Google AnalyticsPeekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.
Responsibilities
- Overall responsibility for digital marketing and inbound lead generation strategy
- Plan and execute multiplatform digital marketing & BTL campaigns as required
- Understand business objectives and revenue goals, as part of the strategy development process
- Plan and run conversion testing and other experiments
- Be the point of contact for related vendors and agencies, as needed
- Develop and execute an ongoing promotion strategy – PPC and organic
- Act as our community manager on our social media accounts
- Ideate and create content for SM and/or brief creative/content team on what content is to be created.
- Create and maintain a marketing calendar, especially for SM content creation and scheduling
- Responsible for ensuring the timely creation and posting of such content
- Own the creation of landing pages and other conversion opportunities
- Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
- Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
- Be responsible for website performance & uptime, with a focus on optimizing for user experience
Deliverables
- Sustained inbound marketing funnel for new customer acquisition
- Mutually agreed targets for revenue generation
- Increased brand awareness and recall with
- Increase user engagement on company assets and social media pages
- Collaborate with other team members to come up with effective promotions
Requirements
- Exceptional creative and project management skills, with a keen eye for detail.
- Comfortable working in a fast-paced, deadline-driven environment.
- Self-directing and agile, with the ability to quickly pivot strategies, as needed.
- 2 – 4 years of experience with digital marketing for a consumer brand.
- Familiarity with creating and running PPC / PPL / Retargeting campaigns
- Passionate, creative thinker with exceptional analytical skills.
- Team player with superb collaboration and communication skills.
- Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed
Subodh Popalwar
Software Engineer, Memorres
About pickaboo.in
Similar jobs
Job Description
- Demonstrate and provide information on promoted products.
- Create a positive image and lead consumers to use it.
- Distribute product samples, brochures, flyers etc. to source new sales opportunities.
- Identify interest and understand customer needs and requirements.
- Set up booths or promotional stands and stock products.
Timing
6AM to 10AM & 6PM to 10PM
Area
South Bangalore (HSR, JAYA NAGAR, JP NAGAR, KORAMANGALA, SARJAPUR, ELECTRONIC CITY)
Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.
Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!
Responsibilities
Be the primary point of contact for the clients.
Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!
Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!
Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)
Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!
Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC
What we are looking for
Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…
Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….
Ability to provide remarkable client experiences.
Who we are not looking for
You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in
the sea. These are indeed requirements
Minimum of 1.5 years as a hands-on digital marketing professional
Minimum of 1 year as someone who has been interacting with the clients. If you have worked
in B2B, it would be great!
Digital Marketing & Web Design Project experience
A focus on the details (really… pay close attention to the details if you’d like to get an interview
for this position)
If You’re a Good Fit, You Probably
Thrive in a small and growing team (<10 people on our way to 20)
Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for
you
Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business
Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,
Wix, and anything else that is relevant to digital marketing
Feel at home with spreadsheets and task management tools
Are comfortable with IM tools, email, video calls, and the phone but believe in the power of
minimising interactions.
BTW: when applying, use the passcode “WTH
About the company
A US based funded startup.Hiring for the Growth Manager - Paid Acquisition role, and looking for someone who will work with the Head of Homeowner Growth in building strategies and execution. Apply if you are excited about creating a platform for true entrepreneurship.
Responsibilities
● Own all paid acquisition for all our Business Owners. (It’s not about acquisition of leads
anymore. It’s about contribution to the pipeline and driving the revenue.)
● Work closely with the Head of Homeowner Growth to plan and drive paid acquisition initiatives across channels - Google, Facebook, Taboola etc.
● Work closely with the lifecycle manager to lay out clear customer journeys based on the intent, geography, demographics, device etc. of the traffic.
● Work closely with other internal resources - design, content etc. to ensure timely roll out of planned campaigns.
● Ideate and come up with portfolio strategies to ensure accurate budgeting for each business owner account.
● Capture high-quality data beyond the vanity metrics, and derive insights that drive decision making
● The discipline of marketing is shifting from people-centric to API-centric activities, therefore, one of the most critical responsibilities would be to interface with the product and engineering team to develop internal tools that give us massive leverage over any other competitors. This is not for the faint-hearted, traditional marketer.
● Productize and automate as much as possible. Be the Product owner
● Set up a monitoring protocol. Monitor KPIs and success metrics. Identify issues, modify the plan and processes related to it which may lead to a better outcomes
Minimum Qualifications
● 4+ years of experience working as a Growth Manager at funded tech startups
● From top IIMs or IITs or ISB
● Experience working as a founder of a disruptive Marketing Agency is a plus
● Prior experience in interfacing with Product teams to roll out marketing tools is also a big plus
You are a good fit if
● You have engineering approach to marketing
● You love to take on really challenging problems and follow through end to end on the process and outcomes
● You are highly analytical and are able to look at problems objectively and can hustle to solve them creatively
● You are a good communicator and an excellent writer. Since we are an async and remote-first company, most of our work is written. You'll need to be able to proactively communicate in concise, clear, and simple writing.
Google AnalyticsBacked by Sequoia Capital, http://www.lambdatest.com/">LambdaTest is the fastest growing cross-browser cloud platform and an online selenium grid that helps users to perform both manual and automated browser compatibility testing. LambdaTest is powering web testing teams for some of the world’s biggest brands, enterprises, and startups in over 130+ countries. We are looking for the brightest minds to join our team!
Requirement:
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partner
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Qualification:
- Proven working experience in digital marketing along with lead generation.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.
Experience - 4 years - 5 years as an Account manager experience
The Ideal Candidate
Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.
LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.
Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.
Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.
Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).
Important Personality Traits
- Persuasive, Assertive, Confident, Direct
- Strong English proficiency
- Should be available in IST time zone
- Willing to work in US time zone, as and when required
- Remote working.
- Fast Internet & Power backup (if you have frequent power cut issues).
- Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.
Google AnalyticsCore Responsibilities:-
- Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
- Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as a business contributor. A sharp focus on technology governing content creation and tooling.
- Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media-based.
- Create and maintain dashboards towards the evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads, and revenue generated through digital channels.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.
Who are we looking for?
- A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization.
- Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis
- Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing.
- A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that's how you- d build this team too!
- A Team Builder: You are a go to person and can work with different teams. A hands-on collaborative style of working is a must
- Ownership: Entrepreneurial mind-set with a strong sense of urgency and results-orientation.
- Inspiring Leader: Who Influences Stakeholders positively and develops teams.
Qualification:-
- MBA in Marketing from a reputed institute with 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Ability to lead integrated digital marketing campaigns from concept to execution.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
- Assist in employee recruitment, promotion, retention and termination activities.
- Conduct employee performance evaluation and provide feedback for improvements.
- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
- Build strong relationships with customers for business growth.
- Analyze sales performances and recommend improvements.
- Ensure that sales team follows company policies and procedures at all times.
- Develop promotional programs to increase sales and revenue.
- Plan and coordinate sales activities for assigned projects.
Google Analytics
Follow CutshortSubodh Popalwar
Software Engineer, Memorres