11+ Tactical Planning Jobs in India

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

THE ROLE

We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.

RESPONSIBILITIES

• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.

• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.

• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.

• Conduct in-depth research to write copy specific to our target audience.

• Emulate and hone brand persona in all the content and creatives.

• Proofread all content before it is sent across to the senior copywriter for further review.

• Respond to and consolidate multiple edits and points of feedback into your work.

QUALIFICATIONS

• Minimum 1-year experience as a copywriter.

• Candidates from agency backgrounds are a must.

• A passion for writing and the willingness to learn from other creative professionals.

• Strong research skills that ensure all copy is correct and accurate.

We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimize every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

UI/UX Intern

Job Description:

As a UI/UX Design Intern, you will be an integral part of our design team, contributing to the creation of user-centric interfaces and seamless user experiences for our website and applications. This internship offers a unique opportunity to work on a transformative project, gaining hands-on experience in UI/UX design and making a meaningful impact.

Responsibilities:

• Collaborate with cross-functional teams to understand project requirements and user needs.
• Design intuitive and visually appealing user interfaces for web and mobile applications.
• Create wireframes, prototypes, and user flows to effectively communicate design ideas.
• Conduct user research to gather insights and feedback for continuous improvement.
• Stay updated on industry trends, best practices, and emerging design technologies.

Requirements:

• Pursuing or recently completed a degree in UI/UX design, graphic design, or a related field.
• Strong proficiency in design tools such as Adobe XD, Sketch, Figma, etc.
• Solid understanding of user-centered design principles.
• Strong communication skills and ability to present and justify design decisions.
• Eagerness to learn, adapt, and contribute to a collaborative team environment.

Benefits:

• Opportunity to work closely with the founders and learn from them.
• Completion certificate and experience certificate at the end of the internship.
• Hands-on experience relevant to your qualifications and skills.
• Opportunity to get hired on a permanent role.
• Stipend: Based on performance and quality of output

Other Details:

• Job Type: Full-time (In-Office)
• Job Duration: 6 months
• Location: MIT TBI, D Building, MIT WPU, Kothrud, Pune
• Office timing: Monday to Saturday 10:00 am to 7:00 pm

About BharatGo:

BharatGo is a tech-enabled social innovation startup dedicated to empowering artisans, women self-help groups, and small businesses in tier 2/3 cities in India. Our mission is to promote local entrepreneurship, reduce economic inequality, and create a more equitable society. By providing an easy-to-use online store creation platform, we are fostering digital inclusion and bridging the urban-rural divide in the e-commerce landscape. As a fast-growing company, we are committed to driving positive impact in the Bharat market and revolutionizing the way small businesses thrive in the digital age.

Roles and Responsibilities

1. Hands on experience in PHP frameworks Laravel

2. Experience in development of PHP based web applications, in Laravel PHP, Web Services (Json), MySQL. - Thorough understanding of OOPs concepts (Data Abstraction, Encapsulation, Inheritance, Polymorphism)

3. In-depth understanding of front-end technologies, such as HTML5, CSS3 and JavaScript.

4. Ability to understand project specification/requirements, coding, implementation and debugging.

5. Zeal to take up challenges provides innovative solutions, think out of the box and open to learning.

6. Able to handle multiple projects simultaneously.

7. Proficient understanding of code versioning tools, such as Git / SVN / BIT BUCKET .

Desired Candidate Profile

1. Minimum 2 years of experience in PHP Laravel Framework

2. Experience with MySQL and REST API.

3. Proficient knowledge in Javascript, JQuery, Angular 2.0

Role: Web Developer

Industry Type: IT-Software, Software Services

Functional Area: IT Software - Application Programming, Maintenance

Employment Type: Full Time, Permanent

Role Category: Programming & Design

Education:

UG :Any Graduate in Any Specialization

Is software engineering your passion? Are you always hungry for challenges? Do you like to take risks?  Do you always crave to learn more and more? Do you like to help others solve their problems? Do you like to solve complex problems by simple methods?

• Culture to promote learning and growth by relentless focus on innovation.
• A team of aces to work with
• Streamlined engineering processes woven around Agile methodology with the help of tools
• Design led engineering focus
• Opportunity to work on B2B and B2C products in various domains like healthcare & education

• Opportunity to work on cutting edge technologies 

You have:

• Proficiency in Angular 4+, Typescript, JavaScript, JQuery, HTML/CSS
• Thorough understanding of OOJS & commonly used design principles and design patterns
• Working knowledge of State management using NgRxState management & custom npm packages
• Hands on ES6 features to reduce code and keep code clean
• Working knowledge of RxJS
• Working experience in writing automated unit tests using Jasmine, Mocha or any other similar framework.
• Experience of integrating RESTful Web APIs in Web Application.
• Written efficient and production ready code
• Working experience building high performance and scalable applications
• Ability to troubleshoot and debug application for functional and common problems
• At least 6 years of experience in software development 
• Knowledge of databases - NoSQL or RDBMS. 
• Experience working with version control like Git / Bitbucket
• Experience working in Agile Scrum Methodology
• Excellent written and verbal communication skills 

• Experience working on Web APIs
• Working knowledge of modern programming/scripting languages and runtime environments including node.js, Python/Ruby/Java, and experience in mid-tier web services development.
• Experience building proof of concepts, architecting new systems, and improving existing systems to solve business problems and support scaling
• Exposure to various tools that help in maintaining code quality like SonarQube
• Exposure with Atlassian JIRA application lifecycle management tool
• Exposure to Cloud Platforms like Azure or AWS or GCP

• Designing and developing user interfaces using angularJS best practices.
• Adapting interface for modern internet applications using the latest front-end technologies.
• Writing JavaScript, CSS, and HTML.
• Developing product analysis tasks.
• Making complex technical and design decisions for AngularJS projects.
• Developing application codes and unit tests in AngularJS, Java Technologies, and Rest Web Services.
• Conducting performance tests.
• Consulting with the design team.
• Ensuring high performance of applications and providing support.

Digital Marketing Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints