Senior Executive - Analytics (Marketing Mix Model)
at World's largest Media Investment Company
Senior Executive - Analytics
Overview of job :-
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Sr Executive – Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
Reporting of the role - This role reports to the Director - Analytics,
3 best things about the job:
1. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients
2. Build and be a part of a dynamic team
3. Being part of a global organisations with rapid growth opportunities
Responsibilities of the role:
Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.
Work with large data sets via hands-on data processing to produce structured data sets for analysis.
Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python.
What you will need:
Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science or quantitative field.
2-3 years’ experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models. Proficiency in one or more coding languages – preferred languages: Python, R
Proficiency in one or more Visualization Tools – Tableau, Datorama, Power BI
Proficiency in using SQL.
Proficiency with one or more statistical tools is a plus – Example: SPSS, SAS, MATLAB, Mathcad.
Working experience using big data technologies (Hive/Hadoop) is a plus

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products and experiences. As React specialists, they build performant, scalable, and
secure web applications that empower businesses to innovate and grow faster. By
combining technical excellence with relentless collaboration, our engineers solve complex
challenges, streamline processes, and bring ideas to life with speed and precision.
Engineers in this role actively contribute to Sarvika’s component libraries and design
system accelerators, ensuring code and design remain in sync across multiple domains.
They work on enterprise-scale solutions, including headless and composable commerce,
complex integrations, and next-generation mobile applications.
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The ideal person
● Strong portfolio or GitHub demonstrating impactful React projects.
● Experience leading or significantly contributing to all stages of the software
development lifecycle.
● Deep understanding of component-based architecture, state management, and
modern JavaScript/TypeScript practices.
● Proven hands-on experience with React, TypeScript, and Next.js.
● Excellent problem-solving and communication skills to clearly articulate technical
decisions.
● Commitment to writing clean, testable, and maintainable code.
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● Strong knowledge of JavaScript, TypeScript, ES6+, and functional programming
principles.
● Familiarity with major libraries and frameworks (Redux, React Query, etc.).
● Experience integrating RESTful APIs and GraphQL into front-end applications.
● Understanding of accessibility standards (WCAG) and inclusive development best
practices.
● Experience with automated testing frameworks (Jest, Cypress) and QA
collaboration.
● Solid grasp of modern front-end tooling: Vite, Babel, ESLint, Prettier.
● Experience collaborating with designers and product managers to refine
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We're Hiring: UI/UX Designer 🚨
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Head of Marketing
Location : Gurgaon
Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals
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• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.
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• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
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efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
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• Craft quarterly and annual hiring plans
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• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
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- Designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance
- Designing stateless components in React Native
- Contributing in all phases of the development lifecycle
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- Working with the developers to build the interface with a focus on usability features
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- Prepare and produce releases of software components
- Optimizing performance for the apps
- Problem-solving skills, analytical mind, and positive attitude
- Ability to think from end users perspective and focused on improving the overall product experience.
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- Hands on experience with React Native is required
- Hands-on experience in React Native APIs, ReactJS, Javascript, ECMAScript (OOJS) and JSX.
- Strong understanding of JavaScript ecosystem
- Hands on experience on Android in creating Hybrid / Native applications
- Demonstrable UI/UX experience on a large-scale app.
- Thorough understanding of React Native development tools like IDEs (Nuclide, Atom, Sublime Text, or Visual
- Good knowledge of JS frameworks like ReactJS is a plus.
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Hybrid Apps,React Native, Native iOS and Android Architecture understanding
At BrainAlive, we develop next-generation BCI technologies that transform how humans use biosignals. We build devices and systems that allow you to develop a crisp, conscious understanding of your physiology, especially relating to your cognitive and emotional abilities. With a mission is to become the innovation leader in the area of Brain-Computer Interface (BCI), we are building our reputation as the industrial powerhouse in BCI applications in the education and healthcare space.
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- Bachelor Degree in Electronics / Electrical Engineering or Computer Science or related field
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- Experience with BLE and USB protocols
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- Experience at handling huge codebases and designing of multi-layered architectures
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- Prior Brain-Computer Interface Device development experience
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We are looking for an experienced and creative Senior Product Designer to join the Empuls product team!
As the product designer, you will be responsible for delivering the optimal user experience across the Empuls web and mobile apps. This is a high visibility role and has a large contribution to the overall success of the product and customer satisfaction. The role requires deep collaboration with the product, technology, marketing, and sales teams. This role might include some people management responsibilities.
The detailed list of responsibilities are captured below :
- Craft detail of new and existing product features, from understanding the customer pain point to defining wireframes, high definition prototypes and finally collaborating with the technology team to navigate through constraints and build the product.
- Partner closely with our Product, Marketing, and Technology teams to understand what users need, want, and love about the product. Use the data to plan and define the optimal user experience.
- Create design systems that help with a common design language across the entire product portfolio in a distributed team.
- Aid product marketing in telling the product stories in the best way possible to help users in product adoption and onboarding.
- Build and implement processes for user testing. Take a data-driven approach to decision-making.
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Who is a good fit for this role?
Consider yourself a good fit for this role if you have these characteristics. Don’t worry if you don’t check every item on the list below. If you have the attitude to constantly challenge and upskill yourself, you might still be a good fit.
- You are positive, creative, curious, and aren’t afraid to ask a lot of questions.
- Collaboration is exciting to you and you enjoy understanding the perspectives of others.
- You’re dedicated to your craft and want to work amongst a team that will inspire you on a daily basis.
- You have a deep knowledge of usability, almost an intuitive sense of good UI, and believe in taking a minimalist approach to design.
- You have a track record of building products from scratch and taking complete ownership of design output.
- You are OK with multi-tasking and can synthesize multiple perspectives to get the most important thing done.
- You love listening to customers, discussing strategy with colleagues, but also diving into the weeds.
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Who will you work with?
You will closely work with product management, technology, sales, and customer care teams. You will report to the VP of product management.
What can you look for?
A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Xoxoday works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Requirements:
- 5+ years of experience in Testing (manual and automation)
- Experience with Open Source testing tools like Selenium, Appium, REST Assured.
- Strong command of programming language like Java
- Ability to write custom code to test applications
- Deep understanding and ability to implement OO Programming
- Experience in creating test strategy and frameworks
- Ability to spike and choose appropriate automated testing tools for given problem statement
- Exposure to version management tools like SVN or GIT
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