- Owning the ecommerce website of the brand.
- Managing the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
- Being a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content.
- Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions.
- Directing integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.
- Owning and managing Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
- Providing thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.
- Identifying new areas of ecommerce opportunities beyond current brand offering.
What you need to have:
- A seasoned professional in the digital retailing market or business-to-consumer (B2C)
- Experience in managing own ecommerce venture platforms will be a plus
- Experience in consumer based startup or D2C vertical of FMCG
- Expertise in the industry and product
- Strong communication skills and ability to work in a team
- Developing and designing online and email marketing campaigns
- Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads
About Premium Men's D2C Grooming Brand
Similar jobs
We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to the cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross-platform compatibility testing.
As the Performance Marketing Specialist, you would be responsible for owning Paid Marketing channels deploy, monitor and strategise ad serving on these channels.
What You'll Do
● Develop state-of-the-art digital marketing strategies for demand generation and customer
engagement across paid platforms with a focus on lead quality and volume.
● Planning global digital marketing budgets and efficiently deploying budgets for optimal outputs
from the spends.
● Partnering with internal and external creative agencies to conceptualize and implement the
communication on all touchpoints.
● Drive efficiency with a thorough understanding of measurement tools, attribution models, and
marketing funnel.
● Analyse website traffic and ideate on experiments for conversion rate optimization. Execution
and measurement of these experiments using different tools.
● Work closely with product and marketing teams to plan and execute 360-degree campaigns
● Research, assess and implement best and emerging industry practices
● Run experiments with clear success/failure metrics
Key Skills
● Expert understanding of Google, Facebook, LinkedIn and other marketing platforms.
● Deep understanding of analytics tools, insight generation and attribution models best aligned with
the channel strategy.
● Strong understanding of A/B testing, audience targeting, bidding strategies on all paid platforms.
● Working experience in advanced excel.
● Ability to understand business objectives and break them down into targets achievable through
digital marketing.
● Ability to think through the user journeys (Google to Website) and optimize communication on all
touchpoints.
What you should have
● Excellent analytical skills and in-depth knowledge in Digital Marketing.
● Strong communication skills (oral and written) and ability to work with minimum supervision.
● Team player, flexible and adaptable to changing priorities.
● Should have a relevant industry experience of 2-3 years.
● Should have previous hands-on experience on Google marketing tools.
1 year + exp
Good in technical and on page seo
Basic knowledge of wordpress
Moz, semrush, ahref, screaming frog
Google analytics
Google search console
Yoast seo
Google keyword finder
Google page speed insights
NOTE: Please apply only if - a) You've founding team or founder experience. b) You're from IIT/IIM/NIT/BITS. c) You've graduated in 2021/2022/2023 ONLY.
Location: Anywhere in India
Timing: US timing
About the Role
We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a working playbook that you can scale, the company is probably not the right fit for you at this point. However, if you are excited about creating the playbook from scratch, we would love to hear from you
You will directly work with the founders.
We are looking for an exceptional individual who can take up the challenge to build a global fintech from the ground up. As the hustler in team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen
You will work closely with marketing, product, sales, and design teams and play a pivotal role in shaping our growth trajectory. You will be required to:
- Set up process for Outbound prospecting (reach out/follow up) via different channels.
- Inbound conversion - Set up and own inbound leads via automated follow up communication.
- Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and communities for relevant leads etc.
- Collaborate with industry leaders/influencers to organize webinars; conceptualize the topics of discussion based on pain points of TG and find creative ways to market the webinar.
- Work with long form content writer to create whitepapers, eBooks, templates and other resources that add value to our TG.
- Conceptualize, co-create and distribute newsletters.
- SEO - Make the company rank #1 for relevant short and long tail keywords.
- Partnerships - Forge strategic partnerships that drive revenue.
- Community - Build & nurture a close-knit community of potential/existing customers.
- Drive channels such as G2 and marketplace listings to get inbound flow.
- Get involved in other go-to-market efforts once the outbound playbook is optimized.
- Product Marketing: Product launches, Explainer videos, exploring engineering as marketing, etc.
- Organic Marketing: Blog posts, social media, Newsletters, SEO etc.
- Email Marketing: Manage lists, track opens, deliverability, domain blacklisting etc.
- Content Creation: Write content to educate internal and external stakeholders on product features and benefits.
Key Responsibilities
- 6 to 24 months of experience building a startup, doing consulting/venture capital, or working in a go-to-market/growth role.
- Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early-stage setup.
- Passion for learning new products and industries - excited to dive into the nitty-gritty technical details.
- Strong problem-solving ability and performance/metrics-driven thinking without missing creativity.
- Willingness to get your hands dirty and do the grunt work in the early days.
- Adaptable to work across time zones to cater to a global customer base.
- Excellent written and oral communication skills
- Experience in driving cross-functional initiatives, and also working independently.
- Demonstrated ability to learn quickly and add value immediately in a fast-paced environment.
- Detail-oriented with extremely good follow-up skills, self-driven, and proactive.
- Basic knowledge of SEO, tools used to plan and measure SEO results.
- Self-driven individual with high ownership and strong work ethic.
- Previous entrepreneurial experience is a huge plus.
- Not taking yourself too seriously :)
Good to Have
- Experience catering to CFO persona is a plus.
- Familiarity with billing systems, CPQ and accounting systems is a plus.
- Experience building a small team of interns is a plus.
We Have an opening for SEO Executive.
Mohali Location
Experience:- 1 to 3 years
Skill ;- Seo , Google Adds , Backlinks , Smo .
● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.
● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.
● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.
● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.
● Research and use AI-based tools to improve and speed up content creation processes.
● Researching content and consumer trends to ensure that content is relevant and appealing.
● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.
● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.
● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.
● Coordinating with project manager / content manager to ensure the timely delivery of assignments.
● Keeping up to date with content trends, consumer preferences, and advancements in technology.
● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.
The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.
Salary
Php80, 000 - Php100, 000
INR 117,587.- 146,960
Work Experience Requirements
Essential Qualifications
● Excellent research, writing, editing, proofreading, content creation and communication skills.
● Proficiency/experience in formulating corporate/brand/product messaging.
● Strong understanding of SEO and content practices.
● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.
● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.
● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.
● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.
● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.
● Passion for learning and self-improvement.
● Detail-oriented team player with a positive attitude.
● Ability to embrace change and love working in dynamic, growing environments.
● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.
● Ability to keep abreast of content trends and advancements in content strategies and technologies.
● On-camera or on-mic experience or desire to speak and present preferred.
● Must be willing to report onsite in Cambodia
Roles & Responsibilities :
● Expertise in ON OFF Page SEO activities.
● Identifying and implementing strategies to increase website traffic through organic search listings without being blacklisted.
● Proven SEM experience managing PPC campaigns across Google and other Search Engines.
● Handling all aspects of SEO, SMO and different ways of link building ● Solid understanding of performance marketing, conversion, and online customer acquisition
● Technical Analysis and Audit of the website. Good knowledge of Google webmaster Analytics.
● Experience with A/B and multivariate experiments
● Knowledge of ranking factors and search engine algorithms
● Up-to-date with the latest trends and best practices in SEO and SEM ● Should have a good understanding of the digital environment and the opportunities for using social media.
Skills Required :
● Excellent communication and team player skills.
● Ability to handle international clients
● Ability to manage multiple projects and handle clients
Responsibilities :
- Set up marketing email automation.
- Deploy emails and email templates and analyze results.
- Set up marketing landing pages, product carts, and coupons.
- Analyze revenue from marketing campaigns and produce reports, including updates on the progress towards goals for new subscribers and renewal marketing and recommendations for improvements.
- Assist with maintaining, updating, and ensuring the accuracy of our marketing database and lists.
- Maintain and manage lead gen efforts.
- Collaborate with other team members and departments on marketing projects and opportunities.
- Write and edit marketing copy, messages, and campaigns.
- Set up print marketing materials.
- All other responsibilities as assigned.
Requirements :
- An associate degree or higher, preferably in marketing or a related field
- Excellent written and verbal communication skills
- Excellent ability to write and edit marketing copy
- Experience with email marketing
- Knowledge of basic HTML
- Ability to work in a fast-paced environment
- Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
- Managing and taking responsibility of the Store KPI’s
- Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
- Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
- Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
- Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
- Being responsible for Lead Management and nurturing through various interventions and Channels.
- Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
- Conducting forecasting and estimations on the profitability of the campaigns.
- Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
- Passing the lead from the channel to the website.
- Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
- Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
- Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
- Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
- Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
- Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers
Desired Candidate Profile
What you need to have:- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
- 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
- Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
- Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
- Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
- Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
- Must also be a strong communicator both in verbal and written form.
- Should be capable of translating complex information and data into clear and easily understandable reports.
- Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
- Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
- Have exceptional interpersonal skills that will aid in the execution of duties.
- Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
- Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
- Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.