Strategic Partnerships Head

We’re hiring an Alliance Executive for Websites.co.in, a platform used by over 5 million businesses to create their websites in minutes. You will drive partnerships that expand our reach and unlock new growth channels.

Your role:

– Build and manage partnerships with SaaS companies, tech platforms, service providers, and integration partners

– Create alliances with incubation centers, colleges, business networks, and startup communities

– Identify new collaboration opportunities that can increase product adoption

– Handle outreach, pitches, follow-ups, and relationship management end-to-end

– Work with product and marketing teams to execute partnership-driven growth

– Own the entire lifecycle of every partnership you initiate

What we expect:

– Excellent communication and presentation skills

– Ability to build strong professional relationships

– Ownership mindset and willingness to drive initiatives independently

– Understanding of SaaS, digital products, or startup ecosystems

– Strong research, networking, and follow-up skills

– 0–2 years experience (freshers with strong communication skills can apply)

What you get:

– Salary: ₹3–4 LPA + performance-based incentives

– Direct impact on business partnerships and expansion

– Opportunity to represent Websites.co.in in high-value collaborations

– Fast-paced growth environment

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

Key Areas of Responsibility:

● Growth

○ Consumer:

■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.

■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.

■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.

■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.

■ Develop and implement strategies to increase customer retention and lifetime value.

○ Partnerships

■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.

■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.

■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.

● Strategic Support:

○ Collaborate closely with the founding team to drive and execute key strategic initiatives.

○ Conduct market research, prepare reports, and provide insights to support decision-making.

● Problem Solving:

● Anticipate challenges and proactively identify solutions to address them.

● Assist in resolving operational issues and roadblocks.

Qualifications

● Bachelor's degree in Engineering; MBA is a plus.

● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.

● Exceptional organisational and project management skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Flexibility and adaptability to handle evolving responsibilities.

• Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
  
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
  
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
  
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
  
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

• Recognizes and seizes opportunities to contribute to agency new business
• Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
• Organize Product trainings and roadshows across agencies
• Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
• Responsible for development of direct reports
• Establish regular check-ins with key stakeholders
• Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
• Manage & prioritize incoming requests from agencies
• Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
• Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
• Display strong consulting and collaboration skills
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry

• 10+ years of experience, ideally in a digital or media agency or consultancy
• Strong knowledge of leading data and technology tools
• Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects
• Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
• Has deep knowledge and experience with paid media agencies

What you need to have: