Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.
Responsibilities
- Overall responsibility for digital marketing and inbound lead generation strategy
- Plan and execute multiplatform digital marketing & BTL campaigns as required
- Understand business objectives and revenue goals, as part of the strategy development process
- Plan and run conversion testing and other experiments
- Be the point of contact for related vendors and agencies, as needed
- Develop and execute an ongoing promotion strategy – PPC and organic
- Act as our community manager on our social media accounts
- Ideate and create content for SM and/or brief creative/content team on what content is to be created.
- Create and maintain a marketing calendar, especially for SM content creation and scheduling
- Responsible for ensuring the timely creation and posting of such content
- Own the creation of landing pages and other conversion opportunities
- Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
- Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
- Be responsible for website performance & uptime, with a focus on optimizing for user experience
Deliverables
- Sustained inbound marketing funnel for new customer acquisition
- Mutually agreed targets for revenue generation
- Increased brand awareness and recall with
- Increase user engagement on company assets and social media pages
- Collaborate with other team members to come up with effective promotions
Requirements
- Exceptional creative and project management skills, with a keen eye for detail.
- Comfortable working in a fast-paced, deadline-driven environment.
- Self-directing and agile, with the ability to quickly pivot strategies, as needed.
- 2 – 4 years of experience with digital marketing for a consumer brand.
- Familiarity with creating and running PPC / PPL / Retargeting campaigns
- Passionate, creative thinker with exceptional analytical skills.
- Team player with superb collaboration and communication skills.
- Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed
About pickaboo.in
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Job Description:
Responsibilities:
- Design, develop, and maintain efficient, reusable, and reliable Golang code.
- Lead the architecture and development of backend services and APIs.
- Collaborate with cross-functional teams to define, design, and ship new features.
- Identify and address performance bottlenecks and bugs.
- Ensure code quality through writing unit and integration tests.
- Troubleshoot and fix issues in code and functionality you have developed.
Requirements:
- Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field.
- 5-10 years of experience in software development, with a significant focus on Golang.
- Strong understanding of Go programming language, paradigms, constructs, and idioms.
- Experience with RESTful services and API design.
- Knowledge of common Goroutine and channel patterns.
- Experience with microservices architecture and containerization (Docker, Kubernetes).
- Familiarity with SQL databases (PostgreSQL).
- Experience with cloud platforms (e.g., AWS).
- Strong problem-solving skills and ability to troubleshoot complex issues.
- Excellent communication and teamwork skills.
Roles and Responsibilities
- Architecting and building server and browser-based systems that integrate with our hardware.
- Creating a great user experience by building both back-end infrastructure and user-facing features.
- Performing code reviews and having your code reviewed by peers.
- Creating technical requirements, software design specifications, and other architectural documentation.
- Work closely with UX/UI designers to translate design concepts into functional user interfaces, ensuring a smooth user experience.
- Implement security and data protection measures throughout the development process.
- Troubleshoot and debug issues across the entire application stack, from frontend to backend.
- Optimize application performance and ensure its responsiveness across various devices and browsers, applications for maximum speed and scalability.
- Producing software solutions that inherently support testing at multiple levels prior to delivery, including the decomposition of functions, interface-based design, dependency injection, unit testing, test-driven design, service level testing, and supporting user interface automation testing.
- Modifying and creating code to enable successful automated builds, deployment, and testing.
- Effectively leveraging tools and best practices to enable continuous integration and frequent, reliable releases.
- Monitoring system performance to ensure efficient operations and results.
- Collaborating with cross-functional teams, including designers, product managers, and other developers, to gather and understand project requirements.
- Collaborating with DevOps teams to deploy applications and ensure seamless integration with the production environment.
- Designing and developing high-quality, scalable, and efficient web applications using the MERN stack.
- Developing and implementing front-end components using React.js, ensuring a responsive and user-friendly interface.
- Building RESTful APIs and server-side applications using Node.js and Express.js.
- Creating and maintaining databases using MongoDB, ensuring data integrity and performance.
- Writing efficient and reusable code while adhering to best practices and coding standards.
- Conducting thorough testing and debugging of applications to identify and fix any issues or bugs.
- Mentoring and providing guidance to junior developers, sharing your knowledge and expertise.
Must-Have Skills
- Should have 3-6 years of proven experience as a MEAN/MERN Stack Developer.
- Should have proficient in JavaScript (React/Angular/Vue), with significant experience in Node.js and Express.js.
- Should have extensive experience with React.js and its ecosystem (Redux, React Router, etc.).
- Should have In-depth knowledge of server-side development using Node.js and Express.js.
- Should have experience with MongoDB or other NoSQL databases, including data modeling and querying.
- Should have a solid understanding of RESTful APIs and experience in building them.
- Should be proficient in MERN Full Stack Developer with CSS modules and theme management, with a strong grip on developing custom components.
- Should be Skilled in building scalable, user-friendly applications using React.js, Node.js, Express.js, and MongoDB.
- Should be proficient in using UI component libraries like MUI and styled-components for efficient and dynamic web design.
- Should be proficient in frontend API caching with React hooks for optimized performance and seamless user experiences.
- Should have familiarity with version control systems (e.g., Git) and agile development methodologies.
- Should have proficiency in Object-Oriented Programming (OOP) principles and design patterns.
- Should have experience with AWS cloud services.
- Should have experience with CI/CD technologies.
- Should have familiarity with newer specifications of ECMAScript (a scripting language specification on which JavaScript is based).
- Should have experience with data structure libraries (e.g., Immutable.js).
- Should have proficiency with common front-end development tools such as Babel( Which is a JavaScript compiler that is mainly used to convert ECMAScript 2015+ code into backwards-compatible JavaScript code that can be run by older JavaScript engines.), Webpack (to bundle JavaScript files for usage in a browser,), and NPM (Largest Software Registry (Library)).
- Should have ability to understand and translate business requirements into technical specifications.
- Should have familiarity with relational database systems, especially PostgreSQL.
- Should have experience in AWS with lambda functions
Good to Have Skills
- Should have a Bachelor's degree in Computer Science or related field.
- Good interpersonal skills with the ability to present ideas in user-friendly language.
- Successful experience working in a team-oriented, collaborative environment.
- Proven analytical and problem-solving abilities.
- Should have excellent relationship and customer handling skills.
- Strategic thinker with strong influencing skills and the ability to build consensus.
- Strong action orientation; ability to make things happen.
- Facilitates team and stakeholder meetings effectively.
Key Responsibilities
We are looking for a full stack developer who shall be responsible for implementation of software related projects of the firm. This will involve:
– Understanding existing services of the Company, the requirements of the project and be able to build the back-end coding structure along with front end dashboard, UI / UX for the full project. The person should be capable of building flexible coding to incorporate various user requirements, carry out user acceptance testing, fix bugs within agreed timelines.
– Dashboard Development: Swiftly conceptualizing, designing, and developing visually engaging and functional dashboards tailored to meet the firm's specific requirements within stringent timelines.
– Collaborative Approach: Work closely with stakeholders’ other team members, to understand dashboard requirements and ensure alignment with business objectives.
– API Integration: Explore and integrate dashboard APIs where applicable to enhance functionalities or enable custom integrations for a more comprehensive dashboard experience.
Key Skills Required
– Front-end Technologies: Proficiency in HTML, CSS, JavaScript, and expertise in UX/UI principles to enhance dashboard user interfaces and ensure responsiveness.
– Strong Backend Development Skills: Proficient in at least one backend language and understanding of backend frameworks to facilitate data integration and backend functionalities for dashboards.
– Strong SQL Skills: Ability to efficiently extract, manipulate, and analyze data using SQL queries from various databases to integrate into the dashboards.
– Dashboard Development Experience: Prior experience in rapid dashboard development, including designing, developing, and deploying dashboards within accelerated timelines.
– Being able to work independently, understand industry landscape and come up with innovative solutions to tackle various issues.
Programming skills in PHP Yii / CakePHP / Zend PHP / Codeigniter / Laravel along MySQL
• Strong Knowledge in Responsive Web Design
• Excellent knowledge on HTML5, CSS3 bootstrap, JavaScript , CSS, AJAX, HTML4/5 & JQUERY
Location : Mumbai
Work from office.
Online Bidder / Business Development Executive who can bid on Upwork for Web & App Development ( Night Shift WFH).
1. Knowledge of bidding portals (Upwork, PPH, Guru, freelancer, etc)
2. Getting projects / Making new clients for the company.
3. Bringing new projects through bidding, Client communication, Proposal making/writing, Excellent communication & interpersonal skills, Flair for business development.
4. Sound knowledge of IT terminologies
5. Must have excellent communication Skills (Written & Verbally)
Experience a minimum of 1 year building client-side of web development using React. A good eye for UI and UX design
React, Redux, TypeScript, Socket.io, Jest, Supertest, HTML5, SCSS, Docker, Kubernetes
Node.js (Good to have)
Experience with SOAP and REST web services from a client perspective Web API
Experience working with Bitbucket, Jira, Clickup
Experience working with Agile Scrum methodology
A self-driven attitude
Excellent written and spoken English
A knowledge and interest in sport will be helpful
Relevant Experience: 1 to 4+ years
Qualifications: Computer Science or Software Engineering degree
We are seeking an experienced web developer to join our friendly team to participate in the development of the next-generation app.
You will take a lead role in the technical side of our company with room to grow as we continue to grow.
Technologies/Frameworks: PHP, Laravel, Lumen, mySQL/postgres, react,
Skills Required :
- Extensive experience in PHP and Laravel (OOP experience).
- REST APIs and Integrations technologies
- JSON Language and scripting
- Familiarity with Bitbucket (Git), Node
- Database Management tools such as MySQL.
- Comfortable working with JavaScript and jQuery
- Understanding of coding best practices.
What you'll do :
- Work with us to contribute and plan ideas for features and improvements to the platform. Write clean, functional code on back-end to develop new features, integrations and refine existing ones.
- Help to improve our platform by refactoring existing code (PHP/Laravel/JavaScript). Work with, and sometimes manage the work of external contract developers.
- Creating content in various formats and types viz articles, blogs, website copies, newsletters, social media posts & captions
- Creating content strategy and calendar for various clients as well as the company
- Learning copywriting and applying it wherever required