Digital content writer

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Required Skills: Advanced Flutter & Dart Expertise, Scalable Mobile Architecture Design, Performance Optimization & Profiling, OTT & Media App Engineering, Code Quality, Leadership & Cross-Functional Collaboration

Criteria:

• 6+ years of total software development experience with minimum 3+ years in Flutter
• Product-based company experience is mandatory (B2C scale preferred)
• Proven ability to own end-to-end Flutter mobile architecture for high-scale apps
• Strong expertise in Dart, Flutter SDK internals, and advanced state management (Bloc / Riverpod / Provider)
• Hands-on experience with platform channels and native integrations (Android & iOS)
• Deep knowledge of performance optimization: app startup time, FPS, memory leaks, widget rebuilds, rendering pipeline
• Experience with profiling tools (Dart DevTools, Android Profiler, Xcode Instruments)
• Strong skills in offline-first architecture, caching layers, and API integrations
• Ability to optimize video playback, downloads, DRM, and OTT workflows
• Strong command of clean code, SOLID principles, and scalable mobile system design
• Experience reviewing code and mentoring engineers (Senior IC role)

Description

Role Overview

We are looking for an experienced Flutter SDE III who can take complete ownership of architecture, performance optimization, and app scalability for our OTT mobile applications. This is a senior individual contributor role requiring deep technical expertise and the ability to influence design decisions at a product level.

Key Responsibilities

1. Architecture & Design (High-Impact IC Role)

• Own the end-to-end architecture of company’s Flutter mobile applications.

• Design scalable, modular, testable app ecosystems aligned with OTT-specific performance constraints.

• Lead decisions around state management, navigation hierarchy, API structure, offline capabilities, and security.

2. Performance & Device Optimization

• Diagnose and resolve mobile performance bottlenecks, including:

  o App startup time, FPS drops, memory leaks.

  o Heating issues, over-rendering, and expensive widget rebuilds.

  o Battery optimization, efficient network calls, caching strategy.

• Run in-depth profiling using tools like Dart DevTools, Android Profiler, and Xcode Instruments.

3. OTT-Specific Engineering

• Optimize video playback workflows for low-latency streaming.

• Implement efficient background processes for downloads, DRM, content sync, and push notifications.

4. Product & User Experience Ownership

• Collaborate closely with Product, Backend, and Video Engineering teams.

• Convert business/product requirements into high-performance technical solutions.

• Ensure UI/UX consistency across platforms while maintaining performance budgets.

5. Code Quality & Leadership

• Write clean, extensible, and maintainable code with strong adherence to SOLID and reactive programming principles.

• Review code for mid-level and junior engineers; act as a mentor across teams.

• Establish engineering standards, internal frameworks, and reusable components for long-term scalability.

Required Skills & Experience

Technical Must-Haves

• 6+ years of total experience with 3+ years in Flutter for large-scale products.

• Mandatory product-based company background (B2C scale preferred).

• Strong expertise in:

  o Dart, Flutter SDK internals

  o Bloc, Riverpod, Provider, or other state management approaches

  o Custom animations, rendering pipeline, shader-based optimization

  o Platform channels (Android/iOS) and native integrations

  o API integration, caching layers, offline-first architecture

• Strong understanding of mobile system design, scalable architecture, and low-level performance engineering.

Good to Have

• Experience with video streaming apps, OTT platforms, or media-heavy applications.

• Understanding of analytics frameworks (Firebase, Segment, Mixpanel).

• Exposure to CI/CD pipelines, automated testing, and fastlane.

Personality & Mindset

• Product thinking, not just feature-building.

• Ownership-driven with strong ability to take strategic technical decisions.

• Comfortable working in a fast-paced 0→1 and scale-up environment.

Why Join company?

• Work on a high-growth OTT app with millions of users.

• Opportunity to own the core mobile experience end-to-end.

• Build impact-heavy features at scale with a lean, highly skilled engineering team.

Key Responsibilities:

·        Build a clear product vision and define the roadmap aligned with company goals.

·        Drive the product lifecycle from ideation to launch and beyond.

·        Conduct market research, competitor analysis and gather customer feedback to identify opportunities.

·        Collaborate with cross-functional teams — engineering, design, sales and marketing — to deliver high-quality products on time.

·        Prioritize features based on business value and customer impact.

·        Define product requirements (PRDs, user stories) and manage sprint planning.

·        Monitor product performance metrics and continuously optimize for improvement.

·        Work closely with stakeholders to ensure strategic alignment and successful go-to-market execution.

Stay updated with industry trends and emerging technologies.

Key Responsibilities:

 Technical Expertise: Leverage technical knowledge to support sales teams and provide

accurate, technical solutions to meet customer needs.

 Commercial Awareness: Apply commercial understanding to enhance the precision of

deals and customer proposals.

 Customer Solutions: Understand customer requirements and present customized

technical solutions that align with their business goals.

 Collaboration: Work closely with sales teams to build strong customer relationships and

drive revenue growth.

 Communication: Exhibit excellent communication skills, creating compelling sales

presentations and effectively collaborating with customers, vendors, and internal teams.

 Solution Development: Develop solution architecture, detailed equipment lists, and

presentation materials to meet customer requirements.

 Customer Support: Assist customers with technical issues related to equipment setup

and resolve any post-sales concerns.

 Negotiation: Facilitate negotiations with potential customers, aligning technical and

commercial aspects for successful deals.

 Quotation Management: Prepare accurate quotations based on customer requirements

and ensure timely delivery through Regional Sales Managers.

 Vendor Coordination: Negotiate with vendors to secure backup quotes and select

appropriate vendors based on technical product needs.

 Performance Tracking: Track issued quotations to monitor win rates, processing time,

and the proportion of clean orders received.

 Internal Support & Coordination: Provide technical sizing, product selection, and

support to Regional Sales Managers, ensuring timely and accurate quotations.

 Sales Support: Assist Regional Sales Managers and Dealers in technical discussions with

customers to facilitate deal closure.

 Order Processing: Review purchase orders, ensure compliance with submitted offers,

and coordinate with customers for amendments when necessary.

 Execution Handover: Once orders are finalized, pass on clean orders along with all

required documentation to the Sales Operations Manager (SOM) for execution.

 Team Collaboration: Partner with the Regional Sales Manager to meet and exceed

assigned regional sales targets.

Qualifications & Skills Required:

 Strong technical skills and comfort in leading technical discussions.

 Sales aptitude with a keen interest in interacting with customers.

 Proactive approach with a strong customer focus and problem-solving skills.

 Ability to quickly learn and adapt to new products and technologies.

 Excellent interpersonal and teamwork abilities.

 Knowledge of the PLC/Controller BMS industry preferred, though experience in HVAC is

also acceptable.

 Familiarity with commercial terms and conditions and their application in sales

processes.

 Proficiency in MS Office tools including Word, Excel, PowerPoint, and Project.

Preferred Qualifications and Experience:

 Engineering Degree (Electrical, Electronics, Mechanical)

 Strong communication and presentation skills.

 Familiarity with basic PLC and DDC design and software applications.

 Experience: 3-5 years of relevant in BMS or HVAC/ELV industry

A Desktop Support Engineer is responsible for providing technical support for computer hardware and software issues in an organization's desktop environment. The role involves assisting employees with troubleshooting, maintaining, and resolving issues related to their desktops, laptops, and peripherals.

Job Summary:

1. Hardware Support:

• Install, configure, and maintain desktops, laptops, and peripherals (printers, monitors, etc.).
• Perform hardware repairs and upgrades.

1. Software Support:

• Troubleshoot and resolve software-related issues, including OS installations, software updates, and application support.
• Ensure proper functioning of office productivity software (MS Office, etc.) and enterprise applications.

1. Network Support:

• Provide assistance in connecting workstations to the company network and resolving connectivity issues.
• Troubleshoot network-related issues on desktops and laptops.

1. User Support:

• Assist employees with troubleshooting technical problems, including login issues, system crashes, and application errors.
• Offer guidance on proper system usage and IT best practices.

1. System Maintenance:

• Regularly update and patch desktop systems to ensure security and functionality.
• Backup important files and data as per company policy.

1. Documentation:

• Maintain logs of issues, solutions, and configurations for future reference.
• Document common problems and resolutions for knowledge-sharing purposes.

1. Customer Service:

• Provide excellent customer service and maintain a professional demeanor when dealing with users' technical issues.

Key Skills:

• Technical Knowledge: Proficient in desktop operating systems (Windows, Mac OS, Linux) and office software.
• Problem-Solving: Ability to diagnose and resolve technical issues efficiently.
• Communication: Strong verbal and written communication skills to interact with end-users.
• Networking Basics: Understanding of network configurations and troubleshooting.
• Time Management: Capable of handling multiple requests and prioritizing tasks.