11+ Tactical Planning Jobs in India
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ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.
THE ROLE
We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.
RESPONSIBILITIES
• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.
• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.
• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.
• Conduct in-depth research to write copy specific to our target audience.
• Emulate and hone brand persona in all the content and creatives.
• Proofread all content before it is sent across to the senior copywriter for further review.
• Respond to and consolidate multiple edits and points of feedback into your work.
QUALIFICATIONS
• Minimum 1-year experience as a copywriter.
• Candidates from agency backgrounds are a must.
• A passion for writing and the willingness to learn from other creative professionals.
• Strong research skills that ensure all copy is correct and accurate.
About role:
A focused and quality driven Content Writer having capacity to write clear and effective content for online and offline media for ultra-luxury segment multi-class assets in Real Estate.
Roles & responsibilities:
· Research industry-related topics (combining online sources, interviews and studies)
· Write clear marketing copy/content to promote our products/services.
· Actively manage and promote existing and new product/services regularly through producing various content types, including brochure, emailers, social media posts, and blogs etc. as per the marketing and business plans
· Coordinate with marketing and design teams for content marketing campaigns/ideation and creatives to drive leads and subscribers
· Conduct simple keyword research and use SEO guidelines to increase web traffic
· Prepare supers for video, updating website content, emailers and other interactive content.
· Coordinate with different departments to receive detailed information required for preparing creatives, emailers, content as per the need
· Ensure all-around quality and consistency (style, fonts, images and tone)
· Update website content as needed
Requirements:
· Post Graduate/Bachelor’s degree in English, Journalism or related field.
· A minimum of 2-3 years of experience writing content for online/offline media
· Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
· Excellent writing skills, as well as the ability to communicate and collaborate effectively
Experience in ultra-luxury/luxury segment or product line is preferred.
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Content Writer
(6 months - 1 yrs of experience)
• Proven work experience as content writer, copywriter or similar role.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• An impeccable grasp of english language, including idioms, and current trends in slang and expression.
• Ability to work independently with daily or no little supervision.
• Strict adherence to the style guides of each company and their policies for publication.
Key Responsible Area
• Create content marketing campaigns to drive lead and subscribe.
• Use best SEO practices to generate traffic on the website.
• Regularly produce various content types, including emails, social media posts, blogs and guides.
• Actively manage and promote our blog, and pitch articles to relevant third-party platform.
• Edit the content produced by the other members of the team.
• Analyze content marketing metrics and makes changes as needed.
• Collaborate with other departments to create innovative content ideas
🌟💼 Calling All Social Media Enthusiasts! Join our Social Media Manager Internship at Marktecons!
Gain Valuable Experience in a Dynamic 3 Months Internship! 💼🌟
Are you a social media savvy individual looking to kickstart your career in the digital marketing world? 📲🌍
We have an exciting opportunity just for you! ✨
Our innovative company, Marktecons, is seeking a talented and passionate Social Media Manager Intern to join our dynamic team. 🎉
If you're ready to gain hands-on experience, sharpen your skills, and make a real impact, this internship is the perfect stepping stone for your career! 🚀
Roles and Responsibilities:-
Schedule and post content on social media accounts, boost engagement, and manage community interactions as part of the social media management team. 📅✨💬
Review designs for errors, obtain approval, and transfer final designs to the appropriate drive folders. ✔️🎨💻
Collaborate with the content calendar design team to assemble content from writers and designers into a comprehensive content calendar. 🤝📆🖌️
Conduct market research and assist in the development of digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. 📊🔍📈
Knowledge of Canva to develop basic content for social media. 🎨📷🔧
Exceptional copywriting skills to craft compelling and catchy content for social media posts. ✍️🔥🎯
Knowledge of best practices for optimizing copy length, hashtags, and emojis for different social media platforms. ⏱️⌨️📌
Stipend- INR 5000/month 💰💸
Don't miss out on this incredible opportunity to gain practical experience, refine your skills, and make your mark in the digital marketing industry! Apply now and kickstart your career with Marktecons! 💼🌟🚀
Marktecons is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all interns. 🌈🤝
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1Understand the goal, audience, and core message of a campaign and create copy to suit. 2. Take end-to-end responsibility for writing compelling content for all brand properties.
3. Ability to think out-of-the-box (clichéd. We know. Still), play-with-words and write in a simple, concise and accurate manner for campaigns
4. Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
5. Write effective content for marketing collaterals like brochures, flyers, etc.
Skills
- Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
- Ability to write crisp and error-free content
- A knack for editing and proof-reading content with good research-oriented skills
Our client is a transformational learning platform enabling assessment through regular tests for competitive exams. It enhances the preparedness of students on the verge of completing schooling for career defining exams.
The platform encompasses quality content with progressive trailblazing in-house technology. It also offers auto-assessment of all types of questions, including descriptive answers.
The company belongs to a legacy conglomerate in the media and publishing space. The group comprises of some of India’s leading media properties and publishing houses.
What you will do:
- Researching, studying, and analyzing the current market and industry trends and presenting insights and recommendations to the management
- Forecasting the future content requirement of the company and accordingly strategizing and creating the content roadmap
- Providing leadership and managing the content team which focuses on developing editing, and proofreading content across various platforms
- Overseeing the consistency of content across platforms, in terms of quality, style, and tone and also analyzing and recommending new platforms for publishing relevant content
- Ensuring that the content portrayed across channels is original, relevant, professional, eye-catching, the right content for the right audience, and on the right channels and on time
- Working in coordination with various stakeholders such as internal teams and external vendors and platforms
- Being a SPOC and representing the content team and presenting the content-related budget plans, ideas, requirements, and roadmap to the management
- Maintaining an updated and accurate database of all the content-related details and reporting the same to the management at regular intervals
- Ensuring compliance with content-related rules, laws & regulations
- Ensuring that appropriate processes for execution and communication with the team are adequately followed
- Ensuring all learning components are created to the highest possible standards, and that all necessary evaluation and monitoring procedures are followed
- Ensuring that team performance is managed appropriately, workload allocation is done in a timely manner, and the team has access to the necessary support to enable them to complete all tasks
- Engendering a culture of excellence, cooperation, and respect within the departments
- Carrying out the training and on-boarding of new recruits, as well as creating new opportunities to upskill the current team
- Building partnerships and working collaboratively with others to meet shared objectives
- Consistently achieving results, even under tough circumstances
Desired Candidate Profile
What you need to have:- Around 15 years of experience with at least 5 yrs of learning content reviewing
- Experience of working as a a Learning Content Head in a good ed-tech
- Ability to engage constructively with people
- Ability to manage a number of competing demands
- Excellent delegation skills
- Ability to develop your skills and seek advice from a variety of sources
- Good ambassadorial and diplomatic skills
- Willingness and ability to exercise judgment and take risks
- Good communication and interpersonal skills
- Strong analytical skills
The day to day responsibilities will be as follows:
1. Manage influencer marketing campaigns and convert brand requirements into specific deliverables for influencers, influencer reach out, negotiation, selection, resolving disagreements, follow-ups, campaign timeline management, and report making
2. Reach out to Brands for pitching our services.
3. Work on uploading campaigns and putting campaigns in the proper format on the app
4. Handle queries of influencers (users of the app) on-call or written customer support (we all do it as its the best way to know our users and their issues)
- Understanding the company’s requirements in terms of content/ creative inputs and timelines.
- Understanding of customer insights and data that translates into creative communication
- Developing content from the marketing brief along with studio team, visualising and brainstorming, breaking it down to easy paths which go as an input to design team to design the required creative communication
- Providing copy as required for the respective creative
- Ensuring that the design team is adequately resourced
- Being the single point of contact for the content/ copy communication
- Understanding Briefs and coming up with Ideas on the brief
- Ensuring all design communication goes out from the studio should be thoroughly checked and proofread.
What you need to have:
- Excellent overall writing skills in a number of different styles/ tones
- Impeccable spelling and grammar, Good at writing skills
- A deep understanding of consumers and what motivates
- Great research, organizational, and learning skills
- Should be comfortable working with team members in a highly interactive environment.
- You will be a problem solver and must demonstrate a solid background in managing and understanding creative development
- Should be able to define its content as per the vision, goals & strategy of the company as well as be able to work as part of a growing team to derive innovative content
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