Sr.Director Client Engagement (Global Media Agency)
at Global Media Agency- A client of Merito
Key Responsibilities
- Recognizes and seizes opportunities to contribute to agency new business
- Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
- Organize Product trainings and roadshows across agencies
- Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
- Responsible for development of direct reports
- Establish regular check-ins with key stakeholders
- Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
- Manage & prioritize incoming requests from agencies
- Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
- Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
- Display strong consulting and collaboration skills
- Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry
Requirements
- 10+ years of experience, ideally in a digital or media agency or consultancy
- Strong knowledge of leading data and technology tools
- Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
- Strong attention to detail, excellent organization skills, and ability to manage multiple projects
- Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
- Has deep knowledge and experience with paid media agencies
Similar jobs
Key Areas of Responsibility:
● Growth
○ Consumer:
■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.
■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.
■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.
■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.
■ Develop and implement strategies to increase customer retention and lifetime value.
○ Partnerships
■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.
■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.
■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.
● Strategic Support:
○ Collaborate closely with the founding team to drive and execute key strategic initiatives.
○ Conduct market research, prepare reports, and provide insights to support decision-making.
● Problem Solving:
● Anticipate challenges and proactively identify solutions to address them.
● Assist in resolving operational issues and roadblocks.
Qualifications
● Bachelor's degree in Engineering; MBA is a plus.
● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.
● Exceptional organisational and project management skills.
● Ability to work independently and collaboratively in a fast-paced environment.
● Flexibility and adaptability to handle evolving responsibilities.
We are looking for a Business Growth Manager for an innovative influencer oriented D2C shopping platform by a large retail group
- Leading team of Growth RMs for D2C brand partnerships
- Planning and overseeing new marketing initiatives with partners.
- Researching brands to find new opportunities for business
- Finding and developing new market opportunities and improving sales.
- Attending conferences, meetings, and industry events.
- Develop quotations and proposals for various clients.
- Training and development
Requirements
- Graduate / Post Graduate degree in business, marketing, or related field.
- The ideal candidate will have prior experience in Business Development dealing with brand partnerships
- Must be an organized multitasker, be able to handle diverse projects at once and meet tight deadlines. Start-up experience will be preferable.
- Strong communication skills and IT fluency.
Benefits
Job Description
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
- Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
- Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
- Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
- Execute high-impact marketing programs around new data partner initiatives to enhance positioning
- Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
- Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
- Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
- Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
- OR equivalent professional work experience
- Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
- Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
- Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
- A passion for strategic omni-channel marketing and advertising
- Proven communication, leadership, and persuasion skills
- Outstanding writing, presentation, and overall communication skills
- Success managing a direct report
- research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
- seek out the appropriate contact in an organisation
- generate leads and cold call prospective customers
- meet with customers/clients face to face or over the phone
- foster and develop relationships with customers/clients
- understand the needs of our customers and be able to respond effectively with a plan of how to meet these
- think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
- have a good understanding of the businesses' products or services and be able to advise others about them
- Identify, prioritize, and reach out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represent in strategic meetings
- Help increase sales and growth
- Operating as the lead point of contact for any and every matter specific to the client
- Developing a trusted advisor relationship with key customer stakeholders
- Designing and implementing strategies for clients, considering their specific requirements
- Ensuring the timely and successful delivery of their solutions according to customer needs and objectives
- Communicating clearly the progress of monthly/ quarterly initiatives to internal and external stakeholders
- Preparing reports on web performance metrics and analysing digital campaigns success also forecasting them
- Identifying and growing opportunities within territory and collaborating with sales teams to ensure growth attainment
- Staying up-to-date with digital technology trends
What you need to have:
- BA/ BS degree or equivalent
- Should also have an in-depth understanding of how digital and online marketing tools add value to company strategy and performance.
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
- Experience in delivering client-focused solutions based on customer needs
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Excellent listening, negotiation, presentation and analytical skills
- Excellent verbal and written communications skills
Responsibilities:
● Develop an overall strategy for online marketplace development and manage the day to day operations for various platforms
● Drive and own sales and revenue targets from eCommerce operations for the brand
● Coordinate with our Digital Marketing Team for promotions
● Create strategies to drive sales through eCommerce marketplaces like Amazon, Flipkart, Nykaa, Paytm, Purplle, etc
● Categorizing, listing, and positioning the company’s products on eCommerce marketplaces
● Manage various operational activities such as merchandising, post listings, customer service, etc. related to the company’s e-commerce presence
● Monitor the business performance on the e-commerce marketplaces and report the same along with recommendations to the management.
● Update and maintain e-commerce sales data and report to the management
● Ensure compliance with relevant laws & regulations while managing various agreements, contracts, disclaimers, etc
Here’s what you should have:
● Minimum of 4+ years in handling online marketplaces, preferably in the e-commerce industry
● Strong communication, analytical, negotiation, and presentation skills
● Understanding about Ads/Promotion/Coupons/AMS and Optimization of ads.
● Hands-on experience in managing and maintaining e-commerce websites/portals.
● Excellent knowledge of prevailing procedures and techniques in e-commerce.
● Masters in Marketing/MBA is a plus