Sales Manager

Review Criteria

• Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
• 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
• 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
• Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
• Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
• Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
• Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
• Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Preferred

• Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers

Job Specific Criteria

• CV Attachment is mandatory
• We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
• Develop and implement UX strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in UX & UI for AI.
• Assist in defining product requirements and features.
• Use data analytics to inform product strategy and prioritize features.
• Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

• Understand and map out customer journeys and scenarios.
• Identify pain points and opportunities for improvement.
• Develop customer personas and empathy maps.

Cross-Functional Collaboration:

• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
• Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
• Leverage data to drive decisions and optimize customer experiences.
• Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

Strong enterprise sales executive profile

Mandatory (Experience 1):Must have 2+ years of selling B2B SaaS.

Mandatory (Experience 2): Must have 2+ of experience of selling to enterprise clients OR to manufacturing industry OR selling FinTech product, SAP Product sales/Finance ERP solutions (like invoice processing, vendor management, Source to pay, Compliance solutions).

Mandatory (Sales Skills):Must have experience in end to end sales from lead generation, prospecting, demos, proposal building, negotiation, and deal closure

Mandatory (Stability): Must have stable career history — no frequent job hopping

Mandatory (Note): Final round is F2F (client will handle the travel)

Company : Barcadly Services (www.barcadlyservices.com)

Job Title: Ads manager(SEM Executive) 

Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.

Key Responsibilities:

• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Conduct research to identify target audiences and develop audience personas for ad targeting.

• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.

• Monitor and optimize ad performance to ensure maximum return on investment.

• Conduct A/B testing and other experiments to improve ad performance.

• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.

• Provide regular reporting and analysis of ad performance to stakeholders.

• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.

Requirements:

• Bachelor's degree in marketing, business, or a related field.

• Relevant experience in ad management.

• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Experience with ad targeting options, such as audience segmentation and retargeting.

• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

• Ability to work independently and manage multiple projects simultaneously.

• Strong analytical skills and attention to detail

Why join Us?

-Exciting projects

-collaborative work environment.

-oppournities for Career growth.

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

Our client is looking for a Senior/Lead Full Stack .Net Developer for their headquarter office which is located in San Francisco, California. Looking for top-notch developers who are passionate and well-versed with modern technologies like .Net Core, MVC, SQL, and JS frameworks.

This position gives you an opportunity to lead exciting projects, work directly with teams in the US and with super smart people that you can learn from, and contribute to their knowledge.

Requirement:

• 7-15 years of experience in software development.
• Hands-on design and coding are required.
• Expertise in React.JS.
• Good knowledge of database concepts and Microsoft SQL Server.
• Highly proficient in modern JavaScript, HTML, CSS, ReactJs, and in one or more libraries for state management (e.g. Redux)
• Solid foundation in computer science, with strong competencies in data structures, design patterns, concurrency, algorithms, and software design
• Research and evaluate new software, frameworks, and techniques to provide recommendations to the division.
• Design and develop robust and scalable software components.
• Strong analytical and troubleshooting skills.
• Bachelor's degree in Computer Science or a technical field.

Perks & Benefits:

• Friendly, talented, collaborative, and entrepreneurial team
• Competitive and comprehensive benefits and perks
• Generous holiday and PTO policies
• Training and development opportunities and allowance
• Fun and inclusive digital, and (in the future) in-person events
• Employee groups - DEI committee, fun committee, wellness group, and more
• Flexible remote work

About company

The company is the industry-leading collection of online destinations (including Astrology.com, Horoscope.com, Keen, and PsychicCenter) providing spiritual guidance on love, relationships, career, health, and life overall. They are passionate about connecting people with the world's best advisors (including psychics, tarot card readers, life coaches, and more) and content to empower everyone to live happier lives.

A team of over 100 employees is powered by their diverse perspectives and company core values:

• They are humble. They believe the best result is achieved by leveraging others perspectives
• They think like owners. They make decisions that optimize for the greater good of the organization
• They challenge limiting beliefs. They are at their best when they identify and shatter the status quo expectations.

The company is an equal opportunity workplace and is an affirmative action employer. They are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.