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Content Marketing Manager - B2B SaaS
at StoryXpress
StoryXpress (a Techstars-backed company) is an end-to-end video platform and is an efficient and effective way of humanizing the way you promote and sell your product or services, and communicate with your customers. With a suite of professional video tools (Video Creator, Video Recorder, Video Hosting and Analytics, Video APIs, and SDKs), we help small and medium-sized businesses drive more revenue through the strategic use of video. Founded in 2014, StoryXpress has a rich community of 500K+ users including small enterprises to Fortune 500 companies.
Job Responsibilities:
- Research and prepare content and any other communications material for external and internal audiences
- Ensuring quality of the content being published on the blog, website and other social platforms
- Prepare brochures, reports, newsletters and other material
- Manage the SEO and oversee activities such as keyword research, outreach campaigns for guest posts and link building.
- Execute the digital marketing campaigns aligned with the business goals of the organization
- Collaborate with the sales team, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
- Overseeing email marketing campaigns to ensure the relevant key metrics
- Reaching out to other businesses for co-marketing activities
- Establishing the overall web presence of the organization using the website and social media platforms such as LinkedIn and Quora to boost brand awareness
- Ensure the overall technical health of the website for search engine rankings
- Monitoring the ROI and analysis of website analytics
- Stay up-to-date with the latest marketing and digital trends
- Organize workshops, meetings, and other events for marketing purposes
- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
- Initiate and maintain customer interviews, PR and media-related activities
- Assess characteristics of products or services to be promoted and advise on the advertising needs of the company
Job Requirements:
- Should have more than a year's experience in this respective domain.
- Sound knowledge of SEO.
- Efficiency with Google analytics and keyword search tools like Ahrefs.
- Experience in B2B-SaaS Marketing is highly preferred.
- Excellent writing and communication skills.
- Past experience producing content for the web specifically, as well as channel-specific knowledge (Blog, SlideShare, Quora, Medium, Facebook, Twitter, etc.).
- Past experience building audiences online will be preferred.
- A dual-minded approach: You should be highly creative and an excellent writer and at the same time, be process-driven, think scale, and rely on data to make decisions.
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade.
With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we've recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association).
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.
This position is working with the Tictales studio - Drawing inspiration from visual novels and gamebooks, we provide interactive story apps, franchises, and services for many genres & audiences: romance, thriller, medical drama, fantasy and more! Our stories can be experienced on web browsers or mobile stand-alone apps.
Tictales are experts in crafting the best narrative and interactive storytelling experiences with a long-term vision : to bring bigger franchises to the world and enable content creators from everywhere to express themselves.
What’s the job?
Our ideal Community Manager is passionate about interactive stories, telling stories and likes to build community to share this passion. You want to join a creative, dynamic and passionate team, which likes to take up challenges with each new project. You will plan and set up the editorial calendar programme that will consist of engaging content across all our social media platforms. You will be comfortable with fundamental web design techniques in order to create visuals (banner) based on our content.
What you tell your friends you do
“I create the social media content that helps Tictales become a leading gaming company in the interactive stories genre and share our amazing stories with our engaging and wonderful fans around the world.”
What you will really be doing
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Lead the social media strategy for Tictales brand.
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Create short stories, texts, interactive stories to create emotion around our stories and our universe/brand.
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You’ll update social media on a daily basis (on Instagram, LinkedIn, Facebook and Twitter) in order to grow our audience and you’ll monitor and reply to comments and messages.
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Build community around the Tictales’s franchises (Discord, facebook group)
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Benchmark & competitor analysis (You’ll be closely monitoring other media to identify relevant stories and benchmark interesting format and trends)
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You’ll report on your actions and analyze them with reporting document (KPI)
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Host content as the face of our marketing vlogs, streams, panels, podcasts, webinars and more
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Develop and execute social media and community management strategies to promote Tictales’s games and stories toward influencers in order to build partnership.
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Become a recognised figure and a go-to contact for developers
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Maintain a framework of systems and processes to plan & deliver effective content, social and community campaigns.
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Create regular newsletter resources to target our key audiences/fans in order to give them more information about our projects.
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Make our fan communities great places to be, where our fans can find information about our stories and the behind the scene of the company.
How you will be doing this
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You’ll be part of an agile, multidisciplinary and creative team and work closely with them to coordinate efforts and get the best results.
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You'll think creatively and be motivated by challenges and constantly striving for the best.
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You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it
Team
Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.
Skills and requirements
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Previous experience in a community manager/content creation role - at all stages of planning, production and editing
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Experience executing effective social media and community management strategies
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Passion for games, interactive stories and knowledge of industry trends and key players
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Able to establish meaningful KPIs and metrics to monitor the performance of the social media’s strategy and demonstrate how it enhances our business goals
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Comfortable on camera and ideally with experience as a content creator on YouTube or Twitch
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Interest in the gaming community and social media trends, the successful candidate will use this mindset to generate creative ideas
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Good understanding of new and emerging platforms, e.g. TikTok, with an enthusiastic drive to create innovative content
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Able to manage multiple projects at the same time, communicating clearly with stakeholders.
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Able to work with other functional teams within Tictales as well as with other teams within Kwalee.
We offer
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We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
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In addition to a competitive salary we also offer private medical cover and life assurance
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Creative Wednesdays! (Design and make your own games every Wednesday)
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20 days of paid holidays plus bank holidays
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Hybrid model available depending on the department and the role
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Relocation support available
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Great work-life balance with flexible working hours
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Quarterly team building days - work hard, play hard!
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Monthly employee awards
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Free snacks, fruit and drinks
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.
- Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
- Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
- Proofreading and editing submissions according to brand guidelines
- Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
- Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
- Developing and managing the editorial calendar to ensure deadlines are met
Key Requirements
- A bachelor’s degree in Marketing, Journalism, English, or similar field
- Min of 2-4 years’ experience working as a content manager
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative thinker and have excellent attention to detail.
- You are organized and can deliver high-quality work within agreed timelines.
- You possess excellent written and verbal communication skills.
- Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
- A strong grasp of UX and SEO best practices
Location : Gurgaon
CTC : 30000-35000 PM
Experience : 2-5 Years of relevant/equivalent experience
Senior Content Writer
Come, join us on our journey to provide jobs to a million people by 2026
Who We Are?
Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and With a clientele of some of the hottest startups in the US, Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.
We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Content Writer (Blogs).
What’s in it for you?
- Great Pay
- Be part of a 100x growth story - Wishup.co has grown 10x in the last 18 months
- High growth potential & impact - an early stage in Wishup’s journey
- Work from home (or anywhere), forever!
What are we looking for?
-4+years of work experience in writing blogs-Experience in writing content for marketing campaigns
-Experience in creating long-form content
-Experience in writing articles for magazine features and guest blog website
-Creative mind and storytelling skills- Excellent written and verbal English communication skills
Work Responsibilities
- Research industry-related topics (combining online sources, interviews, and studies)
- Write clear marketing/blog copy to promote our services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
Job Prerequisites (to be verified during the interview process)
- High-speed internet connection
- Laptop with integrated camera & a pair of headphones
- Quiet workspace
Company Reviews
https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng
Social Media Links
LinkedIn - https://www.linkedin.com/company/wishup-services/
Facebook - https://www.facebook.com/wishupnow/
Twitter - https://twitter.com/wishupnow
Instagram - https://www.instagram.com/wishupnow/
Training at Wishup
https://www.youtube.com/watch?v=6Uolgas0Uj4
Life at Wishup
https://www.youtube.com/watch?v=qHPMod_jzmA
Inbound Marketing Strategist
at Transfunnel Consultin PvtLtd
We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results
Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.
Technical Writer, Instructional Writer, Content Writer
We are looking for experts who can authoritatively write How-to guides, tips, and tricks for iPhone, Mac, Windows, Video Games, and the web in general.
The job requires you to have the following skills:
- You must be a computer geek. That kind of person who is the source of all things tech in the family.
- You must be able to write and explain tech in a way that is understandable to even non-expert users.
- You must have solid English writing skills.
Below are a few examples of the kind of work we expect you to do:
- How to Use Snap Camera Filters in Microsoft Teams
- How to Enable and Use Breakout Rooms in Zoom
- Best AI Writing Assistant Apps and Tools of 2020
- How to Freeze your Screen/Camera on Google Meet
- How to Scan Documents using Files app on iPhone
- How to Intelligently Block Websites in Chrome and Microsoft Edge
- How to Change DNS server easily on a Windows 10 PC
Think you're a good fit for the job? Let's talk.
We are looking for a Content Strategist/Writer who has experience in creating content for branding and digital marketing, and an ability to stay up to date with the latest trends. He/she will be responsible for creating, and improving content across our business verticals.
The role will include generating content for branding projects, websites, improving social media interaction by ideating on creative concepts and campaigns, driving engagement, creating content calendars etc.
The Content Manager/Writer will work closely with the rest of the team to achieve overall marketing goals.
Responsibilities:
Creating original & creative content that drives traffic to a website and social media platforms:
- Create social media strategy aligned with short-term and long-term marketing targets
- Write research-based content that is original and engaging
- Edit/proofread and quality check content
- Develop creative concepts for digital media, including social media creatives (This includes copy for creatives, infographics, and captions for social media)
- Develop authentic social media campaigns
- Tie-in editorial calendars with trending digital initiatives and campaigns
- Promote the business's brand identity via trendy, authentic and creative content
- Create content for other marketing collateral as and when needed
- Write content for web pages, ebooks, and video scripts as and when required
- Assist with creating content for business pitches as and when required
- Create original, witty, on-trend concepts for social media creatives and campaigns
- Work with the design team to ensure creatives are based on the brief and lead to online engagement
Content Copywritier - Intern
Content Writer
Script Writer cum Project Manager
at CrispTalks
