Data Analyst

Role: Digital Marketing Executive

Experience: 0-1 years (Freshers are Most Welcome)

Location: Ambattur, Chennai

Responsibilities:

● Assist in the execution and monitoring of digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), search engine optimization (SEO), and content marketing.

● Help create engaging and persuasive content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.

● Support the management and optimization of website content to improve search engine rankings, user experience, and conversion rates.

● Collaborate with the digital marketing team to develop and implement strategies for social media management, including content creation, scheduling, and community engagement.

● Conduct market research to identify target audiences, competitors, and industry trends to optimize marketing campaigns.

● Assist in monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and contribute to regular reports and insights.

● Stay updated with the latest digital marketing trends, tools, and best practices, and contribute innovative ideas to enhance campaign performance.

● Assist in coordinating digital marketing projects and campaigns, ensuring timely execution and adherence to budget and objectives.

● Provide support in managing relationships with external partners, such as agencies, vendors, and influencers, to support marketing initiatives and leverage their expertise.

● Assist in monitoring competitor activities and industry trends to identify opportunities for differentiation and competitive advantage.

● Collaborate with cross-functional teams, such as design, sales, and product development, to ensure marketing efforts align with overall business objectives.

● Keep track of industry news and developments related to digital marketing and provide regular updates to the team.

JD for QA Engineer:

• Must have worked on web based applications like React(Frontend) and Drupal CMS(backend)
• Understand requirements, develop test plan, execute manual test cases, dig deeper into issues, identify root causes and articulate defects clearly.
• Strive for excellence in quality by looking beyond obvious scenarios and stated requirements and by keeping end user needs in mind.
• Deliver a high quality robust product in a fast paced environment.
• Work closely with the Development, Product Management, Design and Content team for release of the feature/product.
• Recreate production reported issues to determine root cause and verify the fix.
• Stay current with the latest technology, tools and methodologies; share knowledge by clearly articulating results and ideas to peers.
• Self-starter, takes initiative, identifies and completes tasks, should be goal driven.
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Required Skills:

• Graduate or Masters in Computer Science Engineering or a related field.
• 4-5 years of experience in QA methodologies, SDLC, STLC
• Strong testing & technical skills with excellent knowledge of designing tests for early defect identification.
• Hands on experience in creation and execution of test cases/test plans.
• Experience of SQL and Database and API Testing.
• Excellent debugging, troubleshooting and analytical skills.
• Understanding of Performance, and Security Testing techniques.
• Knowledge of Unix/Linux environments and hands-on with Unix shell commands.
• Hands on experience with technologies like React, and Drupal CMS

Note: immediate joiners.(Good communication, React and Drupal CMS must have skills)

3-5 years experience in the website domain (preferably) | Worked on at least 1 e-commerce website

• Oversee responsibilities and timely execution of Web Executive
• Collaborate with SEO Team to implement strategies
• Liaise with Design and Development teams for tasks and projects
• Be proactive in pitching improvements to the websites
• Plan, implement, manage, monitor, and upgrade the client's website
• Respond to and troubleshoot all website issues
• Identify and respond to all website security breaches
• Ensure that the website is protected by enabling the appropriate security measures
• Conduct content audits to eliminate redundant and/or duplicate information
• Plan communication aligned with the brand’s strategy
• Ensure website quality and efficiency by conducting regular test plans
• Plan to improve the User Experience of the website regularly
• Collaborate with teams and management to ensure that the website aligns with brand strategy
• Prepare and present strategies to grow website metrics that are important to the brand
• Keep up-to-date with industry best practices and monitor competitor websites
• Plan, strategise and track promotional campaigns
• Analyse, Strategise, plan and prepare monthly website performance and present to internal and external stakeholders
• Maintain tracker of all updates on the website
• Ensure Client satisfaction & smooth communication

• All mails must be responded to within 24 hours on working days and any conversation about on-going/upcoming projects over whatsapp/call must be documented on mail

• At least 2 blog/video case studies highlighting business impact through website strategies implemented (Maximum 1 per brand)
• Atleast 4 instagram and linkedin carousel features for Schbang page highlighting small wins through strategy implemented (Maximum 2 per brand)
• Participate in at least 2 external website awards

• Strong attention to design detail
• Understanding user behaviour and building user journey
• Analytical mind and problem-solving attitude.
• Fantastic time management skills
• Ability to manage and work with teams
• Good clear communication
• At least 2 years of experience using any 2 CMSes
• Experience using at least 1 ecommerce platform (eg: Shopify, Magento)
• Google Analytics Power User
• Understand and read API Documentations
• Ability to adapt to new tools and softwares
• Resolve team conflict
• Good understanding of SEO
• Ability to troubleshoot website issues in a fast-paced environment
• Presentation skills
• Preparing Pitch decks

• Google Analytics
• Hotjar
• Microsoft Clarity
• CMS: Shopify, Wordpress, Magento, Drupal, Sitecore
• Shopify Analytics
• Google Search Console
• Google Tag Manager
• Google Docs, Slides, Sheets | Excel, Word, Powerpoint
• Photoshop & Illustrator basic
• Figma basic

About Us:

We are a group of 110+ techies, data analysts, digital marketers, and operations professionals who have come together to provide next-generation e-commerce solutions. We help brands & private labels to grow their businesses by providing them a scalable and conversion-friendly e-commerce platform using Magento. We love brainstorming ideas on how businesses can utilize technology to achieve their desired goals.

Growisto has expertise of providing the below services:

1)Amazon Marketing: Boost sales, improve visibility, and reduce cost to scale up Amazon business globally by

1) Leveraging machine learning to identify search patterns

2) Creating a data driven marketing strategy to target the right audience

3) Optimizing strategies to adapt to the ever-evolving Amazon algorithm

2)E-Commerce Website Development: Boost direct sales and enhance user experience by

Designing and developing custom e-commerce websites with latest e-commerce technology stack of Magento backend, ReachJs frontend and a PWA

-Create a scalable and conversion-friendly e-commerce platform

- Integrating with multiple third-party systems and migrate from legacy system seamlessly

3)Website Marketing: Drive targeted traffic to website in order to increase sales and reduce customer acquisition cost by

- Optimising the website for search engines to increase organic traffic

-Strategically placing ads on search network

About the role:

Growisto is looking to further increase its business primarily in Western, European and Middle East market. As a sales manager, you will be solving the below key problems:

1) How to close more accounts from North America, European and Middle East markets?

2) How to improve the increase leads to a conversion ratio?

3) How to get accounts with more recurring revenue and higher billing rate?

4) How to get more enterprise accounts?

In order to embark on the next leg of growth, we need committed people managers who would want more than just a job.

Key Responsibilities:

We strongly believe that in order to solve above mentioned problems, the activities/responsibilities will keep changing depending on the need of the hour. We want you to take complete ownership of the sales and then define the activities yourself to meet the goal. Still, to give you a better understanding about the role, here is what we have on the top of our mind:

-Work closely with the department head(s) to understand the sales gap and work backwards to close the same

-In order to close the sales, take complete ownership of providing the right solution to the prospects

-Achieve a high lead to conversion rate

-Be hands-on in taking the calls to qualify the leads and take them to conversion

-Develop the right sales collateral such as service deck, case studies, proposal templates, etc. to improve the conversion rate

-Work with practice head(s) to refine the working model to deliver the next results for the clients

-Work with the marketing team closely to improve the lead conversion ratio

-Stay actively involved in R&D to help in building offerings as well as identifying new markets for expansion

-Strategic partnerships with consulting companies, agencies in other markets

Skills (Must Have):

-Track record of services selling in non-Indian or Indian market

-Experience conducting cold outreach and nurture campaigns to build a sustainable pipeline

-Demonstrable command of consultative selling skills and an ability to manage complex sales cycles end-to-end

-High emotional intelligence and the ability to appeal to the varying needs of multiple stakeholders in the sales process

-Excellent communication and interpersonal skills, with the ability to persuasively communicate recommendations and effectively champion customer needs

-Excellent use of insights and reliability around data-driven decision making

-Excellent organization, project management, time management skills along with an ability to take initiatives

Why should you consider joining Growisto?

-It will be a challenging role and you will get complete ownership to solve challenging problems.

-If you like challenges and think from a first principle basis, you should definitely take this up

-If you have the aspiration to grow and develop as a leader in parallel to a multifold growth rate of a start-up then you should join us

-If your thought process and personality resonate with our cultural values, then you should join Us.

Why should you not consider joining Growisto?

-If the role description does not excite you, then you should not join us

-We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us

-If we have to choose between culture/team and profits, our obvious choice is culture.

-If you don’t believe in the same philosophy then you should not join us.

Preferred Education & Experience:

• Bachelor’s or master’s degree in Computer Engineering, Computer Science, Computer Applications, Mathematics, Statistics or related technical field or equivalent practical experience. Relevant experience of at least 3 years in lieu of above if from a different stream of education.

• Well-versed in and 5+ years of hands-on demonstrable experience with:
  ▪ Data Analysis & Data Modeling
  ▪ Database Design & Implementation
  ▪ Database Performance Tuning & Optimization
  ▪ PL/pgSQL & SQL

• 5+ years of hands-on development experience in Relational Database (PostgreSQL/SQL Server/Oracle).

• 5+ years of hands-on development experience in SQL, PL/PgSQL, including stored procedures, functions, triggers, and views.

• Hands-on experience with demonstrable working experience in Database Design Principles, SQL Query Optimization Techniques, Index Management, Integrity Checks, Statistics, and Isolation levels

• Hands-on experience with demonstrable working experience in Database Read & Write Performance Tuning & Optimization.

• Knowledge and Experience working in Domain Driven Design (DDD) Concepts, Object Oriented Programming System (OOPS) Concepts, Cloud Architecture Concepts, NoSQL Database Concepts are added values

• Knowledge and working experience in Oil & Gas, Financial, & Automotive Domains is a plus

• Hands-on development experience in one or more NoSQL data stores such as Cassandra, HBase, MongoDB, DynamoDB, Elastic Search, Neo4J, etc. a plus.