RESHAMANDI is enabling Indian Silk Farmers, Reelers, and Weavers to take on China. At Reshamandi, a once-in-a-century disruption is happening. As India’s only Digital Supply Chain for Silk, we are bringing cutting-edge technologies into the lives of millions, and getting Indian Silk back to its heydays. The impact of ReshaMandi’s tech is so dramatic, that we have thousands of silk-related businesses that want to partner with us and hundreds that we have onboarded. You will have an opportunity to be a part of this story. You will be working with a team that has an audacious mission, crazy enthusiasm, and that almost always thinks outside the box. We are looking for a Social Media Marketing Lead ReshaMandi is looking for an experienced, passionate, and creative Social Media Lead. As a Social Media Lead, you will be scripting and overseeing the organic and paid social media campaign activities of the core business and associated brands. You will be tasked with creating the online social presence via tools using organic and paid methods. You will be working closely with the Marketing and Sales departments. Key Deliverables: Oversee day-to-day management of posting and ensure brand consistency Ability to craft effective social media posts, including written and visual content. Facilitate scaling brand and company awareness through various social media channels Work to create and implement social media strategies monthly Ensure brand consistency in copy through tone, voice, and terminology Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, and LinkedIn and WhatsApp Ensure progress on all platforms by using analytical tools such as Google Analytics and others Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives Run paid social media marketing campaigns, across all platforms, manage creative process, implementation, tracking and reporting. Skills and experience required: 6-7 years of social media management experience Bachelor's degree in business, marketing, journalism, public relations or related field Professional certification in Google Analytics strongly preferred Proficient using multi-social posting programs such as Hootsuite and HubSpot Strong computer skills using Microsoft Office and Adobe Suites General knowledge of Search Engine Optimization and internet ranking for web content Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach Proven track record of delivering ROI across various social media platforms Ability to create, manage and report on paid social media campaigns
About: Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. Role: B2B Social Media Expert Description: Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook? We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines. Competencies: Consistent and self-driven to learn about social media platforms and trends. Strong creative storytelling skills with a focus on visual and content aesthetics. Skills: Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc. Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools. Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager. Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform. Experience: Demonstrable B2B social networking experience and social analytics tools. Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance. Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms. Location and Type: Remote, Full-time Evaluation: Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.
Marketing Manager JD:We are looking for an experienced Marketing Manager to direct and oversee web and platform marketing. You will design, implement and monitor effective growth that aligns with our brand objectives and business goals.Our ideal candidate has a solid background in platform/product marketing and work experience in taking ownership of a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. They should also be willing to get their hands dirty and be hands on in terms of execution. Our Marketing Manager will report directly to the CEO and will oversee internal Marketing teams. You should also play a significant role shaping the company's strategic planning. Ultimately, you should be able to ensure that the Marketing team's activities contribute to our company's long-term success.Responsibilities- Develop and implement a cohesive marketing plan to increase brand awareness- Set current and long-term goals for internal teams- Design and review the Marketing department's budget- Build relationships with media and stakeholders through creative PR strategies- Monitor all marketing campaigns and improve them when necessary- Prioritize marketing projects and allocate resources accordingly- Prepare regular reports and presentations on marketing metrics for the CEO- Conduct market analysis to identify challenges and opportunities for growth- Forecast hiring needs for the Marketing department- Participate in the quarterly and annual planning of the company's objectives- Track competitors- activitiesRequirements- 3+ years experience leading growth/marketing activities for a tech platform/product- Experience in creating and executing growth budget - Ability to create and manage organic and inorganic digital marketing campaigns- Knowledge of essential marketing and analytics tools such as google tag manager, google analytics, hootsuite, etc.- Graduate/Postgraduate specialization in marketing- Branding Knowledge- Understanding of Search-optimized content (Ex : Skyscraper technique)Preferred:- Previous work experience in tech startups/blockchain space- Proficient in excel and Jquery based data extraction- Comfortable with Agile Marketing and Scrum- Understanding of content management systems such as Joomla and Wordpress
PurpleRain is a Data-driven SaaS product startup. We're a fast-growing company and looking for enthusiastic, friendly, and growth driven employees to join our startup team. Join our small and agile team and grow with one of the most disruptive SaaS product companies in India. We are looking for a person who can develop brand awareness & online reputation by increasing the size of social communities and accurate target audiences to strengthen engagement strategies to increase customer loyalty for PurpleRain. You will convert social followers into qualified leads and new business . This includes administrating the creation and publishing of relevant, original, high quality content for a progressive media content management. You will be expected to solve problems and develop and execute objectives under minimal direction. As part of our team, you will: Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness Oversee day-to-day management of campaigns and ensure brand consistency Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, FourSquare, Instagram, Google+, Facebook, and others Manage company blog and editorial calendar that aligns with social updates Monitor social media progress using web analytic tools Incorporate optimization strategies, analyze data, and research best ways to increase traffic Review success of campaigns and develop ways to improve. Desired skills and experience 3 years of experience in a product startup / digital agency Excellent verbal and written/communication skills Hands on experience with paid social media campaigns Bachelor’s degree in marketing, PR, or related field Proven experience in social media management Experience with Hootsuite, Sprout Social, or HubSpot Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) Knowledge of Search Engine Optimization (SEO) best practices Experience with technologies and best practices for web design, web production, and creative design across multiple platforms Experience identifying and creating campaigns for target audience Excellent analytical and time management skills. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benefits Work with a data driven, welcoming team at a company that is changing how people communicate every single day. Globally distributed team Yearly retreat with the team to a exotic place Location Indiranagar, Bangalore