Sr.Director Client Engagement (Global Media Agency)
at Global Media Agency- A client of Merito
Data AnalyticsKey Responsibilities
- Recognizes and seizes opportunities to contribute to agency new business
- Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
- Organize Product trainings and roadshows across agencies
- Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
- Responsible for development of direct reports
- Establish regular check-ins with key stakeholders
- Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
- Manage & prioritize incoming requests from agencies
- Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
- Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
- Display strong consulting and collaboration skills
- Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry
Requirements
- 10+ years of experience, ideally in a digital or media agency or consultancy
- Strong knowledge of leading data and technology tools
- Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
- Strong attention to detail, excellent organization skills, and ability to manage multiple projects
- Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
- Has deep knowledge and experience with paid media agencies
Shubham Vishwakarma
Full Stack Developer - Averlon
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About the Role
We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
- Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
- Monitor market trends, customer behavior, and competitor activities to refine strategies.
2. Digital & Performance Marketing
- Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
- Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
- Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.
3. Social Media & Content
- Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
- Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
- Manage influencer collaborations and community-building initiatives.
4. CRM, Retention & Lifecycle Marketing
- Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
- Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.
5. Campaign Execution & Coordination
- Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
- Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
- Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.
6. Reporting & Analysis
- Create weekly/monthly marketing performance dashboards.
- Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
- Present performance insights and recommendations to senior management.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
- 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
- Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
- Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
- Excellent communication, stakeholder management, and creative briefing skills.
- Strong analytical mindset with the ability to interpret data and make decisions.
- Ability to manage multiple projects, campaigns, and vendors simultaneously.
- Passion for travel and customer-focused marketing.
Company Description
Codetasker Technologies Private Limited is a leading Shopify design and development agency based in India. They specialize in creating user-friendly and conversion-focused e-commerce solutions to drive growth and success for brands and businesses. With a dedicated team of experts, Codetasker aims to deliver tailor-made solutions that align perfectly with their client's brand identity and business goals.
Role Description
This is a full-time on-site role for a Business Development Manager located in Surat. The Business Development Manager will be responsible for generating leads, pitching services to potential clients, negotiating contracts, and maintaining strong client relationships. They will work closely with the sales and marketing teams to drive business growth and achieve revenue targets.
Qualifications
- Strong sales and negotiation skills
- Experience in business development and client relationship management
- Excellent communication and presentation skills
- Knowledge of e-commerce industry trends and technologies
- Ability to work collaboratively in a team environment
- Bachelor's degree in Business Administration, Marketing, or related field
- Experience with Shopify or e-commerce platforms is a plus
Key Areas of Responsibility:
● Growth
○ Consumer:
■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.
■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.
■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.
■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.
■ Develop and implement strategies to increase customer retention and lifetime value.
○ Partnerships
■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.
■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.
■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.
● Strategic Support:
○ Collaborate closely with the founding team to drive and execute key strategic initiatives.
○ Conduct market research, prepare reports, and provide insights to support decision-making.
● Problem Solving:
● Anticipate challenges and proactively identify solutions to address them.
● Assist in resolving operational issues and roadblocks.
Qualifications
● Bachelor's degree in Engineering; MBA is a plus.
● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.
● Exceptional organisational and project management skills.
● Ability to work independently and collaboratively in a fast-paced environment.
● Flexibility and adaptability to handle evolving responsibilities.
Data AnalyticsJob Description
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
- Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
- Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
- Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
- Execute high-impact marketing programs around new data partner initiatives to enhance positioning
- Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
- Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
- Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
- Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
- OR equivalent professional work experience
- Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
- Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
- Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
- A passion for strategic omni-channel marketing and advertising
- Proven communication, leadership, and persuasion skills
- Outstanding writing, presentation, and overall communication skills
- Success managing a direct report
Selected intern's day-to-day responsibilities include:
1. Conducting market research and analysis to identify potential business opportunities
2. Creating and delivering presentations to potential clients and partners
3. Identifying and contacting potential clients and partners, and following up with leads
4. Assisting with creating sales collateral, such as brochures and presentation
5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance
6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team
7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines
- Identify, prioritize, and reach out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represent in strategic meetings
- Help increase sales and growth
- Operating as the lead point of contact for any and every matter specific to the client
- Developing a trusted advisor relationship with key customer stakeholders
- Designing and implementing strategies for clients, considering their specific requirements
- Ensuring the timely and successful delivery of their solutions according to customer needs and objectives
- Communicating clearly the progress of monthly/ quarterly initiatives to internal and external stakeholders
- Preparing reports on web performance metrics and analysing digital campaigns success also forecasting them
- Identifying and growing opportunities within territory and collaborating with sales teams to ensure growth attainment
- Staying up-to-date with digital technology trends
What you need to have:
- BA/ BS degree or equivalent
- Should also have an in-depth understanding of how digital and online marketing tools add value to company strategy and performance.
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
- Experience in delivering client-focused solutions based on customer needs
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Excellent listening, negotiation, presentation and analytical skills
- Excellent verbal and written communications skills
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon