MSBI_ Sr. Data Integration Developer

• Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
• Managing and taking responsibility of the Store KPI’s
• Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
• Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
• Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
• Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
• Being responsible for Lead Management and nurturing through various interventions and Channels.
• Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
• Conducting forecasting and estimations on the profitability of the campaigns.
• Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
• Passing the lead from the channel to the website.
• Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
• Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
• Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
• Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
• Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
• Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

• Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
• 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
• Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
• Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
• Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
• Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
• Must also be a strong communicator both in verbal and written form.
• Should be capable of translating complex information and data into clear and easily understandable reports.
• Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
• Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
• Have exceptional interpersonal skills that will aid in the execution of duties.
• Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
• Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
• Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

Job description

Job Responsibilities :

• Work closely with Product, Strategy, Marketing and Tech teams, to shape and deliver design vision and strategy
• Work closely with the product team to identify research questions.
• Plan and conduct interviews, user surveys, usability tests to understand user needs, find relevant solutions and shape long-term product strategy
• Help define and refine user personas
• Plan and design the information architecture for the app- what information should go where? Which elements are more important and should be given priority?
• Create use cases, design flows, wireframes, experiences and define information hierarchies
• Design mockups and prototype interactive solutions
• Collaborate with front-end developers to translate design appropriately
• Write compelling, user-friendly copy that guides the user and embodies the voice of the brand
• Employing industry and design best practice throughout the build process
• Optimizing pages for maximum speed and scalability
• Work within brand guidelines to create layouts that reinforce a brand's style or voice through its visual touchpoints
• Should be open to working on any design collateral whether related to app or web or general physical/digital promotion design

• Desired Profile :
• Deep understanding of design methodologies, principles and visual design
  - A user-centric mindset
  - Attention to detail
  - Creative & Analytical Problem-Solving approach,
  - Articulative and rational
  - Ability to work in a fast-paced, hyper-collaborative work environment
  - Someone who wants to make great products- an outstanding portfolio that showcases your foundation in ideation, visual design, interaction and delivery
• -Good Communication skills
• Skills and Qualifications :
• 8 to 10 years of experience as a UX-UI Designer or a similar role
• BCA/MCA/BTech or any other but should have worked on software products
• Portfolio of high-quality work and project samples
• Mastery of foundational design concepts and visual principles, especially for the digital world
• Up-to-date knowledge of softwares like InVision, Sketch/Illustrator, Adobe XD, Figma, Balsamiq, Axure RP, Marvel