
Strategic Partnerships Head - Y Combinator backed Shopify-like platform
About Merito :
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
As a Strategic Partnerships Head you'll be responsible for forming partnerships with affiliates, brands and agencies to meet customer acquisition goals - whatever it takes for the company to grow 100X.
Key Responsibilities :
- Responsible for forming partnerships with affiliates, brands and agencies
- Formulate partnership deliverables that meet business growth objectives.
- Market research to identify most impactful partnerships.
- Manage end to end cycle for striking deals with potential partners.
- Lead the complete strategic partnership team
The successful applicant will be :
- 5+ yrs of experience at early-stage startups; experience in influencer marketing and brand partnerships.
- Excellent communication skills and negotiation skills and the ability to close deals.
- Strong leadership skills and the ability to hire and grow team members
- Very strong orientation towards meeting targets and looking at data-driven insights.
- Experience in influencer marketing and brand partnerships.
- Likes to connect and actively engage with key influencers and decision-makers inside an organization.
- Interested in working on the business side of a SaaS start-up and ready to dig into work and learn all aspects around it.

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Location- Gurugram -Sector 32
Saturday Half Day/ Sunday Off
Key Responsibilities
· Managing Existing Brand Relationships:
· Manage and strengthen relationships with existing brand partners.
· Lead internal mapping efforts to optimize relationship management.
· Ensure seamless servicing of brand partnerships by collaborating with the dedicated team.
· Work with the Finance team to oversee P&L management for each brand, ensuring commercial success.
· Partner with the Legal team to finalize agreements and address legal considerations efficiently.
· Coordinate with the IT team to manage technical integrations and operational requirements for partner brands.
· Driving New Business Development & Servicing.
· Spearhead the onboarding of new brand partnerships, ensuring alignment with EaseMyTrip’s strategic goals.
· Identify potential brand partners, generate leads, and lead commercial discussions and negotiations.
· Understand client requirements and facilitate smooth onboarding of new brands.
· Reporting, Analysis, and Brand Reviews:
Prepare comprehensive reports and analyses for internal and external stakeholders to track performance and identify growth opportunities.
Market Understanding and Competitive Analysis:
§ Develop a deep understanding of EaseMyTrip business, market trends, and the competitive landscape to inform strategic decisions.
§ Technical Execution and Negotiations:
Coordinate with the technical team and partner brands to manage API integrations and other technical requirements.
Negotiate commercial terms with partner brands to ensure mutually beneficial outcomes.
Qualifications and Skills:
§ Proven experience in managing brand alliances and partnerships, preferably in fintech, retail, or e-commerce sectors.
§ Strong operational expertise in managing existing brand relationships and ensuring efficient service delivery.
§ Exceptional communication, negotiation, and relationship management skills.
§ Proficiency in handling P&L responsibilities and understanding legal and commercial aspects of partnerships.
§ Ability to navigate technical aspects, including API integrations, in collaboration with IT teams.
§ Analytical mindset with the ability to derive insights from data and market trends.
§ Experience managing partnerships with major brands in the retail and e-commerce ecosystem.
Role Overview
We are looking for a dynamic, self-motivated Business Development Executive to drive our incubation alliances. In this role, you will build relationships with incubation centers and entrepreneurship programs, pitch Websites.co.in’s services, and onboard new partners. Your contribution will help thousands of wantrepreneurs and start-ups establish their online presence.
Who We’re Looking For
- Excellent communication and convincing skills (English & Hindi proficiency preferred)
- Proven ability to build rapport and close deals virtually
- Self-starter with a passion for start-up ecosystems and digital products
- Comfortable working independently and remotely
- Prior experience in business development, partnerships, or incubation support is a plus
Key Responsibilities
- Identify and connect with incubation centers and entrepreneurship programs across India
- Pitch and onboard incubators to partner with Websites.co.in
- Develop and execute plans to bundle our website services with incubation training offerings
- Coordinate with internal teams to ensure smooth onboarding and delivery of websites to wantrepreneurs
- Help incubation centers and their trainees showcase their businesses online effectively
Job Title: Partnerships & Alliances Executive / Associate
Location: Sector 55, Gurugram (On-site, 5 days working)
Experience: 0–1 year
Compensation: Up to ₹5.5 LPA
About Master-O:
Master-O (www.masteroapp.com) is a leading B2B enterprise SaaS platform that helps organizations elevate customer interactions, boost sales productivity, and instil employee engagement through gamification, microlearning, and AI-driven coaching.
With customers across Banking, Insurance, Pharma, Retail, FMCG, and Auto industries in over 20 countries, we now aim to further scale our implementations across more customers, industries, and countries while continuously improving the quality of our operations.
Master-O is ranked as a leading platform by customers in G2’s latest 2025 Winter Report.
Role Overview:
We are looking for a dynamic and self-motivated Partnerships & Alliances Executive/Associate to join our growing team. This role will focus on building and nurturing relationships with strategic partners, identifying collaboration opportunities, and driving joint go-to-market initiatives. Freshers with strong communication skills, a high level of maturity, and a willingness to learn are welcome.
Key Responsibilities:
- Identify, research, and approach potential strategic partners and alliances.
- Driving partner engagement to boost usage of the Master-O platform in their business – from new client acquisition and GTM to enhancing existing implementations to incorporating improvements as part of our ongoing product roadmap
- Support the end-to-end partner onboarding process, including communication, documentation, and alignment of goals.
- Collaborate with internal teams to create co-marketing campaigns and sales enablement materials for partners.
- Assist in managing and maintaining strong relationships with existing partners.
- Track and report partnership metrics, performance, and ROI.
- Conduct market research to identify new alliance opportunities in the B2B SaaS ecosystem.
- Represent Master-O in partner meetings, events, and conferences when required.
Requirements:
- Bachelor’s degree in Business, Marketing, or a related field.
- 0–1 year of experience in partnerships, sales, business development, or related roles (internship experience counts).
- Excellent verbal and written communication skills.
- High level of maturity, professionalism, and interpersonal skills.
- Eagerness to learn, adapt, and contribute in a fast-paced SaaS environment.
- Ability to work collaboratively across teams.
What We Offer
- Competitive salary for freshers.
- Opportunity to work with a cutting-edge enterprise SaaS platform.
- Exposure to diverse industries and global enterprise clients.
- A learning-driven and growth-oriented work culture.

Job Description
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
- research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
- seek out the appropriate contact in an organisation
- generate leads and cold call prospective customers
- meet with customers/clients face to face or over the phone
- foster and develop relationships with customers/clients
- understand the needs of our customers and be able to respond effectively with a plan of how to meet these
- think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
- have a good understanding of the businesses' products or services and be able to advise others about them
- Identify, prioritize, and reach out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represent in strategic meetings
- Help increase sales and growth
- Operating as the lead point of contact for any and every matter specific to the client
- Developing a trusted advisor relationship with key customer stakeholders
- Designing and implementing strategies for clients, considering their specific requirements
- Ensuring the timely and successful delivery of their solutions according to customer needs and objectives
- Communicating clearly the progress of monthly/ quarterly initiatives to internal and external stakeholders
- Preparing reports on web performance metrics and analysing digital campaigns success also forecasting them
- Identifying and growing opportunities within territory and collaborating with sales teams to ensure growth attainment
- Staying up-to-date with digital technology trends
What you need to have:
- BA/ BS degree or equivalent
- Should also have an in-depth understanding of how digital and online marketing tools add value to company strategy and performance.
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
- Experience in delivering client-focused solutions based on customer needs
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Excellent listening, negotiation, presentation and analytical skills
- Excellent verbal and written communications skills
1. Understanding the goals of partnership for Pushstart & Troopod.
2. Planning and strategizing partnership plans & models.
3. Creating, and maintaining an organized database for all potential partners.
4. Evaluating the potential partners, coordinating & discussing with the team to ensure
that Alliance and Partnership goals are synchronized with organizational goals, and
finalizing the targeted partners.
5. Establishing a systematic process for partner outreach and relationship
management.
6. Managing inbound & outbound partnerships, negotiating and finalizing the deals with
partners and alliances.
7. Implementing & Tracking the end-to-end process of finalized partnerships.
8. Strategizing newer ways to grow current partnerships that benefit the company.
9. Forecasting, measuring, and reporting the results of various projects with partners.
Core Requirements:
1. Min 1 year of experience in strategic partnerships & alliances with excellent
communication skills.
2. Strategic thinker with Networking aptitude.
3. Knowledge of Sales and Marketing know-how.
4. Team player and multitasker with organizational skills.
JOB DETAILS:
Seniority Level: Mid-Senior Level
Industry: Marketing & Advertising
Employment Type: Full-Time
Job Functions: Marketing, Business Development, Operations
Job Location: Bengaluru
Experience: 2+ Years
WHAT WILL BE YOUR RESPONSIBILITIES?
1. Identify and hunt publishers and understand their challenges in monetization and marketing.
2. Identify and onboard publishers, cultivating a relationship of trust with them.
3. Coordinate Google DFP, Admob, Facebook Audience Network, and Ad Manager integration and setting up of ad placements for Publishers
4. Expand the relationships with existing Publishers by continuously proposing solutions that meet their objectives.
5. Work with ad networks and internal teams to run successful ad monetization strategies.
6. Serve as the link of communication between publishers and Advertisers.
7. Resolve any issues and problems faced, troubleshoot, and deal with complaints to maintain relationships.
8. Prepare regular reports of progress and forecasts for these stakeholders using key account metrics.
WHAT ARE WE LOOKING FOR?
1. 2+ years experience in operations/marketing/business development roles preferably Mobile App Monetisation expertise - including device SDK implementations across demand & supply partnerships on mobile.
2. Know the process of ad implementation through SDKs.
3. Should have a good understanding of Google DFP, AdMob, FAN, and Ad Manager.
4. Understand revenue trends of networks and suggest changes on apps, to increase revenue.
5. Reach out to potential ad network partners for monetization.
6. Hands-on experience in configuring and managing ads through mediation tools for mobile and online.
7. Should have a keen interest in market research for ad monetization.
8. Analytical mindset with good communication and interpersonal capabilities, able to work independently.
SKILLS AND ABILITIES:
1. Google AdMob
2. Google Ad Manager
3. DoubleClick For Publisher (DFP)
4. Facebook Audience Network (FAN)
5. App Monetisation
WHAT'S IN IT FOR YOU?
1. An opportunity to be a part of a fast scaling start-up in the AdTech space that offers unmatched services and products.
2. To work with a team of young enthusiasts who are always upbeat and self-driven to achieve bigger milestones in shorter time spans.
3. A workspace, that is wide open as per open door policy at the company, located in the happening center of Bangalore.
4. A well-fed stomach makes the mind work better and therefore- free lunch with a wide variety on all working days of the week, a stocked up pantry to satiate your want for munchies, a Foosball table to burst stress and above all a great working environment.
5. We believe that we grow as we grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.

