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Job Opening: Marketing Manager – Retail Marketing (North India)
Department: Marketing
Location: North India (Extensive Travel Required)
🔍 Role Overview
We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.
🎯 Key Responsibilities
Retail & BTL Marketing
Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions
Drive localized marketing programs to increase store footfall and conversions
Work closely with franchise partners to support business growth
Brand Engagement & Activation
Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams
Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)
Optimize marketing budgets to maximize brand visibility across stores
Market Intelligence & Digital Support
Track competitor activities, market trends, and consumer insights
Support digital marketing initiatives that complement offline campaigns
Coordinate with agencies and vendors to meet timelines and KPIs
Cross-Functional Collaboration
Partner with sales, operations, creative, and tech teams for seamless execution
Take complete ownership of on-ground execution and problem-solving
Performance Tracking & Reporting
Track campaign ROI, store-level performance, and budget utilization
Prepare MIS reports and present actionable insights to leadership
✅ Qualifications & Experience
Education: MBA / PGDBM in Marketing
Experience: 3+ years in Retail Marketing / BTL Marketing
Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred
Proven experience working directly with retailers or franchise networks
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About Hamleys:
Hamleys is not just a Toy Store but an entire Toy experience. Currently there are more 125 stores in India and we are present in more than 20 countries. 365 days of play is the brand philosophy of Hamleys. At Hamleys we believe in giving our customers an Instore experience that helps him build memories for lifetime.
Job Title: Fun Consultant
Grade: A1
Role:
- Warmly welcome and approach each customer – customer’s inclination to shop starts right from the first step & eye contact.
- Believes and lives the attitude of “Sheer customer delight” – go beyond
- To efficiently adhere to all “company procedures and policies.”
- To work with the team to achieve award winning “customer service.”
Key Responsibilities:
- Contribute to achieve store KPIs.
- Utilize the knowledge of trends and guide each customer on “what suits better” – in line with the customer needs, individuality and product range.
- Believes and lives the attitude of “Sheer customer delight” – go beyond
Desired Skills & Abilities
- Superior understanding of Indian retailing and global trends.
- Good communication and interpersonal skills - understand customer needs
- Good at relationship building - conversion to sales
- Ability to follow brand and store guidelines
- Good operations experience – receiving stock, inventory keeping, cash handling etc.
Our client has the backing of one of India's leading Business houses which has a turnover of Rs.100 billion. The company produces excellent quality writing and printing paper, and they are the leading manufacturer of tissue and board, as well as Rayon Grade Pulp (RGP) products. They have the largest single location manufacturing facility in India with an estimated revenue of $24.1 million. Our client continues to be the committed employer of the local community and has achieved many international standards like OHSAS and FSC as a leading producer of pulp and paper.
As the Sales Executive (Retail-GT)-Tissue, you will be responsible for handling Primary Sales, Secondary sales and Collection for the company.
What you will do:
- Being involved in setting up and strengthening a distribution network (Super-stockiest & Distributors) at the areas mentioned above respectively.
- Leading the initiative of launching the products in the geographical areas mentioned above and initiate BTL activities for better placement of the products.
- Involving sales promotion, merchandising to boost the secondary sales.
- Studying the market potential and suggest recruitment of DSM at the respective location to improve the market penetration.
- Ensuring that products are available in all the major retail outlets.
- Effectively managing the team and ensure high ratio of Productive sales calls.
- Motivating, and empowering the sales representatives for increased productivity by working with them on a regular basis and creating synergy amongst the team.
What you need to have:
- Candidates with 1-3 years of experience from FMCG Company only. Personal Care & Beverage Industry are preferred
- Ready to travel outstation once in a while
- Excellent negotiation and networking skills
- Strong contacts and existing network of buyers will be an added advantage.
- Candidate with good knowledge about Strong communication skills
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