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Company Description
Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.
Role Overview
The Social Media Executive will manage end-to-end social media execution for multiple brands. This includes planning content, contributing to content IPs, coordinating with creative teams,
analysing performance, and continuously improving content outcomes. This role requires strong platform understanding, tool proficiency, and structured execution.
Key Responsibilities
● Own and execute monthly social media content calendars
● Contribute to ideation and development of content IPs and recurring formats
● Coordinate with designers, video editors, and copywriters
● Schedule and publish content across platforms
● Monitor content performance and derive actionable insights
● Optimise content based on data and platform trends
● Support campaign launches and paid social initiatives
● Participate in on-camera content when required
Tools You Should Be Comfortable With
Scheduling & Publishing
● Meta Business Suite
● Hootsuite, Sprout Social, Later, or Buffer
Analytics & Reporting
● Instagram Insights
● Meta Ads Manager (basic understanding)
● Sprout Social or Hootsuite Analytics
● Google Analytics (basic content tracking)
Planning & Collaboration
● Notion or Google Sheets for content calendars
● Slack or Teams for internal communication
● Drive or Dropbox for asset management
Creative & Support Tools
● Canva or Figma (basic usage for quick edits)
● Trend tracking tools or manual social listening
Skills Required
● Strong understanding of Instagram, LinkedIn, and short-form video formats
● Ability to interpret analytics and optimise content
● Clear communication and coordination skills
● Good copy sense and storytelling ability
● Organised and process-driven approach
Requirements
● 1 to 3 years of social media experience
● Experience handling multiple brands or accounts
● Camera friendly is a plus, not mandatory
● Exposure to performance marketing is a bonus
Job Responsibilities:
● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.
Qualifications:
● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.
Other Requirements:
● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness to learn
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Social Media Expert
Description:
Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook? We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.
Competencies:
- Consistent and self-driven to learn about social media platforms and trends.
- Strong creative storytelling skills with a focus on visual and content aesthetics.
Skills:
- Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
- Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
- Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
- Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
Experience:
- Demonstrable B2B social networking experience and social analytics tools.
- Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
- Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.
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