Online Marketer

About Us

Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.

We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.

Role Overview

This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.

Responsibilities

Paid Ads (Google, Meta)

• Manage and optimize active Google Ads and Meta campaigns across multiple segments
• Monitor spend, bidding strategy, and audience targeting
• Run multivariate tests (copy, creative, landing pages)
• Improve cost-per-lead and drive qualified conversions

SEO

• Improve on-page SEO and internal linking across TBA websites
• Identify technical SEO issues and coordinate fixes
• Work with content writers to build targeted, rankable pages
• Track performance using SEMrush, Google Analytics, and GSC

AI-Enhanced Marketing Execution

• Use generative AI tools (e.g., ChatGPT, Claude) to:
• Generate and iterate on ad copy, landing page variations, and SEO meta content
• Speed up content production and testing
• Support dynamic content personalization and retargeting workflows

Reporting and Analytics

• Build concise weekly reports on ad performance, SEO health, and test results
• Propose and implement data-backed improvements

Qualifications

• 3+ years of experience managing paid ad accounts and SEO projects
• Strong command of Google Ads, Meta Ads, SEMrush, and GSC
• Proven ability to optimize CPL, ROAS, and organic traffic
• Comfortable using generative AI tools in marketing workflows
• Bonus: Experience with real estate, property tech, or hospitality verticals

Why Join Us

• Clear KPIs and real impact from day one
• Freedom to experiment, iterate, and scale what works
• Small, fast-moving team with ownership and visibility
• Opportunities to explore AI-based marketing automation in a live business setting

Keyword research, competitor analysis & audience targeting

Manage budgets, bidding strategies & key performance metrics

Implement A/B testing

Analyze performance using Google Analytics & Tag Manager

Stay updated with Google Ads policies & trends

ROLES AND RESPONSIBILITIES 

● Understand the business and the potential to promote the business and brand.

● Analyzing market and sales information

● Identification of prospective clients.

● Preparing a go-to marketing strategy on digital, social media and print media

● Set up a Brand identification strategy and execution plan

● Research competitive products by identifying and evaluating product characteristics,

market share, pricing, and maintaining research databases.

● Tracks product line sales and costs by analyzing data and reviewing the competitors

reach

● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,

account analysis, new product information; relaying customer service requests

● Follow up with Clients through the CEO's contacts

● Website maintenance and press releases

● Marketing collateral – creation and maintenance and presentations

● E – campaign coordination

● Setting up tracking systems for marketing campaigns and online activities

● Reporting to management on marketing and sales activities

Must Haves:

● A marketing professional with a BBM/MBA in marketing

Must Haves:

● A marketing professional with a BBM/MBA in marketing.

● 4+ years of relevant experience.

● Academics from the city, where communication skills both written and spoken are

excellent.

● A dynamic professional who is very articulate, driven, and creative.

● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.

● The incumbent needs to be an expert in digital marketing that includes

a. Designing and conceptualizing visual aids – LinkedIn banners, videos, etc

b. Written skills to create thought leadership posts, blogs, etc

c. Content management to work around the products on digital mediums

d. An expert in LinkedIn and other digital tools

e. Google and derivatives

f. Website and traffic generation

g. Market research and campaigns

h. Ability to work independently as well as in a team environment

SEO,Digital Marketing,Display Advertising,SEM,Google Analytics,Google AdWords,Online Marketing,SMO,Webtrends,Digital Campaigns,Social Media,Social Media Manager,Facebook Marketing,facebook sales,Graphic Designing,Email Marketing

Job Description :

  Fluenct is English

  Proven track records

  Strategic digital acumen & ability to execute flawlessly

  Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening

  Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising

  Guard the brand guidelines, identity & usage in the social media space across various mediums

  Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty

  Responsible for consumer insights for creating the best in class digital campaigns

  Execute all facets of digital marketing strategy from paid media to social engagement to launch activations

  Content marketing strategies must have experience in storytelling campaigns

  Drive organic acquisitions of consumers via SEO , SEM programs

  Drive digital audience understanding & profiling exercises

  Evaluate , develop , manage , test & implement Ecommerce initiatives

Skills & Competencies:

  Minimum 3 years experience in Digital Marketing.

  Analytical & Data oriented marketing focus to drive results

  Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs

  Exposure & understanding of content business will be an advantage

Key Skills: Responsible for creating successful campaigns, responsible for generating the ROI to the company, should have great knowledge of how ads work, knowledge on landing pages. 

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description: we are looking for a skilled google ads executive who is excellent at creating successful campaigns, should be responsible for Generating the ROI of the company, and should have a piece of great knowledge of how ads work and having a great knowledge on landing pages. 

Roles and Responsibilities:

• Responsible for creating Successful Campaigns.
• Responsible for generating the ROI to the company. 
• Should have a piece of great knowledge of how ads work. 
• Great knowledge on landing pages. 
• Must know how google ads work (Algorithm) 

mandatory Skills:

•  Excellent communication skills
• Work report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.

• 6-8 years’ Digital analytics implementation experience with Google Analytics experience
• Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
• experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
• Understanding of TMS architecture & functioning
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Understanding of TMS architecture & functioning

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software