Digital Marketing

Job Description:

Company name: Capace Software Pvt Ltd

Job Title: Digital Marketing Executive

Location: J. P. Nagar, Bengaluru, Karnataka

Employment Type: Full-time

Salary: Up to ₹5,00,000 per year

Job Summary:

We are seeking a creative, data-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a key role in increasing brand awareness, driving traffic, and generating leads through various digital channels.

Key Responsibilities:

• Plan and execute digital marketing strategies across multiple channels (SEO, SEM, email, social media, display advertising, etc.)
• Manage and optimize PPC campaigns (Google Ads, Bing Ads, social media ads)
• Conduct keyword research and implement SEO best practices to improve organic search rankings
• Develop engaging content for digital platforms including blogs, landing pages, emails, and social media
• Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and social media insights
• Track key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and make data-driven decisions
• Manage and grow social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Collaborate with designers, developers, and content creators to ensure brand consistency across all channels
• Stay updated with the latest digital marketing trends, tools, and best practices
• Assist in website management including content updates, SEO audits, and UX improvements

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1–3 years of experience in digital marketing or a similar role
• Hands-on experience with SEO, SEM, Google Ads, Google Analytics, and email marketing platforms
• Proficiency in social media platforms and management tools (e.g., Hootsuite, Buffer)
• Strong written and verbal communication skills
• Analytical mindset with attention to detail
• Basic knowledge of HTML/CSS and website CMS (e.g., WordPress) is a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Role: Sr. Copy Writer

Exp: 3+ Years

Salary: up to 50K

Key responsibility areas of a Sr. Copywriter:

1. Develop content ideas and strategies for assigned brands

2. Ensure the smooth execution of content strategies

3. Create high-quality and engaging copies for digital platforms

4. Ensure the content aligns with the brand voice and messaging strategy

5. Develop and implement effective copywriting strategies to meet client objectives and campaign goals

6. Coordinate internally and externally for project completion

7. Conduct research and gather information for existing and new projects

8. Develop content guidelines for all assigned brands

9. Set processes for smooth workflow and adherence to existing structures

10.Responsibly and effectively handle client questions for allocated brands

11.Stay updated on industry trends and incorporate best practices

12.Effectively manage multiple projects and deadlines simultaneously

Key Responsibilities:

Hands on experience on Tally

Billing Responsibilities: 

Generate accurate invoices for customers/clients based on purchase orders or service completion. 

Ensure timely dispatch and follow-up of invoices. 

Maintain billing records and update client accounts regularly 

Coordinate with the sales and operations teams for billing inputs. 

Address billing queries and resolve discrepancies. 

Banking & Transaction Responsibilities: 

Handle daily bank transactions including deposits, withdrawals, and online transfers. 

Prepare bank reconciliation statements monthly. 

Track incoming and outgoing payments and ensure timely clearance. 

Maintain updated records of all banking activities. 

Assist in preparing cash flow and fund requirement reports. 

General:

Maintain confidentiality of financial data. 

Ensure compliance with company policies and accounting standards. 

• Provide assistance during audits and financial reviews.

REQUIREMENTS: ● 1-2 years in outbound focused sales position desired; customer-oriented background required (sales, support, customer service) in B2B preferably ● Bachelor’s degree in business, marketing, or related field ● Excellent communication and interpersonal skills ● The ability to generate leads independently. ● Willingness to learn and apply the fundamentals of the MEDDIC Sales process approach ● Great to have-Artificial Intelligence, Machine Learning and/or Computer Vision ● Knowledge of the AI industry and emerging technologies

KEY RESPONSIBILITIES: ● Prospecting: As a SDR you will be responsible for identifying and qualifying high potential customers via cold calling, networking, e-mail, as well as utilizing Internet information sources to build and maintain a lead development pipeline. ● Lead Nurturing: You will follow up with qualified leads and build a relationship with them, answering their questions and providing helpful information to move them closer to a buying decision. ● Sales Enablement: You will work closely with the sales team to understand their needs and help them be more effective in closing deals. This can involve creating sales collateral, providing market insights, and organizing training sessions. ● Data Management: You’ll be responsible for keeping accurate and up-to-date records of all their activities and interactions with potential customers. This data is used to inform the sales process and improve overall performance. ● Pipeline Management: You will be managing the pipeline of leads and ensuring that it is always full of high-quality prospects.

Are you interested in creating outstanding, reliable and scalable software?

We at Lynkzo are creating a modern omni channel communication platform for companies to meet the changing requirements in the market.

We are looking for someone who:

• has hands-on experience with creating/working on scalable applications in Nodejs using various frameworks like Express, Hapi, Fastify, etc and can structure a fairly large codebase properly.
• has been working as a backend developer for 3+ years.
• has great experience working in both SQL and NoSQL databases.
• can extensively test the entirety of the application.
• can convert real-world business challenges into effective technical solutions.
• has experience working with an agile/scrum team.
• can work independently with limited supervision.

*Experience in AWS will be good to have.

1. 6 months to 4 years hands on experience of PHP Laravel framework. 
2. Candidates from Gujarat can apply.

3. Candidates can also apply if willing to relocate.

4. 5 days working from office only.

• Assisting the Client Support Manager in developing efficient systems to support the work of the Client Support Team.
• Revenue generations through Cross Selling products & Interest Collection.
• Maintain good relationships with clients so that the business can

maximize the value of those relationships.

• Customer Relationship and Follow-up.
• Maintenance of important registers and daily reports.
• Cash Management and accounting.
• CASA management (Current Account /Savings account )
• Sourcing of New Customers to increase Gold loan Business, Gold Appraisal.