Accountant

Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

Key Responsibilities:

• Client Acquisition: Identify and pursue new business opportunities in the residential sector.
• Sales Presentations & Proposals: Meet with potential clients to present our interior design services, create proposals, and close sales.
• Market Research: Stay up-to-date on industry trends and market conditions to identify new opportunities.
• Collaboration: Work closely with the design team to ensure that client expectations are clearly communicated and met.
• CRM Management: Maintain accurate records of client interactions and sales activities in the CRM system.
• Product Knowledge: Develop a deep understanding of our design offerings, materials, and services to effectively present solutions to clients.

About the Company

REA India is a part of REA Group Ltd. of Australia (ASX: REA) (“REA Group”). It is the country’s leading full stack real estate technology platform that owns

PropTiger

PropTiger among India’s leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger leverages the power of information and the organization's deep-rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger helps home-buyers through the entire home- buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.

What does this role hold for you…??

● Converting prospects into customers by show-casing appropriate primary residential properties to the prospects, matching the investment need of the prospects

● Using leads generated by the Marketing team as well as generating self-leads to convert them into customers, through local activities (procuring relevant databases, doing on- ground activities in corporates, clubs etc.)

● Taking prospects for site visits, answering all relevant queries in the process, liaising with Developer or with PropTiger’s Developer Relations Team for any clarification, if needed

● Ensuring compliance with the operations process

● Ensuring that prospects and customers are satisfied with their interaction with PropTiger at all touchpoints. ● Providing after sales services and assisting in Home Loans for the customers

Apply if you have…

● Graduation / MBA degree

● A Positive attitude for doing 2-3 meetings each day and enjoy doing sales

● Experience in direct sales

● Good communication skills.

● Dexterity in understanding the requirements of prospects and pitch property solutions to prospects.

● High level of passion and ownership Know more about us…

• Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
• Monitor the program on 500+ accounts across all domestic sales channels and pinpoint ways to penetrate new markets
• Provide on-the-ground support for sales associates as they generate leads and close new deals
• Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them
• Develop and implement new sales initiatives, strategies and programs to capture key demographics
• Provide daily report of field sales success and communicate VOC data to superiors

About:-

ShareNest is India’s first technology-enabled, asset-light marketplace that makes second home ownership accessible, affordable and enjoyable for everyone. ShareNest's vision is to enrich lives by democratizing second home ownership, making it enjoyable and making it accessible for all. Our innovative co-ownership model is a unique combination of owning an aspirational, fully managed second home along with the benefit of financial upside from real estate investment.

Founded by the Business Head of India's first PropTech Unicorn, ShareNest has secured $1.5 million in a seed round from marquee investors, industry leaders and unicorn founders which will help build a base for the business to scale it to new heights.

Roles & Responsibilities:-

-Present, promote and sell service using solid opinions to prospective clients.

-Perform cost-benefit and needs analysis of existing/potential clients to meet their

needs.

-Establish, develop and maintain positive business and customer relationships.

-Reach out to customer leads through cold calling.

-Expedite the resolution of customer problems and complaints to maximize

satisfaction.

-Achieve agreed-upon sales targets and outcomes within schedule.

-Coordinate sales effort with team members and other departments.

-Keep abreast of best practices and promotional trends.

-Continuously improve through feedback Roles and Responsibilities

Desired Candidate Profile :

-Must be a Graduate

-Good communication skills

-Good Convincing Power

-Good Presentation skills

-Real Estate Sector is Preferred

Location - Mumbai

• Tele Counseling the sellers on the difficulties and challenges of the Real Estate sales process as an
• individual owner. Educating them about addressing them and resources they need.
• Educating them about various step-by-step processes, tools, the unique propositions and detailed
• end-to-end, hassle free solutions offered by Settlin.
• Convincing them for free enrollment.
• Ensuring clear understanding of the terms of services and all steps of the on-boarding process.

• Collecting and Updating all data about the unit on sale
• Scheduling/confirming the site visit by the data collection team
• Verifying and approving all uploaded data on the profile

• Study the demography and prices of similar residential properties in the same project, locality and
• surrounding areas from various sources.
• Compare and estimate the right price of the unit.
• Counsel the seller with facts/findings and help them optimize the pricing of their unit/s on sale.
• Maintain all units in the assigned area at optimum pricing.

• Ensure the profiles of all units and projects in the assigned area are complete and up to date.
• Help digital marketing teams in creating content for selected projects.
• Maintaining complete 100% enrollment of all RE availability, on the portal, in the assigned area.

Remuneration
CTC: greater than INR 4.2 Lacs / annum : 4.2 Lacs (fixed) + Monthly Incentives (upto INR 10000 per month)

About Company
Settlin, (founded 2016) has built a simple platform for enabling and executing property transactions and services.
This is the most systematic approach to Real Estate consultancy, driven by high-end technology, built to cater every
detail of it. To know more visit https://settlin.in
Linking Spaces Technologies Pvt Ltd, 4th Floor, Gayathri Towers, 1090/N,18th Cross, 3rd Sector, HSR Layout, Bangalore 560102

Mandatory training during probation of 3 months:
The above role needs a proper understanding of our in-house portal, processes, teams, markets, localities,
demographies, various details about type of properties and Real Estate transactions. All selected members will have
to undergo a mandatory training of 3 months minimum and qualify on predefined parameters During this training
period the remuneration will be : CTC: greater than INR 3.6 Lacs / annum : 3.6 Lacs (fixed) + Monthly Incentives
(upto INR 10000). On successful completion of training and probation a confirmation bonus of INR 10,000/- will be
awarded.

Growth And opportunities ahead:
The above role also serves as the only funnel to the following role and beyond. All performing members in the above
team, by default earn the opportunity to move ahead to the following position. The eligibility for following appraisals
is two months of consistent performance at current position (measured in fixed automated indicators in CRM). There
is no time limit on the appraisal cycle and performers easily make it to the next level and beyond, within as less as 3
months, depending upon the vacancies available.

Relationship Manager / Buyer consultation

Responsibilities
Tele Consult incoming Buyers and help them throughout with their property search.
Attending inbound requests and queries on the selected units, scheduling/confirming site-visits with trained
team members from dedicated teams for site visits.
Understanding the requirements of the buyer, updating all details in the portal, suggesting best options,
collecting feedback, reasons of rejection, educating the buyer on facts and RE appreciations, driving a buyer
to a decision.
Moderating the negotiation or forwarding the interested buyer profiles to a team of experts negotiations and
settlements.

CTC: greater than INR 4.8 Lacs / annum : 4.8 Lacs (fixed) + Monthly Incentives (upto INR 25,000 per month)
Other details you should know before Applying:
1. Weekends ( i.e Saturday & Sundays) are working days. They are usually the busiest.
2. No provision of Work from home as per existing policy.It may vary at later stage.
3. First 3 months mandatory probation period with no paid leaves apart from week-offs and company holidays.
4. 6 days/week office, with 1 day week-off on any fixed day of the week.
5. Total 30 days paid leaves in a year.
6. Office hours : 10.00 AM to 6.00 PM (8 hours each work-day).

What you need to have: