Leadership- Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
- Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
- Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
- Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
- Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
- Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
- Constantly monitoring the various metrics around returns on spend, acquisition and churn.
- MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
- MBA from T1 colleges or Top B Schools
- Preferably from SaaS based IT Products or Agriculture Industry
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets
Shubham Vishwakarma
Full Stack Developer - Averlon
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