programmatic DV360

• Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DB2B clients
• Create and actively manage and optimize programmatic campaigns in DSPs
• Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them
• Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
• Understand how data from various channels can help the overall customer journey for each client account
• Identify, suggest, and setup private marketplace deals
• Continually acquire knowledge by maintaining relationships with key programmatic vendors portfolio
• Actively monitor campaign KPIs via reporting
• Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
• Provide insight and guidance to members of the integrated media team
• Maintain and stay current on industry news and research

Qualifications

• Hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager(DV360), TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek
• DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required
• Strong written and verbal communication skills
• Detail-oriented and organized
• Able to multitask and work well under pressure
• Positive team player
• Proficiency in Microsoft Office applications
• Bachelor of Arts or Bachelor of Science degree