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Company Profile: NWAY Technologies Pvt. Ltd.

NWAY Technologies is an eminent name in the business sphere, renowned for offering unsurpassed IT software solutions in the fields of Construction ERP, Transport, Cotton, Real Estate, Mall Management, Website development, and more. From ideation and conceptualization to development and after-sales services, our genius professionals are dedicated to meeting the

industry-specific needs of our clients. We deliver smart, dedicated, and timely services to add value to our clients' businesses, supported by dependable work ethics. We currently serve

companies with turnovers ranging from 50 crores to 3000 crores.

Open Position: Content Writer

Department: Digital Marketing

Location: Indore, Work From Office

Qualification: Bachelor’s degree in English, Journalism, Communications, or a related field,

Good communication skills

Experience: 3 to 5 years of professional content writing experience

Compensation: CTC Depends on the interview.

Key Responsibilities:

• Content Creation: Develop and produce high-quality content for various digital platforms including blogs, social media, website content, email campaigns, flyers, and exhibition materials, Presentation related to company.

• Research: Conduct thorough research on industry-related topics to generate original content ideas.

• Brand Consistency: Ensure all content is consistent with the company's branding

guidelines and reflects the desired brand voice.

• Editing and Proofreading: Review and edit content for accuracy, clarity, and grammatical correctness.

• Collaboration: Work closely with the marketing, product, and design teams to create content that meets business objectives.

• Content Strategy: Assist in developing content strategies that align with marketing goals and drive engagement.

• Exhibition Content: Develop engaging and informative content for exhibitions, including brochures, banners, and promotional materials.

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Key Skills:

• Proven work experience in content writing

• Strong portfolio showcasing a variety of written work across different mediums

• Excellent writing and editing skills in English

• Strong research skills and the ability to quickly grasp complex topics

• Ability to create engaging content for flyers and exhibitions

• Strong attention to detail and the ability to meet deadlines

• Excellent verbal and written communication skills

• Ability to work independently and collaboratively within a team environment

Tools Knowledge Required:

• Writing and Editing Tools: Grammarly, Hemingway Editor and other AI tool.

• Research Tools: BuzzSumo, Quora

• Content Management and Organization Tools: Trello, Asana, Evernote

• Collaboration and Feedback Tools: Google Docs, Notion, Slack

• Plagiarism Checkers: Copyscape, Turnitin

• Visual Content Tools: Canva, Adobe Spark

• Presentation Tools: Microsoft PowerPoint, Google Slides

Perks and Benefits:

• Yearly appraisals

• Positive work culture

• Optional leave

• Health insurance

Job Tittle:-  Marketing Manager 

CTC:-       10-13 LPA

Experience:- 6-10 Years

Location:-  Bangalore

Working Mode:- WFO

Technical Skills:-

• The candidate should have experience in the preparation and execution   of a marketig strategy. 
• The candidate must be an EXPERT in digital marketing. 
• The candidate must have an intimate knowledge of campaigns. 
• The candidate must have deep knowledge in the digital tool options and b  e an expertn LinkedIn and other relevant Social Media tools. 
• The candidate must have a good understanding of website optimization    and be able to  maintain it efficiently. 
• Establish the valid SEO's and supervise the SEO for highest positioning. 
• Must have a good idea and mind for design and be able to interact with d   e signer for collaterals and content. 
• Interact with external media interfaces.

Qualification:- MBA ( Marketing ), BBA 

Roles & Responsibilities:-

• Understand the business and the potential 
• Analyzing market and sales information 
• Identification of prospective clients. 
• Preparing a go to marketing strategy on digital, social media and print me  dia 
• Set up a Brand identification strategy and execution plan 
• Research competitive products by identifying and evaluating product cha       characteristics,  market share, pricing, and maintaining research databases. 
• Tracks product line sales and costs by analysing data and reviewing the c   competitors 
• Supports sales staff by pre sales tasks, providing sales data, market trend,  forecasts,  account analysis, new product information; relaying customer   services requests 
• Follow up with Clients through the CEO's contacts 
• Website maintenance and press releases 
• Marketing collateral – creation and maintenance and presentations 
• E – campaign coordination 
• Setting up tracking systems for marketing campaigns and online activities 
• ​Reporting to management on marketing and sales activities

We are looking for a Web content writer whose role will be to create compelling blog posts, copywriting, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive traffic. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

Duties and Responsibilities

•Conducting in-depth research on industry-related topics in order to develop original content.

•Developing SEO optimized content for blogs, articles, product descriptions, social media, and the company website.

•Assisting the marketing team in developing content for advertising campaigns.

•Editing and polishing existing content to improve readability.

•Conducting keyword research and using SEO best practices to increase traffic to the company website.

•Creating compelling headlines and body copy that will capture the attention of the target audience.

•Identifying customers’ needs and recommending new content to address gaps in the company's current content

Skills & Requirements

•Bachelor's degree in communications, marketing, English, journalism, or related field.

•Proven content writing or copywriting experience.

•Proficient in all Microsoft Office applications.

•Knowledge of digital marketing tactics, including SEO and email marketing is an advantage.

•A portfolio of published articles.

•Excellent writing and editing skills.

•The ability to work in a fast-paced environment.

•The ability to handle multiple projects concurrently.

•Effective communication skills

Job Type:

•Full-time office based

Salary:

•₹1,80,000.00 - ₹2,40,000.00 per year

Schedule:

•Day shift

Education:

•Bachelor's (Preferred)

🔥 About this role

We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey.

If you are expecting a working playbook that you can scale, we are probably not the right fit for you at this point.

However, if you are excited about creating the playbook from scratch, we would love to hear from you 🙂

You will work closely with the founders.

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team.

As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

We don’t write content for the sake of writing content - we only write content that genuinely adds value to our users.

You will be responsible for developing engaging, high-quality, and SEO-friendly content.

Your primary focus will be on creating original content that attracts and engages our target audience, solves their problems, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience.

You will be required to:

• Develop a deep understanding of the user, their pain points, stage of the journey and intent
• Create content formats like videos, blog posts, email campaigns, webinars, eBooks, whitepapers, templates, guides etc, constantly keeping in mind our ICP and buyer persona.
• Hustle your way to find channels to promote the different forms of content that you will create
• Ensure that the content we produce reflects your understanding of their pain points and actually solves it through your content
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality, compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research

📎 Key qualifications

• Minimum 3 years as a content marketer, or similar role in a B2B SaaS company.
• Portfolio with work samples showcasing your writing skills with different forms of content.
• Tech-savvy with the ability to do deep research and explain complex technical matters in a simple manner without using jargon.
• Excellent skill at researching new and obscure topics online.
• Excellent command of the English language (grammar and vocabulary) and a passion for crafting compelling and creative content.
• Excellent communication, verbal, and interpersonal skills.
• Comfort in using tools like Ahrefs, SEMrush, Buzz Sumo, Webflow, Uber Suggest, and ChatGPT, among others.
• Motivated self-starter who likes a fast-paced work environment with multiple active projects.
• Grit and curiosity to learn new topics in great depth.
• Ability to build, manage and motivate a team.
• Self-driven individual with high ownership and strong work ethic
• Previous entrepreneurial experience is a huge plus.
• Experience catering to CFO persona is a plus.
• Familiarity with billing systems, CPQ and accounting systems is a plus.
• Not taking yourself too seriously :)

🤝Good To Have:

• Experience working for an early-stage startup
• Experience with finance/accounting terms or Fintech software
• Experience with hiring and managing interns

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

Job Description:

*Need to identify potential market verticals and explore, and analyse the vertical with ADS INDIA’S offerings
* Meeting up with Scheduled Fresh Clients on a daily basis.
* Managing Client Relationships independently.
* Achieving targets on a monthly basis.
* Ensure Strict Adherence of sales process and internal procedures
* Deal with Signing Authorities.

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

• You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
• You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.

• Design and execute content marketing strategy to support sales and marketing team
• Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
• Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
• Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
• Ghost write few original content in the form of blogs, ebooks, others
• Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
• Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
• Engage with the internal product team, strategy team to get product briefs and create positioning documents.
• Research buyer personas, and create appropriate messaging around it.
• This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.

• Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record

• 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
• Have a proven track record of on time and high-quality project delivery
• Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
• Ability to work on multiple projects with different objectives simultaneously

• Impeccable grasp of English language with strong interpersonal skills
• Strong knowledge of SEO, SEM, Google Analytics best practices
• Understanding of Social media content formats and style.
• Well versed with the nuisances of social media, especially LinkedIn and Twitter

• Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
• Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
• Ability to work with marketing and sales teams virtually
• Good time management skills, including prioritizing, scheduling and adapting as necessary
• Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
• Innovative mindset to come up with engaging content strategy that adds to our brand voice.
• Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
• Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads

Anywhere in India, Mumbai preferred.