Marketing Head

Strong Behavioral Data Analyst Profiles

Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys

Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase

Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.

Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.

Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.

Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams

Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)

Mandatory (Note): Don't want data analysis but business/product/user analysts

Preferred

Preferred (Skills): Ability to create insightful dashboards and reports highlighting user engagement metrics, sentiment trends, and improvement opportunities

Job Title : Full Stack Senior SME

Job Role :Heading the full stack training department

Skills :HTML, Java Script, Python, React.js, SQL Node.js.

Location: Coimbatore

• Come up with UI and UX strategies based on our target goals.
• Create and maintain digital assets, such as interface design files, wireframes, and interactive mockups using ( design and prototyping tools: e.g., Sketch and InVision).
• Design, build and maintain highly reusable JavaScript, HTML, and CSS code.

Key Responsibilities: 

• Rewrite existing APIs in NodeJS. 
• Remodel the APIs into Micro services-based architecture. 
• Implement a caching layer wherever possible. 
• Optimize the API for high performance and scalability. 
• Write unit tests for API Testing.
• Automate the code testing and deployment process.

Skills Required:

• At least 2 years of experience developing Backends using NodeJS — should be well versed with its asynchronous nature & event loop, and know its quirks and workarounds. 
• Excellent hands-on experience using MySQL or any other SQL Database. 
• Good knowledge of MongoDB or any other NoSQL Database. 
• Good knowledge of Redis, its data types, and their use cases. 
• Experience with graph-based databases like GraphQL and Neo4j. 
• Experience developing and deploying REST APIs. 
• Good knowledge of Unit Testing and available Test Frameworks. 
• Good understanding of advanced JS libraries and frameworks. 
• Experience with Web sockets, Service Workers, and Web Push Notifications. 
• Familiar with NodeJS profiling tools. 
• Proficient understanding of code versioning tools such as Git. 
• Good knowledge of creating and maintaining DevOps infrastructure on cloud platforms. 
• Should be a fast learner and a go-getter — without any fear of trying out new things Preferences. 
• Experience building a large scale social or location-based app.

Requirements and Qualifications :
- BS/MS degree in Computer Science, Engineering or a related subject
- 3-5 years of experience with Ruby and the Rails framework
- 3-5 years of experience with Git and Github
- 3-5 years of experience with SQL backends, preferably MongoDB, PostGre SQL
- Familiarity with testing tools such as Rspec
- Knowledge of Docker and docker-based deployment

- Critical thinker and problem-solving skills
- Team player
- Good time-management skills

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

• Bachelor's degree in communications, marketing, english, journalism, or related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.