Key Accounts Manager

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

• You need to be excited about the problem that we are trying to solve
• 3+ years of experience building applications in Kotlin
• Build pixel-perfect, buttery smooth UIs across both mobile platforms.
• Strong Js fundamentals - You should be able to contribute partially to our existing React Native development as well
• Ability to give clarity and communicate well with the team, including Product, Backend and Dev-Ops (if and when needed)
• Ability to use profiling tools well, getting to root causes of bugs fast
• Ability to pick and work on adjacent technologies if and when required (Eg: If the best performance monitoring solution needs a basic firebase setup, that should not be a blocker for you to go ahead and do so)
• Maintain code and write automated tests to ensure the product is of the highest quality.
• Reach out to the open-source community to encourage and help implement mission-critical software fixes
• You need to be comfortable working in a remote environment (Good internet connection and availability on phone is needed)
• Deep understanding of android architecture
• Understanding of inter app communication
• System design thinking

Mandatory skills

.net

Aws/Azure

Location Chennai

Development background

Mandatory skills

.net

Aws/Azure

Location Chennai

Development background

Responsibilities:

• Conceptualize and define product vision, create the roadmap and drive its execution
• Define, track and improve the key product metrics
• Think analytically about workflows and the impact of product features on conversion
• Collaborate with cross-functional teams like product managers, developers, designers, marketing and SEO to drive the product execution
• Develop and provide thought leadership in the user experience across devices.
• Leverage available insights like market analysis, customer feedback, site metrics, and usability findings
• Prioritize the features based on user requirements and cost benefit analysis
• A keen, flexible and aggressive intellect with superb conceptual thinking, analytical and problem-solving skills
• Ability to work with diverse teams across the organization
• Be the brand custodian and ensure design guidelines are followed for digital communications
• Design sprints and conduct daily scrums with the team

Requirements:

• Excellent understanding of product development life cycle
• Deep understanding of how your products work, know every step of the funnel.
• You'll be expected to delve deep into datasets, build dashboards and design and accurately measure experiments
• Excellent experience in creating product roadmap, optimization chart & prioritization sheet
• Good knowledge of tech, design, SEO & marketing
• Strong hand on analytical tools like Google Analytics, Mixpanel, Clevertap, Redash etc
• Strong interpersonal skills with the ability to communicate upwardly to top management and downward to a wide range of audiences, especially tech teams
• Must be self-directed and motivated and able to multitask in a fast paced environment
• Excellent skills in prototyping tools such as Balsamiq, Adobe XD, Just In Mind, etc
• SQL knowledge is a must
• Ability to rapidly visualize/prototype concepts
• Ability to AB test prototypes and conduct experiments
• Ability to provide deliverables within specified deadline with a quality bar
• Excellent team orientation and communication skills
• Experience in hospitality domain is a plus Experience
• 4+ years of product management experience
• 6+ years of overall experience
• Programming knowledge is a plus
• Bachelors' degree in Engineering
• MBA is a plus
• Salary range is flexible based on interview performance and relevant experience

• We use cutting edge technologies to build our products which means you get to be updated on the latest tech stack.
• You don’t need to have experience in any of our specific technologies;we are good at teaching our Engineers. Our diverse group of Engineers are a great team to work with and to learn.

• We deploy changes to production multiple times a day.
• Blameless culture and a continuous learning mindset

• Making a global platform with the scale of millions of users.
• Working directly with designers and PMs to make a world class test taking experience.
• Building a platform for companies and writing an ML based algorithm to match candidates and companies.
• Building an Ed-Tech product for the upskilling of candidates.

• Strong understanding of JS fundamentals and going deep into it coupled with experience in modern frameworks like ReactJs, Vuejs etc.
• The ideal person has worked with product teams in startups and taken features (or entire product modules) to production deployment which was then consumed by real users.
• Proficiency in building a highly scalable frontend.
• Ownership mindset- Taking end to end ownership of frontend initiatives and being part of the core team in driving the overall growth of the organisation in achieving its vision.

Key Account Manager Job Description

                                                                         JOB DESCRIPTION (JD)

The following obligatory points are a standard part of every JD and each employee regardless of his/her designation is fully obliged to fully understand and comply with the below:

1. Unconditional compliance of the following policies:
2. Company Inner Regulations and Information Security Protocol (ISP).
3. Departmental Policy (DP) or Work Centre Area Policy (WCAP) – whichever and wherever applicable.
4. Guidelines to systems and documentation.

Detailed description of specific responsibilities:

1. B2B lead generation.
2. Arranging meetings and demos of our offerings to potential clients.
3. Deal closure.
4. Handling ground force (supermen) and ensure customer satisfaction in terms of services and operations after sales.
5. Coordinate with formulation and tech team to give them market feedback to help in improvement of our products and also manage demand and supply in market.
6. Handle customer queries and solve their problems.
7. Onboard new distributors on panel and handle business through them. Also handle existing distributors.
8. Manage all legal paper work related to sales and subscription of our products and services.
9. Collection of payments from all the clients and distributors handled.