11+ Tactical Planning Jobs in India
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ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.
THE ROLE
We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.
RESPONSIBILITIES
• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.
• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.
• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.
• Conduct in-depth research to write copy specific to our target audience.
• Emulate and hone brand persona in all the content and creatives.
• Proofread all content before it is sent across to the senior copywriter for further review.
• Respond to and consolidate multiple edits and points of feedback into your work.
QUALIFICATIONS
• Minimum 1-year experience as a copywriter.
• Candidates from agency backgrounds are a must.
• A passion for writing and the willingness to learn from other creative professionals.
• Strong research skills that ensure all copy is correct and accurate.
Roles and Responsibility
- Design enhancements and new features that improve the self-service experience and overall usability of the portal.
- Create wireframes, user flows, and interactive prototypes.
- Develop designs into responsive, accessible frontend code.
- Produce visually compelling digital flyers, promotional materials, and communications to support product launches, updates, and marketing campaigns.
- Work with development teams to implement UX/UI enhancements within ServiceNow, ensuring consistent styling and optimal user experiences.
- Conduct user research and usability testing to inform and validate design decisions.
- Partner with stakeholders to improve and elevate the TPx.com website, ensuring visual design and user experience align with business objectives and marketing strategies.
- Work closely with cross-functional teams in an agile environment to ensure smooth handoff and implementation of design solutions.
Qualifications
- 3–5+ years of professional experience in UX/UI design.
- Strong proficiency in Figma and Adobe XD for design and prototyping.
- Hands-on experience with front-end development (HTML, CSS, JavaScript).
- Experience designing and developing within ServiceNow or similar enterprise platforms.
- Experience creating marketing visuals, digital flyers, or branded communications.
- A solid understanding of UX principles, self-service flows, and customer-centric design.
- Excellent problem-solving, communication, and collaboration skills.
- Experience working within agile or iterative development cycles.
Java/J2EE stack
• Design and develop RDandX Network’s microservices and ensure bug free code is pushed to
the deployment pipeline to support large volume of transactions
• Define and communicate the technical design requirements to the Network’s stakeholders
and the Engineering lead
• Responsible for building restful services to integrate with third party services like AdWords
and Facebook marketing API
• Responsible for designing the technical architecture of the different services and
maintaining and upgrading it
• Designing the unit test cases and building the framework for the development team to
enforce the unit testing in all the services
• Be involved and participate in the end to end products’ lifecycle management
• Learn about new technologies and Stay up to date with best practices
• Collaborate with multidisciplinary team of designers, engineers, system administrators and
product team
• Lead the Backend team and manage their day to day activities and work deliverables
Organisation: A Fintech startup in Mumbai.
Responsibilities:
● Work in close coordination with senior management to define strategy and targets for FI Partnerships
● Develop the pitch, collateral, presentations and other supporting material to adequately demonstrate risk/reward for the Financial Institution partners
● Generate leads pipeline (inbound and outbound) and implementation plan
● Lead and prepare presentations to Financial Institutions
● End to end management of the process for acquiring partners for the platformincluding conclusion of commercials, legal agreement, system integration etc
● Coordination with internal teams like Legal, Credit Risk, Product etc and with external teams of the Bank or Financial Institutions
● Progressively reduce financing cost profile across the platform and NBFC
● Work on arranging for debt funds for the NBFC from other Financial Institutions
● Work with Banking partners to actively participate in joint marketing and other efforts to drive customers both from open market and existing customers of thepartner
● Work with the external stakeholders to develop products and new markets, identifybusiness opportunities
● Track and improve on conversion from leads to closure
● Manage relationships and help resolution of issues in case of any with the Financial Institutions &Regular reporting of performance
● Develop deep relationships with Financial Institutions like Banks, NBFCs etc
Education: Tier1/ Tier 2 college candidates preferred.
Qualifications: knowledge of financial products (esp lending and credit) and regulatory environment
Ideal Experience in an NBFC, Bank (preferably on corp banking sales) or FI business development role in other Fintech companies
About the role
- Calling is an integral part of Bizup’s interaction with its users. Candidates are expected to create conversations with app users and sellers on the platform.
- Calls users who have opened and used our app to understand their needs and solve them using Bizup. Candidate needs to be his ‘friend’ who will help the user buy in wholesale better using Bizup.
- Onboard sellers in target wholesale markets and maintain relationship with them so they create interesting content on the platform.
What we are looking for
- Min. 1+ yr of customer calling experience for a sales process. Preference to candidates who have worked in fashion / apparel category or worked with e-commerce companies such as Udaan, Indiamart, TradeIndia etc. Or worked with fintech selling products such as loan, insurance etc. on call
- Candidates who can have conversations and engage the other person on call will be preferred over candidates who can just reading out a script given and fill data in an excel.
About the company
Bizup is an early stage startup, driven by the vision to empower the 60 Mn small businesses (SMEs) in India with technology. We are building first of its kind short video app for B2B (business to business) transactions – think of it like Tiktok for businesses. Aim is to build India’s largest network of business users, with the plan to onboard 2 Mn+ users in next 12 months, largely from Tier 2+ cities. Founders are IIT/IIM/ISB alumni, with leadership experience at McKinsey, Paytm, Tata. If you are someone looking to join in the 0 to 1 journey of building a rocketship, in a huge opportunity area, then reach out to us!
Node JS Developer
Job Description:
-
Node JS Developer
Job Description:
- 1 year development experience in NodeJs(v4 and above)
- Knowledge in Unit testing frameworks like Mocha
- Experience in working with any NodeJs web framework(Express or Hapi)
- Development experience using any persistent store (NoSql or Relational)
- Formal Deliverables
- Design and development of new and enhance existing applications using Node.JS
- Collaborate with internal and external team members to ensure projects get delivered as planned
- Develop Backend services using HapiJs
- Develop background workers based on cron or rabbitmq messages
- Support existing and new features via bug fixes, prod support or monitoring scripts
- Knowledge in Unit testing frameworks like Mocha
- Experience in working with any NodeJs web framework(Express or Hapi)
- Development experience using any persistent store (NoSql or Relational)
- Formal Deliverables
- Design and development of new and enhance existing applications using Node.JS
- Collaborate with internal and external team members to ensure projects get delivered as planned
- Develop Backend services using HapiJs
- Develop background workers based on cron or rabbitmq messages
- Support existing and new features via bug fixes, prod support or monitoring scripts

What you will do:
- Bringing data to life via Historical and Real Time Dashboard like:
2. Transaction behavior analytics
3. User level analytics
4. Propensity models and personalization models, eg whats the best product or offer to drive a sale
5. Emails/ SMS/ AN – analytics models getting data from platforms like Netcore+ Branch+ Internal Tables
6. Other reports that are relevant to know what is working, gaps, etc
- Monitoring key metrics such as commission, gross margin, conversion, customer acquisitions etc
- Using the data models and reports to draw actionable and meaningful insights. Based on the insights helping drive the strategy, optimization opportunities, product improvement and more
- Demonstrating examples where data interpretation led to improvement in core business outcomes like better conversion, better ROI from Ad spends, improvements in product etc.
- Digging into data to identify opportunities or problems and translating them into easy-to-understand way for all key business teams
- Working closely with various business stakeholders: Marketing, Customer Insights, Growth and Product teams
- Ensuring effective and timely delivery of reports and insights that analyze business functions and key operations and performance metrics
What you need to have:
- Minimum 2 years of data analytics and interpretation experience
- Proven experience to show how data analytics shaped strategy, marketing and product. Should have multiple examples of this based on current and past experience
- Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery etc
- Strong marketing acumen to be able to translate data into marketing outcomes
- Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap and other analytics tools
- Familiarity with data sources like Branch/ Clevertap / Firebase, Big Query, Internal Tables (User/ Click/ Transaction/ Events etc)


● Design, build and maintain efficient, understandable, reusable, testable, and simple code
with a focus on stability, performance, and scalability.
● Building end-to-end product features from writing backend business logic, API services,
building administration dashboards, and implementing front-end pages/components.
● Being part of cross-team technical initiatives, bringing in new tools and technologies to
improve and optimize the existing platform and code.
● Be a mentor when you have the expertise / Be a student when someone else does.
Preferred Skills:
● Proven work experience as a Front-end developer with React.js.
● In-depth knowledge of JavaScript, CSS, HTML, jQuery, and front-end languages
● Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, Flux, etc.
● Familiarity with browser testing and debugging
● Understanding of layout aesthetics
● In-depth understanding of the entire web development process (design, development, and deployment)
● Knowledge of backend frameworks such as Ruby on Rails, Django. Experience with Ruby on Rails is a plus.
● Knowledge in Linux environment and basic Linux commands.
● Good understanding of SQL Databases and NoSQL datastores; with previous experience with MySQL and ElasticSearch being a bonus
● Great communication, particularly in explaining your coding processes, suggestions for best practices, and identifying ways to improve the team's coding quality.
● A high-performance mindset to deliver good quality code and also an understanding of the product with keen attention to detail.



