1 Above The Line Marketing (ATL) Jobs in Jaipur | Above The Line Marketing (ATL) Job openings in Jaipur

Job Title: Senior Executive – Brand Marketing

Reports to:

Department: Marcom – Branding

Location: Jaipur (Work From Office).

Job Purpose:

To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,

ensuring enhanced brand visibility, effective influencer collaborations, strong retail

branding presence, and impactful BTL-led lead generation.

Roles and Responsibilities:

- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,

and offices.

- Conduct retail branding asset audits and prepare monthly visibility performance reports.

- Build and manage an influencer pipeline for brand and product promotion.

- Execute BTL activations and drive qualified lead generation.

- Plan and manage branding for events, exhibitions, and trade shows.

- Prepare MIS reports and ensure budget adherence.

Key Performance Indicators (KPIs):

- Brand visibility & recall

- Influencer marketing performance

- Retail execution excellence

- BTL lead generation

- Event & exhibition ROI

- Campaign effectiveness

- Reporting & governance

Qualifications:

- Experience: 2–4 years

- Education: MBA

- Seniority Level: Mid‑Senior Level

Skills Required:

- Marketing operations

- Budget & vendor management

- MIS & reporting

- Influencer outreach

- BTL execution

- Communication & coordination skills.