About the Role
SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.
We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.
You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.
What You'll Do
• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.
• Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.
• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.
• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.
• Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.
• Grow the Channel: Own the Instagram and YouTube Shorts channel — track performance, understand what works, and constantly iterate on content strategy.
• Evolve the Brand: As the face of SwitchKart's identity, you will have real input into how the brand looks, sounds, and behaves online.
What We're Looking For
Must Have
• A genuine sense of humour — you can find the funny in the everyday
• Strong instinct for short-form video — you understand what makes people stop scrolling
• Comfortable being on camera and directing content
• 2–4 years of experience in content creation, social media, digital marketing, or similar
• Deep familiarity with Instagram and YouTube — you live on these platforms
• Ability to ideate, shoot, and edit independently
• Strong written and spoken communication in English and/or Hindi
Good to Have
• An existing social media presence or portfolio of video content
• Experience working with or alongside influencers
• Understanding of brand collaborations and sponsored content
• Familiarity with the southern cities cultural landscape
• Basic knowledge of social media analytics and performance metrics
Why SwitchKart
• You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.
• High creative freedom — the content universe is yours to shape and evolve.
• Work at the intersection of humour, culture, and a genuinely interesting business.
• Real ownership, fast feedback, and a team that moves quickly.
Shubham Vishwakarma
Full Stack Developer - Averlon
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