Data AnalyticsWhat you will do:
- Bringing data to life via Historical and Real Time Dashboard like:
2. Transaction behavior analytics
3. User level analytics
4. Propensity models and personalization models, eg whats the best product or offer to drive a sale
5. Emails/ SMS/ AN – analytics models getting data from platforms like Netcore+ Branch+ Internal Tables
6. Other reports that are relevant to know what is working, gaps, etc
- Monitoring key metrics such as commission, gross margin, conversion, customer acquisitions etc
- Using the data models and reports to draw actionable and meaningful insights. Based on the insights helping drive the strategy, optimization opportunities, product improvement and more
- Demonstrating examples where data interpretation led to improvement in core business outcomes like better conversion, better ROI from Ad spends, improvements in product etc.
- Digging into data to identify opportunities or problems and translating them into easy-to-understand way for all key business teams
- Working closely with various business stakeholders: Marketing, Customer Insights, Growth and Product teams
- Ensuring effective and timely delivery of reports and insights that analyze business functions and key operations and performance metrics
What you need to have:
- Minimum 2 years of data analytics and interpretation experience
- Proven experience to show how data analytics shaped strategy, marketing and product. Should have multiple examples of this based on current and past experience
- Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery etc
- Strong marketing acumen to be able to translate data into marketing outcomes
- Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap and other analytics tools
- Familiarity with data sources like Branch/ Clevertap / Firebase, Big Query, Internal Tables (User/ Click/ Transaction/ Events etc)
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Experience - 2-5 Years
Who are we
Based out of IIT Bombay, HaystackAnalytics is a HealthTech company creating clinical genomics products, which enable diagnostic labs and hospitals to offer accurate and personalized diagnostics. Supported by India's most respected science agencies (DST, BIRAC, DBT), we created and launched a portfolio of products to offer genomics in infectious diseases. Our genomics based diagnostic solution for Tuberculosis was recognized as one of top innovations supported by BIRAC in the past 10 years, and was launched by the Prime Minister of India in the BIRAC Showcase event in Delhi, 2022.
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