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Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Software Development Team Lead (Python & AI/ML)

Company: 75WAY Technologies Pvt. Ltd.

Location: Phase 8B, Mohali (Work from Office)

Experience: 4+ Years in Leadership

75WAY Technologies Pvt. Ltd. is looking for an experienced Software Development Team Lead with strong expertise in Python and AI/ML technologies. The ideal candidate will lead a team of developers, mentor engineers, and ensure the successful delivery of high-quality software solutions. Exposure to the MERN stack is preferred, but deep expertise is not mandatory.

Key Responsibilities

• Lead and mentor a team of software developers working on Python, AI/ML, and web application projects.
• Plan, assign, and monitor development tasks to ensure timely project delivery.
• Review code and maintain high standards for software quality, security, and performance.
• Collaborate with Project Managers, Business Analysts, QA Engineers, and UI/UX Designers to deliver scalable solutions.
• Design and develop robust backend applications using Python frameworks such as Django or FastAPI.
• Guide the implementation of AI/ML models and their integration into production applications.
• Participate in architecture discussions and technical decision-making.
• Resolve technical challenges and provide guidance to development teams.
• Conduct technical interviews, mentor junior developers, and support their professional growth.
• Ensure adherence to Agile/Scrum development methodologies and best coding practices.
• Stay updated with emerging technologies, AI advancements, and software development trends.

Hi all,

We are seeking a highly motivated and experienced Business Development Executive to join our team. The successful candidate will be responsible for identifying new business opportunities.

Exp : 1+ yrs

Location : Mohali

Responsibilities:

• Identify and pursue new business opportunities through market research, prospecting, and lead generation
• Must be familiar with mobile and web based applications.
• Proven work experience with upwork bidding portal.
• Develop and submit high-quality proposals in response to RFPs, RFQs, and other bid requests
• Collaborate with cross-functional teams to develop and execute sales and marketing strategies
• Conduct market research and competitive analysis to identify market trends and opportunities
• Monitor sales performance and adjust strategies as needed to meet revenue targets
• 
  

Qualifications:

• Bachelor's degree
• Minimum 1+ year of experience in business development, sales, or bid management
• 
  

Interested candidates can share their updated cv at manpreet.kaur(at)chicmic.co.in

Thanks

Job Summary:

We are seeking a highly skilled Senior Android Developer with over 5 years of experience to join our dynamic team. The ideal candidate will have a deep understanding of Android development, strong problem-solving skills, and a track record of delivering high-quality mobile applications. You will lead development efforts, mentor junior developers, and work closely with cross-functional teams to build and maintain exceptional Android applications.

Key Responsibilities:

• Design, develop, and maintain high-performance Android applications.
• Collaborate with product managers, designers, and other stakeholders to define and implement application features.
• Lead code reviews and provide mentorship to junior developers.
• Ensure the performance, quality, and responsiveness of applications.
• Identify and troubleshoot issues, and implement solutions to improve application performance.
• Stay up-to-date with the latest industry trends and technologies to ensure our applications remain competitive.
• Write clean, maintainable, and efficient code, following best practices and coding standards.
• Contribute to the architecture and design of new features and improvements.
• Work with APIs and integrate third-party libraries and services.
• Participate in Agile development processes, including sprint planning, daily stand-ups, and retrospectives.

Requirements:

• Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience).
• Over 5 years of experience in Android development, with a strong portfolio of released applications on the Google Play Store.
• Proficiency in Java and Kotlin, with a deep understanding of Android SDK and Android Studio.
• Experience with modern architectural patterns (e.g., MVVM, MVP) and libraries (e.g., Retrofit, Dagger, Room).
• Strong understanding of RESTful APIs and third-party libraries and APIs.
• Experience with version control systems such as Git.
• Knowledge of continuous integration and deployment processes.
• Excellent problem-solving skills and ability to work independently as well as part of a team.
• Strong communication skills, with the ability to articulate technical concepts to non-technical stakeholders.

Preferred Skills:

• Experience with Flutter or other cross-platform frameworks.
• Knowledge of Android Jetpack components and libraries.
• Familiarity with mobile application security best practices.
• Experience with cloud services and backend integration.
• Contributions to open-source projects or involvement in the Android developer community.

Benefits:

• Competitive salary and performance bonuses.
• Comprehensive health and dental insurance.
• Flexible working hours and remote work options.
• Professional development opportunities and career growth.
• A supportive and inclusive work environment.

3 years Minimum Experience Required (Vacancies 5)

Location:- Chandigarh IT Park (WFO)

Shift Timings:- UK Shift

Responsibilities:

• Develop, test, and maintain robust and scalable Python applications.
• Work collaboratively with cross-functional teams to design and implement new features.
• Ensure the performance, quality, and responsiveness of applications.
• Implement server-side logic, database integration, and system architecture.
• Choose and work with one of the following frameworks: Flask, Django, or Fast API.
• Utilize databases such as SQL, Post SQL, or MongoDB to support application development.
• Demonstrate proficiency in Linux or Ubuntu server environments.
• Knowledge of containerization tools, particularly Docker, for deployment and scalability.
• Implement and optimize caching strategies using Redis or Celery (a plus).
• Participate in the planning and implementation of Continuous Integration/Continuous Deployment (CI/CD) processes.
• Stay updated on industry trends and emerging technologies.

Qualifications:

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• Proven experience as a Python Developer with 3-5 years of hands-on development.
• In-depth knowledge of at least one of the following frameworks: Flask, Django, or Fast API.
• Strong expertise in databases such as SQL, Post SQL, or MongoDB.
• Familiarity with Linux or Ubuntu server environments.
• Proficiency in containerization tools, particularly Docker.
• Experience with Redis cache or Celery is a strong plus.
• Understanding of CI/CD processes and tools.
• Strong problem-solving and analytical skills.
• Excellent communication and collaboration abilities.
• Ability to thrive in a fast-paced and dynamic work environment.

Roles and Responsibilities

How to know if you are the one we're looking for? You are the one if you have extensive knowledge of the latest SEO Trends and online marketing channels.

Developing SEO-based content like Blogs, Guest Blogs and PR and s. Optimize content considering SEO and Google Analytics.

Accountable for all initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.

Depth of understanding and knowledge of organic search trends, including search engine algorithm changes, and the latest tools and technologies.

Create and launch SEO campaigns, identify areas of improvement, and optimize the site's performance and rankings in major search engines.

Handy experience in operating various marketing tools.

Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.

Desired Candidate Profile

Ability and desire to strive for excellence.

Self-initiative, determined, and tech-savvy to the core.

SEO, SEM, Google Analytics, Website Designing, Graphic Designing.

Handy experience in operating various marketing tools.

Excellent Rank Producing, On page Off Page promotion, Link Building, and Back link Building.

a plus for channels such as SMO, PPC, Email Marketing and Content Marketing.

As a Sales Officer, you will be resposible for identifying potential towns, appointing distributors, inducting them on processes and system in line with

• Communicating distributor margin and his ROI
• Establising relationships with retailer to address his needs, driving orders, increasing the number of SKU stocked, answering retailer questions and escalating complex issues to senior
• Retailing for secondary sales through explaining company products
• Using cost benefit analyses on retail margin, trade scheme, distributor credit days for retail, implementation of btl activity eg display, merchandise company products etc.
• Overall value/volume target achievement in assigned area
• Building distribution infrastructure in assigned area
• Maintaining record for primary/secondary sales, claims etc.
• Informing senior on competitor’s activities

What you need to have:

• Prior experience of distribution, channel sales, dealersetc
• Good verbal and written communication skills
• Passion for sales
• A results-driven approach    

Hiring for MERN Stack Developer. We Foresee a Blockchain Expert in You!
The best technologists are technology agnostic and that builds a stronger foundation to lead the dynamic trends. Strengthening our trust in the same, we have created an exciting opportunity for MERN Stack developers to learn blockchain and grow with us.
All we are looking for is working experience as a MERN developer and a keen interest in fintech applications.

As a rapidly growing blockchain company, Antier Solutions is always looking for professionals who have a penchant for new technologies.

Required Candidate profile

Primary Skills: 

• Strong working knowledge of Typescript, MongoDB, MySQL, Express
• Strong proficiency in TypeScript, Javascript including DOM manipulation and the JavaScript object model, ES6
• Hands-on experience in React JS
• Strong understanding of HTML5, CSS3
• Strong understanding of NodeJS fundamentals
• Knowledge and experience working with PostgreSQL is a major plus
• Experience with ORM libraries
• Familiarity with RESTful APIs
• Knowledge of tools like Git, Github, JIRA, Cucumber, Jasmine, and others that make coding more efficient and easier to share
• Familiarity of working in either the AWS Cloud or Azure including Docker + Kubernetes based microservice deployment

Company description:

We are a startup company based out of Mohali developing mobile and web applications that changes the way people use technology. We invite you to join us in helping people.

Top Reasons to Work with Us:

• We're a small, fast-paced growing team tackling huge new challenges every day.
• Learning new concepts while working with intellectual and exceptionally talented team
• Friendly and high growth work environment
• Competitive compensation

Responsibilities

• Gather and evaluate user requirements in collaboration with product managers and engineers
• Illustrate design ideas using storyboards, process flows and sitemaps
• Design graphic user interface elements, like menus, tabs and widgets
• Build page navigation buttons and search fields
• Develop UI mockups and prototypes that clearly illustrate how sites function and look like
• Create original graphic designs (e.g. images, sketches and tables)
• Prepare and present rough drafts to internal teams and key stakeholders
• Identify and troubleshoot UX problems (e.g. responsiveness)
• Conduct layout adjustments based on user feedback
• Adhere to style standards on fonts, colors and images

Requirements

• Proven work experience as a UI/UX Designer or similar role
• Portfolio of design projects
• Knowledge of wireframe tools (e.g. Wireframe.cc and InVision)
• Up-to-date knowledge of design software like Adobe Illustrator and Photoshop
• Team spirit; strong communication skills to collaborate with various stakeholders
• Good time-management skills
• BSc in Design, Computer Science or relevant field

Job Summary
Dear Candidates, we Techbit Solution Pvt. Ltd. is looking for a MVC ASP.NET Developer(Fresher) for Mohali location to join our organization.
Responsibilities and Duties

• Candidate must have experience in implementing Web projects using .NET platform using HTML 5, Bootstrap, Latest .NET Frameworks, MVC framework, Angularjs, jQuery, Webapi, Entityframework, Wpf, Wcf.
• Experience in SQL & PLSQL programming in Oracle and SQL Server.
• Must be good in communication and client handling.
• Experience across the development lifecycle with large-scale, highly availability applications Self-starter with ability to work independently and manage own time well Agile experience is desirable but not mandatory.

Required Experience, Skills and Qualifications

• Strong familiarity with Design Patterns and its application in various types of applications.
• Must be good in communication and client handling.

• Good to have SharePoint knowledge.
• **Must have completed 6 months Industrial Training in MVC ASP.NET.

Benefits
**Shift : Both shifts are available (Day / Night)**