
Reporting: Head – Digital Growth
Location: Noida
Key Responsibilities:
• Build a strong Paid Acquisition strategy to help the brand reach its target audience at a scale to deliver growth with profitability.
• Solid understanding of cross-channels like Google, Facebook, Criteo, LinkedIn, Affiliate, Influencer marketing etc.
• Work with partners and stakeholders to drive analytics first approach to media spends by building media models to isolate, attribute, and evaluate effectiveness of media choices.
• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, etc.
• Developing and managing digital prospecting & remarketing campaigns to drive strong return on investment and efficient CAC.
• The candidate will work cross-functionally with engineering, analytics, product management, operations, and marketing to design and execute strategies for 10x-100x growth.
• The primary role is to spearhead all digital and performance marketing initiatives leading to demand generation and revenue growth.
• Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights.
Job requirements
• 5+ years of experience and deep knowledge of the Digital eco-system, including hands-on experience with Search, Social & App Marketing.
• Experience in D2C brands would be preferred.
• Solid understanding of cross-channel brand-focused digital marketing and technologies (e.g., digital, social, publishers, influencers, content marketing).
• Should have handled media budgets at scale.
• Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced environment.
• Someone who is well versed with metrics like CAC, LTV, CM1, CM2, RTO, etc.

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Role Description
Need a graphic designer who should be able to conceptualise campaigns and execute eye-catching and professional email designs. With the desire to learn organisational and business values, they should be able to determine the requirements and produce exceptional work.
Responsibilities
- Understand the brief, participate in brainstorming and produce creative designs that result in an engaging consumer journey.
- Collaborate with the marketing team and copywriters to understand the exact requirements and expectations.
- Be a great team player and coordinate with other design teams to seek and provide design assistance.
- Use proficient creative software skills to create variety of static and motion graphics for communication design.
- Learn business requirements and organisational values to adapt the same in designs.
- Understand how creatives are performing via analysing performance data, and incorporate the same understanding into subsequest creatives.
Requirements
Strong Knowledge of Photoshop and Illustrator.
• Excellent visual design skills in both static and basic motion graphics.
• Basic knowledge of HTML and Adobe XD will be advantageous.
• Ability to present your designs and defend your solutions to various stakeholders.
• 2-4 years of experience as a graphic designer in a relevant field. Good layout designing skills and sense of colour usage.
• E-commerce background is a plus point.
Professional written and interpersonal skills.
• Understanding the Beauty Space is a plus.
• Experienced in determining requirements and meeting deadlines.
Responsibilities:
· Develop and execute test plans and test cases for mobile and web applications.
· Perform functional, UI, performance, and security testing.
· Identify and report bugs, and track them through the resolution process.
· Collaborate with developers to ensure that issues are resolved effectively.
· Ensure the quality of the applications meets the required standards.
· Create detailed bug reports with clear steps to reproduce.
· Stay up-to-date with testing methodologies and best practices.
· Contribute to the continuous improvement of the QA process.
Qualifications:
· 2+ years of experience in software testing.
· Strong understanding of software testing methodologies and principles.
· Experience in testing mobile applications (Android and iOS).
· Excellent bug reporting and communication skills.
· Ability to work independently and as part of a team.
· Familiarity with bug tracking tools (e.g., Jira, Trello).
· Experience with API testing (e.g., Postman) is a plus.
· Experience in the healthcare domain is a plus.
Must Have:
● Experience in Java or Core Java (7+ years)
● Experience in SpringBoot (4+years)
● Good Knowledge of Microservice, Multithreading, design pattern Concept
● Framework: SpringBoot, Spring Security, JAX-RS, Hystrix, Kafka
● ORM: Spring Data JPA. Hibernate
● Cloud Service: AWS(MSK, S3), Serverless lambda Functions
● Build tools: Maven, Gradle
● Good To Have: Spring Webflux, Web Client, ecommerce domain experience.


What you'll do?
● Develop on server-side cloud software using a serverless approach (AWS).
● Work hands-on on bringing to life IoT and Edge architectures and applications
● Work with teams on delivering key features and performance targets.
Who You Are?
● Passionate individual who loves to develop scalable backend
● Strong programming capabilities
● Understanding of cloud architecture and protocols.
● Clear thought process, believe in simplifying rather than complicating
● Argue and fight over opinions. Believe in always choosing the best
You Should Have
● Experience on NoSQL Databases and designing REST API.
● Strong fundamentals of Data structure and algorithm.
● Done related projects during graduation/post-graduation.
● Experience on AWS, AWS Lambda, AWS IoT Core, AWS Cloud Watch is a big plus.
Proficiency in Python
About Us
PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.
We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.
Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.
We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.
Content Marketing Specialist- Job Description
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Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
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Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
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This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
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Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
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Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
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Measurement and optimization of the program will be required on a regular and ongoing basis
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Management of all creative resources including designers, writers, and other agency personnel
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Integration of content programs with brand campaigns to drive the brand to demand.
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Executive presentations on the program approaches and results will be required.
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Design content marketing strategies and set short-term goals
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Undertake content marketing initiatives to achieve business targets
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Collaborate with design and writing teams to produce high-quality content
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Develop an editorial calendar, delegate tasks and ensure deadlines are met
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Deliver engaging content on a regular basis and inspire team members
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Edit, proofread and improve content
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Optimize content considering SEO and Google Analytics
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Analyze web traffic metrics
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Share content through various channels, ensuring strong web presence
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Receive customer feedback and generate ideas to increase customer engagement
Our Core Values
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We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
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We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
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We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
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We match grit with wit: We're creative and resourceful. We find solutions to every problem
and to further support you, we offer:
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talented, young and motivated team
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work with a fun team on a product that customers love
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Share in our organization-wise personal development benefits and leave entitlements
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Flexible work schedule with work-from-home options
Software Development Engineer II
Do you want to be part of team building Amazon.in space ? Are you passionate to build highly scalable systems ?
LocalFinds team is building multiple capabilities that are relevant to customers in India. This is a rare opportunity to be part of a team that will be responsible for building a successful, sustainable and strategic business for Amazon.in
As an engineer, you will help with the , implementation, and launch of many key product features. You will get an opportunity to work on the wide range of technologies (including AWS Elastic Search, Lambda, ECS, EDP, SQS, Dynamo DB, Slapshot, Herd, Horizonte etc.) and apply new technologies for solving customer problems. You will have an influence on defining product features, drive operational excellence, and spearhead the best practices that enable a quality product. You will get to work with highly skilled and motivated engineers who are already contributing to building high-scale and high-available systems.
If you are looking for an opportunity to work on world-leading technologies and would like to build creative technology solutions that positively impact hundreds of millions of customers, and relish large ownership and diverse technologies, join our team today!
As an engineer you will be responsible for:
• Ownership of product/feature -to- for all phases from the development to the production.
• Ensuring the developed features are scalable and highly available with no quality concerns.
• Work closely with senior engineers for refining the and implementation.
• Management and execution against project plans and delivery commitments.
• Assist directly and indirectly in the continual hiring and development of technical talent.
• Create and execute appropriate quality plans, project plans, test strategies and processes for development activities in concert with business and project management efforts.
• Contribute intellectual property through patents.
The ideal candidate is a passionate engineer about delivering experiences that delight customers and creating solutions that are robust. He/she should be able to commit and own the deliveries -to-.
Tech_SDE


1. Core development and end to end ownership.
2. Accelerated learning and experience of working in a fast-growing startup.
3. Freedom to innovate and tread less traveled paths.
4. Industry best perks.
As an iOS Developer,
• At least 4 years of experience developing, releasing and maintaining iOS mobile applications
• Ability to write efficient, reusable and maintainable code in swift.
• Excellent expertise in iOS SDK frameworks and fundamentals.
• Amazing debugging skills with ability to write unit test cases
• Strong computer science fundamentals.
• Startup friendly i.e self-starter, quick learner, hardworking & passionate.


Build large scale web applications with Single Page Applications (SPA) architecture.
Experience to develop MV(C) based front end frameworks.
Experience with JavaScript, HTML, CSS.
Experience with JavaScript frameworks like Angular, preferably React.JS.
Good understanding of asynchronous request handling, partial page updates, AJAX and Redux.
Proficient with Chrome Developer Tools.
Additional Preferred Qualifications
Experience in Restful API services.
Experience in using performance, analytics and UX tools.
Experience with pull request process and contributing to OSS on github.com.
Experience with unit testing frameworks Mocha and Chai.
Experience with Jenkins.



