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at DA Foodrik Private Limited
Foodrik is looking to launch a range of tasty, fun and nutritious products for children. Seed funded, we are currently in stealth mode and at pre-launch stage with imminent commercial launch.
We are looking for a motivated and passionate person to join the leadership team with equity ownership.
You will be responsible for driving the digital footprint, establishing the brand identity and growing and managing sales through various platforms such as ecommerce marketplaces and our own website.
Some of the key deliverables will include:
- Build e-commerce, ambassador network, retailers, and D2C arm of the brand to drive businessgrowth while developing newer channels
- Drive impact of Brand through Digital activations
- Must have experience in Amazon Marketing Services (AMS) and Key account management withecommerce channels
- Plan and execute all digital marketing, including google ads, social media marketing withexpertise in Facebook and Instagram marketing, email marketing and display advertisingcampaign
- Designing innovative engagement strategies for the target customer base (e.g. gamification),
- Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
- Manage CRM, customer feedback and data analytics
- Work closely with operations to ensure supply metrics are achieved and maintaining inventorylevels
Key candidate requirements are:
- Relevant experience in the online food and beverage space is essential
- MBA is preferred
- Ability to multi task and willing to work across roles and functions
- Experience across online marketing channels, social media, affiliates, influencer marketing,display advertising, CRM & email marketing and gamification
You need to be entrepreneurial in mindset, outcome-oriented, and have a demonstrated track record of creating step-change growth for B2C business and driving online sales and digital engagement.
The founder has piloted the project till now and wants to strengthen the leadership team to build growth momentum and get a motivated individual to lead the front-end of the business. The role will have the thrills and challenges that go with working in a startup, driving value, dealing with limited resources.
If the role excites you and you are looking to work with a mix of fixed salary and equity ownership, get in touch with us
- Owning the ecommerce website of the brand.
- Managing the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
- Being a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content.
- Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions.
- Directing integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.
- Owning and managing Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
- Providing thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.
- Identifying new areas of ecommerce opportunities beyond current brand offering.
What you need to have:
- A seasoned professional in the digital retailing market or business-to-consumer (B2C)
- Experience in managing own ecommerce venture platforms will be a plus
- Experience in consumer based startup or D2C vertical of FMCG
- Expertise in the industry and product
- Strong communication skills and ability to work in a team
- Developing and designing online and email marketing campaigns
- Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads
Our client is a producer of superior quality products. Our client is the largest single-location manufacturing facility in India with certifications of ISO 9001, 14001, OHSAS 18001 along with other product-specific certifications.
- S/he will act as an interface between various specialist departments. These include agencies for design, sales & marketing, logistics etc
- Updating the administration of payments, returns, analyse sales statistics, optimize product range and targeted advertising.
What you need to have:
- A bachelor’s degree in marketing
- An emphasis on social media and technology platforms is an ideal preparation to become an e-commerce manager.
- MBA / PGDM will be an advantage
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
What you need to have:
- Bringing in domain expertise in sales & marketing.
- Developing and implementing the short, medium and long term E Commerce Channel Sales & Marketing strategy in consultation with Special Channel head and business units, product portfolio management with P&L responsibility
- Inventory Management; Managing metrics related to inventory, purchasing forecasts and transportation, monitoring stocks in warehouse & process standardization to ensure smooth functioning of packaging & order delivery.
- Grievance Handling; Resolving product returns & late delivery related grievances.
- Development of processes for timely collection process, timely payment tp all vendors related to supply chain/fulfilment.
What you need to have:
- Experience of 2+ years preferably in managing PLA and AMS will have preferred.
- Experience in sales and providing solutions based on customer needs
- Impeccable verbal and written communication skills
- Highly confident and outgoing individual
- Influencing the direction of our marketing team and the business at large by informing strategy research, innovation, suggesting, testing, and utilizing the latest and greatest approaches and tools in the space.
- Partnering with outside agencies to amplify successes and results
- Optimizing content, site structure, link architecture, and our growing brick & mortar footprint to improve 1st page ranking
- Increasing and constantly iterating the communication streams and alignment cross functionally that ensure SEO efforts are understood, well-supported, and successful at the enterprise level
- Nurturing a world class, engage, and high-performing SEO function & team
- Contributing thought partnership, positive influence, and subject matter expertise to the Marketing leadership team as well as peer groups across the organization
What you need to have:
- MBA - Marketing or in related Stream from good college is preferred. (tier 1 colleges not mandatory)
- 6 - 10 years of success in Marketing with strong track record and technical knowledge of SEO latest practices
- Demonstrated success within B2C/ D2C/ Media/ EdTech/ Fintech/ Ecommerce businesses
- Obvious and insatiable curiosity and learning agility
- Proven agility to move between simultaneous projects, challenges, and priorities
- Experience collaborating across teams, functions, and initiatives
- A strong drive to identify and act on improvement opportunities
- A head for business and a heart for people
- Researching the various ways a particular product might be used, and who will use it.
- Sketching ideas and creating renderings, which are images on paper or on a computer that provide a visual of design ideas.
- Using computer software to develop virtual models of different designs.
- Creating physical prototypes of the designs.
- Examining materials and manufacturing requirements to determine production costs.
- Working with other specialists, such as engineers and manufacturers, to evaluate whether their design concepts will fill needs at a reasonable cost.
- Evaluating product safety, appearance, and function to determine if a design is practical.
- Presenting designs and demonstrate prototypes for approval.
- Working with engineers, production experts, and market research analysts to find out if their designs are feasible.
- Managing and building effective teamwork, bringing all stakeholder on board, training and leading a team of associates.
What you need to have:
- Must have handled Electronic Products development
- Should have experience as an Industrial designer and done demonstrations.
- Handled team and vendors, along with coordination with multiple departments
- Should be an effective communicator.
- Should have the speed that is keen to start ups.
- Strong Problem-solving skills.
- Must have experience in CAAD.