Senior Executive - Analytics (Marketing Mix Model)

Key Responsibilities:

• Assist in planning and executing email marketing campaigns to generate leads.
• Create engaging email content tailored to potential clients interested in web design, mobile app development, and SEO.
• Manage and grow email contact lists.
• Monitor email performance metrics such as open rates, click-through rates, and conversions.
• Research and identify potential B2B leads and contribute to the lead generation pipeline.
• Work closely with the sales and marketing teams to align email campaigns with business goals.
• Use tools like Mailchimp, HubSpot, or similar platforms to manage campaigns.

Requirements:

• Strong written communication skills.
• Basic understanding of digital marketing and email platforms.
• Interest in web technologies and digital services.
• Self-motivated and eager to learn.
• Bachelor’s degree in Marketing, Communications, or a related field

You have 3 to 14 yrs of software engineering & product delivery experience with strong

background in datastructures & algorithms

• You’ve proven software development credentials having successfully built complex

products

• You are experienced with one or more general programming languages (e.g. Java, C/C++,

Go). Ability to learn other coding languages as needed.

• You’ve proven software development credentials having successfully built complex

products

• You have a strong foundation in the fundamentals of computer science, with familiarity in

data structures, algorithms and a strong command of object-oriented principles.

• You have experience in one or more of the following areas: Server Backend, Distributed

and Parallel Systems, Full Stack Development (frontend and backend), Scalable Enterprise

Platforms and Applications, Application Security and Incident Management, Android,

iOS, and Machine Learning.

• You have a spark that separates you from the crowd and ability to think out of the box and

on your feet

• You possess multi-dimensional skills that make you a valuable co-worker in a fast,

changing and ambiguous environment

• You have the ability to learn other coding languages as needed real quick

• You are comfortable in working with a team that deals with ambiguity every day

Responsibilities

• Develop, deploy, and maintain scalable products
• Participate in code reviews, and design discussions to ensure code quality and distribute knowledge
• Pair with team members for functional and non-functional requirements to write well-crafted, well-tested, readable, and maintainable code.
• Help to define roadmap and architecture based on technology and business needs
• Understand business requirements and work closely with the business to provide solutions

Eligibility

• Strong expertise in Backend Python Development with skills to create APIs, integrate the functions into UI, and store and retrieve data from a variety of databases.
• Strong experience with Django/Flask.
• Strong experience in writing unit tests.
• B.Tech/B.E (Preferred CSE)

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

We are looking for an experienced cross platform Mobile Developer with 2-5 years of building performant mobile apps on both iOS and Android platforms.  You are in top 5% of your field and are passionate about creating new products and innovative code.  We are building a solution that deploys elements of tokenization using block chain, ML driven portfolio selection and risk management, and a proprietary alternate secondary market for illiquid securities.  You would be developing and maintaining Cross platform Android and iOS applications. You will be working alongside other engineers and developers working on different layers of the infrastructure.

Key Requirements

• BE/ BTech or MTech/ Dual degree in Computer Science/ Software engineering or similar from a Tier 1 institute.
• Thorough understanding of Flutter and its core principles.
• Proficient in Dart6 Programming.
• Knowledge of Swift, Obj C, Xamarin & native build tools, like Xcode, Gradle (Android Studio, IntelliJ)
• Build pixel-perfect, buttery smooth UIs across both mobile platforms.
• Familiarity with RESTful APIs, JavaScript & React Native
• Leverage native APIs for deep integrations with both platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Maintain code and write automated tests to ensure the product is of the highest quality.
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Be extremely conversant in table stakes software engineering toolchain - Linux/Shell, IDE’s, Git, Debuggers, Profilers.
• Strong knowledge of UI design principles, architecture patterns, and best practices for development.
• Ability to write well-documented, clean code
• Experience launching and managing production mobile apps
• Ability to deep dive into problem-solving and build elegant, maintainable solutions to complex problems, in addition to excellent interpersonal skills.

• Experience / strong knowledge in both iOS & Android Mobile Application technologies
• Proficient in SwiftUI, Swift, Xcode, Java, Kotlin and Android Studio, Flutter, React Native
• Experience with version control: Maven, Gradle, Git, Cocopods
• Experience in application submission / provisioning process
• Experience in performance and memory tuning
• Good understanding of computer science concepts, design patterns, algorithms and data structures

Bonus Points:

• Experience / knowledge in any of the Back-End technologies