2. Communicate and explain to them the benefits & features of the platform
3. Work on getting them on-board and assist in registering on Zyapaar
Subodh Popalwar
Software Engineer, Memorres
About Zyapaar(Lets Talk Business pvt. ltd)
Zyapaar is a B2B state of art networking platform to connect, collaborate for seamless supply chain cycle which enables MSME (Micro, Small & Medium Enterprises) & Corporates of India for buying & selling requirements with 100% verified businesses.
Founded by 4 dynamic leaders with overall 80 years of experience together in the B2B, B2C & B2G industries. The founders Nirav Shah, Vishal Dhori, Palak Shah & Pankaj Modi aim to build a network for small, medium or large businesses in India with cost effective supplies of new markets for buyers & sellers. With the rise of global pandemic, 67% businesses have actively engaged with online networks to reach out for new methods & sources of supplies to gain or generate qualified B2B leads, with which Zyapaar was incepted.
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About Company:
Edutainer is one of the biggest online education portals which makes you industry-ready by building skills for technological and professional challenges. It focuses on industrial expectation and a result-oriented approach by providing end-to-end practical knowledge programs providing the most affordable courses. Edutainer assures courses that provide the most demanded and highest-paying jobs in the industry. Undoubtedly, Edutainer is a pioneer in the field of technological study that provides the students with guidance under industrial professionals making them well-informed with the real operational procedures.
Role Overview:
We are seeking a dynamic and results-driven Sales Associate to join our EdTech company, focusing on sourcing online courses from individuals and aggregators. The ideal candidate will be passionate about education, possess excellent communication and negotiation skills, and have a strong understanding of the online learning landscape.
Responsibilities:
Identify and Outreach:
Identify potential course creators, individual educators, and content aggregators in the online education space.
Initiate outreach efforts through various channels to establish partnerships.
Build and Manage Relationships:
Cultivate strong relationships with course creators and aggregators to foster collaboration.
Clearly articulate the value proposition of our platform to potential partners.
Negotiation and Contracting:
Negotiate terms and agreements with course creators and aggregators to ensure mutually beneficial partnerships.
Draft and finalize contracts in collaboration with the legal team.
Market Analysis:
Stay abreast of trends and developments in the online education market.
Conduct market analysis to identify new opportunities and potential partnerships.
Collaboration with Content Team:
Collaborate with the content team to understand the needs of our audience and align course acquisitions with our platform's goals.
Data Management:
Maintain accurate records of communications, agreements, and ongoing partnerships.
Provide regular reports on acquisition progress to the management team.
Qualifications:
Bachelor’s degree in Business, Marketing, or a related field.
Proven experience in sales or business development, preferably in the EdTech or online learning industry.
Strong negotiation and interpersonal skills.
Familiarity with online course creation platforms and content aggregators.
Excellent communication skills, both written and verbal.
Self-motivated with a proactive approach to problem-solving.
Benefits:
Competitive salary with performance-based incentives.
Opportunities for professional development and growth within the company.
A vibrant and collaborative work environment at the forefront of EdTech innovation.
If you are enthusiastic about shaping the future of online education and have a passion for building meaningful partnerships, we invite you to apply for this exciting opportunity.
Edutainer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Work Description:
- Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
- Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.
- Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales
- Provide direction to designers, videographers, editors to develop online marketing campaigns
- Map customer journeys, service design and communication assets to drive engagement
- Coordinate with agencies to create marketing creatives, video content
- Analyze online consumer behaviours & trends to understand product-market fit
- Manage daily marketing & communication operations
Candidature requirements:
- 5+ years experience in advertising agency with product marketing background
- Prior experience in conceptualization & execution of short 15 secs videos ads
- Strong storytelling visualization skills in form of videos & graphics
- Experience in in women oriented product, service, startup is added plus
- Intuitively sense the market need and visualize marketing & communication tactics
- Exceptional writing and communication skills
- Proficient in G-suite (Sheets, Docs, Slides)
- Will be closely working with Engineering Manager.
- Organize, schedule, and prepare for meetings, including gathering documents and attending to the requirement of meetings.
- Ability to understand organizational workflows and processes.
- Transcribe source material, prepare documents, reports, tables, and charts; distribute as appropriate.
- Maintain confidential and sensitive information.
- Attend meetings and take notes of discussions; prepare the initial draft of minutes and summaries.
- Complete various special projects including creating PowerPoint presentations, financial spreadsheets, special reports, and agenda material.
- Other additional and/or alternative duties as assigned from time to time, including supporting other departments or Executives as needed.
Position - Assistant Marketing Manager
Qualifications - MBA - Marketing from a reputed institute
Experience - 5 to 8 years
Skills -
- Strong written and verbal communication skills
- Understanding essential business and marketing concepts
- Should possess good interpersonal skills to work effectively in a team.
- Comfort with multi-tasking in a deadline-driven environment
- Proficiency with Microsoft Office (Microsoft Excel, Microsoft Word)
- Demonstrated experience with social media platforms (Facebook, Twitter, LinkedIn, Pinterest)
Job Responsibilities -
- Acting as marketing support to all the SBUs
- Perform necessary market research for the business units
- Prepare Marketing Plan and Budgets
- Organize and manage marketing collateral.
- Prepare and deliver promotional presentations
- Develop and execute marketing campaigns.
- Compose and post online content on the company’s website and social media accounts
- Lead Generation
- Maintaining and updating Key Account Databases
- Manage brand and marketing initiatives.
- Create reports on marketing performance.
Budget - 50,000/- to 60,000/- per month
- Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
- Managing and taking responsibility of the Store KPI’s
- Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
- Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
- Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
- Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
- Being responsible for Lead Management and nurturing through various interventions and Channels.
- Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
- Conducting forecasting and estimations on the profitability of the campaigns.
- Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
- Passing the lead from the channel to the website.
- Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
- Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
- Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
- Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
- Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
- Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers
Desired Candidate Profile
What you need to have:- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
- 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
- Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
- Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
- Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
- Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
- Must also be a strong communicator both in verbal and written form.
- Should be capable of translating complex information and data into clear and easily understandable reports.
- Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
- Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
- Have exceptional interpersonal skills that will aid in the execution of duties.
- Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
- Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
- Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
Our client is a unique hygiene products manufacturing and distribution company. They provide easy to use, portable and disposable items for women and babies that are required during travel or on a day-to-day basis.
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
As a Marketing Executive, you will be responsible for actively seeking out new opportunities for brand collaboration.
What you will do:
- Strongly following up with queries & being active on comments within defined TAT
- Preparing weekly, monthly reports and delivering appropriate presentations
- Conducting market research & analysing competitors trend over different social media
- Collaborating with placement colleges for campus ambassador programme
- Conducting marketing campaigns
Desired Candidate Profile
What you need to have:- Strong written & verbal communication skills
- Hands-on experience with different social media
- Thorough understanding of marketing techniques
- Excellent knowledge of networking
- Passion for social media
- A results-driven approach
1.Content creation for Social Media Marketing.
2. Video planning and editing, keeping in mind high engagement.
3. Ideation and creation of reels for Instagram handle of the company.
4. Designing and presentation of new social media campaign ideas.
5. Monitoring all social media platforms for trending news, reel audios and ideas. Rebuild them and use for our business.
6. Development of relevant and original content, refer to Instagram pages of competitors and similar businesses.
7. Creation of pictures for reel covers, working on creating stories, going live and so on.
8. The reels need to have these elements- entertaining and informative.
Company: Lincode Labs
Responsibilities:
Establish and maintain a deep understanding of the overall product portfolio and the competitive landscape. Lead technical discovery and prepare/deliver technical presentations explaining our products to prospects and customers. Create and deliver powerful presentations and demos to clients that clearly communicate the uniqueness of the value proposition. Successfully manage and execute technical proof of concepts (POCs), on-site or remote. Responsible for representing the product to customers and at field events such as conferences, seminars, etc. Evangelize Lincode products to prospects, customers, and partners via presentations and product demos. Convey feature input and customer requirements to Product Management teams. Partnering with sales executives to plan, prepare and execute on strategic deals in complex sales cycles. Collaborate with sales teams to understand customer requirements and provide sales support. Respond to technical objections and articulate the value and return on investment delivered. Liaise with the Engineering, Product, Marketing, and Sales teams to provide consultative technical expertise for all customer needs. Effectively communicate & build confidence with customers across teams (Engineering, Product, Marketing, and Sales). Engage in and oversee the development of customer proposals, design and delivery, ensuring all expertise, information and recommendations are concisely defined
Requirements:
2-3 years Sales Engineering experience. Worked previously with Machine Learning/ Computer Vision Companies- preferred Min qualification- Graduates Knowledge about installing Industrial cameras Excellent presentation, written and verbal communication skills to communicate professionally. Self motivated with strong interpersonal and problem-solving skills. Ability to work well in a highly dynamic team.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres