Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.
Responsibilities
- Overall responsibility for digital marketing and inbound lead generation strategy
- Plan and execute multiplatform digital marketing & BTL campaigns as required
- Understand business objectives and revenue goals, as part of the strategy development process
- Plan and run conversion testing and other experiments
- Be the point of contact for related vendors and agencies, as needed
- Develop and execute an ongoing promotion strategy – PPC and organic
- Act as our community manager on our social media accounts
- Ideate and create content for SM and/or brief creative/content team on what content is to be created.
- Create and maintain a marketing calendar, especially for SM content creation and scheduling
- Responsible for ensuring the timely creation and posting of such content
- Own the creation of landing pages and other conversion opportunities
- Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
- Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
- Be responsible for website performance & uptime, with a focus on optimizing for user experience
Deliverables
- Sustained inbound marketing funnel for new customer acquisition
- Mutually agreed targets for revenue generation
- Increased brand awareness and recall with
- Increase user engagement on company assets and social media pages
- Collaborate with other team members to come up with effective promotions
Requirements
- Exceptional creative and project management skills, with a keen eye for detail.
- Comfortable working in a fast-paced, deadline-driven environment.
- Self-directing and agile, with the ability to quickly pivot strategies, as needed.
- 2 – 4 years of experience with digital marketing for a consumer brand.
- Familiarity with creating and running PPC / PPL / Retargeting campaigns
- Passionate, creative thinker with exceptional analytical skills.
- Team player with superb collaboration and communication skills.
- Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed

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Company Overview
IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.
Job Overview
IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.
Qualifications and Skills
- Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
- In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
- Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
- Experience using Content Management Systems for updating and managing site content effectively.
- Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
- Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
- Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
- Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.
Roles and Responsibilities
- Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
- Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
- Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
- Oversee content management processes to ensure consistent and impactful messaging across all channels.
- Collaborate with cross-functional teams to align marketing goals with business objectives.
- Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
- Implement pay-per-click advertising strategies that align with business goals and budget considerations.
- Enhance marketing automation processes to increase efficiency and scalability of campaigns.
Roles and Responsibilities:
Curriculum Development:
- Design and develop engaging LMS course content, modules, and assessments.
Content Management:
- Upload, organize, and maintain course materials within the LMS.
Stakeholder Collaboration:
- Work with subject matter experts and department heads to identify training needs and gather content.
Quality Assurance:
- Review and test course content to ensure it meets quality standards.
User Support:
- Provide guidance to learners and develop support materials like user guides and FAQs.
Evaluation and Improvement:
- Assess training effectiveness through evaluations and feedback, and implement improvements.
Qualifications:
- Bachelor’s degree in Education, Instructional Design, HR, or related field.
- Experience in curriculum development and instructional design for LMS.
- Proficiency with LMS software and e-learning authoring tools.
- Strong project management and communication skills.
- Detail-oriented with an analytical mindset.
Regards,
Dhivya V
Job Description for Site Engineer
Oversee solar installation projects from planning to execution.
Ensure compliance with quality standards and project specifications.
Collaborate with cross-functional teams to optimize site operations.
Troubleshoot and resolve any site-related issues.
Monitor project progress and report on key performance metrics.
Qualifications:
Minimum of 2 years of experience in solar energy systems installation and maintenance.
Strong knowledge of solar technology, components, and project planning.
Familiarity with site engineering practices specific to solar energy solutions.
Relevant certifications in solar or renewable energy systems are advantageous.
Excellent teamwork and communication skills to ensure project success

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Strong foundation in Javascript.
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Attitude for getting things done.
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Experience building web applications, Single page applications and PWAs.
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Demonstrated ability to learn new technologies and keep abreast of the fast-changing javascript environment.
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Experience using CSS pre/post processors.
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Experience with build tools like webpack.
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Experience in frontend automation using (Grunt/Gulp etc).
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Experience using cutting edge front-end technologies (e.g. Service Workers, Web notifications).
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Experience with popular frameworks like (React/Vue etc).
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Experience using Git.
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Experience with Continuous Integration platforms (Jenkins/CircleCI)
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Minimum product dev experience of 2+ years in web/mobile startups with expertise in designing and implementing high performance web applications.
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Bonus Points for: * Writing unit test. * Experience with NodeJs. * Deploying scalable web servers. * Contribute to the wider Javascript community via open source.
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We are looking for Javascript wizards who can work with designers, product managers to collaboratively own the front-end, building responsive and elegant mobile+desktop web UIs at Mobishaala. Bridge the gap between graphical design and technical implementation, taking an active role on both sides and defining how the application looks as well as how it works.
JOB DESCRIPTION:
- Experience range – 4 to 7 years
- Good understanding of software engineering practices, SDLC.
- Strong in analytical, design and problem-solving skills, with a strong desire to create new things, dive in wherever there’s a need and learn new things
- Hands-on experience in Java / J2EE application development using open-source frameworks like Spring.
- Experience in unit test frameworks like JUnit
- Need to optimize code and test programming modules
- Excellent Object-Oriented Analysis & Design skills.
- Must have experience in Software design using design patterns. Exposure to technical solutions will be an advantage
- Must have experience in relational database technologies with experience on databases such as PostgreSQL, MySQL
- Strong proficiency with Java programming - Must have experience on Micro-Services using Spring boot.
- Good to have experience in JavaScript
- Good to have previously worked on distributed systems
- Good to have a working knowledge of Redis
- Good to have exposure to stream processing and functional programming
- Strong sense of ownership and accountability.
- Excellent communication and teamwork skills
ROLES & RESPONSIBILITIES:
- Lead a team of 4- 8 engineers closely with complete authority and accountability to deliver high-quality software products in a fast-paced environment.
- Lead your team to design and develop applications based on Microservices architecture.
- Guide your team members on the latest technologies including Java, Spring, Spring-Boot, Angular, Hibernate, Redis, Hazelcast, Bootstrap, jQuery etc.
- Leverage development tools including AWS, GIT, Nginx, Jira, Confluence, Jenkins etc.
- Collaborate with other technical managers, architects, and product owners to build an integrated enterprise-class software product suite
Skills
- Java, Spring Boot – Must, Spring Data, ReactJS, DevOps, HTML5, CSS3, JavaScript ES6 & above – Good to have
Implement DevOps capabilities in cloud offerings using CI/CD toolsets and automation
Defining and setting development, test, release, update, and support processes for DevOps
operation
Troubleshooting techniques and fixing the code bugs
Coordination and communication within the team and with client team
Selecting and deploying appropriate CI/CD tools
Strive for continuous improvement and build continuous integration, continuous
development, and constant deployment pipeline (CI/CD Pipeline)
Pre-requisite skills required:
Experience working on Linux based infrastructure
Experience of scripting in at-least 2 languages ( Bash + Python / Ruby )
Working knowledge of various tools, open-source technologies, and cloud services
Experience with Docker, AWS ( ec2, s3, iam, eks, route53), Ansible, Helm, Terraform
Experience with building, maintaining, and deploying Kubernetes environments and
applications
Experience with build and release automation and dependency management; implementing
CI/CD
Clear fundamentals with DNS, HTTP, HTTPS, Micro-Services, Monolith etc.








