Brand Marketing Executive

Location: Jaipur, Rajasthan

Work Mode: Work From Office

Experience: 2–4 Years

Qualification: MBA

Department: Marketing Communications – Branding

About the Role

We are looking for a hands-on Brand Marketing professional who can strengthen brand visibility through impactful campaigns, influencer collaborations, retail branding, and offline marketing activities.

If you enjoy turning marketing plans into on-ground brand experiences and measurable results, this opportunity is for you.

Key Responsibilities

• Branding & Campaigns: Plan and execute branding initiatives across retail chains, plants, offices, and marketing campaigns.
• Influencer Marketing: Build and manage an influencer pipeline for brand awareness and product promotion.
• BTL & Offline Marketing: Execute on-ground activations and BTL campaigns to generate qualified leads.
• Retail Branding: Conduct branding asset audits and monitor visibility across retail locations.
• Events & Exhibitions: Plan and coordinate branding activities for events, exhibitions, and trade shows.
• Marketing Operations: Manage vendors, coordinate execution, monitor budgets, and maintain marketing MIS reports.
• Performance Tracking: Prepare monthly visibility reports and evaluate campaign performance, lead generation, and event ROI.

Key Skills Required

• Brand marketing and campaign execution
• Influencer outreach and coordination
• BTL activities and offline marketing
• Retail branding and visibility management
• Marketing operations and vendor management
• Budget monitoring and control
• MIS reporting and performance analysis
• Strong communication and coordination skills

What We're Looking For

• 2–4 years of relevant experience in brand marketing or marketing operations.
• MBA qualification.
• Practical experience in branding, influencer marketing, BTL activations, and offline campaigns.
• Ability to coordinate multiple marketing activities and deliver measurable outcomes.

Location: Bengaluru

Work Mode: Work from Office 4 days WFO and 1 Day Remote

Timigs : 12-8 PM

Experience: 4–7 years

Department: Marketing

About LeadSquared

LeadSquared is a leading SaaS CRM and marketing automation platform helping businesses across industries streamline their sales, marketing, and customer engagement processes. With a strong presence across India and global markets, we work with thousands of businesses to help them acquire, engage, and retain customers at scale.

We are looking for a Lead – BTL Marketing who can own and execute high-impact offline marketing initiatives that strengthen our brand presence, engage our target audience, and contribute directly to pipeline generation.

Role Overview

As the Lead – BTL Marketing, you will be responsible for planning, executing, and measuring LeadSquared's BTL marketing initiatives across events, conferences, industry forums, partner activations, customer meets, roadshows, and other offline channels.

This role requires someone who can think strategically while being hands-on with execution, manage multiple stakeholders and agencies, and build marketing programs that deliver measurable business outcomes.

Key Responsibilities:

BTL Strategy & Planning

• Develop and execute the annual BTL marketing strategy aligned with business, brand, and revenue objectives.
• Identify relevant industry events, conferences, exhibitions, forums, and offline opportunities for LeadSquared.
• Build quarterly and annual BTL calendars across target industries, geographies, and customer segments.
• Identify opportunities to leverage events and offline activations for brand building, demand generation, and pipeline creation.

Events & Activations

• Own end-to-end execution of events, conferences, exhibitions, customer meets, roundtables, roadshows, and other BTL initiatives.
• Manage everything from event ideation and venue selection to branding, logistics, vendor coordination, on-ground execution, and post-event activities.
• Create innovative on-ground experiences and activations that drive engagement and strengthen LeadSquared's brand recall.
• Work closely with sales teams to ensure effective lead capture, qualification, and follow-up from every activation.
• Develop event-specific messaging, collateral, booth experiences, engagement activities, and audience journeys.

Demand Generation & Pipeline

• Design BTL programs with clear lead generation and revenue objectives.
• Partner with sales teams to identify priority accounts, industries, and territories for offline campaigns.
• Develop mechanisms to capture, qualify, route, and track leads generated through events and activations.
• Track event-sourced opportunities and pipeline contribution.
• Analyse ROI and continuously optimise the BTL mix based on performance.

Vendor & Agency Management

• Identify, evaluate, and manage event agencies, vendors, production partners, venues, and other external stakeholders.
• Negotiate commercial terms and ensure effective utilisation of marketing budgets.
• Maintain strong vendor relationships while ensuring quality, timelines, and cost efficiency.
• Manage multiple vendors simultaneously during large-scale events and activations.

Cross-functional Collaboration

• Work closely with Sales, Product Marketing, Content, Design, Partnerships, Customer Success, and other teams to build integrated campaigns.
• Collaborate with the sales leadership team to align BTL activities with business priorities.
• Coordinate with internal stakeholders to ensure timely delivery of event assets, communication, logistics, and follow-ups.
• Ensure seamless handoff of leads from marketing to sales.

Reporting & Optimisation

• Define KPIs for every BTL initiative and maintain regular performance reporting.
• Track metrics such as registrations, attendance, engagement, MQLs, SQLs, opportunities, pipeline, CAC, and ROI.
• Conduct post-event analysis and document learnings.
• Recommend improvements to optimise future events and offline campaigns.

What We're Looking For

• 5–8 years of experience in BTL marketing, field marketing, event marketing, experiential marketing, or demand generation.
• Strong experience in managing B2B events, conferences, exhibitions, roundtables, roadshows, and offline activations.
• Experience working with sales teams and using events/BTL as a demand-generation channel.
• Strong vendor and agency management skills.
• Excellent project management and execution capabilities.
• Strong commercial acumen with experience managing marketing budgets.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong communication, stakeholder management, and negotiation skills.
• Data-driven mindset with the ability to measure marketing impact and ROI.
• Willingness to travel as required for events and activations.

Good to Have

• Experience in B2B SaaS, technology, CRM, MarTech, FinTech, BFSI, EdTech, or other enterprise-focused businesses.
• Experience working with a national or regional event calendar.
• Experience managing large-scale conferences and industry events.
• Understanding of ABM, demand generation, and integrated marketing campaigns.
• Existing relationships with event agencies, vendors, and industry forums.

Why LeadSquared?

• Work with a fast-growing SaaS company with a strong presence in India and global markets.
• Own high-visibility marketing programs with direct business impact.
• Work closely with senior stakeholders across Marketing and Sales.
• Opportunity to build and scale LeadSquared's offline marketing engine.
• Be part of a high-energy, execution-focused marketing team.

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

MAVA is building an AI product for physical commerce in the US. We’re looking for a hands-on marketer who can help us create consumer demand across individual US cities.

You will be Employee No. 3 and own marketing end to end. This role isn't for someone who only creates strategies or manages agencies. You will work directly with the founder and execute from day one.

What you’ll do:

• Plan and run city-level consumer and SMB campaigns in the US
• Identify, negotiate with, and manage creators and influencers
• Develop short-form content for Instagram, TikTok and other channels
• Run and optimize Meta advertising campaigns
• Create offers, rewards, referral programs and local activations
• Coordinate shoots, creatives, landing pages and campaign execution
• Experiment rapidly and identify repeatable growth channels
• Measure visits, engagement, leads and conversions—not vanity metrics
• Do the early-stage grunt work required to build marketing from zero

What we’re looking for:

• 2+ years of consumer, D2C or growth-marketing experience
• Hands-on experience running Meta ads
• Experience working with creators, influencers or UGC
• Strong understanding of short-form content
• Ability to generate ideas and personally execute them
• Strong written communication and attention to detail
• Entrepreneurial, resourceful and comfortable working without a playbook
• Willingness to work with the intensity and ownership of an early founding team

Experience with US consumers, local campaigns, retail, marketplaces or multi-city launches is an advantage.

This role is not primarily about SEO, blogs or corporate brand management. The immediate objective is to attract consumers, drive measurable action and discover what scales.

Location: Remote initially; Hyderabad later

Compensation: Fixed pay + performance incentives + ESOPs

Built by a second-time, proven founder.

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

Lead – Brand & Digital Communication

Location: Madhapur, Hyderabad

Employment Type: Full-Time

Experience: 4-8 Years

Reporting To: Founder / CEO

About the Role

We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.

Key Responsibilities

Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.

Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.

Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.

Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.

Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.

Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.

Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.

Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.

Requirements

4-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.

Strong written and verbal communication skills.

Proven experience in social media management, particularly LinkedIn.

Excellent storytelling, content creation, and editorial skills.

Experience working with founders, CEOs, or senior leadership.

Understanding of PR, media relations, and corporate communications.

Ability to independently manage communication strategies and execute campaigns.

Experience in startups or high-growth companies is preferred.

Strong organizational skills, attention to detail, and discretion.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Job Title: Social Media & Influencer Executive

Location: Malad East, Mumbai — In-office (Monday to Saturday)

Employment Type: Full-time

Experience: 6 Months to 1 year

Reports to: Founder

About the Role

We are a fast-growing, founder-led direct-to-consumer (D2C) company. We're looking for a Social Media & Influencer Executive to handle our day-to-day organic social media execution primarily on Instagram — alongside owning influencer relationships end to end. You'll ensure content goes out at the right time, in the right way, while also identifying, onboarding, and managing influencers who represent the brand.

Key Responsibilities

Social Media

Schedule and publish content (reels, posts, stories) across social platforms — knowing the right day, time, and format for maximum reach.

• Maintain and update the content calendar in line with the strategy set by Founder.
• Write clear, error-free captions and copy in English for posts, reels, and stories.
• Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on what's working.
• Engage with the community — respond to comments, DMs, and relevant conversations in the brand's niche.
• Stay updated on trending formats, audio, and cultural moments, and flag opportunities to the Organic Marketing Head.
• Coordinate with video editors to ensure content is ready and posted on schedule.

Influencer Management

• Identify and shortlist relevant influencers/creators for the brand's niche.
• Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
• Brief influencers clearly on deliverables, timelines, and brand guidelines.
• Follow up on content delivery, review it for brand fit, and coordinate posting schedules.
• Maintain relationships with influencers for repeat collaborations.
• Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
• Keep records of influencer contracts, payments, and deliverables organized.

Must-Have Skills & Qualifications

• Strong written and spoken English — you'll be communicating directly with influencers and drafting captions/copy.
• Good understanding of when and how to post for reach — timing, formats, hashtags, platform best practices.
• Experience reaching out to, negotiating with, and managing influencers/creators.
• Comfortable using social media scheduling and analytics tools.
• Detail-oriented, organized, and able to manage multiple influencers/deadlines at once.
• Familiarity with trends, reels, memes, and niche content culture.

Good to Have (Plus Points)

• Existing network of influencers/creators in relevant niches.
• Experience using tools like Canva, Meta Business Suite, or influencer marketing platforms.
• An eye for good content and what performs well on Instagram.

What We Offer

• Direct collaboration with the Founder and Production team.
• Room to grow into a larger organic/social media role as the brand scales.
• Fast-paced, hands-on experience at a growing D2C company

Important Note: Submit your resume, work samples, and a brief cover letter to hello(at)crea8.co.in. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 is a skincare personalisation engine that helps D2C brands guide every user to the right products, based on what’s inside them. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

Users like what we’ve built. Brands are only beginning to discover us. Until we get in front of them, Crea8 is a product people like, not a business. Marketing must bridge that gap by showing brands how effective personalisation can improve conversion and engagement.

If you want a startup line for your CV, this is not the place. If you want to build something from scratch next to the founder, keep reading.

The role

Help win Crea8’s first paying skincare brands by generating discovery calls through targeted outreach and persuasive content. Over time, build Crea8’s visibility and trust so more brands reach out to us directly.

What you’ll accomplish

Outbound: Generate discovery calls with skincare brands through email, LinkedIn, and other relevant channels using existing content automation systems.

Inbound: Build Crea8’s visibility and credibility through content, press, and other channels that encourage brands to reach out to us.

Partnerships and Relationships: Build relationships with people at and around target brands, create opportunities for introductions, and turn these connections into conversations.

Build a repeatable marketing system with clear metrics, documented learnings, and evidence of what works.

What a week can look like

You’ll run email campaigns, manage the CRM pipeline, publish content, pitch relevant publications and creators, and test new channels.

You’ll track what generates business opportunities, build industry relationships, and show brands how Crea8 addresses their challenges.

Who we are looking for

Strong communication skills matter. You should be comfortable writing persuasive messages, reaching out to people you don’t know, following up, and finding better ways to get a response.

A willingness to question conventional marketing approaches, figure out what works for us, track results, and adjust when something isn’t working is equally important.

While 1 to 2 years of experience in marketing, growth, or sales is preferred, it isn’t required. If you have less experience, show us something you’ve grown or built on your own.

Pay, equity and employment

Employment:

Full-time from day one, with a three-month probation period.

Stipend and Progression:

₹15,000 - ₹20,000 per month for the first three months, increasing up to 100% per month from month four, on successful completion of probation. As Crea8 grows, my aim is to improve compensation based on business performance, your contribution, and what the company can sustainably support.

The role includes an equity grant (0.5 - 3%), with the exact grant finalised before the offer letter. This allows you to participate in Crea8’s long-term growth.

Location:

Bengaluru preferred. Remote work available, with one in-person day per week for Bengaluru-based candidates.

How we work

You work with me, not under me.

I value initiative and independent thinking, and I know you don’t like being micromanaged when you like your work.

We care about outcomes, but we also understand that experiments won't always succeed. What matters is that we learn from the results, communicate openly, and make better decisions over time.

Founder’s Note

I started Crea8 because people deserve better information about the skincare products they use. The industry relies heavily on marketing claims, leaving consumers unsure what to put on their skin. For brands, this means high acquisition costs, low conversion, and weak customer lifetime value.

Our consumer product has attracted 20,000+ users, with 14% purchase conversion, average sessions exceeding 20 minutes, and 3.8 products per purchasing user. Now, we’re focused on turning that traction into a sustainable business by bringing our personalisation engine to skincare brands.

I’ve taken the product as far as I can alone. As my first full-time hire, you’ll help win our first brand customers and build a marketing system that eventually brings brands to us.

I’m looking for someone who wants to do more than execute tasks. You’ll have the freedom to challenge my thinking, experiment with new approaches, and build systems we can keep improving.

Your work will directly shape how Crea8 grows.

We’re still pre-revenue, which means there’s plenty to build and learn. If you’re ambitious about your own growth and want to take ownership of something from the early stages, I’d like to hear from you.

Important Note: Submit your resume, work samples, and a brief cover letter to hello(at)crea8.co.in. Please include your relevant experience and why you believe you would be a good fit for the role.