Data Analyst- Marketing

SKILLS:

Mandatory Skills:

• Advanced Understanding of Adobe Analytics as an Architect or at the least Business Practitioner.
• Possess excellent analytical skills to understand the intricacies of the data and visualization.
• Advanced MS Excel skills.
• Good communication skills.
• Team Building & Handling

Desired Skills:

• Hands-on Visualization Tools like Tableau and Power BI.
• Must have understanding on Adobe DTM and Launch (Tag Management Systems).
• SQL – Basic.

What you’ll be responsible for:

• Monitor the site performance on a daily basis.
• Understand user behaviour and create actionable dashboards.
• Create and maintain daily/weekly/monthly reports.
• Analyse and Audit data to generate dashboards.
• Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Hands-on knowledge with user behaviour tracking systems and methodologies.
• Identifying key needs or gaps and provide leadership to close those gaps.

Challenges (also responsible) you’ll be facing in the role:

-     Understand client requirement and create ad hoc reports/Recommendations.

• Provide meaningful insights from data to make operational and strategic decisions for clients.
• Strong Understanding of various technologies being used in the digital transformation space.
• Should possess Data Visualization skills to help build interactive reports.
• Independent and proactive self-starter.

The Client is the world’s largest media investment company. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channel We are currently looking for a Manager Analyst – Analytics to join us. In this role, you will work on

various projects for the in-house team across data management, reporting, and analytics.

Responsibility:

•       Serve as a Subject Matter Expert on data usage – extraction, manipulation, and inputs for analytics

•       Develop data extraction and manipulation code based on business rules

•       Design and construct data store and procedures for their maintenance  Develop and maintain strong relationships with stakeholders  Write high-quality code as per prescribed standards.

•       Participate in internal projects as required

Requirements:

•       2-5 years for strong experience in working with SQL, Python, ETL development.

•       Strong Experience in writing complex SQLs

•       Good Communication skills

•       Good experience of working with any BI tool like Tableau, Power BI.

•       Familiar with various cloud technologies and their offerings within the data specialization and Data Warehousing.

•       Snowflake, AWS are good to have.

Minimum qualifications:

•       B. Tech./MCA or equivalent preferred

Excellent 2 years Hand on experience on Big data, ETL Development, Data Processing.  

Our client is a Leading Indian consumer electronics start-up and is one of the fastest-growing start-ups. They have also emerged as the fifth largest wearable brand globally. They are super passionate about the impact that they are making in people’s lives and are looking for a fellow self-starter to join our ambitious bunch.

Responsibilities -

• Support analytics roadmap and strategy by ensuring that the landscape is mature, resilient, and flexible to meet the business requirements without deviating from the overall IT vision

• Collaborate with businesses to identify opportunities, and pain areas, incubate analytics product ideas and deliver analytics applications in a digital native manner

• Hold the analytics program together

• Manage the analytics vertical end to end from setting up a platform grounds (a data lake equivalent) and deliver business value through analytics for starters and gradually by bringing in intelligence in everything we do.

• Play a key role in transforming the company into an intelligent enterprise.

• Deliver analytics use cases that directly contributes to our top-line growth

• Be responsible for overall data hygiene, governance, monitoring of data pipelines and

continuously delivering business value through data

Requirements -

• 5 - 7 years experience in a similar role

• Bachelor’s degree in computer science/ analytics

• Master’s degree (business administration/equivalent) with a focus on Analytics, data science

• Good verbal and written communication skills

• Good networking skills

• Thrives in a dynamic, unstructured environment and transcends job boundaries and descriptions.

Senior Executive - Analytics

Overview of job :-

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Sr Executive – Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

Reporting of the role - This role reports to the Director - Analytics,

3 best things about the job:

1. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients

2. Build and be a part of a dynamic team

3. Being part of a global organisations with rapid growth opportunities

Responsibilities of the role:

 Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.

 Work with large data sets via hands-on data processing to produce structured data sets for analysis.

 Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python.

What you will need:

 Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science or quantitative field.

 2-3 years’ experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models.  Proficiency in one or more coding languages – preferred languages: Python, R

 Proficiency in one or more Visualization Tools – Tableau, Datorama, Power BI

 Proficiency in using SQL.

 Proficiency with one or more statistical tools is a plus – Example: SPSS, SAS, MATLAB, Mathcad.

 Working experience using big data technologies (Hive/Hadoop) is a plus

Position Overview: We are seeking a talented Data Engineer with expertise in Power BI to join our team. The ideal candidate will be responsible for designing and implementing data pipelines, as well as developing insightful visualizations and reports using Power BI. Additionally, the candidate should have strong skills in Python, data analytics, PySpark, and Databricks. This role requires a blend of technical expertise, analytical thinking, and effective communication skills.

Key Responsibilities:

1. Design, develop, and maintain data pipelines and architectures using PySpark and Databricks.
2. Implement ETL processes to extract, transform, and load data from various sources into data warehouses or data lakes.
3. Collaborate with data analysts and business stakeholders to understand data requirements and translate them into actionable insights.
4. Develop interactive dashboards, reports, and visualizations using Power BI to communicate key metrics and trends.
5. Optimize and tune data pipelines for performance, scalability, and reliability.
6. Monitor and troubleshoot data infrastructure to ensure data quality, integrity, and availability.
7. Implement security measures and best practices to protect sensitive data.
8. Stay updated with emerging technologies and best practices in data engineering and data visualization.
9. Document processes, workflows, and configurations to maintain a comprehensive knowledge base.

Requirements:

1. Bachelor’s degree in Computer Science, Engineering, or related field. (Master’s degree preferred)
2. Proven experience as a Data Engineer with expertise in Power BI, Python, PySpark, and Databricks.
3. Strong proficiency in Power BI, including data modeling, DAX calculations, and creating interactive reports and dashboards.
4. Solid understanding of data analytics concepts and techniques.
5. Experience working with Big Data technologies such as Hadoop, Spark, or Kafka.
6. Proficiency in programming languages such as Python and SQL.
7. Hands-on experience with cloud platforms like AWS, Azure, or Google Cloud.
8. Excellent analytical and problem-solving skills with attention to detail.
9. Strong communication and collaboration skills to work effectively with cross-functional teams.
10. Ability to work independently and manage multiple tasks simultaneously in a fast-paced environment.

Preferred Qualifications:

• Advanced degree in Computer Science, Engineering, or related field.
• Certifications in Power BI or related technologies.
• Experience with data visualization tools other than Power BI (e.g., Tableau, QlikView).
• Knowledge of machine learning concepts and frameworks.

DATA ANALYST

About:

Role:

Requirements:

Location-MUMBAI

Desired Skills & Mindset:

We are looking for candidates who have demonstrated both a strong business sense and deep understanding of the quantitative foundations of modelling.

• Excellent analytical and problem-solving skills, including the ability to disaggregate issues, identify root causes and recommend solutions

• Statistical programming software experience in SPSS and comfortable working with large data sets.

• R, Python, SAS & SQL are preferred but not a mandate

• Excellent time management skills

• Good written and verbal communication skills; understanding of both written and spoken English

• Strong interpersonal skills

• Ability to act autonomously, bringing structure and organization to work

• Creative and action-oriented mindset

• Ability to interact in a fluid, demanding and unstructured environment where priorities evolve constantly, and methodologies are regularly challenged

• Ability to work under pressure and deliver on tight deadlines

Qualifications and Experience:

• Graduate degree in: Statistics/Economics/Econometrics/Computer

Science/Engineering/Mathematics/MBA (with a strong quantitative background) or

equivalent

• Strong track record work experience in the field of business intelligence, market

research, and/or Advanced Analytics

• Knowledge of data collection methods (focus groups, surveys, etc.)

• Knowledge of statistical packages (SPSS, SAS, R, Python, or similar), databases,

and MS Office (Excel, PowerPoint, Word)

• Strong analytical and critical thinking skills

• Industry experience in Consumer Experience/Healthcare a plus

Ganit Inc. is the fastest growing Data Science & AI company in Chennai.

Founded in 2017, by 3 industry experts who are alumnus of IITs/SPJIMR with each of them having 17+ years of experience in the field of analytics.

We are in the business of maximising Decision Making Power (DMP) for companies by providing solutions at the intersection of hypothesis based analytics, discovery based AI and IoT. Our solutions are a combination of customised services and functional product suite.

We primarily operate as a US-based start-up and have clients across US, Asia-Pacific, Middle-East and have offices in USA - New Jersey & India - Chennai.

Started with 3 people, the company is fast growing with 100+ employees

1. What do we expect from you

- Should posses minimum 2 years of experience of data analytics model development and deployment

- Skills relating to core Statistics & Mathematics.

- Huge interest in handling numbers

- Ability to understand all domains in businesses across various sectors

- Natural passion towards numbers, business, coding, visualisation

2. Necessary skill set:

- Proficient in R/Python, Advanced Excel, SQL

- Should have worked with Retail/FMCG/CPG projects solving analytical problems in Sales/Marketing/Supply Chain functions

- Very good understanding of algorithms, mathematical models, statistical techniques, data mining, like Regression models, Clustering/ Segmentation, time series forecasting, Decision trees/Random forest, etc.

- Ability to choose the right model for the right data and translate that into code in R, Python, VBA (Proven capabilities)

- Should have handled large datasets and with through understanding of SQL

- Ability to handle a team of Data Analysts

3. Good to have skill set:

- Microsoft PowerBI / Tableau / Qlik View / Spotfire

4. Job Responsibilities:

- Translate business requirements into technical requirements

- Data extraction, preparation and transformation

- Identify, develop and implement statistical techniques and algorithms that address business challenges and adds value to the organisation

- Create and implement data models

- Interact with clients for queries and delivery adoption

5. Screening Methodology

- Problem Solving round (Telephonic Conversation)

- Technical discussion round (Telephonic Conversation)

- Final fitment discussion (Video Round

The person holding this position is responsible for leading the solution development and implementing advanced analytical approaches across a variety of industries in the supply chain domain.

At this position you act as an interface between the delivery team and the supply chain team, effectively understanding the client business and supply chain.

Candidates will be expected to lead projects across several areas such as

• Demand forecasting
• Inventory management
• Simulation & Mathematical optimization models.
• Procurement analytics
• Distribution/Logistics planning
• Network planning and optimization

Qualification and Experience

• 4+ years of analytics experience in supply chain – preferable industries hi-tech, consumer technology, CPG, automobile, retail or e-commerce supply chain.
• Master in Statistics/Economics or MBA or M. Sc./M. Tech with Operations Research/Industrial Engineering/Supply Chain
• Hands-on experience in delivery of projects using statistical modelling

Skills / Knowledge

• Hands on experience in statistical modelling software such as R/ Python and SQL.
• Experience in advanced analytics / Statistical techniques – Regression, Decision tress, Ensemble machine learning algorithms etc. will be considered as an added advantage.
• Highly proficient with Excel, PowerPoint and Word applications.
• APICS-CSCP or PMP certification will be added advantage
• Strong knowledge of supply chain management
• Working knowledge on the linear/nonlinear optimization
• Ability to structure problems through a data driven decision-making process.
• Excellent project management skills, including time and risk management and project structuring.
• Ability to identify and draw on leading-edge analytical tools and techniques to develop creative approaches and new insights to business issues through data analysis.
• Ability to liaison effectively with multiple stakeholders and functional disciplines.
• Experience in Optimization tools like Cplex, ILOG, GAMS will be an added advantage.