Strategic Partnerships Head

About AMPM

AMPM is a short-form vertical video news app built for Gen Z. We cover news the way this generation actually consumes it. We are growing fast and building the creator engine that powers it.

The role

You will find creators, get them on board, and make sure they deliver. That is the job. No hand-holding, no playbook handed to you. You figure it out.

What you will do

• Source and onboard niche creators across news, finance, politics, sports, and tech verticals
• Run cold outreach across Instagram, YouTube, LinkedIn, and X
• Build and own a creator pipeline from scratch
• Manage creator relationships, briefings, and deliverable timelines
• Use PR instincts to unlock hard-to-reach contacts and voices
• Work directly with the content team to align creator output with editorial goals

What we are looking for

• 1 to 3 years in influencer marketing, PR, creator relations, or talent management
• Proof that you have gotten access to people others could not
• Strong written communication in English and Hindi
• Generalist within the field, outreach, negotiation, tracking, all of it
• Someone who does not quit when a niche is hard to crack

Not for you if

• You need heavy direction to start
• You stop at the second rejection
• You have only run paid campaigns with no organic relationship-building experience

Creator Management/Influencer Marketing Executive, AM:PM

• You do not “manage influencer campaigns.” You build creator networks. You know the difference between a creator who gives reach and a creator who gives trust. You know who can move a niche, who only looks good on a media plan, and who will actually matter for a Gen Z news platform trying to build cultural pull.
• You are not here to send briefs and wait for posts. You are here to build AM:PM’s creator engine from zero. First DM. First call. First negotiation. First onboarded creator. First repeat collaborator. You own all of it.
• You can manage a team, but you do not hide behind one. You can close creators yourself. You can crack hard-to-reach voices. You can build systems that make outreach faster without making it feel robotic.

About AM:PM

AM:PM is a VC-backed news platform built for short-form video, reels, and fast threads, for Gen Z and millennials who want to stay informed without sitting through a panel of five people agreeing with each other for 40 minutes. We go deep without going slow. We understand internet culture because we live in it, not because we read a report about it.

Why this role matters

AM:PM’s growth depends on the right creator network. News, finance, politics, sports, tech, culture, and internet voices need to be found, pitched, onboarded, managed, and retained. This role exists to build that engine end-to-end and turn creators into a serious distribution and credibility layer for AM:PM.

What you will own

• Build AM:PM’s creator and influencer network from zero across news, finance, politics, sports, tech, culture, and internet-led categories
• Own the creator pipeline end-to-end, from sourcing and first outreach to negotiation, onboarding, delivery, and retention
• Identify high-trust niche creators, commentators, pages, communities, and voices before they become obvious to everyone else
• Structure creator deals, low-budget collaborations, barter opportunities, long-term partnerships, and recurring formats
• Manage creator relationships, briefing quality, timelines, feedback loops, performance, and repeat collaborations
• Build and lead the outreach team while still being hands-on with difficult creator conversations and closures
• Work with editorial, content, social, and product teams to make sure creator output fits AM:PM’s voice, speed, and audience

Who you are

• 2-4+ years of experience in influencer marketing, creator partnerships, PR, talent management, creator strategy, or social media partnerships
• You have personally closed creator or influencer deals, not just tracked them in a sheet
• You can name creators by handle, explain why they matter, and show proof of relationships or campaigns you have built
• You are sharp, persuasive, persistent, commercially aware, and comfortable getting rejected until the right person says yes
• Based in Mumbai or willing to relocate within commutable distance

This is a 0-to-1 journey. You will build the creator engine that helps AM:PM earn reach, trust, and cultural relevance. The right voices will not appear on their own. You will find them, pitch them, close them, and keep them moving.