Business Development Manager

Key Deliverables of the Role

Knowledge, Skills & Competencies

·        Consumer centricity

·        Excellent Communication Skills

Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth

• Strategizing top of the funnel expansion and identifying key channels for sourcing brands
• Explaining RBF and company products to the brands
• Acting as a liaison between the brands and the internal teams to complete the investments
• Improving brands experience
• Ideating on tech-product improvements to automate the funding application process for brands
• Implementing initiatives to improve TAT for brands
• Owning all the metrics that improve the client brand's experience with the company

• MBA / PGDM
• 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
• Understanding of financials as they pertain to early-stage startups and related terminologies
• Excellent verbal and written English skills
• Experience in investing or advising or selling to D2C brands/ ecosystem

What you need to have:

• Identifying how our brand is currently positioned in the market.
• Developing and executing marketing campaigns aimed at communicating our brand message.
• Communicating our brand personality internally and aligning different teams towards common goal.
• Leading marketing team members through campaigns.
• Measuring and reporting on success of marketing campaigns.
• Anticipating consumer trends and keeping brand up to date.
• Creating brand advocates and running referral campaigns.
• Driving consumer engagement and retention while managing LTV.

• MBA from Tier-1 B-Schools
• Expertise in running ATL / BTL led marketing campaigns.
• Media planning and buying
• Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
• Creative development and agency management
• A go-getter with ownership and commitment
• Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.

• Ideating and executing an overall brand strategy and tone of voice to drive engagement.
• Developing brand awareness and generating inbound traffic.
• Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
• Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
• Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
• Leading a team, setting goals and tuning them to give their best performance.
• Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
• Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
• Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Developing and managing editorial calendar and organization workflows.
• Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
• Managing Social Media Execution: End to end social media execution, optimisation and reporting.
• Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
• Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
• Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

• Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
• Passionate about people, culture, brands and storying telling
• Excellent verbal and written English communication skills
• Excellent understanding of social media platforms
• Ability to analyze data related to traffic, conversions
• Delivering high quality work while meeting deadlines
• Desire to work in a fast-paced start-up environment
• Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
• A keen internist in psychology would be a great plus.
• Adept at handling people and external agencies.

• Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
• Professional Degree in a relevant field will be a plus
• Minimum 10 years of experience preferably in a B2C product based company