Brand Manager - FMCG D2C

Indian MNC consumer goods into health, wellness, beauty

Brand Manager - FMCG D2C

Brand Manager - FMCG D2C at Indian MNC consumer goods into health, wellness, beauty · Mumbai · 3 - 5 years · ₹15L - ₹18L / yr · Posted 12 Oct 2022

Brand Manager - FMCG D2C

at Indian MNC consumer goods into health, wellness, beauty

Agency job

via Qrata

3 - 5 yrs

₹15L - ₹18L / yr

Mumbai

Skills

Branding

Brand Management

Key Deliverables of the Role

Define and execute innovation pipeline for the brand – knowing the stage Gate process
Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
Responsible for driving and delivering business results on the brand
Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

Knowledge, Skills & Competencies

Category Management
Understanding of Marketing Communication Development and Assessment
Strong Analytical Skills
Knowledge of Business & Financial Analysis

· Consumer centricity

· Excellent Communication Skills

Key Deliverables of the Role

Define and execute innovation pipeline for the brand – knowing the stage Gate process
Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
Responsible for driving and delivering business results on the brand
Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

Knowledge, Skills & Competencies

Category Management
Understanding of Marketing Communication Development and Assessment
Strong Analytical Skills
Knowledge of Business & Financial Analysis

· Consumer centricity

· Excellent Communication Skills

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