Ecommerce Executive

Performance Marketing Executive

Company: Naar Social Commerce Pvt Ltd.

Location: Chennai

Experience: 3+ Years

Employment Type: Full-Time  

About Us

Naar Social Commerce Pvt. Ltd is a fast-growing social commerce platform that combines content, community, and commerce to create engaging shopping experiences. We are looking for a data-driven and result-oriented Performance Marketing Executive to drive customer acquisition, engagement, and revenue growth across digital channels.

Key Responsibilities

•       Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.

•       Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.

•       Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.

•       Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.

•       Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.

•       Collaborate with content, design, product, and sales teams to develop highconverting marketing campaigns.

•       Track user acquisition, retention, and engagement metrics using analytics tools.

•       Manage app marketing campaigns    and     optimize app  installs, user engagement, and retention where applicable.

•       Develop remarketing and customer retention campaigns to maximize conversions.

•       Prepare weekly and monthly performance reports and present findings to stakeholders.

•       Develop and execute performance marketing strategies aligned with business targets, proactively planning campaigns in advance and collaborating closely with cross-functional teams to ensure clear execution plans, accountability, and achievement of growth objectives.

•       Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.

Required Skills & Qualifications

•       Bachelor's degree in marketing, Business Administration, Digital Marketing, or related field.

•       3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.

•       Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.

•       Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.

•       Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.

•       Strong analytical and data interpretation skills.

•       Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.

•       Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.

•       Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

•       Google Ads, Meta Blueprint, or relevant digital marketing certifications.

•       Experience working in high-growth startups or consumer technology companies.

•       Familiarity with CRM tools, customer segmentation, and retention marketing strategies.

What We Offer

•       Opportunity to work in a fast-growing social commerce platform.

•       Dynamic and collaborative work environment.

•       Career growth and learning opportunities.

•       Competitive salary and performance-based incentives.

Responsibilities

- To analysis business requirements, prepare design and implementation recommendations and estimate development effort

- Collaborate with cross-functional teams to define, design, and ship new features

- Lead or participate in design reviews, code reviews and architecture evolution discussions

- Unit-test code for robustness, including edge cases, usability, and general reliability

- Work on bug fixing and improving application performance

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency

Required Skills

- Experienced with front end programming language with React JS.

- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.

- Thorough understanding of React.js and its core principles.

- Experience with popular React.JS workflows (such as Flux or Redux)

-Expereince on .Net Core

-Experience in database MS SQL

Position: Automation Test Engineer

Location: TJC India, Pune

Job description:

This position involves Software Quality Assurance activities in all phases of the software development life cycle. We are looking for experienced Automation Quality Assurance engineer for SAP cloud-based application, who can carry on End-to-End testing of a newly developed Product and has Strong experience in designing test plans, test cases and test scenarios. Develop and generate scripts for Automating Test cases. Testing Methodologies Involved in manual testing includes functional testing, integration testing, User interface testing and Regression testing. Good understanding of software quality processes and practices is a must.

Required Candidate profile:

• 4-7 years of application Automation & Manual Testing experience.
• Responsible for testing of web based/SAP UI5 and other applications.
• Create detailed Test Plans, Test scenarios and Test cases.
• Experience in API and End-to-End Functional Test Automation. 
• Experience in writing Automation Tests using object-oriented programming in C#.
• Ensure proper version control and configuration management of all test objects developed and test environments use
• Develop and generate scripts to perform automated testing using selenium, Cucumber, Spec Flow etc.
• Execute and analyze automation test results.
• Raise bugs, reproduce failed scenarios, help in resolving bugs
• Familiarity with HTML, XML, Java Script, JSON, Ajax, jQuery
• Familiarity with Version Control GIT, TFS, SVN, at least one.
• Excellent communication skills (written and spoken)
• Highly self-motivated, with ability to work both independently and in a team.
• Interact with team members to develop a strong understanding of the project and testing objectives.
• Strong attention to detail with good understanding of QA concepts and methodologies.

Good to have: -

• JMeter, LoadRunner performance testing experience.
• Knowledge of QUnit, SAP/UI5, SAP UI Verify testing frameworks.
• Familiarity with Azure DevOps, Test Case management.
• Experience with Agile Scrum development methodologies would be a plus.

Required Skills: -

UI Testing, Regression Testing, Interface Testing Integration, Testing test Scenarios, Application Testing, Manual Testing, Functional Testing, quality analyst. Automation Testing, Selenium, Cucumber, C#, Spec Flow

We are looking for a fresher or 1 year experienced WordPress/HTML/Bootstrap developer to design and implement attractive and functional websites for our clients. You will be responsible for both back-end and front-end development including the implementation of WordPress themes and plugins as well as site integration and security updates.

To be a successful WordPress/HTML/Bootstrap developer, you should have in-depth knowledge of front-end programming languages, a good eye for aesthetics, and strong content management skills. Ultimately, a top-class WordPress developer can create attractive, user-friendly websites that perfectly meet the design and functionality specifications of the client.

WordPress Developer Responsibilities:

• Meeting with clients to discuss website design and function.
• Designing and building the website front-end.
• Creating the website architecture.
• Designing and managing the website back-end including database and server integration.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Conducting WordPress training with the client.
• Monitoring the performance of the live website.
•  

WordPress Developer Requirements:

• Bachelor’s degree in computer science or a similar field.
• Proven work experience as a WordPress developer.
• Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
• Knowledge of code versioning tools including Git, Mercurial, and SVN.
• Experience working with debugging tools such as Chrome Inspector and Firebug.
• Good understanding of website architecture and aesthetics.
• Ability to manage projects.
• Good communication skills.

Job Description:

We are looking for an iOS developer responsible for the development and maintenance of applications aimed at a range of iOS devices including mobile phones and tablet computers.

Your primary focus will be the development of iOS applications and their integration with back-end services.

You will be working alongside other engineers and developers working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and the creation of quality products are essential.

Responsibilities:

Design and build applications for the iOS platform

Ensure the performance, quality, and responsiveness of applications

Collaborate with a team to define, design, and ship new features

Identify and correct bottlenecks and fix bugs

Help maintain code quality, organization, and automatization

Skills:

Proficient with Objective-C or Swift (depending on project requirements), and Cocoa Touch

Experience with iOS frameworks such as Core Data, Core Animation, etc.

Experience with offline storage, threading, and performance tuning

Familiarity with RESTful APIs to connect iOS applications to back-end services

Knowledge of other web technologies and UI/UX standards

Understanding of Apple's design principles and interface guidelines

Knowledge of low-level C-based libraries is preferred

Experience with performance and memory tuning with tools (such as Instruments and Shark, depending on project needs)

Familiarity with cloud message APIs and push notifications

A knack for benchmarking and optimization

Proficient understanding of code versioning tools (such as Git, Mercurial or SVN)

Familiarity with continuous integration

Make sure to mention any frameworks, libraries, or any other technology relevant to your project

Roles and Responsibilities

- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic
- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites. 
- Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.

- Strong understanding on Google Assistant and voice search.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster Tools

Job Specific Knowledge & Skills

a)  Functional :
- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities

b) Behavioral:

- Proficiency in Search Engine Optimization reporting and analytical tools
- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independently

Qualification:

- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.
- Bachelor's degree in Engineering or Marketing
- Proficiency in MS Excel, PowerPoint, and Word

- Media Industry preferred, but non-media professionals can also apply