Sales and Marketing Coordinator

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize digital marketing campaigns (e.g., Google Ads, social media, email marketing, SEO, and display ads) to achieve business goals.
• Content Creation & Strategy: Develop engaging content for online platforms, including website content, social media posts, blogs, email newsletters, and advertisements.
• SEO Optimization: Perform on-page and off-page SEO strategies to enhance organic search rankings and improve website traffic.
• PPC Advertising: Manage pay-per-click advertising campaigns (Google Ads, Bing Ads, etc.) to drive targeted traffic to websites and optimize return on investment (ROI).
• Social Media Marketing: Manage social media profiles (Facebook, Instagram, LinkedIn, Twitter, etc.) and develop strategies to increase engagement, followers, and brand presence.
• Analytics & Reporting: Analyze data from digital marketing campaigns and tools (Google Analytics, social media analytics, etc.) to track performance, identify insights, and optimize strategies.
• Email Marketing: Plan and execute email marketing campaigns, including creating newsletters, promotions, and customer communications.
• Collaboration: Work closely with other marketing teams to ensure alignment with overall marketing strategy and brand messaging.

Responsibilities

• Lead and manage the manual testing efforts of the QA team in an Agile development environment.
• Create and execute comprehensive test plans, test cases, and test scripts to ensure high-quality software delivery.
• Collaborate with development teams, project managers, and other stakeholders to identify, prioritize, and execute test cases.
• Work closely with the development team to ensure timely resolution of issues.
• Develop and maintain test documentation, including test cases, plans, and reports.
• Provide timely and accurate reports on test progress, defect status, and quality metrics to higher authorities.
• Perform Functional, Non-Functional, GUI testing, Smoke, Sanity testing, Performance testing, Pen Testing, Monkey testing, Retesting & Regression testing.
• Identify areas for process improvement and implement best practices to increase the efficiency and effectiveness of the QA process.
• To prepare daily Sprint reports.
• Stay up-to-date with emerging trends and best practices in software testing and QA methodologies.

Requirements:

• Bachelor's degree in Computer Science or a related field
• Minimum of 8 years of experience in software testing and QA, with a focus on manual testing
• Minimum of 3 years of experience as a team lead managing at least 5 team members in an Agile development environment
• Strong understanding of Agile methodology.
• Experience with testing web-based applications, mobile applications, and APIs
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills
• Ability to work independently and as part of a team in a fast-paced environment
• Strong attention to detail and ability to prioritize tasks effectively
• Experience with test management tools, such as JIRA, AIO, Trello, etc.
• ISTQB certification is a plus.

Skills and requirements

• Experience analyzing complex and varied data in a commercial or academic setting.
• Desire to solve new and complex problems every day.
• Excellent ability to communicate scientific results to both technical and non-technical team members.

Desirable

• A degree in a numerically focused discipline such as, Maths, Physics, Chemistry, Engineering or Biological Sciences..
• Hands on experience on Python, Pyspark, SQL
• Hands on experience on building End to End Data Pipelines.
• Hands on Experience on Azure Data Factory, Azure Data Bricks, Data Lake - added advantage
• Hands on Experience in building data pipelines.
• Experience with Bigdata Tools, Hadoop, Hive, Sqoop, Spark, SparkSQL
• Experience with SQL or NoSQL databases for the purposes of data retrieval and management.
• Experience in data warehousing and business intelligence tools, techniques and technology, as well as experience in diving deep on data analysis or technical issues to come up with effective solutions.
• BS degree in math, statistics, computer science or equivalent technical field.
• Experience in data mining structured and unstructured data (SQL, ETL, data warehouse, Machine Learning etc.) in a business environment with large-scale, complex data sets.
• Proven ability to look at solutions in unconventional ways. Sees opportunities to innovate and can lead the way.
• Willing to learn and work on Data Science, ML, AI.

• Creating user-centric designs by understanding business requirements and user feedback 
• Creating user flows, wireframes and prototypes with tools such as Figma to showcase features 
• Collaborating with developers in seeing designs through to implementation 
• Incorporating customer feedback into design in order to enhance user experience 
• And lastly, showcasing UX and visual design work with strong design sense and articulated story telling 

Key Requirements: 

• 2+ years of experience as a UI/UX Designer  
• Portfolio of design projects 
• Understanding of design software like Figma, Adobe XD, Adobe Illustrator and Photoshop 
• UX research skills - interviewing, observing, benchmarking, conducting surveys and understanding how to synthesize data to define actionable insights 
• Strong communication skills to collaborate with various stakeholders 

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.