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Asst. Manager - Marketing
Asst. Manager - Marketing
pickaboo.in's logo

Asst. Manager - Marketing

Pickaboo In's profile picture
Posted by Pickaboo In
2 - 4 yrs
₹3L - ₹4L / yr
Remote only
Skills
Digital Marketing
Social media strategy
Pay per click management
Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Content Marketing
skill iconGoogle Analytics

Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.

Responsibilities

  • Overall responsibility for digital marketing and inbound lead generation strategy
  • Plan and execute multiplatform digital marketing & BTL campaigns as required
  • Understand business objectives and revenue goals, as part of the strategy development process
  • Plan and run conversion testing and other experiments
  • Be the point of contact for related vendors and agencies, as needed
  • Develop and execute an ongoing promotion strategy – PPC and organic
  • Act as our community manager on our social media accounts
  • Ideate and create content for SM and/or brief creative/content team on what content is to be created.
  • Create and maintain a marketing calendar, especially for SM content creation and scheduling
  • Responsible for ensuring the timely creation and posting of such content
  • Own the creation of landing pages and other conversion opportunities
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
  • Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
  • Be responsible for website performance & uptime, with a focus on optimizing for user experience

Deliverables

  • Sustained inbound marketing funnel for new customer acquisition
  • Mutually agreed targets for revenue generation
  • Increased brand awareness and recall with
  • Increase user engagement on company assets and social media pages
  • Collaborate with other team members to come up with effective promotions

Requirements

  • Exceptional creative and project management skills, with a keen eye for detail.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Self-directing and agile, with the ability to quickly pivot strategies, as needed.
  • 2 – 4 years of experience with digital marketing for a consumer brand.
  • Familiarity with creating and running PPC / PPL / Retargeting campaigns
  • Passionate, creative thinker with exceptional analytical skills.
  • Team player with superb collaboration and communication skills.
  • Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About pickaboo.in

Founded :
2020
Type :
Services
Size :
0-20
Stage :
Bootstrapped
About
Custom styled subscription boxes for babies and toddlers aged 0 to 3 - Discover a fun way to dress your child! #boobox #pickabookids
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Connect with the team
Profile picture
Pickaboo In
Company social profiles
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Subodh Popalwar's profile image

Subodh Popalwar

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