Online Marketer

Job Title: Content Writer

Location: Aliganj, Lucknow, Uttar Pradesh

Job Type: Full-Time, Onsite

Working Days: 6 Days/Week

Salary: ₹15,000 - ₹25,000 per month

Experience: 1-3 Years

Vacant Positions: 4

Job Description: We are seeking a talented Content Writers to join our team in Aliganj, Lucknow, Uttar Pradesh. The ideal candidate will have 1-3 years of experience in content writing and a strong grasp of English. You will be responsible for creating engaging and compelling content across various platforms.

Requirements:

1. 1-3 years of experience in content writing.
2. Excellent writing, editing, and proofreading skills.
3. Ability to create content that is engaging and SEO-friendly.
4. Strong research skills to produce high-quality content.
5. Candidates must be based in or near Lucknow.
6. Must have capacity of writing minimum 4k words per day.

Interview Process:

Only face-to-face interviews will be scheduled.

If you are passionate about writing and meet the above criteria, we would love to hear from you!

Apply Now!!

Managing Social media Accounts

Posting on Social Media accounts

Making suggestions for creative ad campaigns and templates.

Can track data and analyze the performance of social media campaigns.

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

As a Marketing Associate, you will lead and manage the day to day operations of the
marketing team at Cuddles Foundation with a vision to enlist new supporters for the mission and grow
existing relationships. You will report to the Marketing & Communications Lead.

Responsibilities:
→ You’ll manage the annual and monthly marketing calendar and scheduling of tasks
→ You’ll manage our campaigns and grow our engagement and reach strategically
through email, search and social media, taking full ownership of organisational
marketing goals.
→ You’ll work closely with the social media team to plan the content calendar and
promotional strategy.
→ You’ll work closely with the digital team to update the blog and other dynamic
website content.
→ You’ll liaise with the creative team for campaigns and collaterals needed for
fundraising campaigns, events and programmes.
→ You’ll write communication briefs that are backed with content, research and insights
for the creative team to execute.
→ You’ll manage incoming media requests.
→ You’ll represent the organisation and team at industry events, fundraisers and press
conferences.

Must Haves :
→ You have a bachelor’s or a master’s degree in communication or advertising or digital
marketing.
→ You have 3-4 years prior experience working in a marketing or communications role,
preferably in the e-commerce or digital space.
→ You have superior written and verbal communication skills.
→ You have proven success in executing digital marketing and communications
strategies and campaigns for consumer brands.
→ You’re up to date on consumer insights and trends.
→ You’re capable of working well as part of a team as well as independently.
→ You’re tech-savvy and have worked with applications like Mailchimp, Canva and
Zoho.
→ You’re open to traveling and commuting to field sites when needed.

Skills :

You see the bigger picture.
You can think analytically and strategically. You're able to break a large project into bite-size
pieces while always keeping your eye on the big picture. You think two steps ahead and can
see how complex initiatives come together for maximum impact.
You get things done.
You’re a great multitasker and capable of simultaneously managing multiple projects with
different deadlines. You follow through on every job, no matter how big or small. You live for
hitting deadlines and understand the importance of keeping on schedule. You love to identify
people’s strengths and build processes to make things run more smoothly.
You’re a stickler for organising things.
You have remarkable attention to the smallest details. You have an excellent project
management skills and the ability to meet deadlines.
You're a communication ace.
You keep everyone in the know so that the job gets done efficiently and effectively. You
know when to ask for help, when to listen, and when to speak up. And you're known for your
professional candour.
You have a team ethos.
You thrive in a creative, inventive, fast-paced start-up environment. You're excited to work
cross-functionally with other departments and enjoy bringing people together to achieve a
goal. People enjoy working with you because they know they can trust you.

Location : Mumbai/ Remote
Open to remote/hybrid working modes. You may need to come into the office for meetings
or training  

What you need to have:

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
•  

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

Selected candidates day-to-day responsibilities include:

1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.

Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.

• Social media expertise (Instagram/Snapchat/Twitter)
• Good communication skills
• Ambition backed with a desire to succeed
• Elementary knowledge of photoshop, illustrator, etc.