Google AnalyticsContent Manager
Full-Time
Reports to SVP, Marketing
ABOUT THE ROLE
We are building its marketing engine from the ground up, and this role is at the center of it. As our first Content Manager, you will co-own content strategy and full execution alongside the SVP of Marketing, from developing a scalable editorial system to producing and distributing content across every channel that matters.
You are a skilled writer, a strategic thinker, and an operator who sees one asset and immediately envisions five. You know how to interview a subject matter expert, pull out the insight that matters, and turn it into content that works across formats and channels. You thrive in a fast-moving, build-from-scratch environment and understand that great content is a direct driver of revenue.
WHAT YOU'LL OWN
Content strategy & editorial execution
•Co-own content strategy with the SVP of Marketing, focused on content that drives revenue and impacts the sales process.
•Build and maintain an editorial calendar aligned with sales cycles, product launches, and demand generation priorities.
•Publish a minimum of three new written pieces per week across formats and funnel stages.
•Interview with internal subject matter experts to source original, insight-driven content.
•Translate complex AI and platform narratives into compelling messaging for enterprise buyers in regulated, asset-intensive industries, including operations, compliance, and technical decision-makers.
•Edit and uphold a consistent brand voice and editorial standard across all content.
Content development, distribution & demand gen
•Develop content mapped to every stage of the buyer journey: awareness at top of funnel, solution-focused content and proof points at mid-funnel, and high-trust assets like case studies and ROI content at bottom of funnel.
•Turn one asset — a customer story, interview, or data point — into multiple formats that work across channels and touchpoints.
•Produce premium assets including eBooks, pillar pages, case studies, and one-pagers that convert audience into pipeline.
•Equip sales with narratives and content they need to move deals forward.
•Partner with demand generation to fuel campaigns and nurture flows.
•Build templates, playbooks, and repeatable processes that improve quality and reduce time-to-publish.
•Track reach, engagement, conversion, and pipeline influence and use those insights to sharpen priorities.
Email marketing & nurture
•Own newsletters, campaign sends, and automated nurture workflows.
•Bring strong copy and content thinking to campaigns across channels.
•Keep the broader team informed of upcoming campaigns, launches, and customer stories.
SEO, AEO & discoverability
•Lead SEO strategy across the website and content library, including keyword research, on-page optimization, and content gap analysis.
•Maintain working familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and apply best practices where relevant.
•Own content performance reporting and bring recommendations to leadership based on what is working.
•Measure pipeline contribution over vanity metrics and use channel-level data to inform editorial priorities.
AI & content operations
•Use AI tools purposefully to support research, repurposing, and distribution — not as a substitute for original thinking, strong writing, or human-sourced insight.
•Build the processes and systems that keep content production consistent and scalable.
WHAT YOU BRING
Experience & portfolio
•5 or more years in B2B content marketing with a portfolio showing range across formats, channels, and funnel stages.
•Proven experience building a content program from scratch. Startup or early-stage company experience is strongly preferred.
•Experience writing for enterprise buyers in complex or regulated industries. Familiarity with AI or platform-led narratives is a strong plus.
Skills & capabilities
•Exceptional writing and editing skills with a strong command of English and familiarity with editorial style guides such as AP Style.
•Solid understanding of full-funnel content strategy and what buyers need at each stage from awareness through decision.
•Skilled interviewer who draws insights out of technical experts and subject matter experts.
•Strong project management instincts keep things moving; flags issues early, never need to be chased.
•Proposes solutions in ambiguous situations and knows when to push back on work that will not move the needle.
•Hands-on experience with HubSpot, Google Analytics, Google Search Console, and SEMrush or similar tools.
•Uses content analytics, SEO metrics, and email performance data to inform decisions.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Vivanet
About
VIVANET delivers cutting-edge artificial intelligence solutions that empower your business to innovate faster and achieve exceptional results.
Candid answers by the company
# Vivanet - FAQ
## About Vivanet
Q. What is Vivanet's philosophy?
It's more than AI with us. Driven by genuine insight and a collaborative mindset, we build customized technology AI and digital solutions that deliver impact where it matters most.
Q. What does Vivanet mean?
"Viva" in Italian or Spanish means 'to acclaim with enthusiastic approval'. Vivanet represents our commitment to building acclaimed technology solutions powered by a talent network that is competent and diverse.
Q. What is Vivanet's mission?
“Building AI solutions of Tomorrow” - to give wings to ideas. We work closely with our clients to understand their unique digital needs and build scalable, high-quality AI and software solutions that drive real business value.
Q. What is Vivanet's vision?
At Vivanet, we believe in the power of technology to transform businesses and create meaningful impact. Founded with the vision of bridging the gap between innovative ideas and practical implementation, we have grown into a trusted partner for businesses seeking reliable software solutions.
Q. Where is Vivanet located?
We are headquartered in Pune, India, with a growing global footprint. We bring a unique blend of local insight and international expertise to every project. We have satellite offices in Bengaluru, Texas, USA and Middle East (upcoming).
Q. How established is Vivanet?
Vivanet was founded in 2022 and has quickly grown to become a trusted partner for 15+ leading organizations across various industries.
## Company Culture and Values
Q. What are Vivanet's core values?
Vivanet is guided by four fundamental principles:
- Building Trust - Through accountability and delivery
- Demonstrating Commitment - By providing high-quality service to our employees and customers
- Acting with Humility - Through inclusion, respect, and situational awareness
- Aiming for Excellence - In technology and execution
Q. What is the work culture like at Vivanet?
As our Founder & CEO Aadarsh Iyer says: "At Vivanet, we connect with purpose, listen with intent, and build with care. From engagement to delivery, we do everything we can to meet and often exceed your expectations."
We are rooted in purpose and evolving through innovation. Our culture emphasizes genuine insight, collaboration, and meaningful impact.
Q. What do the leadership team believe in?
Our Technology Specialist Rohit Shedage describes our approach: "We empower businesses through thoughtful innovation and seamless tech integration, one meaningful line of code at a time."
Our Director of L&D, Sunil Datta, emphasizes: "We believe that upskilling should be a part of our daily routine, while reskilling is something we need to approach strategically. It's our way of keeping ourselves sharp, relevant, and prepared for whatever comes next!"
Our AI Specialist, Gopalkrishna Holla, focuses on "helping organizations and industries adopt and embed AI into their data, people, processes, products, and services."
## Services and Technology
Q. What services does Vivanet provide?
Vivanet offers comprehensive technology solutions across three main areas:
**AI Specializations: **
- Vision AI
- Agentic AI
- Generative AI (Gen AI)
- Conversational AI
**Software Development: **
- Cloud solutions
- SaaS applications
- Web applications
- Mobile apps
- Analytics
**Talent on Demand: **
- Smart Hiring
- Ready Talent
- Value-Driven staffing models (DNA and LED models)
Q. What technologies does Vivanet work with?
We embrace cutting-edge technologies including:
- AI/ML (Vision AI, Gen AI, Agentic AI, Conversational AI)
- Modern web and javascript frameworks
- Mobile development technologies
- Full Stack development
Q. What industries does Vivanet serve?
We solve what matters across diverse industries:
- Food and Beverage
- Systems Engineering
- Manufacturing
- Marketing
- IT Consulting
- Education
- E-Commerce
- Automotive
- Oil & Gas
- Renewable Energy
- Retail & Consumer Goods
- Logistics & Supply Chain
- Real Estate & Construction
- Aviation
- Maritime
## Career Opportunities
Q. What roles does Vivanet hire for?
We hire talented professionals across multiple domains:
- AI/ML Engineers and Specialists
- Software Developers (Web, Mobile, Cloud)
- SaaS Application Developers
- Data Scientists and Analytics Experts
- Cloud Architects
- Full-stack Developers
- Technical Leadership roles
Q. What makes Vivanet an exciting place to work?
- Work on cutting-edge AI technologies including Vision AI, Agentic AI, and Generative AI
- Exposure to diverse industries and challenging problems
- Growing company with a global footprint
- Trusted by 12+ leading organizations
- Strong focus on continuous learning and development
- Collaborative, purpose-driven culture
Q. Does Vivanet invest in employee development?
Absolutely! Learning and development is core to who we are. As our Director of L&D emphasizes, we believe upskilling should be part of our daily routine, and reskilling should be approached strategically. We help our team stay sharp, relevant, and prepared for what's next.
Q. What is the company's approach to growth?
We continue to evolve, embracing cutting-edge technologies to deliver solutions that not only meet current needs but also prepare our clients—and our team—for the future.
## Work Philosophy
Q. What makes Vivanet different from other IT companies?
- **Purpose-Driven: ** Rooted in purpose, evolving through innovation
- **Genuine Insight:** We don't just implement technology; we provide genuine insight and collaborative solutions
- **Impact-Focused:** We deliver impact where it matters most
- **Client Partnership:** We bridge the gap between innovative ideas and practical implementation
- **Quality Commitment:** We build scalable, high-quality software that drives real business value
Q. What is Vivanet's approach to projects?
We connect with purpose, listen with intent, and build with care. We work closely with clients to understand their unique digital needs and create customized solutions that deliver measurable results.
Q. How does Vivanet approach innovation?
We empower businesses through thoughtful innovation and seamless tech integration. We don't just follow trends—we help organizations adopt and embed emerging technologies like AI/ML into their operations to create real, lasting value.
## Talent Models
Q. What are DNA and LED talent models?
Vivanet offers flexible talent augmentation through specialized models:
- **DNA Model:** Smart hiring solutions
- **LED Model:** Ready talent deployment
These models allow clients and team members to scale effectively and access skilled developers and engineers as needed.
## Growth and Learning
Q. Will I have opportunities to learn new technologies?
Learning is embedded in our culture. We believe upskilling should be part of your daily routine, and we provide strategic opportunities for reskilling to keep you sharp, relevant, and prepared for the future.
Q. What kind of impact can I make at Vivanet?
As a growing company, your contributions will have direct impact on client success and company growth. You'll work on solutions that solve real business problems and move entire industries forward.
Q. How does Vivanet prepare employees for the future?
We embrace cutting-edge technologies and help our team stay ahead of the curve. Whether it's AI/ML, cloud computing, or modern frameworks, we ensure our people are equipped with the skills that matter for tomorrow's challenges.
## Application Process
Q. How do I apply to Vivanet?
Connect with us on LinkedIn at https://in.linkedin.com/company/vivanet-india
Q. What qualities does Vivanet look for in candidates?
We seek professionals who embody our values:
- Accountable and delivery-focused (Building Trust)
- Committed to quality and excellence
- Humble, inclusive, and respectful team players
- Passionate about innovation and continuous learning
- Purpose-driven with genuine insight
- Eager to create meaningful impact
Q. Does Vivanet offer opportunities for freshers?
With our strong focus on learning and development, and talent models designed to nurture skills, we welcome motivated individuals at various career stages. Connect with us to discuss opportunities that match your experience level.
## Leadership Team
Q. Who leads Vivanet?
**Aadarsh Iyer** - Founder & CEO
Leading with a philosophy of connecting with purpose, listening with intent, and building with care.
**Rohit Shedage** - Technology Specialist
Driving thoughtful innovation and seamless tech integration.
**Sunil Datta** - Director - Learning & Development
Championing continuous upskilling and strategic reskilling initiatives.
**Gopalkrishna Holla** - AI Specialist
Helping organizations adopt and embed Generative AI into their operations.
## Contact Information
Q. How can I learn more about Vivanet?
- Website: https://www.vivanet.in
- LinkedIn: https://in.linkedin.com/company/vivanet-india
- Instagram: @vivanet_india
- Location: Pune, India (with growing global footprint)
Q. Who can I contact for career inquiries?
Please reach out through LinkedIn page for career opportunities and additional information.
---
*Join us in transforming businesses through technology. At Vivanet, we don't just build software—we give wings to ideas and create meaningful impact. Be part of a team that's rooted in purpose and evolving through innovation.*
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