Snowflake Developer- Architect/Manager

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

• Do you like the idea of playing Master Shifu for product development teams? Or, what organizations think of it as playing an Engineering Manager.

• Do you live by the mantra of “buck stops with me”. Seriously, we also don’t know who Buck is and we are also looking for him.

• Have you led a product team of 15+ members in the past to successful outcomes? Okay, we would love to talk even if you unfortunately ran into a failure.

• Do you speak both binary and Humanary? Python , dialect, to talk to geeks and the Humanary, English or Hindi dialect, to talk to Clients. 

• Do you practice Agility? No, we don’t mean asanas from Baba Ramdev but things like Scrum or Kanban

• Do you practice Curiosity over Complacency? I..e are you a lean mean learning machine?

• Can you envision a solution architecture after hearing the product's vision and user stories? Do things like scalability, performability, flexibility, maintainability give you goosebumps of joy?

• Do you have an eye for good user experience?

Did you say Yes to all of them? My My! Love you! I’m sure your current team loves you too. But, if for whatever reason, you are looking for a new home then we would love to talk to you. We are a certified Great Place to Work, which means it’s a place where people love working with each other. And, you would too.

Send me an email, will ya?

Hands-on experience in React.js  and Good understanding of core concepts

Hands-on experience in state management libraries like Redux.

Hands-on experience in HTML5 & CSS3 and JavaScript.

Experience integrating with Restful web services

Proficient with ES6/7/8 syntax and concepts

Proficient knowledge of cross-browser compatibility issues

Knowledge of modern authorization mechanisms, such as JSON Web Token

Experience with common front-end development tools such as Babel, Web pack, NPM.

Manage the development team of the company for its Online Education Tech and Educational Universities Technology Infrastructure solutions.

Lead, nurture and motivate the team for timely and quality deliveries.

Stack:

Technology stack

· J2EE (Jave Enterprise)

· Preferably Struts2, or Java Spring Boot.

· Hibernate or any other ORM.

· Apache Tomcat server.

PostgreSQL/MySQL

Requirements:

• 4+ years of experience in developing database applications and reports
• Expert in SQL in various databases with good exposure to MySQL
• Hands on experience in query tuning for applications, APIs and reports
• Expertise in developing database procedures, triggers and events.
• Experience in AWS Aurora.
• Excellent communication skills.

Excellent communication skills, and able to communicate with clients across the world.
-Generate Business from Online Bidding Portals (Upwork / GURU / PPH) and from other websites.
-Identify, create and pursue new business opportunities and clients.
-Should be flexible with working hours when required.
-Achieving business targets.
-To be involved in Pre-Bids, Follow-ups, Competition Analysis.
-Propose project budgeting to the client.
-Creating and follow-ups on leads and inquiries.
-Ensuring correspondence between clients and the customers
-Market Research
-Willing to work in Business Development/Sales
-Confident and smart personality