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• Opportunity to work in a fast-paced environment aimed at creating a very high impact
• Exposure to different business functions in a fintech organization, helping each function to become successful with your work
• Opportunity to work with a diverse team of smart and hardworking professionals from various backgrounds
• Amazing work culture with endless opportunities for personal and professional growth Independence to put your thoughts/ideas into the executable business projects
• Ability to directly implement solutions and see them in action; critical partner for all decision-making in the organization
• Interact with people from various backgrounds
• A mix of Statisticians, Consultants, Business and Programmers
• Flat organization structure with open and direct culture
• Merit-based fast-growth environment - Market-leading compensation and benefit

Responsibilities

• As a Fraud Investigator, you'll lead multiple complex fraud investigations simultaneously in your area of responsibility and you'll write clear and concise reports for investigation findings and report outcomes to Avail finance's management. In addition, you are going to make this a success by conducting audit activities (prepare, execute, report) and customer screening in line with our Internal Audit procedures and Due Diligence Program.
• Identify risk trends in your area and translate them into learning and solutions, sharing best practices and facilitating the risk owner and business manager to make decisions.
• Actively anticipate trends and requirements and provide support for Avail finance's global anti-fraud procedures and standards for fraud identification and management of investigations to be the benchmark.
• Act as a representative Interact and engage with senior stakeholders in the Area.
• Participate in, provide input, and lead initiatives for the FICS Knowledge Practice.
• Able to translate Area and Global risk trends into proactive actions.
• Document findings and conclusions in line with the prescribed tools and methods.
• Responsible for the entire documentation and reporting of fraud/audit/customer screening in line with Signify Internal Audit procedures and systems
• Conduct customer screenings as part of the Due Diligence Program.
• Conduct compliance audit activities and contribute to fraud prevention within Avail Finance. - Work experience in NBFCs / Fraud Analytics in Banks / Fintech / Lending organizations in India would be a big plus

About You :

• You put the Customer First by identifying risk trends in your area of expertise and translate these into learnings and solutions.
• You are Greater Together by collaborating across teams to build on our strengths and diversity and work towards our shared goal.
• You are a Game Changer by innovating. Together we set ourselves apart and continue to lead in the market.
• You have a Passion for Results by working smarter and faster to deliver excellence

About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth

About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For

• 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high-ownership, fast-paced environments

What You’ll Do

• Design and execute end-to-end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big

Responsibilities

• Develop and maintain robust APIs to support various applications and services.
• Design and implement scalable solutions using AWS cloud services.
• Utilize Python frameworks such as Flask and Django to build efficient and high-performance applications.
• Collaborate with cross-functional teams to gather and analyze requirements for new features and enhancements.
• Ensure the security and integrity of applications by implementing best practices and security measures.
• Optimize application performance and troubleshoot issues to ensure smooth operation.
• Provide technical guidance and mentorship to junior team members.
• Conduct code reviews to ensure adherence to coding standards and best practices.
• Participate in agile development processes including sprint planning daily stand-ups and retrospectives.
• Develop and maintain documentation for code processes and procedures.
• Stay updated with the latest industry trends and technologies to continuously improve skills and knowledge.
• Contribute to the overall success of the company by delivering high-quality software solutions that meet business needs.
• Foster a collaborative and inclusive work environment that promotes innovation and continuous improvement.

Qualifications

• Possess strong expertise in developing and maintaining APIs.
• Demonstrate proficiency in AWS cloud services and their application in scalable solutions.
• Have extensive experience with Python frameworks such as Flask and Django.
• Exhibit strong analytical and problem-solving skills to address complex technical challenges.
• Show ability to collaborate effectively with cross-functional teams and stakeholders.
• Display excellent communication skills to convey technical concepts clearly.
• Have a background in the Consumer Lending domain is a plus.
• Demonstrate commitment to continuous learning and staying updated with industry trends.
• Possess a strong understanding of agile development methodologies.
• Show experience in mentoring and guiding junior team members.
• Exhibit attention to detail and a commitment to delivering high-quality software solutions.
• Demonstrate ability to work effectively in a hybrid work model.
• Show a proactive approach to identifying and addressing potential issues before they become problems.

Good experience in the Extraction, Transformation, and Loading (ETL) of data from various sources into Data Warehouses and Data Marts using Informatica Power Center (Repository Manager,

Designer, Workflow Manager, Workflow Monitor, Metadata Manager), Power Connect as ETL tool on Oracle, and SQL Server Databases.

 Knowledge of Data Warehouse/Data mart, ODS, OLTP, and OLAP implementations teamed with

project scope, Analysis, requirements gathering, data modeling, ETL Design, development,

System testing, Implementation, and production support.

 Strong experience in Dimensional Modeling using Star and Snow Flake Schema, Identifying Facts

and Dimensions

 Used various transformations like Filter, Expression, Sequence Generator, Update Strategy,

Joiner, Stored Procedure, and Union to develop robust mappings in the Informatica Designer.

 Developed mapping parameters and variables to support SQL override.

 Created applets to use them in different mappings.

 Created sessions, configured workflows to extract data from various sources, transformed data,

and loading into the data warehouse.

 Used Type 1 SCD and Type 2 SCD mappings to update slowly Changing Dimension Tables.

 Modified existing mappings for enhancements of new business requirements.

 Involved in Performance tuning at source, target, mappings, sessions, and system levels.

 Prepared migration document to move the mappings from development to testing and then to

production repositories

 Extensive experience in developing Stored Procedures, Functions, Views and Triggers, Complex

SQL queries using PL/SQL.

 Experience in resolving on-going maintenance issues and bug fixes; monitoring Informatica

/Talend sessions as well as performance tuning of mappings and sessions.

 Experience in all phases of Data warehouse development from requirements gathering for the

data warehouse to develop the code, Unit Testing, and Documenting.

 Extensive experience in writing UNIX shell scripts and automation of the ETL processes using

UNIX shell scripting.

 Experience in using Automation Scheduling tools like Control-M.

 Hands-on experience across all stages of Software Development Life Cycle (SDLC) including

business requirement analysis, data mapping, build, unit testing, systems integration, and user

acceptance testing.

 Build, operate, monitor, and troubleshoot Hadoop infrastructure.

 Develop tools and libraries, and maintain processes for other engineers to access data and write

MapReduce programs.

• Handling end to end Technical Recruitment across various verticals.
• Stakeholder management, client and talent management
• Using Job portals like Naukri, CutShort, Angel List, Linkedin Recruiter, Hyrst, Instahyre, etc for recruitment.
• Preferred candidate:- BE / Btech / BCA / MCA / Mtech / MS or someone from a technical background

Work closely with Product Managers to drive product improvements through data driven decisions.

Conduct analysis to determine new project pilot settings, new features, user behaviour, and in-app behaviour.

Present insights and recommendations to leadership using high quality visualizations and concise messaging.

Own the implementation of data collection and tracking, and co-ordinate with engineering and product team.

Create and maintain dashboards for product and business teams.

Requirements

1+ years’ experience in analytics. Experience as Product analyst will be added advantage.

Technical skills: SQL, Advanced Excel

Good to have: R/Python, Dashboarding experience

Ability to translate structured and unstructured problems into analytical framework

Excellent analytical skills

Good communication & interpersonal skills

Ability to work in a fast-paced start-up environment, learn on the job and get things done.

REQUIRED EXPERIENCE AND SKILLS:

Experience:

3-9 Years of experience into C#, .Net & WPF(mandatory).

Technology skills:

Mandatory

 Strong background in Software Development/Engineering

 Good experience of the n-Tier architectures with REST web services (WebAPI would be a plus).

 Hands on experience with .NET 4.5, C#, WPF with MVVM or PRISM and WebAPI or WCF

 Should have worked on SQL Server

 Worked on LINQ and Entity Framework

 Sound Knowledge of SOA Principles.

 Experience with Agile/Scrum Organization.

 Experience with ATDD / TDD (Fitnesse for the ATDD would be a plus)

 Experience with Continuous Integration environments (TeamCity would be a plus)

 Experience with TFS as a source code repository and as a Scrum tool.

 Excellent communication skills with fluent English.

Preferred

 Knowledge on UML, design patterns, design principles such as SOLID / DRY and best coding practices.

 Proven ability and interest in building new application feature which interacts with existing application and infrastructure.

Methodology skills

 Test Driven Development

 Agile-Scrum

 Domain Driven Design

Responsibilities

• Develop deep understanding about the offering and market for technology learning product
• Understand customer segments (technology professionals) and needs/pain areas for them
• Counseling experienced professionals via call, email or video call on which program will be useful to their career progression and suggest the best options
• Managing entire sales life cycle: starting from engaging with the large volume of well-qualified leads till the final conversion i.e. enrollment in the program
• Planning for daily, weekly and monthly targets, updating and maintaining MIS reports
• Bring market & consumer insights to influence product & offering

Desired Qualifications

• 1-3 years of exp in Inside sales/telesales experience in a B2C environment (tech education industry preferred)
• Exposure to technology skills or willing to learn & understand them is key
• Consistent track record of achieving revenue targets ( Monthly / Quarterly)
• Excellent written & spoken english and pitching skills
• Proficient in Excel, Reporting skills
• Hunger to learn & grow everyday

Compensation: Note: Fixed Component: between 4 - 7 LPA (based on the interview performance and slightly negotiable based on prev experience, ctc and interview performance) Variable Component: upto 3 LPA
 Application Link-

Increasingly is an award-winning, fast-growing retail technology company focused specifically on the automation of cross-selling for online retailers.

Our clients include large global corporations like Samsung, Motorola & Canon to several small to medium size retailers across the globe. Our AI-based algorithms help a customer buying a TV on Samsung to find the matching sound bar & purchase both together.

Increasingly is headquartered in London with offices in Lisbon & Bangalore. We work with clients in over 30 countries & 20 languages.

We are looking to rapidly expand our technology & product development operations in India. And we need smart, ambitious people like you who enjoy a fun yet challenging work environment.

We believe strongly that diversity & inclusion are the foundations for a lasting, incredible culture. We also believe that it’s important to get the balance right between work & life.

• You possess an appetite for problem-solving and critical thinking
• Back-end development is an inherently collaborative task. It can be made very difficult if there isn’t clear and concise communication within a dev team. You are a great communicator and a great developer
• You are always looking for new ways to be a better developer. You put an effort into learning and exploring the world of back-end development in your own time
• The back-end development sphere is as changeable and unpredictable as any in tech. You are someone who achieves comfort in You are aware of the tools and new technologies that are being introduced.
• You possess good technical communication skills: Can effectively communicate project needs with both front and back-end teammates
• High emotional intelligence: Self-aware and attuned to their peers’needs
• Be the best back-end developer by sheer discipline, motivation, and effort

• 2-3.5 years’ experience in back end Java/J2EE application development with clear understanding of Microservices
• Experience in developing internet web applications using Java/J2EE technologies
• Experience in different modules of Spring framework like Dependency Injection (IoC), Spring MVC, Spring ORM along with JPA
• Experience in Java Version 0+. Good experience with JMS, Spring & Hibernate
• Experience in identifying database solutions for a given problem, preferably MySQL (good to have)
• Develop well-structured, maintainable code, delivered on time, with automated tests. We are an XP/Agile development team
• Hands on experience in using Application/Web servers like JBoss and Tomcat servers. Worked on databases like Oracle & MYSQL
• Experience with e-commerce, retail, analytics, advertising, or media would be an

• You'll get to work in one of the hottest & fastest growing retail technologies in Europe right now
• You'll get paid a competitive salary & be working directly with a super experienced team of people
• You'll get a great place to come to work every day. Varied, complex, challenging & with a great culture that you can shape & change

 Forbes I https://junction.cj.com/article/increasingly-talks-tech-cju17">Commission Junction Blog I https://blog.rakutenmarketing.com/en-uk/news/technology-partner-increasingly-on-innovationand-the-value-of-dynamic-cross-selling/">Rakuten Blog I https://www.tradedoubler.com/en/blog/introducing-increasingly-market-leader-dynamic-crossselling/">Tradedoubler Blog