Sr BI Analyst / Lead BI Analyst

Review Criteria

• Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
• 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
• 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
• Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
• Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
• Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
• Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
• Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Preferred

• Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers

Job Specific Criteria

• CV Attachment is mandatory
• We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
• Develop and implement UX strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in UX & UI for AI.
• Assist in defining product requirements and features.
• Use data analytics to inform product strategy and prioritize features.
• Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

• Understand and map out customer journeys and scenarios.
• Identify pain points and opportunities for improvement.
• Develop customer personas and empathy maps.

Cross-Functional Collaboration:

• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
• Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
• Leverage data to drive decisions and optimize customer experiences.
• Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

A Financial Research Analyst is responsible for gathering, analyzing, and interpreting financial data to support investment decisions, business strategies, or financial forecasting. Their primary role is to provide insights and recommendations based on their research to help guide the organization or clients in making informed financial decisions.

Key Responsibilities:

Data Collection & Analysis:

• Gather financial data from various sources (e.g., financial statements, market reports, industry trends, etc.).
• Analyze financial information, including profit and loss statements, balance sheets, and cash flow reports.

Market and Industry Research:

• Research industry trends, economic conditions, and market conditions to identify investment opportunities or risks.
• Track competitor performance and benchmarking.

Financial Modeling and Forecasting:

• Build and maintain financial models to project future performance, such as forecasting revenue and expenses.
• Use quantitative tools to evaluate investment options and potential financial outcomes.

Report Creation:

• Prepare detailed reports summarizing findings, analyses, and recommendations for internal stakeholders or clients.
• Present research findings to management, clients, or investors in a clear and concise manner.

Investment Recommendations:

• Provide recommendations for investment opportunities, such as stocks, bonds, or alternative investments.
• Assist with the evaluation of portfolios and asset management strategies.

Risk Assessment:

• Assess financial risks related to investments, projects, or business decisions.
• Recommend risk management strategies based on data analysis.

Collaboration & Communication:

• Work closely with other teams, such as investment managers, accountants, or business strategists, to align research with broader business objectives.
• Communicate findings and insights clearly to both financial and non-financial stakeholders.

1. Minimum 2.5 years of experience as a Python Developer.
2. Minimum 2.5 years of experience in any framework like Django/Flask/Fast API
3. Minimum 2.5 years of experience in SQL/ Postgress
4. Minimum 2.5 years of experience in Git/Gitlab/Bit-Bucket
5. Minimum 2+ years of experience in deployment (CICD with Jenkins)
6. Minimum 2.5 years of experience in any cloud like AWS/GCP/Azure

What you need to have:

• Minimum 2 years of data analytics and interpretation experience
• Proven experience to show how data analytics shaped strategy, marketing and product. Should have multiple examples of this based on current and past experience
• Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery etc
• Strong marketing acumen to be able to translate data into marketing outcomes
• Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap and other analytics tools
• Familiarity with data sources like Branch/ Clevertap / Firebase, Big Query, Internal Tables (User/ Click/ Transaction/ Events etc)    

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope: