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ROLES AND RESPONSIBILITIES:
Video-led Content Strategy:
- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production:
- Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
- Creating the monthly production pipeline, review and edit every piece of video content that is produced
- Explore AI-based and production automation tools to help create communication stimuli at scale
- Manage our agency and partner ecosystem to support high-scale video production
- Manage the monthly production flow and maintain data sheets to enable ease of tracking
- Increase CTR, Views and other critical metrics for all video production
Project Management:
- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
- Plan and manage video production schedules, ensuring timely delivery of projects within budget
- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
- Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
- Coordinate with the content team to integrate video content on the platforms
- Maintain an archive of video assets and ensure proper documentation and tagging
Capabilities:
- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
- Work with technology teams to explore Gen AI tools to deliver output at scale and speed
- Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
- Zero tolerance for content and communication errors
- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
- Create checks and balances in the system so that all customer-facing content is first time right, every time
Performance tracking:
- Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
- Gauge efficacy of video content produced, and drive changes wherever needed
- Provide regular reports on video performance, identifying trends, insights, and areas for improvement
IDEAL CANDIDATE:
Qualifications:
- Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.
Work Experience:
- 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage
Skills:
- Excellent command over the English language
- Hands-on experience of copywriting, editing, and creating communication
- Ability to handle complex briefs and ideate out of the box
- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
- Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
- Detailed orientation & very structured thinking, think of customers' entire journey and experience
- Strong communication and collaboration skills to effectively work with diverse teams
- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
- software (e.g., Adobe After Effects, Photoshop)
PERKS, BENEFITS, WORK CULTURE:
Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.
1. Content Production
- Plan, shoot, and edit high-quality video content for social media platforms, marketing campaigns, and brand communication.
- Capture diverse content including food, interiors, events, pop-ups, and lifestyle visuals that reflect and enhance brand identity.
- Adapt deliverables to suit platform-specific requirements (Instagram Reels, YouTube Shorts, TikTok, LinkedIn, etc.).
2. Creative Input
- Collaborate closely with the marketing team to brainstorm and develop creative storytelling concepts.
- Propose innovative formats, transitions, visual styles, and editing techniques to keep content fresh, engaging, and trend-relevant.
3. Editing & Post-Production
- Transform raw footage into compelling, polished videos with strong narrative flow.
- Handle sound design, color grading, motion graphics, text overlays, and other visual effects as needed.
- Ensure all content aligns with brand guidelines and maintains consistent aesthetics.
4. Event & Activation Coverage
- Capture on-ground events, pop-ups, collaborations, and influencer activations.
- Produce quick-turnaround highlight reels and behind-the-scenes content in real time when required.
5. Collaboration & Execution
- Work closely with the Social Media Executive and Brand Marketing Executive to ensure content supports overall strategy and campaign goals.
- Manage shoot logistics independently—including equipment setup, lighting, and coordination with vendors or talent.
6. Asset Management
- Maintain a well-organized library of raw footage and final edits.
- Ensure all assets are properly backed up and easily accessible for future use.
Job Title: Videographer (Content Creation, Shooting & Editing)
Location: Pune
Experience: 4–6 years
About the Role
We are looking for a talented Videographer to create engaging and high-quality video content for food, lifestyle, and hospitality brands. The role involves end-to-end video production — from planning and shooting to editing and delivering creative content for social media and marketing campaigns.
Key Responsibilities
Content Creation & Production
- Plan, shoot, and edit video content for digital platforms and brand campaigns.
- Capture high-quality visuals of food, interiors, events, and lifestyle moments.
- Adapt videos for multiple platforms (Instagram, YouTube, LinkedIn, etc.).
Creative Development
- Collaborate with the marketing team to conceptualize storytelling ideas.
- Suggest new formats, transitions, and editing styles to enhance engagement.
Editing & Post-Production
- Edit raw footage into polished, narrative-driven videos.
- Perform sound design, color correction, text overlay, and motion effects.
- Maintain consistent visual style and brand aesthetics.
Event Coverage
- Shoot events, pop-ups, collaborations, and influencer activities.
- Deliver highlight reels and real-time behind-the-scenes content when needed.
Team Collaboration & Execution
- Work closely with marketing and social media teams to align content with brand strategy.
- Manage camera equipment, lighting, and shoot logistics independently or with vendors.
Asset Management
- Maintain an organized video library of raw footage and edited content.
- Ensure timely backups and accessibility of all digital assets.
Requirements
- 4–6 years of experience in videography and video editing (preferably in F&B, lifestyle, or digital-first environments).
- Proficiency in Adobe Premiere Pro, Final Cut Pro, After Effects, or similar software.
- Strong knowledge of social-first video formats and trends (Instagram Reels, YouTube Shorts, etc.).
- Hands-on experience with DSLR/mirrorless cameras and basic lighting setups.
- Excellent sense of storytelling, framing, and editing.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Selection Process
Final selection will include completion of a short on-site assignment.
🎥 We’re Hiring: Videographer (Content, Shoot & Editing)
📍 Location: Pune
🕘 Timing: 9:30 AM – 6:30 PM | 🗓️ 6 Days Working
💼 Experience: 4–6 Years (F&B / Lifestyle / Hospitality / Advertising)
✨ About the Role:
Bring brands to life through creative, high-quality video storytelling for social media & campaigns!
🔹 Key Responsibilities:
🎬 Plan, shoot & edit engaging content for Reels, YouTube Shorts & campaigns
🍽️ Capture food, events, pop-ups & lifestyle moments
💡 Collaborate with marketing for fresh storytelling ideas
🎞️ Edit with effects, sound design & color grading
📸 Manage equipment, shoots & video library efficiently
🎤 Cover live events, activations & influencer collaborations
🧠 Requirements:
✅ 4–6 yrs in videography & editing (F&B/lifestyle preferred)
🎥 Skilled in Premiere Pro / Final Cut / After Effects
📱 Strong grasp of social-first video trends
📸 Hands-on with DSLR/mirrorless cameras
⚡ Creative eye & ability to multitask
📩 Interested? Send your resume.
FancyPants is looking for their newest addition to their Marketing Team. We need a video wizard who can help us shoot & create impeccable and creative content for Instagram and youtube!
We are looking for a candidate with video expertise in terms of conceptualization, execution and pre-production. This person will work closely with our marketing team to head content and optimize as per performance.


