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Shubham Vishwakarma
Full Stack Developer - Averlon
About eTailing India
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- Experience managing SEO and affiliate programs.
- Strong understanding of current online marketing concepts, strategies and best practices.
- Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
- Experience in a similar digital marketing role.
- Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
- Strong communication skills.
Javascript
HTML/CSS
jQueryWe were founded in 2014 with a mission to develop and deliver applications to small businesses in India, using which these businesses can achieve new heights in their business.
Most of these companies lack behind because they can’t afford high end applications, and don’t buy these applications majorly because many of its features are not useful to their business. We develop customized applications as per customer’s business needs.
Founder & CEO - Karan Jain
Position - Frontend Engineer
Responsibilities
● Use markup languages like HTML to create user-friendly web pages
● Maintain and improve website
● Optimize applications for maximum speed
● Design mobile-based features
● Collaborate with back-end developers and web designers to improve usability
● Get feedback from, and build solutions for, users and customers
● Write functional requirement documents and guides
● Create quality mockups and prototypes
● Help back-end developers with coding and troubleshooting
● Ensure high quality graphic standards and brand consistency
● Stay up-to-date on emerging technologies
Requirements and skills
● Proven work experience of 4-5 years as a Front-end developer
● Hands on experience with markup languages
● Experience with JavaScript, CSS and jQuery
● Familiarity with browser testing and debugging
● In-depth understanding of the entire web development process (design, development and
deployment)
● Understanding of layout aesthetics
● Knowledge of SEO principles
● Familiarity with software like Adobe Suite, Photoshop and content management systems
● An ability to perform well in a fast-paced environment
● Excellent analytical and multitasking skills
● BSc degree in Computer Science or relevant field
Responsibilities:
● Responsible for user acquisition efforts end to end for mobile games and GTM strategy
and market penetration
● Collaborate with Game development team to understand the opportunities to improve
the game and thus increasing the organic installs/WOM/ virality quotient of the game
● Understanding the latest market trends and behavioral insights from UA standpoint and
feeding them back into game development team
● Identifying the areas of improvement in onboarding experiences and working with game
development team to improve those areas and thus leading to higher ROAS of the
campaigns
● Setting up accounts across leading digital ad networks and MMPs and establishing a
good relationship with the third party stakeholders
● Establishing credit lines with ad networks and cracking business deals at attractive
pricings
● Running multiple ad campaigns across various ad formats at the same time globally
● Setting up the data flow pipeline for entire UA system and building visualization layer on
top of it
● Monitoring ad campaigns across networks and games to manage paid UA scale without
hurting profitability
● Brainstorming and coming up with innovative ways to test marketing campaigns and thus
eventually cracking the mantra for success in the cluttered digital UA landscape
● Scaling up the campaigns to deliver higher installs, with good quality at an impressive
cost-per-acquisition
● Finding niche distribution channels/partners to diversify the risks involved
● Building a team of marketing Managers, Account managers, Analysts and Graphic
designers, Graphic composers/editors, and marketing communications team
● Handling performance appraisals for the team
Candidate we are looking for:
● 3+ years of digital Marketing experience. Global
markets UA knowledge would be a plus
● Hands on experience in creating campaigns, running liveops on UA and managing
marketing budgets greater than 25mn USD per annum
● Deep knowledge on dashboards of advertising platforms, MMPs and other performance
tools
● Great analytical experience to understand the performance of campaigns and ability to
drive behavioral insights through data
● Hands on experience in handling the constantly changing UA ecosystem (iOS 14 privacy
changes, GDPR, and other regulations)
● Capable to foresee behavioral patterns and convert them into unique differentiable
marketing campaigns
● Strong negotiation skills to convert new accounts, business deals, partnerships
● Ability to come up with both macro and micro opportunities and breaking down the
macro opportunities into achievable micro opportunities
● Real experience on hiring raw talent and coaching them to become rockstars in terms of
both skill and personality and eventually to become great leaders of the company.
● A personality with a strong bias towards execution without neglecting/ignoring/ affecting
values and team mates of the company
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
We need exceptional writers that love writing and are genuinely passionate about it. Be a part of a work environment and a culture that promotes new ideas and aims to do things differently and at the highest level. With us you'll work with a group of high-spirited talented people that aim to grow and get better each day.
This is a job fit only for individuals who are keen to learn new things and are extremely proficient in English.
Job specifications:
Permanent - In-house
Monthly Salary - ₹12,000 to ₹16,500
Working hours
9:30 am to 6:30 pm (Monday to Friday)
9:30 am to 1:30 pm (Saturday)
Job location - 608, Titanium square, Hazira-Adajan Rd, Opp Income Tax Office, Adajan, Surat.
Job description
You will have to write impeccable SEO website content for different websites (Home, about, services, FAQ and other pages) along with blogs and social media captions.
Roles and Responsibilities
1. Research client's competitor websites to gather information and write unique plagiarism free website content.
2. Write clear marketing copy to promote products/services.
3. Write well-structured original SEO content using SEO tools.
4. Submit work to superiors for input and approval.
5. Conduct simple keyword research and follow SEO guidelines while writing content.
6. Ensure all-around consistency (format, fonts, and content tone).
7. Achieve a monthly average target of approximately 1200 words per day.
Desired Candidate Profile
1. Flawless grammar and excellent content writing and editing skills in English.
2. Basic Knowledge regarding content writing and SEO.
3. Graduates from English Literature, Journalism, Mass Communication & English Honors will be preferred but all graduates are eligible to apply.
Perks and Benefits
1. Evaluation for Bonus and Promotion every 6 months.
2. Incredible opportunity to diversify your writing skills by working with experts on unique projects.
3. Paid sick leaves.
Our website - https://leftwrite.in/
Job Types: Full-time, Regular / Permanent, Fresher
Salary: ₹12,000.00 - ₹16,500.00 per month
Benefits:
- Paid sick time
Schedule:
- Day shift
- Morning shift
Supplemental pay types:
- Overtime pay
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Adajan , Surat - 395009, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Writing: 1 year (Preferred)
Are you looking for a promising career with a well known ed-tech brand, which is looking to make life easier for kids and parents to understand basic concepts of learning? Then read on.
Our client aspires for equity in education along with profound, measurable societal impact. The company provides learning solutions such as digitalized educational contents, English speaking, school infrastructure, improvement and management solutions etc. for a spectrum of audiences ranging from children in schools and informal setting, to teachers, adults, and corporate. They've created significant reach and impact at scale; through their presence across 32 States and Union Territories and 478 districts of India, in 36,000 schools and with a network of around 300 Institutes of Skills, and 100 industrial clusters, they directly impact 15 million people on a daily basis. Globally, they deliver programmes in 17 countries of Africa, Middle East and South East Asia
As catalysts, they facilitate education to transform and create a sustainable impact. They improve the quality, reach and delivery of education to the masses using pedagogy and technology. Their partnerships with the government, educational institutions, and international agencies ensure maximum reach and hence, impact.
- Responding and managing inbound sales leads from our website or any other channel.
- Doing the first conversation, understanding the requirements, suggesting a best suited solution and then connecting them to the senior members of our team.
- Understanding sales targets and building leads digitally both for the social sector, for schools, with coaching institutes and retail.
- Working with the senior team to share the relevant information, mature these leads and driving them for conversion
- Building digital connections with potential partners, distributors, resellers, CSR consultants and NGOs who can take up our solutions and grow them in their territory.
- Personally meeting the leads and giving them detailed presentations about the company and the products
- Managing schools needs by providing them with customised solutions
- Handling the North-east region and the leads for that territory
- Setting up a network of schools for future sales and support
- Sharing with them the various edtech options built by the company
- Candidate with sales experience in Education K - 12 segment (preferred) - someone with experience in managing Digital sales (B2B).
- MBA (preferred)
- Good communication skills
- Sales experience in an ed-tech field preferably with B2B
- Excellent and Effective Communication and an aspiration to learn best of all types of communication - verbal, email, phone, WhatsApp and others
- Basic digital capabilities - Since all our inbound sales and support queries come via phone/ email, therefore the person should be good at emails, typing, and writing replies and coordinating with different people.
- Self-awareness, Peaceful mind and humility to learn
Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.
Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.
What you will do:
- Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimizing copy and landing pages for search engine marketing
- Performing ongoing keyword discovery, expansion and optimization
- Researching and implementing search engine optimization recommendations
- Researching and analyzing competitor advertising links
- Developing and implementing link building strategy
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code
- Working with editorial and marketing teams to drive SEO in content creation and content programming
- Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Desired Candidate Profile
What you need to have:- Proven SEO experience
- On Page SEO- Keywords auditing and developing required tags and optimizations
- Off Page SEO- Thorough knowledge of backlinking techniques
- Proven SEM experience managing PPC campaigns across Google and Facebook business
- Solid understanding of performance marketing, conversion and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Proven backlink experience- sites built backlinks for and raised traffic (will check url)
- Website links to previously conducted on-page optimizations
- Previously conducted keyword embedding for #1 rank Google
Skills Required-
· Provide Demo class to potential candidates.
· A person should have in-depth knowledge of digital marketing.
· Should have minimum of 2 years of professional experience in digital marketing.
· Should have a minimum 1-year experience in teaching digital marketing concepts to the learner.
· Able to create a digital marketing curriculum as per the user requirements.
· Able to create content about digital marketing for the course.
· Should have basic technical knowledge.
Experience:
Digital Marketing: 2 years (Preferred)
Job Types
Full-time
Pay
₹15,000.00 - ₹25,000.00 per month
Education:
Bachelor's (Required)
Job Types: Full-time, Contract
Salary: ₹15,000.00 - ₹25,000.00 per month
Designation: Business Head - eCommerce - Comfort Food Ecosystem
Location: Mumbai
This role will have end-to-end ownership of this e-commerce business with Digital First mindset. You will create the Digital Selling Strategy, help build the prototype and beta-version of the product and work closely with the internal and external stakeholders.
We expect the Business Manager/Head/Lead/Specialist to be a passionate customer advocate with proven analytical capabilities and project management skills, extreme attention to detail, online/mobile technology understanding, social media marketing skills and the ability to effectively prioritize and multi-task.
The Business Manager/Head/Lead/Specialist must be an effective negotiator and an excellent communicator in working with partners and vendors, as well as with internal cross-functional teams. The ideal candidate will be a self-starter with a passion for Digital First on product & technology, a high level of flexibility, commitment, and a sense of ownership
An Ideal Candidate will be able to:
Act as the business owner for this e-commerce product, possessing a complete understanding of internal and external variables that impact the business
Develop a detailed understanding of the product development and go-to-market process for the Digital First business, as well as the factors that drive success within each segment of our business
Must Have experience in FMCG Food & Beverages or OTC marketing
Responsible for managing the ecommerce business, apart from building and cost effective and efficient business model
Responsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales process
Manage Revenue and Gross Profit Targets for E-commerce and grow the business digital interventions
Planning, Executing & Handling complete business operations of e-commerce at each level
Understand the characteristics of Indian e-commerce market and use the platforms superior resources to establish and build the overseas e-commerce network
Front-end operations, Product Assortment, Supply chain, Distribution and CRM
Over-seeing and executing Pan-India level deliveries for a seamless operation
Planning and implementing visibility activities for the brand for the e-commerce clients
Campaign Analytics Strategies & implementation for maximizing revenues and customer experience
Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
Responsible for the development of effective e-commerce website branding, planning and marketing programs
To create engagement via digital marketing plans to ensure maximum brand visibility on a platform
Formulate a comprehensive account wise strategy for e-Commerce channel
To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process
Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies.
Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets.
Basic Qualifications
Bachelor’s degree in technical field preferably from prestigious institutions
6+ years of product management experience developing and launching products
5+ years of experience in the e-commerce space with exposure to social media trends, online marketing and brand building
Experience managing multiple projects - prioritization, planning and task delegation
Ability to develop & drive business strategy
Multiple successful launches of V1 products in a rapid growth environment
Hands on experience working in an Agile environment with a short iteration cadence
Proven track record of taking ownership and driving results
Exceptional interpersonal and communication skills, both written and verbal
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon