AVP R&D Product (Nutraceuticals)

Marketing Automation Intern (WhatsApp, CRM & Tracking)

Company: Miror – Women’s Hormonal Health Platform

 Duration: 1 year

 Location: On-Site (Bengaluru

 Stipend: ₹20,000/ month

About Miror

At Miror, we’re on a mission to redefine how women experience midlife — especially during perimenopause, menopause, and beyond.

This is a stage that affects every woman, bringing with it more than 50 physical and emotional symptoms that often go unaddressed or misunderstood.

For too long, menopause has been surrounded by silence, stigma, and resignation.

Miror exists to change that — through science, technology, and empathy.

We’re building a FemTech ecosystem where women can access care, community, and credible information during one of the most transformative phases of life. Our mission is simple but bold: to make midlife a time to celebrate, not fear.

Our Work So Far

Over the last two years, Miror has become one of India’s fastest-growing communities for women’s health and wellness.

We’ve:

Partnered with experts from the Indian Menopause Society, the State Government of Karnataka, and the National Health Mission.

Built India’s largest digital menopause care community, impacting over 80,000 women through our online and offline initiatives.

Been featured in reputed publications such as Forbes, The Guardian, Times of India, and YourStory.

Launched industry-first programs, including:

Tiara – India’s first rewards program for women in midlife.

HRT Centre of Excellence – a pioneering platform driving awareness and access to Hormone Replacement Therapy.

All About You – a personalized wellness framework for holistic midlife health.

Symptom Tracker by Miror – an evidence-based tool to help women understand and manage their changing bodies.

Workplace with Miror – a corporate well-being initiative helping organizations support their women employees during midlife.

Role Overview

We’re looking for a Marketing Automation Intern to help us build, manage, and optimise WhatsApp-first automation journeys across the customer lifecycle, while also supporting event tracking and marketing analytics.

This is a hands-on, execution-focused role where you’ll work closely with the growth team on real automation and tracking use cases.

Key Responsibilities

Marketing Automation (Primary)

·        Build and manage WhatsApp automation flows (onboarding, abandoned cart, post-purchase, reactivation, seasonal campaigns)

·        Translate customer journeys into automation logic and flow diagrams

Execute broadcast campaigns aligned with offers, product launches, and wellness themes

·        Work on user segmentation based on behavior, purchase history, and lifecycle stage

·        A/B test message copies, timing, and flow logic to improve engagement and conversions

Tracking & Analytics (Secondary)

·        Assist in managing and validating Meta Pixel, Google Ads Pixel, and GA events

·        Support GTM event setup, testing, and debugging (page view, add to cart, purchase, key funnel events)

·        Ensure automation flows and campaigns are correctly tracked end-to-end

·        Monitor and report key metrics like open rate, CTR, conversion rate, and drop-offs

·                     

Who Should Apply

·        Final year BBA / MBA (Marketing) students or recent pass-outs

·        Strong interest in CRM, lifecycle marketing, and automation

·        Basic understanding of Meta Ads, Google Ads tracking, and funnels

·        Familiarity with pixels, events, and GTM (hands-on or academic/project experience is fine)

·        Analytical mindset and attention to detail

·        Interest in startups, D2C, health, or wellness brands is a plus

Good to Have (Not Mandatory)

·        Experience with WhatsApp automation tools (WATI, Interakt, Aisensy, CleverTap, WebEngage, etc.)

Exposure to GA4 dashboards and conversion tracking

Copywriting skills for short-form WhatsApp messages

What You’ll Learn

·        End-to-end lifecycle marketing for a D2C health brand

·        WhatsApp automation at scale

·        Real-world pixel & GTM event management

·        How tracking, automation, and performance marketing connect to LTV and retention

What We Offer:

·        Attractive incentive-linked pay structure.

·        An opportunity to grow with one of India’s most promising FemTech startups.

·        Work on a mission that is positively transforming millions of lives.

·        A dynamic, inclusive, and purpose-driven work culture.

·        Growth opportunities and learning across health, wellness, and tech verticals.

Looking forward to connecting with Head of Sales – India is ready to shape a sustainable future with us!

Best Regards,

Indrani Dutta

Senior HR Manager

Miror Therapeutics Pvt. Ltd

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Designation: Sales Engineer - Woodworking Industry

Role Defination : Sales Engineer is responsible for implementing NITSHAW sales strategies and achieving sales targets assigned to him. He is responsible for creating new opportunities and generating sales from existing as well as new customers.

Roles and Responsibilities 

·         Introductory Sales Meetings

·         Customer requirement analysis

·         Techno-commercial Sales Proposals

·         Technical and commercial meetings

·         Follow ups, Negotiations and Sales Conversion

·         Payment Collection

·         Customer Satisfaction

·         CRM Updates & Reporting

·         Events participation and Coordination

Expected Profile

o Bachelor's or Masters's degree with 2-5 years experience in Sales / Business Development of Capital Equipment or Industrial products

o  Experience in the Woodworking / Furniture manufacturing industry and Machines will be advantageous.

o  Excellent written and spoken and presentation skills.

o  Ready to travel extensively.

o Should have Good Negotiation & Deal Making Skills

Location : Bangalore | Pune | Mumbai

Key Responsibilities:   

• Should have hands-on experience with Java   

• Strong experience in Spring Boot, Micro Services   

• Should be well versed with Agile Development methodologies   

• Should have strong debugging and communication skill   

• Should participate in design discussions and provide application designs, architecture, timeline estimations   

• Problem-solving mind and attitude   

• Ability to interface well with externally facing departments and directly with customers   

• Effective communication skills – written, spoken, listening, and presentation   

• Great Team player and experience working with global teams and global organizations Genuine interest in learning and knowledge sharing   

Primary Skills:   

• 2 years of Spring Boot and Microservices.   

• 3+ years of experience in Core Java.   

• Proficiency with Spring Framework.   

• Innovate new approaches algorithms, libraries, tools, platforms, for relevant development areas   

• Strong programming skills in Core JAVA / J2EE expert level   

• Good at data structures, algorithms, problem-solving, and design patterns   

• Knowledge of Web Services, Spring, ORM Frameworks, Spring Boot, Spring Cloud Gateway, OAuth2.0, Spring Security, JWT, Eureka, Hystrix, Apache Cassandra   

• Should be well familiar with SQL/NO-SQL database   

• Knowledge of Spring Batch, Kubernetes, Docker is a plus point    

Principle Engineerin R& D

REPORTING

Manager (R&D)

RESPONSIBILITIES

• Requirement gathering, analysis and grooming: Gather requirements from various stakeholders analyze product requirements and translate requirements into product specifications.
• Prepare Robust/future proof and easily scalable Design and architecture
• Shown strength and experience in one or more of the following areas: application architecture, solutions architecture, software systems architecture, and data architecture.
  
  
• Strong technical background which facilitates interaction with software development team and a demonstrated ability to think strategically about business, product, and technical challenges
• Mentor and guide team members technically to produce high quality output
• Work closely with geographically distributed teams and collaborate with cross team leads to define, implement and consume services/components/modules.
• To ensure timely compliance of product development cycle.

MAIN TASKS

• To Independently Specify, Design, Develop, prototype, test and verify, software modules for large size Displays, following all relevant procedure.
• To independently Develop/orient the team to develop necessary software  and test applications for testing, debugging and verification of own as well as other Designs.

• To collaborate in an international team of experienced software and hardware engineers.

COMPETENCE REQUIREMENTS

MUST HAVE:

• Qualified as B.E / B.Tech / M.E / M.Tech in Electronics Engineering / Computer Science.
• Following technical skills/Experience in:D
• NodeJS 
• Typescript 
• Angular 2 (Framework) 

• Knowledge of Agile/ Scrum/ Test Driven methodologies is a plus

YEARS OF EXPERIENCE:

10-12 years of post-degree relevant experience.                                                      

Company profile

We are the pioneering player in the FinTech industry in India in the institutional credit space. We have created a one of a kind online marketplace for institutional credit ‘CredAvenue’, bringing together issuers and lenders, while also participating in the marketplace through their own balance sheet. Within a short span of two years, CredAvenue has gained immense traction and boasts of multiple clients across sectors, 120+ investors across multiple segments and a high volume of credit deal closures. To read about the latest numbers we have clocked, please visit http://www.credavenue.com">www.credavenue.com.

We are backed by two of the leading global Private Equity firms and have also been successful in attracting high quality talent from some of the leading companies and universities globally. With the fundamentals in place, we are now gearing up for our next phase of high growth, and we are further building up our team to take the company to the next level.

Primary Responsibilities

• Responsible for full software life-cycle, system design and development of front-end & back-end systems
• Writing high-quality code, participating in code reviews, designing/architecting systems of varying complexity and scope
• Identify libraries and technologies worth experimentation
• Build innovative solutions from scratch and liaise with architects and engineers to build solutions
• Mentoring other team members

Required Skill

•  Degree in Computer Science or relevant experience
•  2-7 years of relevant hands-on software engineering experience doing software design and development
•  Proven experience of working on back-end web frameworks like RoR (preferable) or Python/Django or Node.js
•  Good command over at least one JavaScript frameworks like React.js, Vue.js or Angular
•  Excellent understanding of relational database structures, having knowledge of unstructured databases (NoSQL) will be an  added advantage
•  Expertise in object-oriented design, unit testing, integration testing, data structures, algorithms, scalable APIs, etc.
•  Knowledge of working on cloud technologies and exposure of AWS services (EC2, RDS, S3, etc)
•  Work in a fast-paced environment and make pragmatic engineering decisions in a short amount of time
•  Experience with Agile Development and Scrum methodologies.

Work Environment Details

• An opportunity to play a formative role in an ambitious financial services marketplace spanning investment banking, debt capital markets, institutional finance, retail lending and asset management
• A journey that will challenge and reward you in a manner few others will