About Us – Learners Point
Learners Point Academy is one of Dubai’s leading professional training and skill development institutes. For over two decades, we have been committed to empowering individuals and organizations with globally recognised training solutions that enhance capability, performance, and career growth.
As industries evolve rapidly through technology and innovation, we strive to bridge the skills gap by offering practical, results-driven courses delivered by certified industry experts. Our diverse portfolio includes Corporate Training, Professional Certification Programs, and Custom Learning Solutions tailored to the needs of professionals across the MENA region.
At Learners Point, we believe learning is a continuous journey. Our mission is to help professionals unlock their true potential, elevate their expertise, and stay competitive in a dynamic global workforce. With modern learning methodologies, real-world case studies, and an engaging training environment, we ensure our learners gain the confidence and competencies required to excel in their chosen fields.
Work Days: Monday to Saturday or Sunday to Friday
Experience Level: 1–2
Location: Bangalore
Industry: EdTech / SaaS / Corporate Training / IT Solutions
About the Role
We are looking for a highly motivated Sales Development Representative (SDR) to join our B2B Enterprise Sales team. The ideal candidate will have excellent communication skills, a strong grasp of outbound prospecting, and the ability to engage confidently with decision-makers across the Middle East.
Sales Development Representative (SDR) — End-to-End Role Framework
Middle East B2B Enterprise Segment (UAE, KSA, Qatar, Oman, Bahrain, Kuwait, EMEA)
1️⃣ Stage 1: Market Understanding & Foundation
Roles & Responsibilities
- Understand the regional business landscape (government, oil & gas, banking, healthcare, education, retail, logistics).
- Study local buyer behavior, business etiquette, and decision-making hierarchies.
- Learn company offerings, ROI value, and competitive advantage.
- Segment Ideal Customer Profiles (ICPs).
Common Client Challenges & SDR Solutions
Challenge Description SDR Solutions Trust barrier with new vendors Clients prefer working with known providers. Build credibility with local case studies and testimonials. Lengthy decision cycles Multiple internal approvals. Maintain consistent, respectful follow-up. Language & cultural nuances Arabic preference and formality. Adapt communication tone; use professional Arabic greetings if possible.
2️⃣ Stage 2: Lead Generation & Prospecting
Roles & Responsibilities
- Identify target companies via LinkedIn Sales Navigator, Apollo, ZoomInfo, or GulfTalent.
- Source decision-makers (L&D, HR Heads, CXOs).
- Maintain CRM (HubSpot / Zoho / Salesforce).
- Classify leads into Cold, Warm, Hot.
Challenges
Limited online visibility, ignored outreach, outdated regional data.
Solutions
Personalized messaging, verified contact data, continuous CRM hygiene.
Stage 3: Outreach & Initial Contact
- Execute cold calls, emails, and LinkedIn engagements.
- Communicate clear value (ROI, cost efficiency, learning outcomes).
- Respect regional work hours and cultural etiquette.
4️⃣ Stage 4: Qualification & Discovery
Use BANT/MEDDIC frameworks — Budget, Authority, Need, Timeline.
Position the organization as a consultative partner, not a vendor.
Stage 5: Meeting Scheduling & Handoff
- Book Google Meet/Teams or in-person meetings.
- Confirm attendance 24 hours in advance.
- Provide the AE with a complete lead brief.
Stage 5: Meeting Scheduling & Handoff
- Book Google Meet/Teams or in-person meetings.
- Confirm attendance 24 hours in advance.
- Provide the AE with a complete lead brief.
Stage 6: Follow-up & Lead Nurturing
- Maintain structured follow-up cadence (3–5 touchpoints / 3 weeks).
- Send relevant case studies or ROI reports.
- Track metrics: lead-to-meeting ratio, meeting-to-opportunity ratio, stage duration.
Stage 7: Reporting & Collaboration
- Keep CRM updated in real-time.
- Hold weekly syncs with AEs.
- Analyze data to improve perform
Stage 8: Continuous Learning & Cultural Adaptation
- Learn ongoing market trends (Vision 2030, localization, workforce training budgets).
- Upskill through webinars on negotiation, consultative sales, and cross-cultural communication.
Final Summary
Stage Core Responsibility Client Challenge SDR Solution 1. Market Research Learn region & product Cultural barriers Localized case studies 2. Prospecting Identify ICP & leads Limited data Verified sources 3. Outreach Contact prospects Gatekeepers Multi-channel, polite persistence 4. Qualification Assess potential Budget opacity Consultative discovery 5. Scheduling Arrange AE meetings No-shows Clear agenda & reminders 6. Follow-up Nurture leads Long cycles Consistent follow-up 7. Reporting Track metrics Poor CRM data Real-time updates 8. Learning Adapt & grow Cultural gaps Ongoing upskilling
Shubham Vishwakarma
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About learners point.org
About
Candid answers by the company
Learners Point Academy was founded in the year 2001. It is a training institute located in Dubai that offers career coaching and corporate training. They are known for providing customized training solutions to both individuals and corporations, focusing on building skills for success in today's competitive environment
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Follow CutshortShubham Vishwakarma
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