Online Marketer

Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys

Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase

Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.

Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.

Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.

Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams

Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)

Mandatory (Note): Don't want data analysis but business/product/user analysts

Preferred

Duties and responsibilities

● Improve organic search results for desktop and mobile sites on all major search engines

● Provide SEO analysis and recommendations in coordination with elements and structure

of websites and web

● Provide recommendations and execute strategies for content development in

coordination with SEO goals – general and keyword specific

● Administer search engine programs (XML sitemaps, Google Analytics, webmaster tools)

for purposes of diagnostic reporting on client projects

● Promote both off-page and on-page activities and also the interactions that build ranking,

profile and traffic

● Analyse and understand web analytics dashboards and draw inferences which helps to

attain the business goals

● Monitor and evaluate search results and search performance across the major search

channels, need to have good knowledge in current search trends

● Communication to team and management on project development, timelines, and results

● Work closely with the other team members to meet client goals

Experiences (1 - 3 years)

● Proficiency in Google sheet, MS Excel, PowerPoint, and Word

● Experience with website analysis using a variety of analytics tools including Google

Analytics as well as internal reporting tool

● Experience working with popular keyword tools for SEO

● Any Graduate with relevant experience.

● Basic knowledge in HTML Coding will be an added advantage

Skills and Expertise

● Basic SEM knowledge

● Basic HTML Coding

● Good Analytical Mind and Skills

● Keywords Strategy

● Tracking and Analysing

● Creating Reports (Google Sheet/ Microsoft 360)

● Good communication skills

Job Title: Digital Marketing Head

Location: KGiSL, Coimbatore

Experience Required: 5–6 Years

Employment Type: Full-time

About the Role:

We are looking for an experienced and strategic Digital Marketing Head to lead our marketing initiatives. The ideal candidate will have hands-on expertise in digital campaigns, SEO/SEM, social media marketing, and content strategy, along with leadership skills to manage and mentor a marketing team.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with organizational goals.
• Lead and manage the digital marketing team, ensuring delivery of KPIs.
• Oversee SEO, SEM, Google Ads, and paid media campaigns to maximize ROI.
• Manage and optimize social media presence across multiple platforms.
• Plan and execute content marketing strategies (blogs, creatives, videos).
• Monitor analytics and performance metrics to measure campaign success.
• Identify new digital trends and technologies to stay ahead in the market.
• Coordinate with cross-functional teams (Sales, Product, Design) to support business growth.
• Manage digital marketing budgets and ensure cost-effective execution.

Required Skills & Qualifications:

• MBA/Graduate with specialization in Marketing or equivalent.
• 5–6 years of proven experience in digital marketing, with leadership exposure.
• Strong expertise in SEO, SEM, Google Ads, Social Media, Email Marketing, Content Strategy, and Analytics tools.
• Experience in handling large-scale digital campaigns and lead generation.
• Excellent leadership, communication, and analytical skills.
• Ability to work in a fast-paced environment and deliver results.

Perks & Benefits:

• Competitive salary with performance-based incentives.
• Opportunity to lead digital strategy for a reputed organization.
• Career growth and professional development support.
• Dynamic and collaborative work culture.

📩 If you are interested, kindly share your resume with us to move forward with the process.

JOB BRIEF:

We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.

JOB DESCRIPTION:

• Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
• Prioritize keywords to attract target audience.
• Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
• Build systems and best practices to ensure that all content is optimal for SEO.
• Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
• Communicate the performance of process improvements to the Management team.
• Provide feedback regarding any broken links or other problems through the appropriate channels.
• Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
• Research and analyse competitor advertising links.

WHAT POSITION DEMANDS:

• At least 3 years’ experience within the SEO industry
• Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
• Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
• Strong team management skills
• A proven track record in delivering high performance SEO strategies for a range of clients
• Experience in creating effective outreach strategies
• Excellent communication and client-facing skills
• Excellent presentation and reporting skills
• Knowledge of ranking factors and search engine algorithms

WHAT WE OFFER YOU:

• Stable, consistent work hours.
• Competitive salary & comprehensive benefits.
• A fast-paced & high energy work place.
• 5 days working

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

• Design and oversee all aspects of our digital marketing team including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.