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Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus

● Experience Level: Min 2+ years

● JavaScript/Typescript and React Native.

● Experience using technologies like React Native, Redux/MobX/Saga, TypeScript, modern CSS frameworks and webpack.

● Familiarity with native build tools, like XCode, Gradle {Android Studio, IntelliJ}

● RESTful API’s, basic HTTP knowledge, GET/POST.

● Good Communication Skills

• Sound knowledge of Core Java, JSP, Servlets & MVC, Spring
• Good knowledge of Java Script, Ajax
• Good knowledge of My SQL database server
• Experience in working with IDE like Eclipse or Netbeans
• Knowledge of Spring would be an advantage
• Great problem-solving attitude
• Strong OOP & OOAD fundamentals
• Knowledge of Java EE Design pattern
• Technical hands on Spring, Spring Security, Hibernate, JPA, Struts, OO JS, XML, Webservices (Restful, JAX-WS).
• Nice to have knowledge of Liferay, Amazon EC2, Google App Engine, Restful services, jQuery, YUI, EstJS (Sencha), frameworks.

• Understand the BRS / SRS document
• Coordinate with Team lead/DBA to understand the System design and Database design
• Development and Unit Testing
• Bug fixing and Change Request implementation

Key Areas of Responsibility

• Lead Generation,
• Target Achievement
• Prior experience with the International market
• Prior experience in working with Service based company
• Good Communication and Negotiation

Skills Required Candidate Profile:

• Drive and support international sales to close key new business in the Software Services Domain.
• Drive processes in acquiring new customers, retaining old business, proposals, negotiation, and major deals, to win new business.
• Leads proposals and negotiations that maximize customer value.
• Develops and maintains strong customer relationships with target Accounts.
• Achievement of assigned Digital sales quota / Sales revenue as well as a contribution towards the overall team target.
• Maintain consistent, timely, and high-quality reporting meeting the requirements of the business.
• As a member of the Sales Team, contribute to team effectiveness and overall business strategies and directions.
• Understand the company’s goal and purpose to continue to enhance the company’s growth.
• Must be capable of working individually with minimal guidance.
• Must be able to work under flexible Work Timings.
• Have great interpersonal and communication skills. 

Responsibilities:

• Implement effective sourcing, screening, and interviewing techniques

• Developing fair HR policies and ensuring employees understand and comply with them

• Manage employee relations, employee engagement, appraisals, PF, ESI, etc.

• Act as the point of contact regarding labor legislation issues

• Manage employees’ grievances
• Create and run referral bonus programs
• Oversee daily operations of the HR department

Requirements:

• Must have at least 2+ years experience in Human Resource in manufacturing/industrial company. 
• Proven work experience as an HR Executive, HR Manager or similar role
• Familiarity with Human Resources Management Systems and Applicant Tracking Systems
• Experience with full-cycle recruiting
• Good knowledge of labor legislation (particularly employment contracts, employee leaves, and insurance)
• Demonstrable leadership abilities
• Solid communication skills
• BSc/MSc in Human Resources Management or relevant field

Azine Technologies is known for our innovative technologies, products and services -- and for the people behind them. At Azine, we create identity verification products which are essentially apps, APIs, SDKs which have different modules that undergo OCR, Face Recognition, and other AI and machine learning. We’re looking for a Python Developer who can fulfil the following responsibilities.

• Design & implement new software modules based on the product requirements
• Debug existing software components, fix issues and avoid regressions
• Be proactive, take ownership and be accountable
• Familiar with Test Drive Development.
• Participate in software architecture, design discussions and code reviews

Bachelor’s degree and 4+ years of software development experience or equivalent, including Computer Vision and AI/ML.

Understanding of OCR, Neural network and Deep learning.

Expert in Java with knowledge of Java Frameworks.

Knowledge of user authentication and authorization between multiple systems, servers, and environments.

Proficient understanding with code versioning tools such as Git, SVN, etc.

Strong unit test and debugging skills.

Basic understanding of front-end technologies, such as Javascript, HTML5, and CSS3