth, product

We’re looking for a Senior B2B marketer

As our senior B2B marketer you need to set strategy mainly online, to attract user to the site and become our drop shipper/wholesaler, include India market, European market, US market, Australia market, UAE and Japan.

You will report to B2B performance manager and responsible for marketing activities within B2B define

What you will do:

· Define and execute the overall drop shipping/wholesaler global strategy;

· Identify on-site and off-site opportunities and make sure they are executed to increase the number of dropshippers/wholesaler globally

· Set strategy especially aim to recruit Indian drop shipper

· Stay on top of best practices, trends, and news in the field;

Must haves:

· Minimum 2-3 years of relevant work experience;

· Familiar with promote via Google and bing ads, social media networks 

· Fluent in Hindi and English (written & verbal);

· Familiar with basic knowledge of marketing

· Familiar with India market

· Attention to detail;

· Independent thinking, active and creative

· Strong learning ability and adaptability

· Wholesale/dropshipping related work experience is plus

Responsibilities:

• Develop and implement digital marketing strategies to drive lead generation and customer acquisition.
• Plan, execute, and optimize paid advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research and analysis to identify opportunities for improving search engine visibility and organic traffic.
• Create compelling ad copy and visual assets for digital ads, landing pages, and other marketing collateral.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing campaigns.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Requirements:

• 2-3 years of proven experience in digital marketing, with a focus on lead generation and paid campaigns.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and the ability to interpret data to drive decision-making and campaign optimization.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a collaborative team environment.

AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively.

SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry.

SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision.

CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes.

Job Responsiblities

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Benefits

Permanent WFH

5 days Working

Lucrative Incentives

Responsibilities

• Create and federate audience segments; both ad hoc using SQL and via internal CDP, to support business units and power their digital marketing channels
• Build, maintain, and troubleshoot Github jobs and Salesforce Marketing Cloud automation that power our scalable recurring communications, such as lifecycle touchpoints and surveys
• Work across numerous internal and external marketing platforms (Salesforce Marketing Cloud, Audience Platform, publisher, and social partners, etc)

Qualifications

• Intermediate SQL programming experience required
• Minimum 2 years’ experience working with relational databases
• Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
• Familiarity with CRM platforms (eg Salesforce Marketing Cloud) and publisher/social partners (eg Facebook, DV360)

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

• Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
• Creating, managing and guiding a team of digital marketing specialists
• Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
• Crafting digital or online marketing strategies and thus contributing towards the increase in business
• Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
• Extensively being involved in budgeting and planning of the company’s digital marketing division
• Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
• Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
• Obtaining and constantly working on the feedback being received on the current digital marketing platforms
• Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
• Working closely with various internal as well as external stakeholders

Desired Candidate Profile