Online Marketer

Strong B2B SEO specialist, copywriter profile

Mandatory (Experience 1) - Must have 2+ years of experience in B2B SEO, content writing, or SEO-focused copywriting

Mandatory (Experience 2) - Must have strong working knowledge of SEO principles, including keyword research, on-page optimisation, search intent, and content structuring

Mandatory (Experience 3) - Must have hands-on experience writing insight driven B2B content for landing pages, linkedIn posts or campaigns

Mandatory (Experience 4) - Must demonstrate excellent B2B content writing fundamentals - clarity, structure, logic, and ability to simplify technical concepts for B2B audiences

Mandatory (Domain Exposure) - Must have 6 month+ experience with search engine marketing

Mandatory (Company) - B2B product companies

Envizn Labs is a software solutions company specializing in web development, dedicated to crafting digital experiences that stand out. By blending innovative technology with creative strategy, Envizn Labs helps bring clients’ visions to life. Our team is passionate about delivering impactful solutions that cater to the unique needs of businesses. At Envizn Labs, we are driven by collaboration, innovation, and commitment to excellence.

Role Description

This is a full-time, on-site role for a Back Office Employee at our office in Rajarhat. The Back Office Employee will handle administrative tasks, support operational workflows, and maintain accurate records and documentation. Daily responsibilities include managing communications, supporting customer service queries, assisting financial processes, and coordinating with sales teams to ensure efficiency across departments.

Qualifications

• Proficiency in Back Office Operations, including data entry, documentation, and administrative tasks
• Strong Communication and Customer Service skills to engage effectively and resolve queries
• Basic understanding of Finance and Sales processes to support departmental activities
• Good organizational and time management skills
• Ability to work independently and collaboratively in a dynamic work environment
• Proficiency in MS Office tools is required
• Bachelor’s degree in Business Administration or any related field is preferred

1. Regularly produce various content types, including email, social media posts, blogs, and white papers.

 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.

 3. Edit content produced by other members of the team.

 4. Collaborate with other departments to create innovative content ideas.

 5. Create eye-catchy and innovative headlines and body copy.

 6. Writing a wide variety of topics for multiple platforms

 Content Writer Skills:

 • Excellent verbal and written communication skills.

 • 1-6 years of experience in technical writing.

 • Creative and innovative thinker and planner.

 • Assists team members when needed to accomplish team goals.

 • Good interpersonal and communication skills

 • Familiarity with keyword placement and SEO

 • The ability to consistently meet tight deadlines

Why should you join us:

· Fixed working timings- 5 days working

· Attractive Incentives

· Young & Vibrant work culture

• Experience with tracking and improving critical KPIs on a dashboard.
• Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
• Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
• Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
• Strong sense of product as you’ll be a key influencer in how the product shapes over time.
• Creative thinker, story-teller and problem solver with attention to detail.
• Bachelor’s degree, preferably a master’s degree is required.
• Hands on experience in the eCommerce domain, especially on the seller side.
• Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
• Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
• Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
• Any experience with data sciences and analytics, R or python.
• Knowledge of or experience with UI/UX, graphics design or product management.
• US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.

Job Description:

• Research and write original, well-researched, and informative content for the website and blog.
• Work closely with the marketing team to create content that aligns with the company’s overall marketing strategy.
• Collaborate with the subject matter experts to ensure that all the content is accurate and up-to-date.
• Optimize content for search engines and ensure that it is easily discoverable by users.
• Monitor website analytics to identify areas of improvement and adjust the content strategy accordingly.
• Stay up-to-date with the latest trends and best practices in content creation and SEO.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

Engineering Services Marketing Manager – NA Region (http://www.techwave.net">www.techwave.net)

Shift Timing: 04:00 PM to 01:00 AM IST

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

Responsibilities include:

* Planning:

• Develop actionable outcome-oriented marketing plans for each quarter
• Marketing plan should include tactical marketing calendar with details on all planned activities
• Focus should be on creating Techwave brand awareness, lead generation and sales enablement

* Stakeholder Management:

• Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
• Create a communication plan to keep the stakeholders informed about various marketing activities for the region

* Research:

1. Events:

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful

1. Marketing Database:

Building the marketing contact database by research and by working with vendors.

* Digital Marketing:

• Work with internal team members to develop and execute SEO strategy for the region
• Plan and execute PPC/Display/Re-Marketing campaigns

* Content Marketing:

• Get all required marketing collaterals prepared for various services in the region
• Plan and create innovative content like infographics, videos, etc.
• Create and share one newsletter per month to keep region heads and stakeholders informed

* Event Management:

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

Analytics:

Measure all marketing activities against key performance indicators

Analyse historical campaign data to improve future campaigns

Requirements:

• At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
• Should have worked for the NA regional marketing efforts
• Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
• Ability to co-create content in association with content writers internally and externally
• Experience working on any Marketing Automation tool
• Experience working with cross functional teams
• Ability to organize and manage multiple tasks with a sense of calm
• Attitude to get things done as planned no matter the challenges faced

For a person to be successful in this role:

• Hands-on in all aspects of digital marketing
• Good project management skills
• Should be a people’s person
• Takes complete ownership