Inbound Marketing Specialist

at Searce Inc

DP
Posted by Eisha Dewarwal
icon
Pune
icon
5 - 8 yrs
icon
₹13L - ₹18L / yr
icon
Full time
Skills
Inbound Marketing
Hubspot
Marketing
Demand generation
Lead Generation
Marketing Automation
SEO management
Online advertising management
B2B Marketing
SaaS
Team leadership
Google Adwords
Marketing Strategy



Is Inbound Marketing your calling? Do you know the ins and outs of Hubspot? Hop on board and help us take the Searce brand to the next level!

 



Job Title: Inbound Marketing Specialist

What are we looking for?

  1. Natural creativity: The best marketers are creative visionaries, people who are capable of stepping back, seeing the big picture, and coming up with new ways of approaching challenges and making positive changes to how the company is managed and marketed.

What we are not looking for :D

 

  1. Not a CAVEr: You are a person that people like to be around. You are not a CAVE (Constantly Against Virtually Everything) personality.

 

  1. Say no to HiPPO: At Searce, we want people who value everyone’s opinions & perspectives. We don’t want them to get overpowered by HiPPO (Highest Paid Person’s Opinion).

 

  1. T-shaped skill set: To take it further, in an ideal world, we are not just looking for someone with experience managing projects and people. We are also looking for a T-shaped marketer – someone with a diverse skill set that spans all disciplines relevant to “Searce”, alongside a deep knowledge of one key area.

 

Job Responsibilities

  1. Be our in-house Hubspot pro! Leveraging Hubspot to drive demand generation for Cloud, AI, ML and other products & services which are part of Searce’s offerings.
  2. Help us grow! Get new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including whitepapers, case studies, e-books, reports,etc.) while collaborating with the Content Team.
  3. Leverage content assets which result in asset downloads in exchange for contact information, thereby helping lead generation.
  4. Generate leads galore! Continually look for new ways to generate leads and manage targeted list development.
  5. Create, run and optimise marketing automation via Hubspot and lead nurturing processes through email, content, and social channels.
  6. Continually track, monitor and optimise On and Off page SEO opportunities.
  7. Management of Paid Advertising budgets through Adwords and Social Advertising channels.
  8. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Qualification

  1. Is Education overrated? Yes. We believe so. But there is no way to locate you otherwise. So we might look for at least a Bachelor’s degree in Marketing and prefer an MBA or Masters in Marketing. 
    1. Or else, did you leverage marketing to help your friend’s business scale up while in High School. For us, the latter is better as it shows you have a marketing mindset. We will find you faster if you specify the latter in some manner. :)
  2. 5-8 years of successful experience defining, leading and executing Inbound Marketing Strategies in B2B or SaaS organizations.
  3. Team Lead experience of 2+ years would be preferred
  4. Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  5. Proficiency in Marketing Automation (specially Hubspot) in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  6. Entrepreneurial and a self-starter, just as comfortable setting strategy as executing the details.
  7. Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.
  8. Hands-on experience working with Hubspot is a must.
  9. Hubspot Inbound Marketing Certification & Adwords Certification will be highly preferred.

About Searce

What is ‘searce’

Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our way of working: To improve to the finest degree of excellence, ‘solving for better’ every time. Searcians are passionate improvers & solvers who love to question the status quo.

The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic business outcomes using new-age technology. This purpose is driven passionately by HAPPIER people who aim to become better, everyday.

What we do

Searce is a modern tech consulting firm that empowers clients to futurify their businesses, leveraging Cloud, AI & Analytics.

We are a category defining niche’ cloud-native technology consulting company, specializing in modernizing (improve, automate & transform) the full-scope of infra, app, process & work.

  1. We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful & futuristic business outcomes. 
  2. We are the most preferred tech partner of choice when it comes to ‘solving for better’ for the new-age tech startups & digital enterprises, leading disruption in their industries.
  3. Our Service Offerings: We offer Advanced Cloud, Data & App Modernization, Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud Managed Services), Applied AI & Analytics services. 
  4. As one of the top 5 niche’ full scope global partners for Google Cloud & a preferred partner for AWS, we are the most preferred ‘engineering-led’ tech company of choice when it comes to solving complex business problems.

Who we are

We are passionate improvers, solvers & futurists. Driven by our engineering excellence mindset, we care most about delivering intelligent, impactful & futuristic business outcomes. Searcians are motivated by continuous improvement & solving for better in everything we do.

At the core, a Searcian is self-driven to become better, everyday. In passionate pursuit of the finest degree of excellence we drive exceptional outcomes in everything we do.

We believe that trust is the most important value. We also believe that we need to ‘earn the trust’, everytime one engages with us. And earning trust for us is far more important than anything else. We aim to be the *most trusted* tech consulting partner for our clients.

We are HAPPIER at heart. Humble, Adaptable, Positive, Passionate, Innovative, Excellence focused, & Responsible. We live the HAPPIER Culture Code.

Being HAPPIER.

How we work

  1. Customers. Partners. Our aim is to build relationships with customers for life. And meaningfully improve the life of every customer.
  2. We do what we say. We say what we do. We are uncomfortably honest and transparent. Being genuine wins trust & makes people happier.
  3. Mistakes are encouraged. We make mistakes. Tons of those. Everyday. And we don’t mind apologizing to our juniors, peers or superiors. We are no ego-doers.
  4. Underpromise. Overdeliver. We work with a deep desire to go above and beyond in everything we do. Everytime.

So, If you are passionate about tech, future & what you read above (we really are!), apply here to experience the ‘Art of Possible

 

Read more

About Searce Inc

Searce is a cloud, automation & analytics led process improvement company helping futurify businesses. Searce is a premier partner for Google Cloud for all products and services. Searce is the largest Cloud Systems Integrator for enterprises with the largest # of enterprise Google Cloud clients in India.

 

Searce specializes in helping businesses move to cloud, build on the next generation cloud, adopt SaaS - Helping reimagine the ‘why’ & redefining ‘what’s next’ for workflows, automation, machine learning & related futuristic use cases. Searce has been recognized by Google as one of the Top partners for the year 2015, 2016.

 

Searce's organizational culture encourages making mistakes and questioning the status quo and that allows us to specialize in simplifying complex business processes and use a technology agnostic approach to create, improve and deliver.

 

Read more
Founded
2004
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
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