Head of Data Solutions (Global Media Agency)

Global Media Agency - A client of Merito

Head of Data Solutions (Global Media Agency)

Merito

Company

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Head of Data Solutions (Global Media Agency)

at Global Media Agency - A client of Merito

Agency job

via Merito

8 - 15 yrs

₹20L - ₹30L / yr

Gurugram, Bengaluru (Bangalore), Mumbai

Skills

Data Structures

martech

adtech

Data Analytics

CDP

Data integration

Customer Relationship Management (CRM)

Adtech

DMP

Data management

Job Description

Our client is currently looking for a Senior Data Consultant to join the data, technology & analytics division in the MarTech/Adtech industry.

Key Role:

Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1^st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
Establish working relationship and SOP for implementation delivery for Mar-Tech projects
Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets
Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets)
Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools

Requirements

10+ years of experience in Technology Consulting role within Adtech/Martech
Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
A strong understanding of all digital marketing channels
Familiar with advanced analytics and data management concepts
Proven ability to build and grow relationships with key stakeholders
Excellent written and verbal communication skills.
Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
Highly organised with demonstrated project management capabilities

Job Description

Our client is currently looking for a Senior Data Consultant to join the data, technology & analytics division in the MarTech/Adtech industry.

Key Role:

Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1^st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
Establish working relationship and SOP for implementation delivery for Mar-Tech projects
Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets
Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets)
Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools

Requirements

10+ years of experience in Technology Consulting role within Adtech/Martech
Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
A strong understanding of all digital marketing channels
Familiar with advanced analytics and data management concepts
Proven ability to build and grow relationships with key stakeholders
Excellent written and verbal communication skills.
Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
Highly organised with demonstrated project management capabilities

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