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🎯 Job Overview:
We're looking for a highly skilled and motivated SEO Expert who knows the ins and outs of white-hat SEO strategies. You will be responsible for boosting our search engine rankings, driving qualified traffic, and enhancing our brand visibility through technical SEO, content creation, backlink building, and WordPress optimization.
🛠️ Responsibilities:
- Develop and execute a full-fledged SEO strategy to rank BikeFixUp at the top of Google and other search engines.
- Perform on-page and off-page SEO audits and implement technical fixes.
- Build high-quality backlinks through ethical strategies like guest posting, blog outreach, and social bookmarking.
- Write or oversee the creation of SEO-friendly articles, blog posts, and web content.
- Optimize existing content to improve rankings and engagement.
- Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner.
- Track and report SEO KPIs such as organic traffic, rankings, bounce rate, and conversions.
- Manage and optimize content using WordPress, ensuring all pages follow SEO best practices.
- Stay updated with the latest Google algorithm updates and white-hat SEO trends.
- Collaborate with developers, designers, and content teams to ensure smooth implementation of SEO best practices.
SEO Team Lead Job Description
- Perform keyword research
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
- At least 1 years of experience as SEO team lead or similar role
- Digital Marketing Agencies experience would be preferred Why should you join us:
- · Fixed working timings- 5 days working
- · Attractive Incentives
- · Young & Vibrant work culture
- Job Location: Block A-128, Sector-63, Noida
- Salary Package: Depends on skills
- Working Days: Monday to Friday
Role Description
This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.
Qualifications
- Digital Marketing and Online Marketing skills
- Social Media Marketing skills
- Web Analytics skills
- Strong experience in PPC management
- Ability to collaborate and communicate with cross-functional teams
- Knowledge of SEO and SEM principles
- Experience with Google Analytics, AdWords, and social media analytics platforms
- Bachelor's degree in Marketing, Communications, or a related field
You should have a strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing campaigns from concept to execution. Digital marketing managers
will work with the marketing team, supporting teams (such as programmers) to launch campaigns
on time and on budget.
Responsibilities-
● Lead research for SEO-friendly keywords.
● Well-versed with on and off-page SEO activities.
● Should be able to do a detailed audit of the website to roll out the best possible strategies.
● Should be comfortable as an IC.
● Monitor technical search engine optimization issues and help in fixing them.
● Optimize the content of landing pages, blogs, and websites.
● Direct and coordinate content teams in off-page search engine optimization tasks like a link-
building, forum commenting, etc.,
● Analyze the insights and create a report on all aspects of SEO including the audience,
traffic, views, clicks, rankings, etc.
● Collaborate with the Marketing and Sales teams during the marketing campaigns.
● Collaborate with the Content team to develop the right approach for the marketing
initiatives.
● Stay up to date regarding search engine optimization and marketing standards.
● Execute tests, collect and analyze data and results, and identify trends and insights in order to
achieve maximum ROI in paid search campaigns
● Perform ongoing keyword discovery, expansion, and optimization
Qualifications-
● BS/MS degree in marketing or a related field
● Proven working experience of 3+ years in SEO
● Knowledge of keyword research and data mining tools
● Should have worked in a brand side role for at least 2 Years
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate
● Deep knowledge of Google Analytics and other data analysis tools.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
planning, execution and optimization of different types of Google Ads (Search Ads, Display
Ads, retargeting, Discovery Ads, and YouTube Ads).
o Be the programmatic expert on campaign performance and optimization by providing
insights into the best strategies and tactics to achieve business objectives
o Leverage first party and third-party data for targeting and insights
o Work closely with the analytics teams to derive meaningful insights and drive a data-backed
strategy
o Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV
Mosaic Wellness, which includes 2 sister brands (https://manmatters.com/">Man Matters & https://bebodywise.com/">Bodywise), is an early-stage start-up in the digital health & wellness space, teeming with innovation & creativity.
We are based out of Mumbai and actively looking for a dynamic SEO & Branding Content Specialist to join our expanding family! We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and curate brilliant SEO-friendly blogs and articles to propel our organic growth.
The SEO & Branding Content Specialist will extensively work towards curating highly engaging original blog content and overall content for the website, and the content that goes out written from the brand. To be considered for this position, your arsenal must include superior writing and editing skills with a sound understanding of User Intent, Social Media, Competition Overview, Culture.
We need someone who can give all our long-form content assets a distinct SEO-friendly voice that seamlessly weaves in with our brand story & and helps improve our organic rankings and traffic.
Key Responsibilities:
- To understand Man Matters and Bodywise’ brand tone, core message and target audience
- To conceptualize and create blog content with quick turnaround time
- To curate highly engaging and shareable content that’s medically informative and accurate
- To comfortably come up with blog topic ideas with keyword research and competitor analysis
- To make a very strategic structure for blog content ideas
- To write compelling articles and assisting their promotion through Social Media campaigns
- To edit existing blog posts and articles based on the quality, what is working, and scope of additional information
- To understand the brand to analyze and curate relevant content
- To identify easy-win health topics that can easily rank on top in the SERPs
- To use various online tools- GSC, SEMRush, etc to come up with topic ideas and keywords
What are We Looking for?
- 1-3 years of experience
- Highly proficient in English Language with impeccable writing and editing skills
- An in-depth understanding of user-intent and online landscape- what users want
- A strong sense and understanding of editorial know-hows
- A sound understanding and interest towards strategizing informational blogs and improving their engagement for Organic Traffic
- Strong organizational and planning skills and is capable to get qualitative work done under pressure with a quick turnaround time
- Is very passionate and stays on top of all the best practices related to digital healthcare news, blogs, and user experience
- Knows how to prioritize work with ease
- Can write highly informative technical health articles that are keyword optimized without breaking a sweat
- Is curious and isn’t shy to experiment with newer forms of digital communication and is enthusiastic about the overall ecommerce landscape
- Detail, efficiency and timeline oriented content zealot
Skills Required: Fluent in English, Writing Skills, Grammar Nazi, Analytical Skills, Strategic Thinking, Flair for Structured Formatting and Layouts, Comfortable with Google Docs & Sheets
- Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
- Executes projects to be high quality, on-time, and cost-effective/on budget.
- Fosters timeline development and monitors progress, ensuring deadlines are met.
- Manages overall project scope and ensures staffing assumptions adhere to a budget.
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
- Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
- Manages work and professional development of assigned project manager(s)
- Works with project managers to ensure the team is aligned with client requirements.
- Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creative and media are effectively integrated.
- Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
- Develops a total understanding of online target audience and mindset modes.
- Writes and transmits conference reports to clients and agency teams.
- Reviews statements and estimates of work prior to client review.
- Provides campaign performance reporting and analysis to clients.
- Ensures accountability is established during the project planning process.
Skills/Requirements:
- 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational, and project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners.
- Strong interest in technology or digital marketing
- Bachelor’s degree or equivalent in a related field.

