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Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

Job Purpose

We work in the latest technology, and our foundations are data structures, algorithms, solid logical reasoning, and mathematics. We are looking for very strong engineers who love coding, optimizing, and ensuring their code is the most efficient.

You will be involved with hardcore development. If you are an assembler of code or packages from different places to build something, you may not find our team to be the right fit.

You must be someone who can build anything from the ground up. Programming language should not be any barrier for you, as you should be able to pick up any programming language or underlying technology within a week.

Key Areas of Responsibility

Core development. Ready to participate in the designing, brainstorming, and development process. You must give sleepless nights to meet deadlines whenever required.

Desired Candidate Profile

Essential Skills 

• Reliable, Accountable, and Trustworthy
• Ability to understand software requirements based on a wireframe/program specification
• Familiarity with GoLang / PHP / Python / Java / C / C++ / Linux Shell and Scripting / HTML / CSS / JS / Node.js is a plus
• Effective communication skills to ensure smooth coordination of tasks with the Team Leader.
• Knowledge of MongoDB, MySQL, and PL/SQL is a plus
• Familiarity with ML, TensorFlow, and Keras is a plus
• Knowledge of web servers such as Apache, NGNIX, and the HTTP protocol is a plus.
• Knowledge of multi-process, threads, memory, and filesystem on Linux is desirable.
• Must Solve The Following

To consider you for the current opening, please make sure to understand the following question and solve it. A simple program in any programing language would do. If you cannot solve this, please do not apply.

Write a function foo(x) where foo(foo(x)) = -x (assume x to be an integer, and foo(x) has to be always real), any programming language would do. Before submitting the answers, please verify that the output of foo(foo(10)) should be -10 and foo(foo(-10)) should be 10.

Who are we and what do we do?

The Dice platform, one of the most advanced SaaS fintech organizations, helps businesses convert their spending from many fragmented applications, prepaid cards, offline reimbursement/invoice management, procurement, and payment systems to a single spend platform. There will be no more cash, cards, refunds, or offline invoicing since our entire goal is to provide businesses more knowledge and control over how they spend their money, resulting in significant cost savings and profitability. We are a hyper growth startup collaborating with premium Indian enterprises, startups, and industry leaders across disciplines.

Perks in store for you when you join the team:

• You'll be surrounded by passionate team members.
• Your work will have a visible impact.
• You will be working on interesting technical challenges in a fast-paced environment.

Requirements and skills:

• Hands-on Software Development experience.
• 2-4 years of relevant experience in Java development.
• Hands-on experience in designing and developing applications using Java EE platforms.
• Object-Oriented Analysis and design using common design patterns.
• Profound insight of Java and Java EE (Multithreading, Reactive Programming, etc)
• Excellent knowledge of Relational Databases, SQL, and ORM technologies (MySQL, EBean)
• Excellent knowledge in RESTful API development, event-based processing.
• Experience with test-driven development.
• Knowledge of GIT, Linux, Docker, Redis

Responsibilities:

• Designing, implementing, and maintaining Java applications that are often high-volume and low-latency, required for mission-critical systems
• Delivering high availability and performance
• Contributing in all phases of the development lifecycle
• Writing well-designed, efficient, and testable code
• Conducting software analysis, programming, testing, and debugging
• Managing Java and Java EE application development
• Ensuring designs comply with specifications
• Preparing and producing releases of software components
• Transforming requirements into stipulations
• Support continuous improvement
• Investigating alternatives and technologies

Location:

Pune

• 2 - 3 Years of experience is required in Java Development.
• Framework - Spring MVC, Spring Boot.
• Good Knowledge in Core Java, OOPS principles is required.
• Web Technologies - HTML, CSS, Javascript.

FinCRM is a cloud-based Customer Relationship Management Solution with enhanced Office Management capabilities. It helps companies and individuals manage their sales, marketing, and support efforts all from a single place. It is equipped to help businesses of all sizes build excellent customer relationships.

Technical Experience:

• 2+ years' experience in creating applications using a framework such as CodeIgniter, Zend, Laravel, Bootstrap.
• Proficient in PHP, MySQL/SQL, CSS, HTML, Apache server, Java script, AJAX, jQuery, JSON, XML, APIs, Version Control/Git.
• Linux server Handling - Min 3 years experience
• LAMP, PHP & MySQL, OOP's, CodeIgniter - 3 to 4 years experience
• Experience with Version Controlling Tools - SVN, Mantis & Git

Skills:

• Able to create Solution Architecture and design based on requirements.
• Should possess excellent problem-solving skills and be a team player.
• Can identify technology trends and advances that may support the success of the project.
• Should have the ability to learn new tasks outside the immediate range of skills.

Responsibilities:

• Brainstorm with the team to come up with ideas regarding the development requirements.
• Determine the feasibility of ideas and identify the best way and tech stack to move ahead.
• Build products and api's as per the requirements with optimized code.
• Develop products considering scalable architecture and security.
• Testing and maintenance of different server environments.
• Handle code deployment on testing and production environments.
• Maintain code versioning and administer the database properly.

Collaborate with business leads/managers, team members, RPO partners, recruitment agencies and other groups to run an effective recruiting unit

• Own planning and achievement of team targets, help team members on aspects like sourcing, quality checks, meeting their goals
• Implement weekly/monthly execution strategies through your team (5-6 members) to provide effective, in-time hires
• Work within predefined recruitment processes, also assess scope for improvement and build new methodologies
• Work on offer-generation, negotiation and post offer follow-up
• Continuously think and implement better candidate engagement practices (pre and post offer)
• Take initiatives to improve offer to join ratio and track necessary data trends
• Prepare team interview coordination plans and manage interviews in and out of Pune
• Work meticulously on ATS adherence and motivate the team to do so
• Work on data gathering, analysing and reporting, fetch meaningful hiring data trends

Required professional and technical expertise:

• Minimum 8 - 12years of experience in recruiting (preferably in IT corporates or Large RPO's)
• Must have worked on niche skills and targeted hiring (headhunting)
• Expertise in sourcing through social media channels and other innovative sourcing channels would be a plus
• Demonstrable experience in partner management and strength to hold difficult conversations with them
• Ambitious individual who can work under their own direction towards agreed targets/goals
• Demonstrated strong interpersonal skills, ability to lead a team