Asst. Manager - Marketing

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.

Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required. 

Requirements

• Conceptual understanding of SEO and Digital Marketing Principles
• Strong eye for web and mobile site design
• Past experience working with the WordPress CMS
• Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
• Strong written and verbal communication skills
• Strong project coordination skills

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

 

 

What you need to have:

We are looking for experienced digital marketing managers.

We are looking for someone that has experience working with multiple brands in the social media marketing space. Must be well-organized, a strong communicator, client-facing, rock-star that bleeds social media marketing. We are growing and need someone that can hit the ground running! Candidate will oversee Social Media campaigns which include but are not limited to research, campaign & content creation, execution, monitoring, and reporting. Knowledge of some SEO best practices is also helpful but not a requirement (we can teach) as it is correlated to items we do in the social marketing and SEO space. RESPONSIBILITIES ● Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries. ● Create timely and engaging content optimized for the platform used and intended audience. ● Monitor sites for customer service opportunities and initiate conversations on behalf of the client. ● Be happy, smile, and bring a positive attitude to the office ● Analyze and report social media actions on a monthly basis for successes and new opportunities. ● Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc). ● Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts. ● Continue to refine and define our social marketing process. ● Work with teams to create a solid branding message that’s reflected in Guerrillas marketing materials, social media content and shared by employees ● Available to attend events we sponsor on a monthly basis (usually no more than 1-2) on behalf of Guerrillas outside of standard hours SKILLS & EXPERIENCE ● 2+ years of social media marketing experience (prefer to have account management experience). ● Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, and more. ● Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.). ● Working knowledge of social media paid advertising campaigns including Facebook, Linkedin, and Twitter. ● Ability to blog about social media on the Guerrillas website based on research, experience, and relevant social media news. ADDITIONAL CONSIDERATION FOR... ● Strong understanding of user-generated content management, content marketing, and reputation management. ● Strong, professional written and verbal communication skills. ● Strategic content creation and excellent writing skills. ● Ability to work independently and in a team environment. ● Exceptional time management skills including the ability to handle multiple clients with changing priorities.

Responsibilities

* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement

To appoint sales managers for blocks
To train and support them
To aware them of their duties and benefits
To aware them their salary and target
To create business development opportunities
To generate leads through team
To handle dealers and distributor network
To generate sales
To generate revenue
To achieve sales target

Good Presentation Skills. Good At Sales. Good Learner Good To Talk To Basic Computer Knowledge | Should Have : Bike, Licence | Preferred Experience In : Real Estate, Promotion | Field Sales, Business Development Management, Sales Initiatives, Marketing | Type : Sales

About the role: We are looking out for a Digital Marketing Manager who will be responsible of managing PredCred brand online and increase their coolness factor across various digital platforms. Competencies: • Digital Marketing experience • Proficiency in written and verbal communication skills in English Responsibilities: • Manage PredCred Infotainment brand online, across their digital channels to increase the coolness factor • Plan and execute SEM (Adwords, Facebook/ Instagram promotions, etc.) and SEO (Google ranking, Quora, Backlinks, Blogs etc.) to increase brand visibility • Run and analyze social media acquisition to keep growing the cult, and retain users via retention initiatives • Manage the customer retention initiatives of PredCred through marketing automation – explore channels like push notifications, emailer marketing, in-app notifications, and social media. Through a variety of tools like Clevertap and Branch.io. Does this sound like you? Must haves: • 3-5 years of experience in Digital Marketing • Knowledge and understanding of digital marketing tools (Eg:Facebook suite,Instagram Suite and Google Ads, Clevertap, Branch.io, Appsflyer) • Good oral and written communication in English Preferred: • Masters/Bachelors Degree in Marketing/communications or related field

Greyloft is a software driven real estate agency based in Singapore. We're leveraging mobile & web technologies to build a more efficient, scalable version of traditional real estate brokerage houses. Our agents leverage our in-house technology & take our customers through the entire rental search process- beginning with the preliminary online search, to coordinating site viewings, to pricing negotiations, contract execution & tenancy (rental) management. Though we- re initially focusing on rentals, we- ll soon move to sales as well. As featured in - Forbes - www.forbes.com/sites/chynes/2016/09/30/this-startup-wants-to-bring-singapores-real-estate-market-online-from-start-to-finish/#7f25e77a357b Tech Crunch - https://techcrunch.com/2016/09/28/greyloft/ Tech In Asia: https://www.techinasia.com/greyloft-seed-funding Digital News Asia: http://www.dealstreetasia.com/stories/54326-54326/ e27: https://e27.co/greyloft-launches-realty-portal-with-us1-1m-funding-from-wavemaker-jfdi-others-20160928/ Quite simply, we- re building a real estate agency around software & are attempting to shake up an old industry where the use of technology has thus far been peripheral. We are a seed funded startup backed up some of the leading technology investors in this part of the world & were previously incubated at JFDI,Asia one of the leading startup incubators in Asia. Responsibilities Assist our growth across channels including Greyloft's blog, third party blogs, newspapers & magazines Plan & write authoritative content on the real estate rental & sales market Analyze data & write interesting content pieces (insights & info graphics) to increase consumer engagement Help us build & maintain a consistent brand image & voice. We- re looking for people who can take the initiative & think on their feet. If you- re looking to grow & be challenged with tough problems, then our firm is the right place for you. Requirements Must have: BA/BS/BSc in Communications, Public Relations or any relevant discipline with at least 1-2 years of relevant work experience. Excellent communicator (written & verbal) Prior experience in writing content pertaining to real estate or finance. Ideal candidate must have relationships with bloggers, journalists, content writers & other relevant people (influencers) in the industry. Nice to have: Prior experience working in a startup. Knowledge of the Singapore real estate market. Basic PowerPoint/Presentation/Keynote Skills.