Asst. Manager - Marketing

Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.

• Overall responsibility for digital marketing and inbound lead generation strategy
• Plan and execute multiplatform digital marketing & BTL campaigns as required
• Understand business objectives and revenue goals, as part of the strategy development process
• Plan and run conversion testing and other experiments
• Be the point of contact for related vendors and agencies, as needed
• Develop and execute an ongoing promotion strategy – PPC and organic
• Act as our community manager on our social media accounts
• Ideate and create content for SM and/or brief creative/content team on what content is to be created.
• Create and maintain a marketing calendar, especially for SM content creation and scheduling
• Responsible for ensuring the timely creation and posting of such content
• Own the creation of landing pages and other conversion opportunities
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
• Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
• Be responsible for website performance & uptime, with a focus on optimizing for user experience

• Sustained inbound marketing funnel for new customer acquisition
• Mutually agreed targets for revenue generation
• Increased brand awareness and recall with
• Increase user engagement on company assets and social media pages
• Collaborate with other team members to come up with effective promotions

• Exceptional creative and project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• 2 – 4 years of experience with digital marketing for a consumer brand.
• Familiarity with creating and running PPC / PPL / Retargeting campaigns
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed