Sales - Marketing lead

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About our Client :-

Our client is a B2B2C tech firm backed by a Retail Giant and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech.

The company aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.

Key Responsibilities :-

- Own and scale the direct to consumer business; be responsible for its P&L

- Build and scale the user growth (paid + organic marketing), conversion (including liaison with product growth), retention/CRM and reactivation by building a repeatable, sustainable & defensible growth machine.

- Use the data to create customer personas, improve revenues and minimise costs and expenditures; create a culture of structured experimentation and iteration to drive growth

- Hire and develop a front line team to meet GROWTH business goals and requirements; build core talent capabilities around each of its sub-function namely User Growth, Conversion, Retention & Reactivation

- Drive maturity improvement in GROWTH function's execution and performance management via data-based decision making

- Navigate smoothly across multiple teams (product, marketing, tech, etc.) within the organisation to drive cohesiveness and enable a - one team- positive working culture

Experience, Skills & Knowledge :-

- Seasoned professional out of which minimum 3+ years of demonstrated experience of GROWTH function ownership and scale in a consumer tech startup

- Customer centricity focus and ability to bring - voice of customer- in decision making

- Leadership and team management experience

- Understanding the different types of customer acquisition channels - including paid and owned media as well as earned media (PR, word of mouth, organic SEO)

- Entrepreneurial mindset with ability to hustle and sharp business acumen

- Exceptionally curious, bold thinker, applying outside-in thought leadership to reimagine ways of performing work - with a passion for inventing and simplifying

- Ability to assess and mitigate risk, forecast both long and short-term outcomes, and navigate scenarios in B2C business environment

- Ability to communicate across multi-cultural and experience levels, internal & externally

- Analytical rigour i.e. should prefer data to challenge status quo, engage mind, direct hypothesis- driven thinking and structure complex issues.

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendor.

Job Description :
1. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
2. Communication for the Franchise development, Route collaboration and Sales team management and taking updates with them weekly.
3. Corporate cold calling to the prospective clients and handling the leads.
4. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
5. Team with channel partners to build pipeline and close deals.
6. Visiting GIDC area’s, Prospective franchise and Branches for doing marketing and Collaboration.
7.Show convincing skills on the field and help us build our customer base.
8. Team with channel partners to build pipeline and close deals

Skills: Marketing Strategy, Client Relationships, Adaptability, Research, Analysis, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Multi-Tasking.

About the role:

As a Product Marketing Manager should own the positioning, messaging, and branding of the product. You will also gather and process customer feedback, and manage some aspects of customer relations after the launch.

Job Responsibilities:

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
• Product and feature adoption — Drive adoption of the product and features amongst the customer base
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product
• Implement and support compliance to Outplay compliance and information security processes

We are looking for someone who has:

• Any Graduate degree (MBA preferred) with 3- 5 years of prior experience in a similar position.
• Experience in startup/enterprise software company preferred
• An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing

Benefits:

• Fully remote job - You can be in the mountains or at the beach, and still work with us. Outplay is a 100% remote company.
•  Flexible work hours - We believe mental health is way more important than a 9-5 job.
• Health Insurance - We are a family, and we take care of each other - we provide medical insurance coverage to all employees and their family members. We also provide an additional benefit of doctor consultation.
• Workstation and Internet Allowances.
• Annual company retreat - we work hard, and we party harder.
• City meet-ups- You work with your team members in the mornings and party in the evenings.
• Safe space to innovate and experiment.
• Steady career growth and job security.

Into Wellness Private Limited is into manufacturing of world class fitness equipment. Our factory is based in Pune and our corporate office is in Baner. The company is aspiring to grow and penetrate in Indian market as well as in overseas market. More details about us can found on our website.

We are looking for Marketing Executive with a background on conventional Marketing as well some hands on knowledge on digital Marketing & Content Marketing.

Job Description

Marketing

1. Engage & Nurture -Top Gyms , Top Trainers ,Top Body Builders , Channel Partners 
,Fitness Chains ,Customer Database through email campaigns, Whatsapp broadcast, Personal calling . Create communities & actively engage with the fitness ecosystem.
2. Enquiry Management - Generate qualified leads through marketing efforts.

3. Engage and coordinate with creative Design team ,Video & Photography team.


4. Create ,Consolidate & Maintain tools for presentation for Sales & business development Team and support the field sales team with required marketing material.

5. Create & Maintain database of all creatives, contacts & Content.
6. Engage with the existing customers & Work on measuring & Improving Customer Satisfaction ,Engagement ,Experience & Retention . 

7. Market Research (Field & Online) – Tracking the competition very closely to identify the developments & Market trends . 

8. Generate qualified leads through marketing efforts.

9. Gather Market Intelligence , Study Market requirement & Competition with respect to Pricing ,Product Range ,Offering , Strategy .
10 Devote 10% of the time for Sales to get exposure to ground realities and understand the Customer insight.
11. Candidate having Sales background to drive the conventional marketing role will be helpful.

Skills Required
1. Organisation & Planning skills -
2. Creativity
3. Communication Skills
5. Networking Ability
6. Multi tasking Ability
7. Ability to interface with multiple stake holders effectively
8.Ability to work under self imposed deadlines
9. Out of Box thinking
10. Willingness & readiness to Travel.

Candidate should have at least 2-3 years experience in developing marketing strategies and should have worked in Sales .Passion for sports & fitness will be an added advantage .

Designation - Marketing Executive.

Someone wanting and willing to work in high paced, deliverable driven work culture.

As a Marketing and Human Resource Manager, you'll be expected to design and carry out strategies, such that more students can take our courses, and also work on expanding our tutorial department. Moreover, in a month we are going to role out our biggest tech product till date too, that has both B2C and B2B mode. Your work will be to take them to new heights.

Job Description
Working with internal delivery leads to devising go to market strategies, plan, and execute them with
a team of passionate individuals.
Required Skills/Experience
● Creating a go-to-market strategy and execution of strategy Experience spearheading the
entire portfolio of Digital Marketing for Demand generation & Client engagement on social
channels and analytics
● Implementing creative methods of visitor engagement leveraging content from including
hosting webinars for a global audience
● Marketing automation tools for digital lead nurturing and Email Marketing Experience on
Content generation with lead generation in mind - product material & marketing collaterals
including website copy, microsites, landing pages, whitepapers, case studies and Landing
page optimization.
● Handling Advisory and Analyst relations related to testing vendors and handling Media & PR
Relations and overseeing the PR content
● Ability to support Account-Based Marketing including Buyer Persona & Customer
● Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought
leadership
● Responsible for identifying & applying for speaker slots in top conferences, coordinating with
event organizers, backend event sponsorship planning. Responsible for maximizing Event
marketing ROI.
● Experience in
○ The marketing or a non marketing function in an IT organization
○ In the marketing function of any Non IT organization
● Self-driven with exceptional Marketing & Branding acumen
Education
B. Tech with MBA from IIM (full time)

Rang De is a pioneering social initiative which provides cost-effective credit to low income households in India. • Brand Management o Understand and own the branding elements and drive proper usage o Manage consistency of the brand across touchpoints • Brand Partnerships o Identify and ideate on relevant partnerships for the brand o Create and execute co-branding campaigns o Build strategic relationships and partner with key industry players, agencies and vendors • BTL Marketing o Assist in planning of all below the line activities for the brand o Lead execution of concept development, design and final output for BTL elements and events o Deploy successful marketing campaigns and own their implementation from ideation to execution • Others o Measure and report performance of marketing campaigns, gain insight and assess against goals Requirements • Demonstrable experience in marketing along with the potential and attitude required to learn • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets • Good taste, a sense of aesthetics and a love for great copy and witty communication What you will need to succeed • Be passionate about marketing and communication; more importantly you realize the power of marketing in building relationships and trust • Have the ability to think on your feet and work in a dynamic work environment

Qualification: PG Graduation: MBA Job Designation: Business Development Executive - Trainee Requirements: Excellent communication skills (written and spokenng to work on) Willing to work on rotational shift Flair for IT sales & marketing Ability to work with deadlines in a fast paced environment and in rotational shifts Self motivated, patient and fast learner Freshers welcome, immediate joiners preferred