Data AnalyticsWhat you will do:
- Bringing data to life via Historical and Real Time Dashboard like:
2. Transaction behavior analytics
3. User level analytics
4. Propensity models and personalization models, eg whats the best product or offer to drive a sale
5. Emails/ SMS/ AN – analytics models getting data from platforms like Netcore+ Branch+ Internal Tables
6. Other reports that are relevant to know what is working, gaps, etc
- Monitoring key metrics such as commission, gross margin, conversion, customer acquisitions etc
- Using the data models and reports to draw actionable and meaningful insights. Based on the insights helping drive the strategy, optimization opportunities, product improvement and more
- Demonstrating examples where data interpretation led to improvement in core business outcomes like better conversion, better ROI from Ad spends, improvements in product etc.
- Digging into data to identify opportunities or problems and translating them into easy-to-understand way for all key business teams
- Working closely with various business stakeholders: Marketing, Customer Insights, Growth and Product teams
- Ensuring effective and timely delivery of reports and insights that analyze business functions and key operations and performance metrics
What you need to have:
- Minimum 2 years of data analytics and interpretation experience
- Proven experience to show how data analytics shaped strategy, marketing and product. Should have multiple examples of this based on current and past experience
- Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery etc
- Strong marketing acumen to be able to translate data into marketing outcomes
- Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap and other analytics tools
- Familiarity with data sources like Branch/ Clevertap / Firebase, Big Query, Internal Tables (User/ Click/ Transaction/ Events etc)
Shubham Vishwakarma
Full Stack Developer - Averlon
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We are here to advance the human experience through design-driven innovation. Design, to us, is all about creating new meanings, while art is about self-expression and emotive appeal. Bringing these two creative disciplines together and operating at their intersection with business and technology, we drive business innovations with differentiating customer experience.
We place the human at the center, bringing quantitative and qualitative techniques together to develop consumer insights. Our techno-creative team, bridging consumer insights, business understanding, and advanced technology skills, then builds humanistic technology solutions.
We believe experimentation is at the core of every innovation. Radical innovation, in our view, is just an event recognized in hindsight when a number of trial-and-error attempts spark off a breakthrough. Our approach embraces rapid prototyping and empirical evidence in everything we do. As the name says, we are Moonraft Innovation Labs, driving innovation through experimentation.
"Rafters", who inhabit Moonraft, recognize ideas as the boss. They live by imagination, simplicity, and speed. Our egalitarian culture and environment are designed for rafters to thrive and deliver elegant solutions for complex problems.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon