11+ Tactical Planning Jobs in India

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

THE ROLE

We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.

RESPONSIBILITIES

• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.

• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.

• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.

• Conduct in-depth research to write copy specific to our target audience.

• Emulate and hone brand persona in all the content and creatives.

• Proofread all content before it is sent across to the senior copywriter for further review.

• Respond to and consolidate multiple edits and points of feedback into your work.

QUALIFICATIONS

• Minimum 1-year experience as a copywriter.

• Candidates from agency backgrounds are a must.

• A passion for writing and the willingness to learn from other creative professionals.

• Strong research skills that ensure all copy is correct and accurate.

Company Profile: 

Machwan Communication & Research is INDIA'S LEADING business intelligence, data management & data analytics company, Headquartered in New Delhi and branch office at Noida . Established in the year 2005 and have been on an epic ride ever since. Machwan helps businesses to effectively drive their marketing and sales campaigns by fueling their campaigns with data-driven insights & actions, resulting in increased ROI and time-bound results.We transform DATA into actionable insights & essential intelligence which is required at every step of the business decisions.

Website: https://www.machwan.com

 REQUIREMENT:

Fresher’s and 1 year working experience. Client / customer coordination experience is required if experienced.

Fluency in English and writing skill of corporate communications is a must 

Tele-calling experience in a BPO / KPO is preferable 

JOB DISCRIPTION:

• Discovery of customers to generate database opportunities using secondary research as per client needs.

• Making cold calls, intermediate calls, follow up.

• Manage, nurture and convert leads into MQL/SQL.

• Identify strong potential prospects using creative skills.

• Advocating client’s products

• Work smoothly with good communication and higher conversion of leads and build happy environment in office.

• Provide accurate and timely information as required to managers and senior management.

• Influencing & pursuing the customer 

• Building a list of prospect and creating business opportunity for the client

• Finally aligning the customer with the client

• Sometimes inviting customers to participate in the events sponsored by the client   

• Out reaching accounts using emails and other channels.

• Adhere to company policies, procedures, culture, and business values.

• Passionate and learn to research about the lead/marketing industry.

Introduction:

Tyroo’s Vidtech.ai is one of the largest independent marketing automation cloud built for the video first world. We build softwares and platforms that allow our partners to derive maximum yields on their marketing spends on various video first social platforms. We work on problems that involve building high availability, low latency solutions which require computing optimal decisions using various self-created modules as well as pre-available modules popular in the ML and Big Data world.

We are looking for a back-end developer who has at least 1 years professional experience in building systems on either Python or Node.js and is able to become an anchor/pillar for the team. The role will require you to architect and develop systems/features needed for our marketing automation products. Strong leadership and mentoring skills are also necessary so that the individual can train, educate and manage junior resources.

Key Requirements:

• Must be able to tackle complex business problems by breaking it down into set of simpler problems and architect solutions for the same
• Must exhibit thought leadership and should be committed towards mentoring and team building
• Must have excellent communication skills as the individual needs to collaborate with Business and Product team
• Must be proactive towards changing software development landscape and keep upskilling
• Must be able to contribute in setting up best practices and effective design patterns in complete development lifecycle.

Technical Requirements:

• Must have 1+ years’ experience in developing scalable systems on Python/Node.js with strong grasp on microservices and serverless architectural patterns
• Must have prior experience with databases like MySQL, Elasticsearch, MongoDB, Redis
• Must be exposed to cloud platforms like AWS or GCP and containerization using Dockers
• Must have worked with RESTful APIs and WebSockets
• Must have deep understanding of HTTP, web browsers and token-based authentication/authorization (OAuth, JWT)
• Must be experienced on Version Control Tools (Git) and Package Managers (npm, yarn, pip)
• Must adhere to coding standards and have the habit of doing unit testing along with regular and rigorous code reviews
• Should know about microservices orchestration using Kubernetes, web servers like Nginx/Apache and queuing systems like Kafka/Kinesis

• BE/ B.Tech/ MCA/ BCA
• Strong organizational and project management skills.
• Proficiency with fundamental front-end languages such as HTML, CSS, and JavaScript.
• Familiarity with JavaScript frameworks such as Angular JS, React
• Familiarity with database technology such as MySQL, Oracle, and MongoDB.
• Excellent verbal communication skills.
• Good problem-solving skills.
• Attention to detail.

Bluecore is a marketing technology company that’s reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers. Through our patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, we replace manual processes with an intelligent, AI-driven workflow. We are credited with doubling email revenue and increasing customer retention for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Glassdoor and ranked No. 241 on the Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies.

Bluecore’s Integrations Engineering (IE) unit is a software engineering team dedicated to helping Bluecore customers extract maximum value from the Bluecore Retail Data Platform.  As an IE, you will bring your technical know-how to the main connections of the Bluecore engine to our clients - drawing meaningful intelligence from their websites and implementing marketing solutions that map to the customer’s vertical, audience behavior, and product mix.

As an Integrations Engineer, your principal responsibilities will lie in (1) maintaining and writing JavaScript-based integrations that live on client websites, (2) configuring, monitoring, and maintaining the intake and manipulation of client data, and (3) utilizing internal infrastructure, tooling and documentation to solve complex, often-unique, client-specific problems. It is important to be detail-oriented in your work, as we work closely with a multitude of the industry’s top online retailers, all of which have very stringent requirements around the look and feel of their strategic communications.

You Are A Perfect Fit If You Love:

-Solving unique, complex problems: You are someone who can think critically, often on the fly, about nuanced technical problems to devise a scalable, maintainable solution. You enjoy the puzzle and the process of iterating and ideating before implementing a solution, and you are able to break complex problems into simple components for better analysis and digestion.

-Metrics and Data: You are someone who finds yourself consumed by daily, weekly and monthly metrics and loves turning those into best practices. Seriously, your work will be driving executive-level decision-makers at industry-leading brands on best business practices.

-Curiosity and Growth: You are someone who actually believes that diversity in thought and skills makes for a better workplace and a better you.

Responsibilities

Write client-side JavaScript to be run on clients' websites and configure custom recommendation logic using domain-specific tooling.

Develop the best technical solution possible for the toughest challenges that our customers will throw at you.

Ideate, develop, and improve upon internal tooling, procedures, and processes that facilitate the work of the Technical Services team.

Monitor the overall health and uptime of our most critical connections to clients

Requirements

Successful completion of reputable schooling in Computer Science or Coding Bootcamp.

Fluent in JavaScript and familiar with various other web development technologies. 

Ability to take ambiguous workflows and turn them into structured processes.

Nice to have

Exposure to (or interest in learning!) SQL, Python, or Google Cloud Functions.

Familiarity with Marketing, Advertising, eCommerce, or other Emerging Technology (Artificial Intelligence, etc.) platforms.

Ability to grow into a client-facing technical resource as a career progresses in Bluecore

Our job is one of empowerment. Specifically, empowering our clients to improve their business through advances in technology and data. As the ad tech ecosystem continues to become more complex, we are counted on to provide expertise on digital marketing technologies, incorporate strategy and manage tracking of all digital marketing efforts. But as our client roster continues to grow, we’re going to need more help.

YOUR RESPONSIBILITIES

• Automated testing of complex SPA Web application (brand-new software products based on unified platform, new features, bug verification), requirement testing, analysis and clarification (direct communication with product owner),
• Communication with different cross-functional teams
• Following automation testing standards set in the team
• Help to build fully automated testing pipeline

 REQUIRED SKILLS AND EXPERIENCE                                                                                              

• 3-5 years of experience in automation testing
• Testing web-applications (UI and API), including SPA
• Black box testing (boundary values, equivalence partitioning)
• UI/UX Testing
• C# experience of 2+ years
• NUnit or similar
• Selenium WebDriver
• CSS-selectors                                                                    

DESIRABLE SKILLS AND EXPERIENCE                                           

• Basic knowledge of core JavaScript
• Desire to learn tools and techniques
• Confluence or similar
• Bug tracking system (Jira)
• TeamCity
• Allure or similar
• Jira X-Ray or similar
• Performance testing experience
• Cross-browser testing experience
• Security testing experience                                             

PERSONAL SKILLS

• Clever personality
• Strong spirit skills set: conflict resistant, self -motivated, result-oriented, responsible, honest, “open”, courageous