Sr BI Analyst / Lead BI Analyst

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

About the Role

Hudson Data is looking for a Senior / Mid-Level SQL Engineer to design, build, optimize, and manage our data platforms. This role requires strong hands-on expertise in SQL, Google Cloud Platform (GCP), and Linux to support high-performance, scalable data solutions.

We are also hiring Python Programers / Software Developers / Front end and Back End Engineers

Key Responsibilities:

1.⁠Develop and optimize complex SQL queries, views, and stored procedures

• Build and maintain data pipelines and ETL workflows on GCP (e.g., BigQuery, Cloud SQL)
• 
  
• Manage database performance, monitoring, and troubleshooting
• 
  
• Work extensively in Linux environments for deployments and automation
• 
  
• Partner with data, product, and engineering teams on data initiatives

Required Skills & Qualifications

Must-Have Skills (Essential)

• Expert GCP mandatory
• 
  
• Strong Linux / shell scripting mandatory
• 
  

Nice to Have

• Experience with data warehousing and ETL frameworks
• 
  
• Python / scripting for automation
• 
  
• Performance tuning and query optimization experience

Soft Skills

• Strong analytical, problem-solving, and critical-thinking abilities.
• Excellent communication and presentation skills, including data storytelling.
• Curiosity and creativity in exploring and interpreting data.
• Collaborative mindset, capable of working in cross-functional and fast-paced environments.

Education & Certifications

• Bachelors degree in Data Science, Computer Science, Statistics, Mathematics, or a related field.
• Masters degree in Data Analytics, Machine Learning, or Business Intelligence preferred.

⸻

Why Join Hudson Data

At Hudson Data, youll be part of a dynamic, innovative, and globally connected team that uses cutting-edge tools from AI and ML frameworks to cloud-based analytics platforms to solve meaningful problems. Youll have the opportunity to grow, experiment, and make a tangible impact in a culture that values creativity, precision, and collaboration.

Job Description

Understanding the client's requirements and consequently strategizing effective lead generation campaigns accordingly

Being the post-sales SPOC for the client and ensuring optimal lead delivery

Overseeing a team of Telecallers and data entry analysts to ensure client delivery and satisfaction

Working closely with the sales and business development team and communicating campaign feasibility after doing effective due diligence of each proposed campaign

• Deliver full-cycle Tableau development projects, from business needs assessment and data discovery, through solution design, to delivery to client.

• Enable our clients and ourselves to answer questions and develop data-driven insights through Tableau.

• Provide technical leadership and support across all aspects of Tableau development and use, from data specification development, through DataMart development, to supporting end-user dashboards and reports.

• Administrate Tableau Server by creating sites, add/remove users, and provide the appropriate level access for users.

• Strategize and ideate the solution design. Develop UI mock-ups, storyboards, flow diagrams, conceptual diagrams, wireframes, visual mockups, and interactive prototypes.

• Develop best practices guidelines for Tableau data processing and visualization. Use these best practices to quickly deliver functionality across the client base and internal users.

• Degree in a highly-relevant analytical or technical field, such as statistics, data science, or business analytics.

· 5+ years as a Tableau developer and administrator.

· Extensive experience with large data sets, statistical analyses, and visualization as well as hands-on experience on tools (SQL, Tableau, Power BI).

· Ability to quickly learn and take responsibility to deliver.

The business development executive will be primarily responsible for generating new business for the company alongside the Head of Global Business Development. Daily responsibilities will include: 

• Lead generation via an existing network, B2B portals and other online/offline mediums
• Market research & analysis to figure out the obtainable market between the various geographies that we operate in
• Work collaboratively with the existing team and exhibit a solid pre-sales function, right from RFP, business analysis and submission of proposals. 
• Identify sales tactics and close deals on a fast-paced level to gain maximum traction and growth in your success ladder
• Communicate with all the stakeholders and build a cohesive environment for teammates and the clients. 

Profound knowledge of systems and new-age technologies used for delivering applications in current times

Excellent written, verbal and negotiation skills

Profound email & business language proficiency to communicate in the international market

Experience in servicing international clients across USA, UK, EU, Asia-Pacific & Middle-east

Flexibility to work across various time zones

This is a full-time position in the office. But hybrid with WFH twice a month can be allowed. 

What do we offer?

Growth-led inclusive environment. Ideas to impact. Good compensation but great incentives.