Sr.Director Client Engagement (Global Media Agency)

Key Areas of Responsibility:

● Growth

○ Consumer:

■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.

■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.

■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.

■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.

■ Develop and implement strategies to increase customer retention and lifetime value.

○ Partnerships

■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.

■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.

■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.

● Strategic Support:

○ Collaborate closely with the founding team to drive and execute key strategic initiatives.

○ Conduct market research, prepare reports, and provide insights to support decision-making.

● Problem Solving:

● Anticipate challenges and proactively identify solutions to address them.

● Assist in resolving operational issues and roadblocks.

Qualifications

● Bachelor's degree in Engineering; MBA is a plus.

● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.

● Exceptional organisational and project management skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Flexibility and adaptability to handle evolving responsibilities.

• Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
  
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
  
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
  
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
  
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

Selected intern's day-to-day responsibilities include:

1. Conducting market research and analysis to identify potential business opportunities

2. Creating and delivering presentations to potential clients and partners

3. Identifying and contacting potential clients and partners, and following up with leads

4. Assisting with creating sales collateral, such as brochures and presentation

5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance

6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team

7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines

• research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
• seek out the appropriate contact in an organisation
• generate leads and cold call prospective customers
• meet with customers/clients face to face or over the phone
• foster and develop relationships with customers/clients
• understand the needs of our customers and be able to respond effectively with a plan of how to meet these
• think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
• have a good understanding of the businesses' products or services and be able to advise others about them

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent in strategic meetings
• Help increase sales and growth