Reporting: Head – Digital Growth
Location: Noida
Key Responsibilities:
• Build a strong Paid Acquisition strategy to help the brand reach its target audience at a scale to deliver growth with profitability.
• Solid understanding of cross-channels like Google, Facebook, Criteo, LinkedIn, Affiliate, Influencer marketing etc.
• Work with partners and stakeholders to drive analytics first approach to media spends by building media models to isolate, attribute, and evaluate effectiveness of media choices.
• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, etc.
• Developing and managing digital prospecting & remarketing campaigns to drive strong return on investment and efficient CAC.
• The candidate will work cross-functionally with engineering, analytics, product management, operations, and marketing to design and execute strategies for 10x-100x growth.
• The primary role is to spearhead all digital and performance marketing initiatives leading to demand generation and revenue growth.
• Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights.
Job requirements
• 5+ years of experience and deep knowledge of the Digital eco-system, including hands-on experience with Search, Social & App Marketing.
• Experience in D2C brands would be preferred.
• Solid understanding of cross-channel brand-focused digital marketing and technologies (e.g., digital, social, publishers, influencers, content marketing).
• Should have handled media budgets at scale.
• Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced environment.
• Someone who is well versed with metrics like CAC, LTV, CM1, CM2, RTO, etc.
Shubham Vishwakarma
Full Stack Developer - Averlon
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