Strategic Partnerships Head at Online / Internet · Gurugram · 5 - 10 years · ₹20L - ₹40L / yr · Posted 21 Feb 2022
Strategic Partnerships Head - Y Combinator backed Shopify-like platform
About Merito :
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
As a Strategic Partnerships Head you'll be responsible for forming partnerships with affiliates, brands and agencies to meet customer acquisition goals - whatever it takes for the company to grow 100X.
Key Responsibilities :
- Responsible for forming partnerships with affiliates, brands and agencies
- Formulate partnership deliverables that meet business growth objectives.
- Market research to identify most impactful partnerships.
- Manage end to end cycle for striking deals with potential partners.
- Lead the complete strategic partnership team
The successful applicant will be :
- 5+ yrs of experience at early-stage startups; experience in influencer marketing and brand partnerships.
- Excellent communication skills and negotiation skills and the ability to close deals.
- Strong leadership skills and the ability to hire and grow team members
- Very strong orientation towards meeting targets and looking at data-driven insights.
- Experience in influencer marketing and brand partnerships.
- Likes to connect and actively engage with key influencers and decision-makers inside an organization.
- Interested in working on the business side of a SaaS start-up and ready to dig into work and learn all aspects around it.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Key Responsibilities
- Identify, evaluate, and onboard strategic partners (technology, channel, reseller, and referral partners).
- Develop and execute the partnerships strategy aligned with company growth goals.
- Build and maintain strong relationships with key partner stakeholders.
- Drive joint go-to-market (GTM) initiatives including co-marketing, co-selling, and integrations.
- Negotiate partnership agreements, commercial terms, and SLAs.
- Enable partners through training, certification, and sales support.
- Track partnership performance, pipeline contribution, and revenue impact.
- Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
- Monitor industry trends and identify new ecosystem opportunities.
- Represent the company at partner events, webinars, and industry conferences.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Technology, or related field.
- 4–8 years of experience in partnerships, business development, or channel sales in a SaaS environment.
- Strong understanding of SaaS business models and partner ecosystems.
- Proven experience in negotiating and closing partnership deals.
- Excellent communication, presentation, and stakeholder management skills.
- Experience with CRM tools (Salesforce, HubSpot, etc.).
- Data-driven mindset with strong analytical skills.
About vCommission Media
vCommission Media is a Leading Global Affiliate Marketing Network, delivering performance on web and mobile to worldwide advertisers through a growing network of over 100K+ affiliates. With presence in India, Singapore, UAE, UK, and USA, vCommission empowers meaningful digital growth across multiple verticals — Ecommerce, Travel, Utility, LeadGen IN, LeadGen & PPC US, and India COD Ecom.
We are looking for a highly driven and result-oriented Associate Manager – Advertiser Sales to expand our D2C E-commerce advertiser portfolio and drive new business acquisition. The ideal candidate should possess strong affiliate marketing industry knowledge, existing relationships within the D2C ecosystem, and proven experience in onboarding advertisers and building strategic partnerships.
Key Responsibilities
- Drive end-to-end advertiser acquisition for D2C E-commerce brands across India.
- Identify, prospect, and onboard new advertisers onto the vCommission network.
- Build and maintain strong relationships with decision-makers including Founders, Growth Heads, Performance Marketing Managers, and Marketing Directors.
- Generate qualified leads through market research, networking, referrals, LinkedIn, industry events, and outbound outreach.
- Conduct sales presentations, negotiations, and commercial discussions with prospective clients.
- Develop customized affiliate marketing solutions aligned with advertiser objectives.
- Collaborate closely with Advertiser Growth, Affiliate Teams, and Network Operations to ensure smooth onboarding and campaign launches.
- Track industry trends, competitor activities, and emerging D2C opportunities.
- Maintain accurate sales pipeline, CRM records, and forecasting reports.
- Achieve monthly, quarterly, and annual revenue and acquisition targets.
Requirements
4–5 years of experience in Affiliate Marketing, Performance Marketing, Partnership Sales, or Business Development.
Proven experience in onboarding D2C E-commerce advertisers.
Strong understanding of affiliate marketing models including CPA, CPS, CPL, CPI, and hybrid structures.
Existing networks and relationships within the D2C ecosystem will be preferred.
Experience working with affiliate networks, performance agencies, coupon platforms, cashback platforms, loyalty platforms, or influencer affiliate ecosystems.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Strong analytical and problem-solving capabilities.
Ability to manage multiple sales opportunities and work in a target-driven environment.
Proficiency in CRM tools and sales reporting.
Benefits
Attractive Incentive Structure
5 Days Working
Performance-Driven Culture
Fast Career Growth Opportunities
Exposure to Global Advertisers and Affiliates
Learning & Development Programs
Collaborative and Entrepreneurial Work Environment
Marketing Executive/Intern: (0-2 Years)
About the Role: BondScanner is looking for a Marketing Executive/Intern to join our Growth Marketing team, with a strong focus on Affiliate and Influencer Marketing. You'll own day-to-day execution of partner and creator-led growth channels, working directly with senior marketing leadership. Strong performers will be converted to a full-time role at the end of 3 months.
What You'll Do
Affiliate Marketing:
- Identify, onboard, and manage affiliate/partner relationships across finance and investing niches
- Track affiliate performance (clicks, signups, conversions, payouts) and optimize commission structures
- Coordinate with affiliate networks and individual partners on creatives, links, and tracking setup
- Monitor affiliate compliance and flag fraudulent or low-quality traffic
Influencer Marketing:
- Source and shortlist finance/fintech influencers and content creators across Instagram, YouTube, and X
- Manage outreach, negotiation, briefing, and campaign execution end-to-end
- Track influencer campaign performance (reach, engagement, conversions, ROI) and build a repeatable playbook
- Build and maintain relationships with a pipeline of creators for ongoing collaborations
Supporting Channels:
- Support content and social team with campaign assets tied to affiliate/influencer pushes
- Track and report on growth metrics (CAC, conversion rate, ROI by channel) using analytics tools
- Conduct competitor research on affiliate/influencer strategies in the fintech and investing space
What We're Looking For
- Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
- Genuine interest in affiliate and influencer/creator marketing
- Comfortable with outreach and relationship management — cold emails/DMs, negotiation
- Basic understanding of marketing tools or willingness to learn quickly
- Familiarity with social platforms and creator ecosystems (Instagram, YouTube, X)
- Analytical mindset — comfortable tracking ROI and campaign performance
- Excellent written and verbal communication skills
- Self-starter with strong ownership, able to work in a fast-paced startup environment
Details
- Duration: 3 months {Converted to Full time post the tenure after performance review}
- Location: On-site
What you’ll do
● Innovate and come up with new acquisition models and strategies
● Build and execute our strategy for direct channels for sourcing sellers and
properties.
● Build our Channel Partner program, strategies, and commercials
● Manage Channel Partner Relationships
● Pitch to sellers, negotiate prices, and close deals
What we’re looking for
● 1+ years of experience in Sales/Growth/Product/Ops/Strategy/Consulting
roles
● Exceptional track record in past jobs/academics
● Track record of being a hustler and getting things done
● Good to have
● Experience in early to mid-stage startups
● Interest in investing/managing personal wealth
● Part of university/semi-professional/professional sports teams
About Us
Our company is a performance marketing and lead generation company working across pay-per-call, pay-per-lead, live transfer, and CPA traffic campaigns. We work with advertisers and traffic partners across several consumer verticals and are looking for an Affiliate
Manager who can help us find good publishers, get campaigns launched, and grow the partners that perform.
This is a hands-on role. We are looking for someone who can work independently, communicate well, and take ownership without needing a lot of management.
What You’ll Do
- Recruit new affiliates, publishers, media buyers, and lead-generation partners.
- Prospect through LinkedIn, Telegram, Teams, email, affiliate groups, conferences, and other industry sources.
- Build relationships with publishers and understand what types of traffic and offers they are looking for.
- Vet, Screen, Have Sales Calls, and Onboard new partners to get campaigns launched.
- Explain campaign requirements, payouts, caps, targeting, tracking, and compliance rules.
- Manage existing publisher relationships and look for ways to increase volume.
- Review daily and weekly performance including leads, calls, conversion rates, dispositions, returns, quality, and profitability.
- Work with publishers to improve traffic when performance is below expectations.
- Rotate traffic between campaigns and buyers based on performance and available capacity.
- Negotiate payouts, CPA terms, revenue-share arrangements, and other campaign economics.
- Set up and troubleshoot campaigns in platforms such as Ringba, LeadProsper, Everflow, TUNE, Offer18, TrackDrive, or similar systems.
- Work with postbacks, tracking links, APIs, pixels, and basic lead-routing setups.
- Monitor partners for compliance with campaign requirements and applicable marketing rules.
- Keep partner records, notes, follow-ups, and campaign information organized.
- Communicate with advertisers and internal team members when issues come up.
- Help identify new offers, traffic opportunities, and markets we should test.
What We’re Looking For
We care more about whether you understand this business than whether your resume is perfect.
Ideally, you have 2–5+ years of experience in affiliate marketing, performance marketing, lead generation, media buying, publisher development, or a related field.
You should be comfortable with:
- Affiliate and publisher relationship management
- Pay-per-lead, pay-per-call, CPA, CPL, CPS, live transfer, or revenue-share campaigns
- Recruiting and onboarding new traffic partners
- Negotiating payouts and campaign terms
- Analyzing campaign performance
- Lead and call quality
- Conversion rates and disposition reporting
- Affiliate tracking platforms
- Postbacks, pixels, APIs, and basic tracking concepts
- Excel or Google Sheets
- Email and LinkedIn outreach
- Working independently in a remote environment
Experience with Ringba, LeadProsper, Everflow, TUNE/HasOffers, Offer18, TrackDrive, Retreaver, or similar platforms is helpful but not required.
Experience in verticals such as credit, insurance, financial services, legal/MVA, home services, debt, Medicare, business loans, or other lead-generation markets is a plus.
What Makes Someone Good at This Job
The best person for this role probably likes talking to people but is also comfortable looking at numbers.
You need to be able to find partners, figure out whether their traffic is actually good, keep good partners happy, and deal with problems when something stops working.
You should be persistent about follow-up. Affiliate partners regularly disappear, get distracted, launch late, send the wrong traffic, or need help getting a campaign working. We want someone who stays on top of things instead of waiting for people to come back to them.
We also value people who are commercially minded. If an affiliate wants a higher payout, you should be thinking about whether the economics support it rather than simply saying yes or no.
What Success Looks Like
Within the first few months, you should be able to take ownership of a group of publishers, bring new partners into the network, get campaigns launched without much supervision, and understand which relationships deserve more attention.
Longer term, success means:
more quality affiliates → more campaign volume → better publisher retention → better margins → more revenue.
This is a revenue-producing position, so strong performance will be noticeable and rewarded.
Location
Fully remote.
We care primarily about performance, responsiveness, and your ability to work effectively with partners and the rest of the team.
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Full Stack Developer - Averlon